How to open a bed linen boutique. Shopping Ideas for Opening a Store in a Small Town Sales Equipment for an Auto Parts Store

26.03.2021

Building a sales department from scratch is a rather complicated process that requires certain knowledge and skills. How to effectively build and organize a sales department so that it gives maximum results from scratch - read this material.

How to organize gave away sales? Is it possible to build a sales department on your own?

First, let's look at the ideal sales force as it should be:

Ways to create a sales department:

1. Hire good sales people and sales will take care of themselves., because people know how to sell, and they themselves will create conditions for the development of sales.

2. Turn to professionals to build a full-fledged turnkey sales department. For example, to us 🙂
We have built more than a dozen sales departments, we know all the pitfalls, we can launch the department into full-fledged combat work in 2-3 months. But it would not be true to say that it is impossible to create a sales department on your own.

3. Start building a sales force yourself. There are people who can do it themselves. It is for those who decided to build a sales department on their own, and this text was written. If difficulties arise or you want to do everything the first time and efficiently, our proposal to create a turnkey department is valid.
The main thing to know is that there are two main approaches to such a process as organizing the work of a sales department. Here you can find out what their differences, disadvantages and advantages are. Now we will focus on the actions that need to be taken to create a full-fledged sales department.

Algorithm for building a sales department:

Step #1. Define Resources

First, we must determine the resources we have. First of all, this finance. For example, the cost of creating a sales department in Moscow from scratch will be:

One-time costs:

Organization of the manager's workplace (15,000 - 40,000 rubles)
CRM system per employee (3,000 - 30,000 rubles)
Virtual PBX and telephone equipment, with the ability to fix and record conversations per employee (2,000 - 5,000)

It is necessary to have a reserve of resources for at least 3 months. This is the period for which the seller reaches payback. Therefore, you need to have a supply for feeding him without taking into account his income.

Monthly costs:

Rent at the rate of 5 m 2 per employee (4,500 - 45,000 rubles)
Salary (35,000 - 60,000 rubles)
Phone (1500 - 6000 rubles)

So, the creation of a sales department with one specialist, according to rough estimates, in Moscow costs 143,000 - 380,000 rubles. These are only the direct costs associated with the work of a manager, and for a new business, the costs are an order of magnitude higher. Of course, you can expect managers to sell a lot of things in the first month, but based on experience, I would not do this. Let it be a pleasant surprise if they sell everything they can ;). Therefore, when planning financial resources, you need to clearly understand the cost of organizing one sales specialist.

Temporary Resources. Building a sales department from scratch takes at least 4 working hours a day in the first or second month. At least 2 hours a day in the third month. If the owner / commercial director plans to create a sales department, then he must clearly allocate this time to debug the system. If this time is difficult to allocate, then you need to hire a person who will build and organize this mechanism - the head of the sales department.

Human resources. It is necessary to understand how many managers the company can afford in terms of finances. And how many of them, when fulfilling sales plans, the company itself can digest. So that it does not happen that managers sell, and the company cannot produce goods or provide services.

Step number 2. Regulate sales processes

Usually this step is omitted. No, sales processes, of course, are formed in any case, but chaotically. The first specialist sells in one way, the second in another, one communicates with the purchasing department directly, the other through the first, the third generally believes that he knows about the capabilities of the purchasing department better than the purchases themselves. The areas of responsibility are not clear, it is impossible to bring this zoo into a single statistics. It is because of this that the idea appears that it is impossible to regulate the sales department. After some time, the processes themselves settle down, less successful sellers peep working schemes from more successful ones, and, in the end, a more or less unified algorithm is developed. But for this, a significant time must pass, and the processes will remain only more or less unified; when building a turnkey department, we do not allow this.

Therefore, in order to manage a single system, and not disparate individuals, it is necessary to first think over the basic documents of the sales department.

osnewregulations required for most sales departments:

Rules for attracting new customers;
the rule of preparation of commercial proposals;
rule of interaction with the purchasing department, technical unit, accounting and logistics;
customer support policy.

