Sale of women's clothing business. How to competently open your own clothing store from scratch. Opening a store from scratch - sweet myth or bitter truth

One of the most popular areas in small business is the clothing trade. But many aspiring entrepreneurs cannot imagine how to open and develop their own business in this area. The format of the point is not so important, whether it is a boutique, a women's, children's or workwear store, a showroom. Problems and production nuances will be the same.

Since the nineties, the business has undergone significant changes. Previously, clothes were brought to Russia by shuttles and sold in special markets. Today, people buy clothes in specialized stores or shopping centers. Individual entrepreneurs no longer carry products, but purchase them from factories or suppliers.

Choosing a dot format is an integral part of starting a business. Today there are more than enough of them. The most popular store options:

• Second hand.
• Stock.
• Multibrand.
• Monobrand.
• Franchise manager.
• Boutique.

Second hand

In such an institution, clothes are sold that have already been used by someone. There are companies in Europe and other countries that buy clothes from the population for little money. Then employees sort things and send them to chain stores.

The main criterion for clothes that fall into second-hand is the degree of wear. This will determine the price for which the product will be sold.

The margin in such stores may be at the mark in 200-250 percent. You don't need a lot of start-up capital to start. The organization of such a business is relatively simple, while the demand for such establishments among the population is quite high.

stock

Stock stores specialize in items that were not sold out in previous seasons. You can also find branded clothes in them, which turned out to be in excess.

The markup at such points is usually does not exceed 90-100 percent Therefore, it is there that you can buy quality items at low prices.

Multibrand

Multi-brand establishments are aimed at middle and high class customers. They feature products from leading designers. Such a store sells clothes of several brands, thereby providing customers with a wide choice.

When opening, it is necessary to take into account that there will be many competitors. When organizing the sales process, you need to hire qualified sellers, as well as pay special attention to merchandising.

Monobrand

Usually only one brand is represented here. Such establishments are aimed at middle and high class buyers. Buyers are usually included in a narrow circle of customers of the outlet. The store places high demands on the staff, as it is necessary to maintain long-term relationships with customers.

franchise

A store opened in this way can be both a profitable project and a failure. On the one hand, trading through a franchise has the advantages of a popular advertised brand, help and support from the franchisor. On the other hand, it can become a disadvantage, as purchases and monthly fees can be expensive.

To open such a business, you must have start-up capital. In addition, you need to carefully follow the instructions from higher people. The essence is quite simple: you have capital, you are offered to do business using a promoted brand. Your task is to divide the profit between the franchisor and yourself.

Usually you need to make some initial contribution, the amount of which varies greatly from company to company. Next, you must pay monthly payments on total sales. Also, some franchises may charge advertising fees.

Boutique

The boutique is a small area store, within 15-20 square meters. They mainly sell clothes of expensive brands.

The target audience is clients with medium and high level prosperity. Opening such an institution will be quite expensive, so you need to look for an individual approach to almost every client. In this case, only qualified sellers should be hired.

Institution directions

Also, stores can be divided into several areas:

• Men's clothing.
• Women's.
• Children's.

Based on market analysis, it is safe to say that best way to open a shop women's clothing because women pay more attention to their wardrobe.

Step-by-step instructions for organizing such a business are presented in the following video:

Company registration

To sell clothes, you need (IP) or (LLC). For opening a small store in a small or medium-sized city, registration as an individual entrepreneur is better suited. This will allow the businessman to save on taxes and other obligations.

You also need to purchase cash machine and register it. It is best to do this after you have rented the retail space.

Point location selection

The flow of customers and, accordingly, income will depend on the location of your store. To choose the best place, you can ask your friends where they prefer to buy things. You can also arrange a survey on social networks and determine where they like to go shopping the most.

There are several location options:

• Shopping and entertainment centers.
• Separate shop.

If the store is located in a shopping center, then it has some advantages:

• The shopping center has a large flow of customers.
• The rent for retail space is not that high.

The disadvantage may be that best places The mall is already busy. Renting other places can be an unprofitable solution, since the profit received depends on the location of the point. You should not rent a place that is located on the upper floors, as there may be very few buyers there.

It is advisable to open a separate establishment only in the place where it will intersect with a large flow of customers. For example, you should not open a clothing store for young people in a residential area of ​​the city.

The advantage of a stand-alone point is that it is owned by the owner, and he is responsible for it.

