How to open a women's clothing department from scratch. How to open a clothing store? How to open a clothing store from scratch: business registration

A fairly popular area in the field of small business is the clothing trade. It is very difficult for an entrepreneur who is just starting to imagine how to open and develop this direction. And here it is not even the format of the future enterprise that is important, that is, whether it will be a store with children's, women's or men's clothing, but the process of opening and development itself.

In the dashing nineties, clothes were delivered by the so-called shuttles and traded in the so-called clothing markets. Today, most buyers for clothes come to boutiques or shopping centers. Clothing, on the other hand, is usually purchased from suppliers or directly from manufacturers. Below in the article will be presented how to open your own clothing store from scratch, step by step instructions.

Niche selection

Choosing the direction of the future store is one of the important tasks that must be solved even before launching your business project. The most common niches for clothing stores are:

• stock;
• second hand;
• multi-brand;
• franchise;
• monobrand;
• boutique.

Let's take a closer look at each of the directions below.

stock store

Stock points of sale sell branded items that are left after the end of the season. In such shops there is an opportunity to purchase new good branded items from past collections. The margin here usually does not exceed 100%, so the prices for branded items are quite acceptable for a wide range of buyers.

Second hand stores

The main characteristic of things in such a store is that someone has already worn these things. These things are usually purchased in countries Western Europe and America.

Used items are usually sorted into large bales, depending on the season, the degree of wear and other criteria. The markup in second-hand stores can be up to 300%.

What is attractive about this format is that it is not necessary to have a solid background to open it. start-up capital. It should be noted that such enterprises are very popular among the population. Moreover, buyers in such stores are, by no means, only poor citizens.

Multi-brand store

In multi-brand stores, products of various brands and firms are sold. Typically, these boutiques are aimed at buyers with an income above average.

What does it take to open a clothing store representing various brands? Such a salon should have qualified personnel. You should also pay close attention to merchandising. This is due to the high competition in this niche.

Franchise shop

Franchising has both pros and cons. The advantages include brand promotion, advertising and support for the franchise holder. The disadvantages include fixed minimum monthly purchases and royalties.

To start in this niche you need start-up capital. You will need to follow the franchisor's instructions when selecting premises, recruiting staff, and so on.

Monobrand store

In such salons, clothes of one company are presented. It could be like big stores mass market, as well as points of sale of expensive designer clothes of the same brand.

Read also: How to open a store fix price in my city

Naturally, if these are expensive clothes for VIP clients, then the staff here must be qualified. As a rule, the circle of buyers in such salons is not very large and buyers should be motivated for long-term relationships.

Boutique

As a rule, boutiques are small shops with an area of ​​up to 20 square meters selling expensive clothes. In order to open such a store, you need to have a solid start-up capital.

The boutiques practice an individual approach to each client. The store staff is also highly qualified and knowledgeable. The interior in such establishments should correspond to the status of things that the store sells.

Direction of activity

Starting to think about opening a store and before calculating a business plan for opening a clothing store, it is worth considering who you will sell clothes for. It could be:

• baby clothes;
• women's clothing;
• men's clothing.

It is easy to guess that the most demanded and popular are clothes for children. Women's and men's clothing is also not a bad choice. But it is worth remembering that even in times of crisis, people try to give their children the very best.

Paperwork

Where to start a business? In order to have a legal point of sale and income, before starting a business, it is necessary to issue all permits.

In order to open a clothing store, you can register as an individual entrepreneur (IP) or register a company with limited liability(OOO).

Making an IP is cheaper, making it easier and less time-consuming. If your goal is a simple store with clothes of an average or low price category, then it will be enough for you to issue an IP. If you are planning to open an expensive boutique, then it will be more solid to open an LLC.

Shop space

Starting to deal with the premises for the future boutique, first of all, you need to think about the location of the premises. The right choice of location is the basis for future successful trading.

In order not to make a mistake with the choice, you need to think about where people prefer to buy clothes. Naturally, now the most popular places for shopping are shopping centers or stand-alone stores. Both options have both pros and cons.