The sales department regulation is not a once-written and rigidly fixed document, it is a living description of real work. It must be constantly changing, because it is impossible to write it once and for all correctly. Until they start acting on it, it is generally difficult to imagine the effectiveness of its work, so it can only be a guideline. The regulation should not be more than 1 A4 page, ideally it should be a simple block diagram for half an A4 page. If it goes to the second page, then it will not work.

You can check the performance of the regulation in one simple way. Give it to three or four participants in the process to read, and then remove it, and allow these participants to speak it. If everyone has an understanding of teamwork and the boundaries of responsibility, then he is a worker, if there are rumors, he needs to be supplemented. The regulation should not contain large ramifications and hundreds of exceptions, it should work in 80% of cases, for the rest it should be possible for the members of the sales department to agree.

Step #3. Define HR policy

First of all, you need to draw up a portrait of a sales manager. There are many ways to do this, but first of all, the most important issue needs to be resolved: the bet will be on young guys with burning eyes, or on pros who have worked in the industry and know the market, who just need to be given the tools and do not need to be trained.

Most owners and managers in the construction of the department tend to the second option. Which is understandable, because this does not require training, spending effort on developing a strategy and constantly wiping snot at the first stage. In addition, not everyone can teach, and a third-party guest coach is not always result-oriented. He comes in and does a cool, fun, driving training, and then he leaves. And the leader remains to independently perform the main work - organizing and translating knowledge about sales theory into a skill. Of course, we are the exception 🙂 We select employees who must show results, train them and provide further support until the sellers show a stable effective sales skill. The second option can still be dangerous because any sales manager has a certain expiration date, and if you take an experienced professional, then you can run into a burnt out, moreover, highly paid one.

Now let's move on to the number of sales department. There is an approach that says that a sales team of less than 6 people is not a sales team. The approach is clear. We take 6 people, of which perhaps 1-2 will show real results and pay for the rest. I believe that you can start a sales department with 3 people. And this is only the beginning, then two more may remain. One should be in reserve, so to speak, reinsurance against the human factor. It is better to have at least two, so that there is a benchmark, competition and there is no dependence on one person. Although with a limited budget it can be 1 person, the risks are simply higher.

As for the creation of a sales department with 10 or more employees at once, I consider this to be completely inefficient. I'll explain why. If there is no department, then there is still no understanding of where to go, where the customers are, how to convince them. This understanding will slowly emerge. Of course, 10 people will be able to pass more roads, but all this time the budget will be spent on their maintenance and organization. Therefore, I am in favor of creating a sales department of 3-5 people, and then, after stuffing all the primary bumps, replicating successful practices.

Step #4. Define Management Tools

The key to a successful sales team is the control system. Control is necessary even for the most successful managers, but should not be intrusive and justify itself. I am categorically against any reports filled out in order to show my work to the manager. Any reports should be generated automatically and contain only the information that the sales specialist will still enter for his convenience. Works great with this feature. CRM systems. The salesperson works with the client and does not generate reports for management. And online management can create any report in any context. You can learn more about automation of the sales department.

The motivation system is the heart of the management and organization of the sales department. It should move salespeople to accomplishment, but in no case should you think that hanging a big carrot, you did enough for the manager to strive for it. It is then that the system by which the sales department is built is successful, when the specialist needs to create conditions under which he will be able to reach it, performing the actions that he has been trained to do.

Field support of managers is what determines the level of sales (key) skills of specialists. Not how many trainings they've had, not how many books they've read, not how many objection handling techniques they know, not even how well they passed a product knowledge test. This is exactly how salespeople know how to use all this information in real sales. Therefore, if the decision is made to invite the coolest sales trainer, but at the same time the head of the department does not know how to organize field support, the training will not affect the level of sales in any way.