Let's consider each option separately:

• A second-hand store is best opened as a stand-alone store with a small area.
• The stock version will also work great as a separate room.
• It is desirable to place a multi-brand one in a shopping center, preferably on the 1st or 2nd floors.
• Mono-brand, as well as multi-brand, can be opened in the shopping center on the 1st or 2nd floors. It can also be placed as a stand-alone establishment.
• The franchisor, who will analyze the market and potential competitors, will decide on the location of the point selling clothing under the franchise.
• The boutique should be opened as a separate store. At the same time, it is necessary to take care of its presentable appearance.

Necessary equipment

Before you open an institution, you should take care of purchasing the necessary equipment.

For a clothing store, you need to buy:

• mannequins on which the presented products will be hung;
• showcases and racks;
• fitting rooms, hangers;
• cash machine;
• special scanners for credit cards.

Supplier search

After you have chosen the direction of the institution, registered a company, rented a room, bought equipment, you need to find suppliers. The supplier must first of all deliver a quality product that can satisfy the tastes of visitors in a timely manner.

Finding suppliers is not difficult. Factories can become suppliers from Europe, America, China and Russia. The main problem may be finding an original product that will set you apart from competing stores.

Note! To find an interesting product for your establishment, you can visit special clothing exhibitions, fashion shows.

If you want to work with a specific brand, then for the delivery you need to contact the supplier. You can find contacts of such companies on the Internet or learn from friends who are engaged in the same business and work with this brand.

Staff

Naturally, you will need to hire professional sales consultants. These employees will determine how often customers will purchase goods in your store. From this, in turn, will depend on revenue.

A qualified specialist must have a presentable appearance, confidently understand the product, be able to find an individual approach to each client.

The outlet's revenue depends on approximately 70 percent of the actions of sellers, so it is important to select good specialists who already have experience in sales.

You can place job advertisements in newspapers, on television and radio. You can also give information on the Internet or use the services of recruitment agencies.

In addition to sellers need to hire accountant, cleaners, administrator, security guards.

Do not forget that employees need to be constantly motivated. This will improve the quality of their work and productivity. It is necessary to conduct certification events once a year.

Also do not forget that salespeople will have to be trained if someone does not have the necessary work experience.

Costs, funding sources

The costs will look something like this:

• Registration of an individual entrepreneur - 2,000 rubles.
• Obtaining permits - 10,000 rubles.
• Rent - 30,000 rubles.
• Design and decoration - 100,000 rubles.
• Purchase of goods - from 200,000 rubles.
• Advertising - from 20,000 rubles.
• Salary to employees - 180,000 rubles.
• Equipment - from 70,000 rubles.

Possible sources of funding:

• Small business development loan.
• Private investor.
• Own or borrowed capital.

Advertising

You can advertise the point with the help of television, radio, social networks. On the first day of sales, you can give special loyalty cards that will give a discount on goods.

On the first day, you can also arrange a contest with various prizes. Do not forget about gifts for visitors for the holidays.

Possible profit

On average, a clothing store can payback in 1-2 years. If the business organization has been properly built, the products correspond to the quality, an acceptable pricing policy has been developed, then the projected revenue can be reached in six months.

Remember that opening such an institution, you must constantly update the range of products to maintain a constant demand for your product.

The specifics of the store is such that the opening can be planned either based on the available space, or on the basis of the assortment with which you want to work. I propose to consider the general principles for choosing the territory and area of ​​the store.

Clothing can be sold both in the Shopping Center and in a separate retail outlet. The shopping center is an excellent solution for opening a middle-class clothing store with an area of ​​up to 150 m 2 . Good traffic will ensure stable revenue, and most of the problems with advertising and approvals will be solved by the administration of the shopping center. This option is ideal for large cities.

A stand-alone store is worth opening if you decide to work with an elite or, conversely, a stock assortment. Such stores also pay off well in small towns and cities. central regions.

Documents accompanying the product

When working with suppliers or making independent purchases, do not forget to take care of the documents. Women's clothing does not apply to goods subject to mandatory certification, but must have a declaration of conformity with GOST R, which is issued by certification bodies.

When issuing a declaration of conformity with GOST R, it is necessary to provide a certain package of documents. For products made in Russia:

• NTD for certified products
• a lease agreement for the occupied space or other document certifying the right of ownership
• quality certificates for the materials used

For clearance import declarations the following documents are required:

• application for a declaration of conformity GOST R
• copy of the contract
• company charter
• state registration certificate OGRN, TIN
• product description (composition, properties, appearance, scope, etc.)
• manufacturer's country quality certificates

Required approvals

While the documents for the goods are being prepared, you can deal with the documents for the store. To open a business retail approvals from Rospotrebnadzor are required and fire brigade. If a store opens in a shopping center, then the administration of the center takes care of all these documents, but in a separate store, the entrepreneur will have to take care of everything himself.