The shopping center, so to speak, provides a large flow potential clients because people go to shopping centers to make purchases. The downside is the higher rent and the fact that best places already busy.

The main disadvantage of a stand-alone store is that you will need to attract a flow of customers yourself. But this disadvantage can be turned to your advantage. You can put up colorful advertisements, hand out flyers, and the like. In this case, you will not need to ask permission from the management of the shopping center.

If you plan to open a franchise point, then, as a rule, the place where the outlet should be located is agreed and described in detail in the franchise agreement. In this case, you don't really have to choose.

Store equipment

The shop usually houses commercial furniture. This furniture is represented by racks, showcases, various cabinets and, finally, mannequins. In addition to furniture and mannequins, hangers of various sizes and a cash register are needed from the equipment.

It is necessary to equip booths for fitting. It is good if it is a small separate room, which is equipped with a large number of mirrors.

Suppliers

When looking for suppliers, you need to pay attention to the following criteria:

• reliability;
• quality.

In this article, we will consider the question of how to open a clothing store, what is needed for this, an example of a business plan for opening it.

The profit of a clothing store - a boutique - will directly depend on the type of goods sold - "luxury" branded clothing, exclusive, economy class, etc. For example, the markup on elite clothing will be up to 100%, and on items for the middle class of consumers - up to 200%. In any case, this type of business is quite profitable.

Boutique business is perhaps the most profitable business in Russia, Europe and the USA. According to experts, the annual turnover of funds in this industry is incredibly high. All over the world, new malls and shops are being built, selling everything from cheap Chinese consumer goods to expensive glamorous exclusives.

Business plan

We present you a free ready-made example of a business plan for opening a clothing store, which will help you start your own business in the field of trade. With this example, you can estimate your future expenses and income when doing business.

Plan implementation scheme:

1. register IP;
2. choose a supplier;
3. rent (buy) premises;
4. we hire staff;
5. we sell goods.

How to open a clothing store

So, let's consider information on how to open a clothing store from scratch point by point.

Choose a format

It is necessary to decide what format the boutique will wear - mono-brand (sells products of only one brand) or multi-brand (respectively, several firms and brands).

The first case is preferable if it is planned to work under a franchise or under an agreement directly with a commodity producer. Such a clothing store, although losing a certain segment of customers, nevertheless, by implementing an already promoted brand, has a chance to earn the favor of the buyer.

The multi-brand format is more dynamic and flexible. The owner himself chooses the assortment of goods and its price category. As a rule, such boutiques offer clothes for different wallets, which attracts visitors.

Franchise shop

franchise agreement

Buying a franchise is a common way to get started own business. Sales specialists believe that only an entrepreneur who already has experience in the fashion industry can build his own clothing store from scratch. So, the franchise agreement - a good option if before that you did not have the opportunity to try yourself in this field.

Buying the rights to implement a promoted brand, an entrepreneur is 80% sure that his business will do well. Why 80% and not 100? Because a lot depends on the location of the clothing store and the specifics of the market (city, country). The system, which includes a new boutique, has been working for a long time and brings profit to its owners, and these are certain guarantees.

In addition, along with the product, the entrepreneur receives recommendations on its implementation, recruitment, and marketing policy.

How to choose a franchisor?

To do this, you need to answer a number of questions:

• what is the price segment of the clothing boutique;
• profitability of the franchisor's store (sample finance);
• what is the cost of advertising this brand;
• who makes up the competitive environment of your clothing store;
• how unsold goods will be returned to the supplier;
• what is the franchisor's strategy and the degree of its penetration into our market.

The downside of a franchise is its cost. The price for the brand of a domestic manufacturer will cost about 50 thousand dollars. Brands of foreign manufacturers are two to three times more expensive.

Choosing a retail space

There are a number of recommendations on where it is more profitable to open your clothing store from scratch. For example, experts advise not to save on the space of a boutique, because the number of sales directly depends on the area of ​​the sales area. AT small shop it seems to the buyer that the choice of clothes is too small.

One of the best options for locating a clothing store is shopping centers focused on selling clothes. It is believed that, despite the competition, the level of sales in trading floors is higher than in isolated stores.

