Step-by-step instructions: how to open a profitable grocery store. How to open your store from scratch: step by step instructions Open a food business

In the era of chain supermarkets, small grocery stores are tenacious according to all the laws of the market. But now even optimists will ask themselves the question: who needs them?

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A newcomer to business will be confused: is it worth opening grocery store number infinity. But think about it - the trading giants and the small stall next to the house have different functions:

• We will go to the first one on the weekend, for shopping for the whole week, for low prices and a diverse, sometimes unexpected assortment.
• On the second one, we'll drop by tired on our way home from work to buy milk and bread for dinner. For young mothers and pensioners, such a store is a real salvation.

Is it profitable to open a grocery store from scratch? We write a business plan

Buying an existing store means inheriting all its disadvantages.

A well-designed action plan for a new store will avoid many mistakes. A business plan will be a good remedy for panic and can serve as a calling card when applying for a bank loan.

Things to consider:

• production plan costs for rent / purchase and repair of premises, list necessary equipment and purchase prices, proposed range, costs for outdoor advertising, personnel, an indicative list of suppliers;
• marketing plan price policy, customer contingent, promotional actions (for example, promotions and discounts in honor of the opening), sales plan, type of store operation, competitor analysis;
• store policy, opening hours, payment methods (cash, card), whether there will be discounts for certain groups of the population (pensioners, students) and the ability to order goods for delivery.

grocery store requirements

The premises must have all communications in good condition (electricity, sewerage, plumbing, heating) and a separate warehouse for products.

An evacuation plan and a fire shield with a fire extinguisher are required in a conspicuous place, a fire alarm must be installed.

The layout of the store should not create problems for customers, including in case of possible evacuation (with a sales area of ​​up to 100 m2, the aisles between the goods should be at least 1.4 m).

From the equipment you need a cash register, scales, a barcode scanner (it will allow you to keep inventory records in electronic form and avoid difficult manual recalculations of goods).

Important Points

The task of the staff is to have an absolutely positive medical record and regularly undergo medical checkup. Mandatory certification of jobs. To maintain cleanliness in the store, you will have to allocate a day every month for carrying out general cleaning and disinfection.

A lot of useful information about the requirements for the sale of "top" products (bread, milk, etc.) can be found in the Decree of the Government of the Russian Federation "On the Rules for the sale of certain types of food and non-food products". For example, bulk goods with short term shelf life should be packed only in the amount that can be sold for a day of work. At the same time, the price per kilogram, weight, cost of a plumb line, packing date, expiration date, number or name of the packer should be indicated on the packaging.

Documents required to open

The first stage - registration documents:

• certificate of registration of an individual entrepreneur / legal entity and a certificate of registration and assignment of TIN (in the tax service);
• constituent documentation (charter, memorandum of association);
• extract from the Unified State Register of Legal Entities;
• Goskomstat codes (they carry information about the types of activities of the store, they will be useful when opening a current account for the organization).

The second stage is specialization:

• lease agreement (or certificate of ownership);
• BTI plan;
• conclusions of the State Fire Supervision and Rospotrebnadzor;
• contracts for the maintenance of fire alarms, the removal of solid waste, for disinfection, deratization and disinfestation in the store;
• personal medical books of employees;
• the text of the POZPP and the Book of Complaints and Suggestions (on the trading floor in the easy access zone for buyers).

In the near future, the newly minted entrepreneur is expected to:

• registration with the Pension Fund, the Compulsory Medical Insurance Fund and the Social Insurance Fund;
• opening a bank account (it is mandatory to send cash there in excess of the storage limit at the store’s cash desk);
• production of the seal of the organization;
• registration of the cash register.

Choose the form of the store

The most profitable version of the supermarket type grocery store (self-service) is considered.

Sometimes this can be done even in a small area. The advantages are obvious: the ability to touch the goods and the delay in payment to the checkout incline the buyer to unforeseen expenses.

Photo: self-service grocery store

The sales counter format is a good opportunity to consult with a friendly salesperson. A compromise option is possible: with a small area, to increase sales, part of the products is laid out in free access (for example, ice cream trays or juice boxes in the middle of the trading floor).