Step number 5. Go through everything yourself)

Room selection
Store organization step by step plan
How much can you earn selling bed linen
What equipment to choose for a bed linen boutique
What documents are needed to organize a business
Do I need permits to open a bed linen boutique?
bed linen sales technology

How much money do you need to open a bed linen store

Opening a department for the sale of bed linen is within the power of many aspiring entrepreneurs. Bed linen is in constant demand among consumers and is one of the most popular gifts. The advantage of trading in the KPB (bedding set) is that, compared to clothes, you do not need to purchase many different sizes for each client. This is where the low entry ticket to the business comes from - to open a small department for the sale of bed linen, it is enough to invest about 300 thousand rubles in goods.

According to experts, only in the crisis years of 20014-2015 in the textile industry there was a decline in production, somewhere by 15% compared to pre-crisis indicators. And in 2017, the turnover of the bed linen market returned to its previous level and in subsequent years there is an increase of 10-12%.

More than 60% of the bedding set market is occupied by domestic manufacturers, these are such giants of the textile industry as the Ivanovo Textile Association (ITO), the Volga Textile Company, the Nordtex Corporation, the Russian Textile Alliance. The rest of the market (40%) is occupied by manufacturers from China, Turkey, France, Italy and Spain.

The bed linen market is conditionally divided into several segments:

Low, bedding sets up to 2000 rubles;
Medium, sets from 2000 to 3500 rubles;
Premium or elite, sets over 3500 rubles.

The first, the budget segment, includes Russian-made kits, mainly small garment factories. Large Russian and foreign manufacturers (Turkey, Italy) operate in the middle and premium segments. At the same time, more than 90% of all underwear is bought in the low and middle segment, since such underwear is practically not inferior in quality to more expensive sets and is quite comfortable. Buying luxury lingerie, the consumer pays more for the brand than for the quality. Therefore, to please every customer in the range outlet there should be both cheap and expensive bedding sets.

Among materials most in demand consumers use bedding sets made of cotton, linen and silk. At the same time, cotton is in the first place, then linen made of linen and silk closes the top three of the CPB. The markup on goods in retail is at least 50%.

Room selection

When opening a department for the sale of bed linen, it is necessary to rent at least 15m2 of retail space. In principle, it is possible to open on 10m2, but the assortment of the outlet and the entrepreneur's revenue will suffer from this. In addition, you will need to rent a warehouse and utility room. The rental price for 15 m2 in a passable place, depending on the region, will cost from 30 thousand rubles / month. Therefore, when opening a retail outlet, in addition to the cost of goods, it is necessary to include a double rental deposit.

As for the geographical location of the boutique, then the best options, as usual, are large shopping centers, manufactured goods markets and departments in the sleeping areas of the city.

What OKVED code to indicate when registering a bed linen store

To open a shop or a boutique selling bed linen, it is enough to register individual entrepreneurship. OKVED code - 52.41.1 " Retail textile products."

What taxation system to choose for opening a store

As tax systems a special regime is used - a single tax on imputed income (UTII). The amount of the tax will depend on the area of the sales department and the k2 coefficient established in your region. If you plan to hire sellers, then you need to register with extra-budgetary funds (PFR and FSS) as an employer.

After opening a boutique, you must notify the local branch of Rospotrebnadzor about the start of your activity. According to businessmen who have been working with textiles for several years, SES representatives like to visit such points. In textiles, Soviet GOSTs still apply, and almost every check ends with a fine. This is because the assortment of the outlet contains products from small factories that do not bother with GOSTs. It is good that scheduled inspections take place no more than once every 3 years.

Many aspiring entrepreneurs, opening a boutique, begin to work with wholesale organizations. But in a highly competitive environment where price differences have a significant impact on demand, working directly with manufacturers is ideal. For example, it doesn't hurt to visit Ivanovo region, which has been called the "textile region" since Soviet times. There are many textile factories in the region that produce high-quality fabrics, and as a result of high competition, manufacturers are forced to sell products at a lower price. And this, of course, only plays into the hands of trade enterprises.

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The clothing store is a promising type of business with a high margin on goods, profitability is ~ 20% with a payback period of 1.5 years. According to the agency "MarketMasters" the rate of clothing retail turnover in Russia is increasing by 3% annually. Moscow accounts for ~40% of all purchased clothes! In the article, we will consider how to open a clothing store from scratch step by step with an example of a business plan with calculations.