When choosing a location for a clothing store, the following are taken into account:

• store image;
• competition in your market segment;
• the intensity of pedestrian flows near the store;
• level of financial and economic development of the region;
• the presence in the neighborhood of other points, cafes, bio-toilets, parking.

Trade inventory

To organize the work of a clothing store, you will need the following equipment: racks, shelves, a rack, several mannequins, cash register, hangers, fitting room, mirrors. Furniture elements and their price will depend on the style of the boutique interior.

Store design

Image affects the flow of visitors. In branded clothing stores concept appearance developed by design and marketing experts. But even if you do not claim a unique design for your store, you still have to do the repair and preparation of the premises for work.

Product Suppliers

As a rule, the owners of multi-brand boutiques buy from distributors of certain brands or go abroad to buy goods (Turkey, Bulgaria, China, Europe, America). Having decided on the assortment, you need to choose the best supplier, taking into account the ratio of quality and price.

Working staff

Sales personnel play a significant role. The fashion store is no exception. The selection of good sales consultants is another component successful work. In addition to external data and the ability to communicate with a client, an employee must understand fashion, have a sense of style, and be able to choose what suits the client.

The number of sellers depends on the size of the clothing store and the assortment sold. Most often, the seller's wages are piecework: a fixed rate plus a percentage of sales. The staff of a large store also includes a director, manager and accountant.

Advertising and marketing

Business risks

The main risks when trading clothes:

• The unpredictability of fashion trends. The dynamics and variability of fashion can ruin a clothing store: today the product is popular and quoted, but tomorrow it is no longer.
• Insufficient demand. To prevent this problem, it is important to work on creating the image of the outlet.
• Shortage or overstocking of goods. This is often faced by new business owners. The fear of "half-empty shelves" results in excessive purchases, and as a result, the ruin of a clothing store.

Estimated costs

So, how much does it cost to open a business like this:

• Franchise - from 45-47 thousand dollars.
• Rent of retail space - from 1.5 thousand dollars / month.
• Equipping a clothing store - from 3.5 thousand dollars
• Repair - from 5 thousand dollars.
• Advertising - 500-1000 dollars.
• Purchase of the first batch of clothes - from 10 thousand dollars.
• Salary - from 3 thousand dollars / month.
• The set of initial costs for opening a clothing store from scratch is from 70 thousand dollars.

Business income

The trade margin can range from 50% to 200% or more.

In this scenario, the payback will be from one and a half to two years.

Where to start if you want to open your own store? Which store is better to open and how to choose goods for trade? How much does it cost to open small shop and how to do it from scratch?

Hello, dear readers of HiterBober.ru business magazine. Entrepreneur and author of the site Alexander Berezhnov is with you.

When aspiring entrepreneurs have a question about what kind of business to start, many choose the simplest and most obvious - retail, namely the opening of your outlet or store, which is essentially the same thing.

The article will be especially interesting for a beginner who decided to open a store without sufficient experience. After studying it, you will learn about all the secrets and nuances of this business.

The information in the article is universal for opening any kind of stores.

For example, if you decide to open a clothing, auto parts, children's or grocery store then you have to go through the same steps. Here you will also find recommendations for opening the most common types of stores. This will be especially true for you if you have not yet decided which store to open.

Now I will tell you everything in order!

1. What you need to know to open a profitable store

Dear friend, most importantly, you must understand that the vast majority of people come up with the idea of ​​​​opening a store as a simple commercial project at first glance.

For clarity, I propose to consider the objective pros and cons of your store as a business. This will make it easier for you to decide which store to open and what to look for.

pros (+) your store as a business

1. Clarity for the average person

That is why most aspiring entrepreneurs consider their store as the first project. Since childhood, we have been accustomed to seeing markets, stalls and even supermarkets, where today you can buy almost everything.

The truth is that a person is reluctant to take on a task that he does not understand. In the case of the store, it seems to us, we will have the least problems. But this is only partly true.

2. Ease of implementation of the idea

In general, in trade, 99% of all business processes have long been worked out.

It is not for nothing that, having opened 1 store, its owner often does not stop and, with the right approach to business, outlets multiply like mushrooms after rain.