For Rospotrebnadzor, it will be necessary to make a PLC (a program for production control over the implementation of laboratory research and testing of factors production environment and labor process at workplaces). This program will spell out all the points on which you need to report to Rospotrebnadzor and the frequency of their implementation.

This usually includes all the necessary measurements for the store, compliance with sanitary standards, control over the maintenance of health records for employees, schedules for various briefings. The program is done once.

To obtain the conclusion of the Fire Inspectorate, it is necessary to equip the premises with a fire alarm, an evacuation plan, fire extinguishers and take a package of documents to the regional division of the State Fire Supervision. This usually includes an application for the issuance of an opinion, a lease agreement, documents for an individual entrepreneur, a plan for the BTI store, an agreement on installing an alarm.

After the departure of the inspector to familiarize himself with the object, they may issue an order to eliminate the defects found. But if most of the measures are completed, then they are usually allowed to open a store for letter of guarantee. Naturally, all claims will need to be eliminated over time.

You will also need to coordinate the showcase, conclude an agreement for garbage collection and landscaping. Somewhere they demand landscaping of the territory near the store. All requirements can be found in the Administration of the district in which the store is located.

Equipment

Next, you need to think about how you are going to present the goods on the trading floor. The wall equipment for clothes is the same type and differs only in material, color and design. The ideal solution is modular systems such as Global or Solo, they allow you to perfectly display the goods due to different types of hangers.

It is advisable to purchase the so-called island equipment and tables for displaying goods: they will create a direction for the movement of customers and beautifully present the goods. This is the basics of merchandising, the science of how a product can sell itself. It is desirable to install mannequins in the trading floor, which will demonstrate the clothes "live".

Fitting rooms should be comfortable and bright. Mirrors should be positioned so that when trying on you can see how the product looks from behind.

In addition to equipment for demonstrating clothes, you need a computer, a cashless terminal and a cash register registered with the tax office. However, when choosing UTII as a taxation system, an individual entrepreneur gets the opportunity to work without a cash register. Then you can limit yourself to purchasing a check printing machine or work on sales receipts.

Video

Staff

At the same time we are engaged in recruitment. The number of people working in a clothing store depends rather not on the area, but on the customer traffic.

substantially increases sales

In season, which occurs twice a year in the clothing trade (August-October and April-June), it is necessary to bring more people to the work shift. The rest of the time, you can work with a minimum staff, strengthening the team for the weekend.

Usually on an area of ​​​​100-150 square meters. m. cope with three or four sellers and a cashier. In more small shop You can limit yourself to 2-3 people. In advance, it is necessary to consider the requirements for personnel, the need for training and certification, since the turnover will largely depend on the goodwill and competence of the sellers in the hall.

Today, more than 70% of the market is engaged in sales in various fields of activity. Selling is the simplest and most effective method start your own business from scratch, because there is a constant demand for a certain category of goods, there is no need to carry out serious planning and analysis.

Thinking about opening own business, be sure to pay attention to the scope of sales, for example, the sale of clothing, children's clothing, jewelry, haberdashery, or all the same only in the complex.

It will be about opening a clothing store in a shopping center.

For example, the markup on outerwear is 20-110% (this includes jackets, down jackets, coats, etc.), the markup on casual clothes is 50-270% (this includes jackets, blouses, shirts, etc.) and the margin for underwear is 150-400%.

Of course, we should not forget about the markup for the brand, for the quality of the material, for the initial purchase price, and availability for buyers.

Starting your activities in the field of sales, you should decide for which category of people your products will be, since not everyone will be able to buy a shirt for everyday wear for 7,000 rubles.

So, opening a small business begins with the registration of an individual entrepreneur or legal entity, moreover, the latter is a rarity for this field of activity.

First steps to starting a business

Suppose you decide to start selling casual clothes, the assortment of which consists of women's blouses, T-shirts, sweaters, men's shirts, T-shirts, jumpers, included wallets, bags, purses in the assortment, and also supplemented it with underwear.

Of course, the assortment can be anything, depending on your desire, and we are only considering an example.

Stage 1: registration with the tax office.

Registration with the tax authority takes place within 5 days from the next day after the submission of documents for registration of an individual entrepreneur. Moreover, before visiting a government agency, you should pay the state duty at one of the banks and attach a receipt for its payment to the documentation.