Advantages and disadvantages of opening a clothing store

Main the target audience clothing store: women of any age, men aged 18 to 40 and children. Consider the key advantages and disadvantages of creating a clothing store.

More than 50% of stores in Moscow are franchised! For the clothes sold, you need

Shop types	Peculiarities
Second hand	Sale of used clothes from Europe. Attracts visitors with low prices. There is a possibility of a quick start, since large initial investments are not required. It is recommended to open in small towns with low purchasing power of the population. Margin on goods ~200%
Stock	The store specializes in selling clothes from last season. The main factor in attracting visitors is low prices. Margin on goods ~300%
Multibrand	Selling clothes from many different brands. It is more difficult to organize sales and staff training than in the first two cases. Orientation to the middle class of the population. Margin on goods ~400%
Monobrand	Orientation to one brand (often opened by franchise) and to a specific visitor. Margin on goods ~500%.
Boutique	Sale of expensive exclusive clothes for wealthy buyers. Requires maximum cost to open. Margin on goods ~1000%.
Special shop	Sale of narrowly focused clothing: clothing for workers, for medical personnel, for the military, for firefighters, for schoolchildren, for children. (cm. " ")

The sale of clothing belongs to impulse goods, i.e. is often bought spontaneously, therefore, to stimulate sales, it is recommended to organize sales, promotions, savings cards with discounts, bonuses for several purchases.

According to Gomkomstat, the leader in clothing turnover is the Central Federal District (~50%) and, in particular, Moscow (~40%). The retail turnover of clothing in St. Petersburg amounted to ~3%.

The main production facilities are located in the Central region of the country (~40%), the North-Western region accounts for ~19% and the Volga region ~18%. If the production of clothing is considered, it is recommended to organize in districts with maximum capacities.

Opening a clothing store: the general concept

Opening a clothing store is possible in two ways: purchase a franchise (ready-made solution), or open it yourself. Both methods are characterized by their disadvantages and advantages. If you decide to open a store on your own, then in order to quickly understand the basic business processes of the store, it is recommended to get a job as an administrator in one of the existing.

How to open a clothing store from scratch: business registration

To register in the tax clothing store, an individual entrepreneur or LLC is created. The table below analyzes the main benefits, as well as the required list of documents for each of the forms of business. When registering for OKVED, choose the main activity: 52.42 "Retail trade in clothes", 52.42.1 - "Retail trade in men's, women's and children's clothing", 52.42.8 - "Retail trade in clothing accessories (gloves, ties, scarves, belts, suspenders and etc.)”.

Form of business organization

Benefits of using

Documents for registration

IP ( individual entrepreneur)

Used to open small shop clothes (50-80m²). Number of staff 3-5 people

receipt of payment of the state duty (800 rubles);
certified application by a notary in the form No. P21001;
application for the transition to UTII or USN (otherwise it will be OSNO by default);
copy of all pages of the passport.

OOO ( limited liability company)

Used for opening a large clothing store (>80m²), attracting additional financing, scaling, capital construction

application in the form No. Р11001;
charter of LLC;
a decision to open an LLC or a protocol if there are several founders (partners);
receipt of payment of the state duty (4000 rubles);
copies of the founders' passports certified by a notary;
application for the transition to UTII or USN.

By law, the authorized capital of an LLC cannot be less than 10,000 rubles!

The best choice of taxation system for a clothing store would be UTII(single tax on imputed income), in order to switch to this system, there must be a municipal law on the possibility of using UTII (up to 100 employees and the cost of fixed assets up to 100 million rubles). The interest rate is - 15%. The advantage of this tax is its linkage to the physical data of the store: area, number of employees, etc. When opening a large store, this is beneficial.

If the simplified tax system is chosen when organizing a company, then it is recommended to choose the accrual of income tax with an interest rate of 6%.