Indeed, all you need is not to reinvent the wheel and go along the beaten path, which should lead to success in your business, unless, of course, you “hit the jambs” at the very beginning.

3. Ease of calculations (forecasting income and expenses)

Trading is the most understandable business also in terms of settlements. You have the cost of the item, the sales margin, and the costs you incur.

4. Sustainability of business with its promotion

A well-established outlet is a paradise for its owner. For example, a "brisk" grocery store in a residential area of ​​​​the city can provide you with a comfortable life, even despite nearby competitors.

5. Ability to sell your store as ready business

Having built the entire store management system correctly, you can only occasionally coordinate the main processes, all things will go by inertia. So you become the owner of a completely autonomous system that makes a profit.

Naturally, many people who have capital but do not want to open their store from scratch will want to become the owner of such a “tidbit”.

Now selling a business is as easy as selling a car or an apartment, you just have to notify potential customers that you are selling your profitable store.

Minuses (-) your store as a business

1. High competition

The reverse side of the simplicity and clarity of opening a store is high level competition. After all, there are a lot of people who want to become the owner of their own outlet. Every second entrepreneur wants to open his own store in one area or another. This greatly complicates the start in this business and its further development.

2. Relatively high business entry threshold

If you are dealing with a product and selling it through a regular store, in this case you will need several hundred thousand rubles, or an average of $10,000, to start your business.

3. The appearance of remnants of unsold goods

Another weakness of the store as a business is the remnants of the goods.

Especially often they are formed in grocery stores and in stores selling seasonal goods. For example, Christmas toys and other holiday accessories.

The cost of the rest of the goods has to be included in the current cost, which leads to a drop in demand, as the final price of the goods rises, and the buyer does not want to overpay.

4. A large number of periodic routine operations

Suppliers and working with them, tracking product balances, updating the assortment, renting, working with staff (if any), taxes, checks, inventories - this is a far from complete list of what you will have to face in the process of working on your own store.

5. Seasonality of business depending on the chosen niche

Each trading niche has its own seasonality. It can be more or less pronounced. For example, in the summer construction and Decoration Materials they sell well, but in winter sales drop significantly.

Other shops make super profits in winter under New Year, and in the summer they “suck their paw” in anticipation of a new profitable season. Pay attention to this factor when choosing a niche for a future store.

6. If the business fails, the risk of losing 80% of the money

If suddenly your business does not go well, then the purchased commercial equipment will have to be sold for a pittance, and the remaining goods will also be sold in bulk or simply presented to friends for the holidays (if the goods do not belong to food).

I hope that now you have a better picture of opening your store and know what difficulties you will face in the process.

You can reduce the risk of financial losses if you approach the opening of your store, or rather trading activities a little differently, for example, by starting trading on the “Doing business with China” section.

This is a very trendy and interesting topic today. My friends are doing it successfully. Buying goods in China, you can sell them at a markup of up to 500% without even opening a physical outlet. This business can be done through the Internet.

He teaches this business very cool - he is a specialist in the “Chinese topic”. Our team knows Zhenya personally and recommends him as a professional in this field.

Watch the video in which student Evgenia shares her impressions of the training and monetary results:

We continue the theme of opening our store.

2. Opening a store from scratch - sweet myth or bitter truth

If by “zero” we mean the lack of knowledge and experience, then of course such a zero will not be an obstacle to the implementation of the project.

But if someone thinks that you can open your store without having anything, then you must be disappointed - this is really a myth!

Let's look at those mandatory elements, without which it is simply impossible to open a store in principle.

I will list this minimum, and then you yourself can calculate in numbers how much, according to conservative estimates, it will cost to open and maintain a store.

For example, one of my acquaintances, having opened a premium-class women's clothing store, invested in it more than 1,200,000 rubles . This amount included the rent of the premises, repairs in it, the purchase of goods, the purchase commercial equipment, recruitment, company registration.

How much does it cost to open your store?

1. Premises (shopping area)

Own or rented.

Naturally, having your own space (not rented) gives you tremendous advantages, but unfortunately, a minority of people have such a bonus at the start.