Stage 2: registration with the Pension Fund of the Russian Federation.

In the pension fund, you do not have to pay for registration, all that is required of you is to write an application for registration. If this is not done on time, you can easily get a fine of 5 thousand rubles.

Stage 3: opening a current account (if necessary).

As a rule, a current account is needed to pay for goods to suppliers. In order to find out if you need it, check with your suppliers on what payment system they are used to working with clients. Within 5 working days after opening an account, notify tax office and a pension fund, otherwise you will be required to pay a fine.

5 working days after the submission of documents, you receive a certificate of registration and become a full-fledged individual entrepreneur.

Supplier search

Currently, suppliers of goods are ordinary retailers and wholesalers rolled into one. As a rule, a discount on a product is achieved by bulk purchases. The average volume discount is 15-25%. Agree, not so much to add to the amount of your own margin.

The search for suppliers is based on the choice between purchase price and quality. It is recommended that you review up to ten options before choosing your supplier to purchase an item.

How to choose a place to sell clothes

Whoever says what, the most profitable place to sell clothes is a shopping center. The only condition when choosing a location is that the shopping center is well visited by people and it does not matter where it is located, on the outskirts or in the center.

Another issue that arises when choosing a site for sale is the price. As a rule, landlords set their price based on the cost per square meter. In addition, the price for electricity, heating and even a certain percentage for the corridor area is added to this cost.

The cost of 200-500 rubles per square meter characterizes outlet, located not in the city center, with low and medium attendance. The price per square, equal to 500-1500 rubles, refers to trading floors in places favorable for sale, the attendance of these centers is sufficient for the implementation of your business.

All sites whose cost is more than 1500 rubles belong to the luxury class. These shopping centers are significant not only in the city, but also in the surrounding area. As a rule, there are no cheap things in such expensive shopping centers and they were created for the "rich" segments of the population.

Staff

To carry out activities in the shopping center, you will not need either a cleaner or a security guard. It is recommended for the first time (at least 2-5 months) to work in the clothing department on your own. This way you can reduce the costs associated with salary and paying contributions to the pension fund.

In addition, it will be easier for you to develop your own business, as you will be more motivated to succeed than a hired salesman.

If your sales area exceeds 50 square meters, then you are unlikely to be able to cope on your own. In such a situation, hiring an employee is mandatory, provided that one employee will work for every 50 meters of area. With a heavy workload of your department, the number of sellers should increase.

The financial side of the issue

According to our calculations, the minimum price for opening a clothing department is 72,000 rubles. Next, we will justify it.

• The cost of opening an IP - 800 rubles;
• Costs for the purchase of goods - from 40,000 rubles at a time;
• Equipment costs - from 15,000 rubles;
• Rent of retail space - from 15,000 rubles / month.
• Other expenses - from 1,200 rubles.

These calculations were carried out for a city with a population of 30,000 people. To calculate an estimated cost for a city with a different population, use a proportion and divide the result by two. For example, for a city with a population of 300,000 people, the opening costs will be 360,000 rubles.

Of course, the formula is approximate and does not have any significance, however, it is great for estimating costs.

One of the most popular women's business ideas is opening your own clothing store. This type attractive in that it does not require special equipment and complex legal registration. He does not need highly qualified personnel and special knowledge. At the same time, the sale of clothes is always in demand and brings consistently good profits, even with high competition. Let's figure out how a woman can open her own business - a clothing store.

We were somewhat cunning when we said that opening a clothing store does not require any special knowledge. You need to know the mechanism of retail trade, at least in theory. You will also need to understand fashion trends, know the basics of the laws of demand, merchandising, pricing and other specific trade factors. But, the most important thing in this business is the definition of the store concept, the choice of the sales mechanism and the price range of your product.

How to choose a store concept

In this case, the concept means, first of all, that you will sell from clothes - there is a great choice - children's, adult, women's, men's, underwear, sportswear, plus size clothes, hosiery, maternity clothes and other areas .

You also need to choose the price segment of your future store - from economy to premium segment. And you should think about the type of store: multi-brand, stock, second-hand, boutique, franchise store.

The most promising areas in the clothing trade are children's and women's clothing. Despite the crisis in these segments, demand is stable. This is not surprising - children grow up quickly and require large-sized clothes, and women, despite financial hardships, always want to be beautiful and clothes are the main means. The only thing that is possible is that demand has moved to the economy and mid-price segment.

Own store or franchise store?

Having decided on your business idea - opening a clothing store from scratch, you need to choose a way to implement this idea. You can open your own store under your own brand or purchase a ready-made franchise.