Search for suppliers for a clothing store

Main clothing suppliers: Turkey, China, Europe, Russia. Goods from China and Turkey are attractive due to their low price, which allows for a markup of 200-300%. For example, for a women's skirt on taobao it costs ~ $ 8 (500 rubles), in the domestic market it can be sold for 1500 rubles.

To search for suppliers in China via the Internet, use Aliexpress.com, Taobao.com

Clothing Store Business Plan: Finding a Premises

When creating a store, the key point is to find a place and premises. Locations are a key success factor in offline business. It is necessary to locate the store in close proximity to the traffic of visitors.

For a children's clothing department and a lingerie store, a room with an area of 12-20 m² is enough. This is enough to accommodate a warehouse, shop windows, a fitting room and a cash register. A fur shop or a bridal dress shop will require ~25-70 m². The specificity of the goods here is such that it will be necessary to increase the trading floor and storage facilities.

In megacities (Moscow, St. Petersburg) rent of 1 m² starts from 1500 rubles. Small department rental women's clothing(about 20 m²) will cost 30,000 rubles. On the periphery, rent starts from 1,000 rubles / m², a similar store will require about 10,000 rubles.

The most expensive rental of premises is in shopping centers (SCs), as they are the place where the maximum traffic of people accumulates. The cost of rent in the shopping center for 1 m² reaches 20,000 rubles.

Master class: “How to open a clothing store from scratch”

Estimating the cost of commercial equipment

Let's evaluate the type necessary equipment and financial costs. When purchasing showcases and racks, the concept of the store, the type of clothing (fur clothing and underwear require different equipment), and traffic are taken into account.

Consider a set of equipment for the store:

Cash register - 12000-30000 rubles. (price depends on modification). Additional costs: device registration and maintenance.
Racks - refer to the main furniture of the trading floor, one rack costs 1000-20000 rubles. A store needs 4-10 shelving.
Showcases - will be needed for displaying accessories or expensive items. Prices start from 2000-3000 rubles. A showcase with an exclusive design and lighting can cost up to 22,000 rubles. For a boutique, you need 2-6 showcases.
Shelves or brackets - from 600 rubles. for simple models.
Mannequins - from 1500 rubles, 10 mannequins in the trading floor will be enough.
Hanged - 2500-9000 rubles. (depending on size). Some shops hang up almost as the only commercial equipment. The need for them is up to 15 pieces. Hangers are sometimes supplied with hangers, but usually hangers are ordered separately. 100-150 pieces will be enough.
Mirrors - necessary in fitting rooms and the trading floor. The cost of a floor mirror is about 3000 rubles. It is also necessary to purchase wall mirror panels (several pieces).

The cost of purchasing equipment will be ~ 100,000-500,000 rubles.

In some types retail stores additionally needed: a cashier counter, banquettes in fitting booths, etiquette guns. In bridal salons, a sewing machine is needed to fit the dress.

The most famous equipment suppliers: Tritix, Play, Uno, Style, Market, Joker, Primo. Most of them, in addition to selling ready-made solutions, offer to order the creation of individual trading systems.

Personnel costs

For an average store, the total number of staff will be 4-6 people. The team will have 2-3 sales consultants working in shifts. Hall employees simultaneously perform the duties of an administrator and / or cashier, cleaner of premises. To reduce the cost of wages accountant, bookkeeping is transferred to outsourcing companies. This allows you to reduce costs ~ 25,000 rubles. per month!

The best criterion for the salary of employees is the average level of wages in the industry. The average level of wages for workers can be found on the website rabota.yandex.ru. Usually, staff earnings are piecework-bonus (fixed salary + percentage from sales). average salary seller / consultant - 14,000-25,000 rubles. Sellers need to be trained in how to communicate with buyers. A smile and an attentive attitude increases sales.

The entrepreneur creates a payroll fund (PF), which takes into account the amount given to the staff.

An approximate calculation of payroll for the year:

4 sellers x 12,000 rubles = 48,000 rubles / month

48000 rub. x 12 months = 576,000 rubles. (FOT for the year).