Get ready for the fact that the rent will "eat up" most of the profits, and in seasonal downturns you can work "to zero", not earning a penny, or even go into the red, putting money out of your pocket.

2. Trade equipment

In rare cases, you will not need counters or other equipment: stands, refrigerators (if you open a grocery store). Depending on the specifics and size of your outlet, the cost of commercial equipment will vary.

3. Product

You can take part of the goods from suppliers for sale on the terms of deferred payment. That is, give money for it after the sale. But the other half of the goods will most likely have to be purchased.

It is especially difficult here for novice players in this market. So, if you are a beginner, then not every supplier will agree to give you the goods for sale due to a lack of trust.

4. Seller

At first, you yourself can act as a seller and it will even be useful, because it is the owner who is primarily interested in the success of his business.

So you learn the most hot goods, work with the objections of customers and be able to transfer your experience to employees hired in the future.

5. Legal and accounting nuances

In any case, you will need to formally register your commercial activity and periodically submit reports to tax office and the Pension Fund.

In addition, you will deal with invoices, invoices and contracts. With all these points you have to deal with sequentially.

You have already worked as an administrator for a year, you know the basics of marketing and management, you have a great desire to do business, so it's time for you to open your own store.

The peculiarities of the Russian climate are such that everyone needs to dress, so the clothing trade has been, is and will be a profitable business.

At the same time, no matter what you trade, fur coats, jeans, underwear or dresses, the algorithm of actions will be the same. The article describes how to open your own clothing store from scratch (business plan), outlines the sequence of actions, highlights important nuances.

Drawing up the concept of the future store

Any business begins with an analysis of the situation and the creation of an image, a model of the future enterprise. First, on a large sheet of paper, you need to answer the following questions in detail:

1. Are you ready to run a business on your own or franchise?
2. Formulate the mission of the business: what customer problem will I solve?
3. Carry out positioning: in what price category do I want to work: economy, premium, branded items? Who are my customers, why do they come to me?
4. Who are my competitors? How do they attract buyers?
5. How can I stand out from the competition?

When working on the concept, they pay special attention to the name of the store. It should be light and memorable, associated with the product.

The overalls store for doctors can be called “Fashion Doctor”, and the stock trade is carried out under the signboard “Eurodress”.

Clothing store business plan with calculations

So what does it take to open a clothing store? Based on the available materials, it is written detailed business plan. The document must reflect the following points:

• store concept;
• marketing research;
• selection of retail space (size, method of ownership);
• legal aspects;
• terms of work with suppliers;
• forecast of expenses and incomes, calculation of expected profit.

Calculations are conveniently presented in the form of a table. This is how the estimate for opening a children's clothing store with an area of ​​50 m2 looks like in a residential building, a residential area of ​​a large city:

Name	Amount, rub.	Notes
Legal paperwork	1 000
Premises for rent	55 000	every month
Cash register, bank card scanner	20 000
Redecorating	10 000
Signage and showcase design	9 000
Equipment (showcases, mirrors, racks with brackets, children's corner)	40 000
Purchase of goods	400 000	of necessity
Sellers salary	40 000	while for 2 people per month, the duties of the administrator and accountant are performed by the director
Advertising (flyers, newspaper announcement, discount cards)	20 000	of necessity
Unforeseen expenses, risks	30 000
Total	625 000

Yes, something may go wrong in the future, but the plan is not a dogma, but a conditional scheme of actions, there is always the opportunity to make adjustments, changes, amendments. However, having the worst plan is better than not having one.

The preparatory phase of the work has been completed. The success of the business will depend on how carefully the main points are worked out. The peculiarity of the main stage is that you do not need to follow a certain sequence, you can act in all six directions in parallel. Assistants will come in handy here, part of the work will fall on their shoulders.

Children's clothing is always in demand, because the birth rate is growing, besides, children grow up quickly and parents buy new clothes again and again. - read and decide whether to open your own business.

You will find a business plan for an online store for children's goods.

A jewelry store can be a profitable business, but before you open it, you need to learn a lot of nuances. This article will provide useful recommendations if you decide to go into just such a business.