Franchise Store

The best and most affordable option for "beginners" - entrepreneurs with no experience in this area. Franchise Seller - franchisor- will be your guarantee of success. Since he is primarily interested in making your store under his brand successful and profitable. It is on this that the material stability and success of promoting the franchisor's business on the market depend. Of course, he cannot do all the work for you and protect you from all risks, but thanks to him, following his recommendations, you can reduce all the risks that arise in your store by an order of magnitude.

It is worth noting that the franchisor, usually at his own expense: helps to find a suitable premises in your city, provides a free design project for this premises, trains your staff, provides an initial analysis and calculation of the market profitability, provides ready-made advertising materials and marketing promotion strategies, fully undertakes the wholesale supply of goods to your store and much more.

This approach allows you to reduce the cost of opening a clothing store, as you save on the development of a design layout for a store, promotional materials, and staff training. You also do not waste time looking for wholesale suppliers and delivery methods. The brand owner will provide you with the best delivery conditions and guarantee uninterrupted supply of goods.

Of course, when opening a franchise store, there are several disadvantages - in the case of working under a ready-made brand, you cannot deviate from its rules, you also obey the general policy of the enterprise and cannot implement something of your own.

Cost of "start" this business- from 500 thousand rubles, payback period - up to 2 years.

Own store under own brand

Suitable for an entrepreneur with experience, for example, gained by working as a franchise store. Since in this approach all the risks, all searches for goods, suppliers and methods of implementation are completely borne by the businessman. However, if you open your own clothing store under your own brand and know all the intricacies of this business, payback periods and profits are noticeably different from a franchise store. And they are different for the better. So, the payback period takes up to 1 year. And the profit is much greater, due to the fact that you can always change the purchased assortment and methods of its delivery, which allows you to spend smaller amounts on purchases.

The cost of "starting" this business is from 1 million rubles.

Business plan for opening a clothing store

To open a store, you will need permission from the SES and the territorial property management. If you rent the area for the store, then you do not need permission from the fire inspectorate, the landlord is responsible for this.

After selecting the premises and obtaining all the necessary permits, if necessary, it is necessary to carry out cosmetic repairs of the premises. If you open an independent store with your own brand in the middle or premium price segment, then you need to think about the author's design of the premises and the development of a trademark. Since this is what will "sell" your product in the first place, since your the target audience quite selective and chooses primarily not with a wallet, but according to external perception.

If you decide to open a small store with everyday goods, then you will not need anything other than cosmetic repairs and a small sign.

While repairs are underway, you should think about finding suppliers of the selected product and brands, in case you are not working on a franchise. After that, when the store is ready, the goods are laid out, and the staff is hired, you can start advertising campaigns to promote your store.

Clothing store in relative numbers

• Space rent - from 15 to 100 thousand rubles,
• Repair, taking into account the design - from 50 to 500 thousand rubles,
• Advertising material and development of a trademark - from 10 to 300 thousand rubles,
• Purchase and delivery of goods - 300 thousand rubles,
• Equipment, legal support - up to 300 thousand rubles,
• The salary fund is 150 thousand rubles.

In any case, no matter what choice you make - to open your own store under your own brand or "franchise" - the clothing trade is a very profitable undertaking, where everyone can realize themselves. Although we wrote at the beginning of the article that a clothing store is a women's business, however, men also find their realization in this business.

In this article, we will consider the question of how to open a clothing store, what is needed for this, an example of a business plan for opening it.

The profit of a clothing store - a boutique - will directly depend on the type of goods sold - "luxury" branded clothing, exclusive, economy class, etc. For example, the markup on elite clothing will be up to 100%, and on items for the middle class of consumers - up to 200%. In any case, this type of business is quite profitable.

Boutique business is perhaps the most profitable business in Russia, Europe and the USA. According to experts, the annual turnover of funds in this industry is incredibly high. All over the world, new malls and shops are being built, selling everything from cheap Chinese consumer goods to expensive glamorous exclusives.

Business plan

We present you a free ready-made example of a business plan for opening a clothing store, which will help you start your own business in the field of trade. With this example, you can estimate your future expenses and income when doing business.

Plan implementation scheme:

1. register IP;
2. choose a supplier;
3. rent (buy) premises;
4. we hire staff;
5. we sell goods.

How to open a clothing store

So, let's consider information on how to open a clothing store from scratch point by point.

Choose a format

It is necessary to decide what format the boutique will wear - mono-brand (sells products of only one brand) or multi-brand (respectively, several firms and brands).