Additional expenses of the entrepreneur: payments to the Pension Fund (PFR), the Social Insurance Fund (FSS) and the Compulsory Medical Insurance Fund (FOMS). The interest rate of the PFR is 22%, the FSS is 2.9%, the MHIF is 5.1%. As a result, the cost of social security is 30%.

Revenue and net profit of the business

To calculate revenue for the year, the average revenue from 1 client (average check) is calculated. The average check, equal to 800 rubles, is a good indicator. It is planned to visit the store by 10 customers, the amount of daily revenue will be ~ 8000 rubles.

Annual revenue will be ~ 2,700,000 rubles. If at the opening the costs amounted to about 1,400,000 rubles, then the payback is achieved after 1.5 years. It may take 1-2 years to achieve a stable profit, which is a good indicator.

Evaluation of the attractiveness of a business by a magazine site

Business Profitability	(3.5 out of 5)	Business Attractiveness 3.3
Project payback	(3.0 out of 5)
Ease of starting a business	(3.5 out of 5)
The clothing store is promising business in large cities: Moscow, St. Petersburg, Kazan, Yekaterinburg. The payback period for initial costs is ~1.5-2 years. The business has sales seasonality (August-October, April-June) which will require additional staff and inventory. The key factors for business success are: location close to visitor traffic, and the possibility of markups on goods of more than 300%.

It is not customary to save on children. Therefore, opening a children's clothing store can be quite successful business. The main thing is to approach the organization of such an enterprise wisely.

Even though children need clothes in special sizes and styles (especially for babies), there are not many specialty stores.

Often these are either expensive boutiques that are common in megacities, or points on the market that are more familiar to small towns, where the quality of goods leaves much to be desired.

Under these conditions, opening a clothing store with a wide range of products for children of all ages can be seen as a highly profitable business that can satisfy users living in settlements different scale. We will figure out how to open a children's clothing store from scratch, and what nuances to consider when creating such a business. And what does it take to open a children's clothing store?

Format is everything

Starting a business from scratch is not so bad.

Yes, it will have to be untwisted, and this is not an easy job.

On the other hand, it is possible to choose the concept of the future enterprise. The right format is the key to success.

Funds are spent more rationally, the place is more compact. As for the assortment and advertising, they are more thoughtful, which means they will surely hit the mark. So, the format of a children's clothing store can be as follows:

Classical. It implies the sale of products through a full-fledged trading place in specialized departments of hypermarkets or in individual stores in shopping centers.
Online. It is quite possible to sell clothes for children through the Internet. Today it is popular and in demand.

Both cases have their pros and cons. For example, in the first option, buyers have the opportunity to see, feel and try on clothes for a baby.

When purchasing clothes through the store's website, they will only have a visual representation of the product, as well as focus on the description provided by the seller. The photo does not always reflect the true appearance of the thing, as well as the declared characteristics may not correspond to reality.

Be prepared for frequent product returns when selling online.

Finding clothes for a child is quite difficult.

Children do not always meet age standards for height, weight and foot size.

At the same time, online sales are beneficial for both the seller and the buyer. The first saves on renting premises, respectively, can set lower prices. The latter have the opportunity to purchase products at an affordable cost almost around the clock, without leaving home.

Advertising and promotion

As for advertising, the promotion of an online store will require enhanced measures. A real store is always in front of the eyes of customers passing by, so when they need children's products, they will be the first to remember it.

It is convenient to promote a children's clothing store through specialized resources (thematic forums, groups in social networks, blogs of successful mothers). Such advertising is quite economical and effective.

Where is the best place to locate a store?

Initially to open a store large area will not need. 50 m 2 will be enough.

It's best to start small. This will allow you to study the preferences of buyers, determine the most hot goods and "fill your hand."

It makes sense to open a store in places with high traffic, preferably the audience for which the product is designed.

Doesn't have to be downtown. Adults buy clothes for children, so points near kindergartens, attractions, playgrounds, clinics, and development centers will be appropriate.

It is advantageous to locate the premises near similar stores that are popular with consumers.