Features of legal registration of business

There are two main forms of doing business when opening a store:

1. For a small shop or department in mall it is enough to issue documents of an individual entrepreneur. At the same time, taxes can be paid according to a simplified scheme.
2. In the case of opening a large salon on an area of ​​​​more than 100 square meters, a limited liability company is registered. For paperwork, contact the tax authority at the place of residence.

In addition to the tax service, they conclude lease agreements, supply products, communicate with representatives of the fire service, supervisory and regulatory authorities.

After the lease of the premises is signed, they purchase a cash register and, if necessary, a scanner for reading bank cards.

Experience shows that the texts of lease agreements and the supply of goods should be read with particular care. Professionals advise creating short, concise documents; it is easy to get lost in a 30-page footcloth. In addition, it is easier to hide “traps” in such paper, conditions, if not observed, there is a risk of falling into large fines or additional payments.

Search for suppliers and goods

Working with suppliers is a constant scrupulous work, at the head of which you need to put the priorities of your own business.

A tangle of problems that will have to be unraveled: selection of an assortment line, correct sales analysis, prioritization when choosing suppliers, meeting delivery deadlines, suboptimal logistics, and much more.

Therefore, before entering into long-term cooperation, they agree on the supply of small consignments of goods, track popular positions of goods. When they find reliable companions, they value these relationships in the future.

Attend fashion shows, exhibitions, fairs. Meet representatives of clothing manufacturing companies.

If you want to sell clothes of a specific brand, then do not be afraid to contact the company directly. Write a letter asking for cooperation on the official website of the company, find out contacts on the Internet or from friends who are engaged in a similar business.

Finding the perfect space for a clothing store

"For retail store three conditions are important – place, place and again place.” This phrase very accurately conveys the importance right choice space for a future clothing store. Here are a few criteria to guide you:

• Estimation of the flow characteristic. How many clients from your target audience passing by? It is your potential buyers? For example, it makes sense to sell youth clubwear on the central avenue of the city, and open stock options in a residential area, near a bus stop.
• Matching the context of the purchase to the desires of the flow. For what purpose do buyers come, do you meet their expectations? Families go to a large suburban shopping center to relax, which means it makes sense to offer strict office attire, and clothes for outdoor activities or children's goods.
• Convenience for clients. How to get to the store? Are the stairs comfortable? Is our department too high? Is it possible to park a car? Is it stuffy in the room, is the ventilation, air conditioning working.
• The possibility of designing a showcase, a banner with a name and logo. A window can act as a showcase, the main thing is to effectively design mannequins so that representatives of the target audience “catch the bait” are still on the way.

Clothing store interior

While the crisis continues in the country, it's time to rent premises in large shopping centers and on the central streets of the city. Now you can find a room at a low price, or negotiate a discount.

Attractiveness and convenience of a boutique

For the convenience of visitors, it is important to organize the space, because the volume of sales will depend on it. Design development for a large clothing store is usually entrusted to a designer.

Special lighting, a system of mirrors, wide aisles, conveniently located shelves and brackets, clothes sorted by size, clear navigation will make the store cozy for customers.

Women's clothing store

From the equipment they purchase and install: fitting booths, racks and showcases, hangers and coat hangers, a reception desk. Think over the issue of warehouse equipment and utility rooms for employees. Allocate cash for the purchase of video surveillance and electromagnetic frames at the entrance.

Personnel search

One rude saleswoman will drive away a dozen from the store, the other buyers. Therefore, it is important to pay close attention to business qualities employees. Here is an approximate list of positions, which is adjusted to the needs of a particular store:

• accountant;
• sales consultants;
• administrator;
• security guard;
• cleaning woman.

They are looking for employees through acquaintances, recruitment agencies, free bulletin boards.

The personnel management system is a delicate thing, it requires specific skills, therefore, they develop criteria for choosing a future seller, a system for training him official duties, motivation for successful sales, goal setting (opportunity to climb the career ladder).

Marketing policy and sales promotion

Competent sales marketing can be compared with a bridge from opening your own store to the successful prosperity of the project. Peculiar The final stage, which will continue while the clothing store is open.