The first case is preferable if it is planned to work under a franchise or under an agreement directly with a commodity producer. Such a clothing store, although losing a certain segment of customers, nevertheless, by implementing an already promoted brand, has a chance to earn the favor of the buyer.

The multi-brand format is more dynamic and flexible. The owner himself chooses the assortment of goods and its price category. As a rule, such boutiques offer clothes for different wallets, which attracts visitors.

Franchise Store

franchise agreement

Buying a franchise is a common way to start your own business. Sales specialists believe that only an entrepreneur who already has experience in the fashion industry can build his own clothing store from scratch. So, the franchise agreement - a good option if before that you did not have the opportunity to try yourself in this field.

Buying the rights to implement a promoted brand, an entrepreneur is 80% sure that his business will do well. Why 80% and not 100? Because a lot depends on the location of the clothing store and the specifics of the market (city, country). The system, which includes a new boutique, has been working for a long time and brings profit to its owners, and these are certain guarantees.

In addition, along with the product, the entrepreneur receives recommendations on its implementation, recruitment, and marketing policy.

How to choose a franchisor?

To do this, you need to answer a number of questions:

• what is the price segment of the clothing boutique;
• profitability of the franchisor's store (sample finance);
• what is the cost of advertising this brand;
• who makes up the competitive environment of your clothing store;
• how unsold goods will be returned to the supplier;
• what is the franchisor's strategy and the degree of its penetration into our market.

The downside of a franchise is its cost. The price for the brand of a domestic manufacturer will cost about 50 thousand dollars. Brands of foreign manufacturers are two to three times more expensive.

Choosing a retail space

There are a number of recommendations on where it is more profitable to open your clothing store from scratch. For example, experts advise not to save on the space of a boutique, because the number of sales directly depends on the area of ​​the sales area. AT small shop it seems to the buyer that the choice of clothes is too small.

One of the best options for locating a clothing store is shopping centers focused on selling clothes. It is believed that, despite the competition, the level of sales in trading floors is higher than in isolated stores.

When choosing a location for a clothing store, the following are taken into account:

• store image;
• competition in your market segment;
• the intensity of pedestrian flows near the store;
• level of financial and economic development of the region;
• the presence in the neighborhood of other points, cafes, bio-toilets, parking.

Trade inventory

To organize the work of a clothing store, you will need the following equipment: racks, shelves, a rack, several mannequins, a cash register, hangers, a fitting room, mirrors. Furniture elements and their price will depend on the style of the boutique interior.

Store design

Image affects the flow of visitors. In branded clothing stores concept appearance developed by design and marketing experts. But even if you do not claim a unique design for your store, you still have to do the repair and preparation of the premises for work.

Product Suppliers

As a rule, the owners of multi-brand boutiques buy from distributors of certain brands or go abroad to buy goods (Turkey, Bulgaria, China, Europe, America). Having decided on the assortment, you need to choose the best supplier, taking into account the ratio of quality and price.

Working staff

Sales personnel play a significant role. The fashion store is no exception. The selection of good sales consultants is another component successful work. In addition to external data and the ability to communicate with a client, an employee must understand fashion, have a sense of style, and be able to choose what suits the client.

The number of sellers depends on the size of the clothing store and the assortment sold. Most often, the seller's wages are piecework: a fixed rate plus a percentage of sales. The staff of a large store also includes a director, manager and accountant.

Advertising and marketing

Business risks

The main risks when trading clothes:

• The unpredictability of fashion trends. The dynamics and variability of fashion can ruin a clothing store: today the product is popular and quoted, but tomorrow it is no longer.
• Insufficient demand. To prevent this problem, it is important to work on creating the image of the outlet.
• Shortage or overstocking of goods. This is often faced by new business owners. The fear of "half-empty shelves" results in excessive purchases, and as a result, the ruin of a clothing store.

Estimated costs

So, how much does it cost to open a business like this:

• Franchise - from 45-47 thousand dollars.
• Rent of retail space - from 1.5 thousand dollars / month.
• Equipping a clothing store - from 3.5 thousand dollars
• Repair - from 5 thousand dollars.
• Advertising - 500-1000 dollars.
• Purchase of the first batch of clothes - from 10 thousand dollars.
• Salary - from 3 thousand dollars / month.
• The set of initial costs for opening a clothing store from scratch is from 70 thousand dollars.

Business income

The trade margin can range from 50% to 200% or more.

In this scenario, the payback will be from one and a half to two years.