This will increase the chances of attracting the attention of potential consumers. Following the usual store, buyers are highly likely to visit yours.

A high-quality level of service, a well-thought-out assortment and a loyal pricing policy will help to convince a client to buy clothes for a child from you.

Naturally, it is worth considering the rental rate. It may vary several times. However, the location of the store is expensive. mall with a high rental rate does not guarantee a large turnover.

Clothing store for children in a rented premises

The site is the face of the store. It is both a showcase and an office, so it should be interesting, convenient and understandable to the client as much as possible. All the necessary data should be visible (contacts, product order buttons, opening hours, dimensions, color, product availability, prices, the benefits of buying on this particular resource, etc.).

It is better to order a site from professionals. Specialists will not only create a high-quality resource with advanced functionality that takes into account all the wishes of the client, but they will also be able to suggest which domain and hosting to purchase, which structure and color scheme of the site will be more advantageous.

Just creating a website for an online store is not enough. The resource must be optimized for search queries and periodically promoted. This is best handled by experts. You can order a subscription service.

Store decoration

It is advisable to design a children's clothing store in light or bright colors. Pictures with cartoon characters or fairy tale characters would also be appropriate. A good trick that both children and parents buy into is gifts for toddlers.

It will be enough to distribute Balloons, hoops with "ears", cardboard masks, etc. little things. Children's music will not be superfluous. Such a background will contribute to a great mood among buyers.

Bright design for a children's clothing store

Old-timers in this niche are advised to place a children's corner in the store. It can be equipped with a sofa, playpen, TV, drawing table, children's slide or toys. This will allow one of the parents to relax with the child, while the second is busy choosing the wardrobe for the baby.

Legal registration

To operate a children's clothing store, you will need to register an individual entrepreneur or LLC, as well as obtain certificates for products.

To do this, you must submit documents to certain government agencies (tax, FIU, FSS, MHIF, etc.). Registration will take up to 10 days.

Suppliers should be selected who are verified and have the appropriate licenses for manufactured or sold products. Certified products will meet high quality standards, as well as be labeled according to the established standards for clothing sizes.

Assortment of a children's store: embrace the immensity

The initial assortment should be formed according to the season from things of a full size range.

It is better if they are not in one set.

Based on what category of children you are targeting (babies, children preschool age, schoolchildren).

Choose the most popular colors (pink, blue, neutral). As products are sold, identify the items that are most in demand.

Depending on the width of the assortment, select staff. He must be sociable, honest, outwardly attractive and polite. For a small store, 1-2 sellers, 1 cleaning lady will be enough.

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Store opening costs

registration - about 1 thousand rubles;
obtaining permits - up to 10 thousand rubles;
rent (if required) - up to 70 thousand rubles;
repair and purchase of equipment, office equipment, Supplies- up to 250 thousand rubles;
purchase of goods - up to 300 thousand rubles;
staff salaries - up to 25 thousand rubles;
advertising campaign - up to 20 thousand;
other expenses - about 50 thousand rubles.

The total amount will be approximately 726 thousand rubles. However, in each individual case, it may vary (for example, if there is no need to make repairs).

Business payback

Is it profitable to open a children's clothing store? Opening profitability baby store high enough.

With a competent organization of a point in a passage place, it will be possible to return the invested funds in a year and a half.

At the same time, tangible profit will appear after six months of stable operation, when the brand becomes recognizable and an audience of regular customers appears. The average markup on products is about 130%.

This business requires frequent updating of the assortment, therefore, constant investments. Do not forget about the seasonality of the business. As a rule, sales fall during the off-season. Therefore, it is advisable to “dilute” the assortment of the store with toys, handbags, accessories, etc. goods.

When opening a children's products store, bet on kids. After all, it is they who will ultimately make the decision to buy this or that thing. Put your soul into your store, and then parents with kids will come to you again and again, feeling the atmosphere of attention and ease. And of course, do not ignore the quality of products. Little shoppers are especially in need of comfortable beautiful things that are resistant to wear and tear.

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