They think over where representatives of the target audience often gather, inadvertently leave information about a store in a car dealership (if they sell men's suits), put up leaflets on poles (if they opened a second-hand store), write articles in local newspapers (about the opening of a new store "Clothes for the whole family ", offer a discount to the bearers of the text or coupon).

Discount and accumulation cards, seasonal sales and discounts on certain groups of goods work well to attract customers. Buyers will appreciate it!

With the proper implementation of each item, the clothing store will bring a constant and stable income.

Do you want to open a store, but do not have enough funds? Then consider opening a thrift store. and what are the costs for initial stage read on our website.

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The purpose of the experiment is to live on dividends in the amount of 50 thousand rubles a month. The public portfolio will allow you to follow the movements and join it if you wish. @dividendslife

Women's clothing is always in demand. All representatives of the fair half want to look stunning, so they update their wardrobe quite often. This natural desire of women to be seductive can make good money if you open a women's clothing store from scratch. But in theory simple idea in practice, it leads to a dead end with the question: “Where to start?”.

Stages of creating your business

You should not assume: "I'm the only one so smart, so the boutique will immediately begin to bring good profits." It must be remembered that if a women's clothing store is a profitable type of business, a newcomer here will have to face a high level of competition. But this is not an obstacle in order to open your business from scratch and make it successful, overtaking competitors. Why is it necessary:

1. Make a market analysis within the city, locality, a district where it is planned to open a women's clothing boutique.
2. Based on the analysis, form an assortment (this must be done before opening a store).
3. Create a cost estimate, including an advertising campaign.
4. Find staff, premises, buy equipment.
5. Prepare documents, open IP.

Now we need to consider each of the stages in more detail.

Qualitative analysis - 50% success

To the question: “How to start a business?” an adequate answer would be: "From market analysis." This is especially true if the business area provides for a high level of competition, which will be the main feature of the women's clothing sales segment. Opening a store quickly without preparation is dooming yourself to losses. Opening a business is a serious step that requires maximum concentration, composure, and rationality.

The analysis should begin with a determination of the quantity, at least approximate, outlets who sell women's clothing. It is best to go through them yourself and get acquainted with the assortment and pricing policy. It is necessary to control and monitor the opening of new women's clothing stores. Adopt creative techniques of future competitors. Please note that it is necessary to remove price tags and shop windows very carefully, otherwise problems with staff and security may arise.

Actually, a deep analysis of the assortment will help attract women, girls and make them regular customers. Everything is extremely simple here - clothes that are not available or few in other stores will be in demand.

Attention! The deeper the analysis is carried out, the higher its effectiveness. This is painstaking work, which will subsequently give a good result with a serious approach.

Many women's clothing stores, especially large ones, try to create a universal assortment for all age categories. The result - the presented clothes are of little interest to customers. The reason is that with an overall impressive selection, individual segments contain very few models. It is necessary to bet on diversity within a relatively narrow specialization, for example, opening a plus-size clothing boutique.

You can also think about second hand store opening. This type of business is no less profitable with the right approach.

Formation of the assortment - pitfalls

Before you open a women's clothing store, you should decide on the assortment. But what to do if all the niches are already occupied by competitors and new clothing collections are only relevant for the first week or two? Do not despair, panic and do absurd actions:

• try to order everything at once;
• try to stand out from the general mass of stores by ordering expensive, extravagant models that will narrow the female consumer audience as much as possible;
• work on a template.

Attention! To open a women's clothing store from scratch and promote it, you need to look for your individual style in work. Everything is important here: knowledge of the laws of the market, psychology, ingenuity, ingenuity.

No less important will be the knowledge of the pitfalls. One of these is youth-oriented clothing, mainly styles: sport, street, underground. The problem is that the youth audience is not so numerous, much more than middle-aged customers. In addition, it should be remembered that online commerce is actively developing and a certain part of the youth audience prefers to purchase clothes through the network, which reduces the purchasing potential of the audience. Therefore, the boutique loses customers already in the theoretical calculation. That is why opening a women's clothing store requires a deep analysis.