How to open a small grocery store correctly: we determine the location, assortment and equipment

You should carefully evaluate the profitability of the place you like. Ideally, there should not be a single grocery store in the next 500-1000 meters, and the flow of people should be intense.

• good store options: within walking distance in a residential area of ​​the city or on a busy street in a business district;
• dubious options for the store: a small store in a big one mall(the rent there is high, and the customer flow will prefer a large chain store, which has probably already been deployed in this shopping center) and in the industrial zone (the life of employees of enterprises, most likely, is already brightened up by a corporate canteen).

And now more about how to open a small grocery store correctly.

Choosing equipment

It makes up a significant portion of capital expenditures. The quantity depends on the area of ​​the room: for example, 4 refrigerated display cases and several open racks are suitable for 30m2.

Equipment can be classified into:

• equipment for product storage (chest freezers with solid lids, stock cabinets);
• trade software ( refrigerated showcases for laying out perishable products, bread and vegetable racks, retail shelves, settlement counters);
• auxiliary equipment (for example, scales, cutting boards, knives, washing baths).

Video: how to equip a small grocery store yourself

We think over the assortment

It is unlikely that it will be possible to compete with large supermarkets in price.

Conclusion: the assortment of a small grocery store should consist of:

• everyday commodities (milk, tea, sugar, bread, mineral water) - they will form the basis of revenue;
• “tasty bonuses” (nuts, dried fruits, sweets, cookies, fruits) - buyers take them less often, but grumble if they don’t find anything “for tea” on the counter;
• "highlights".

The “highlight” of the assortment card of the store should be something that will make the buyer come to your store. For example, fresh croissants that are baked right in the store only in the early morning. Or "organic products from our farmers at the lowest prices!"

It would be a good move to add non-food essentials to the assortment: matches, household chemicals, hygiene products.

Grocery store design

The main rule: the design of the store should not distract visitors from shopping!

The style should match the money that people will carry to the store. An overly opulent interior or a high-tech sign will scare the customer away from a store that promises “the lowest dairy prices in town” because it will make them doubt the cheapness.

Intricate names are also not worth inventing: people will be drawn to simple and understandable “Products. 24 hours".

How much does it cost to open your own grocery store?

Ideas for start-up capital: personal savings, independent investors, bank loan.

What is the input base "price" of the store, which must subsequently pay off?

1. Purchase / primary lease of premises. In large cities of Russia, rent - from 500 rubles/m2 per month. Typically, the rental price includes utility bills (this is discussed in advance), but the payment for light is often a separate item.
2. Purchase of equipment, furniture, cash register and software. A shop with an area of ​​60 m 2 of the “counter-seller” type can be equipped with all equipment, at average prices, for 250-300 thousand. For reporting to an accountant (salary - 15 thousand), you may need an accounting reference system (about 3,500 rubles per month) - but you can transfer accounting and legal issues to outsourcing.
3. Signboard. The average cost of a simple one-sided sign with external illumination is 2000 rubles. This is your personal permanent advertiser that will serve you for 3-4 years.
4. Security(video surveillance, panic button, fire alarm). For a small shop, a DIY kit that includes 3 indoor cameras and 1 outdoor camera will cost 20 000 rubles.
5. Hiring staff. The number of sellers depends on the opening hours of the store. And the salary should not be lower than the minimum wage for the region.
6. Purchasing an initial stock of goods. The cost depends on the scope and suppliers.
7. Payment of state duties and taxes. For example, for issuing a permit for the distribution of outdoor advertising, a fee of 1500 rubles.

Competitors and suppliers

At the stage of drawing up a business plan, it is useful to visit the nearest competitors, find out their prices and assortment. What can stand out?

• come up with a more convenient work schedule (maybe around the clock?);
• get unique suppliers (for example, farmers for fresh meat);
• polish the cordiality and professionalism of sellers;
• exclude queues.

Suppliers must satisfy the quality and price of the products, be convenient in terms of delivery, an important point may be the possibility of returning the goods - all this is described in the supply contract.

How to calculate product pricing

Each unit of a product has a cost. It consists of numerous costs for the purchase and transportation of the product and for the operation of the store (rent, salaries to sellers, taxes). To make a profit, there is a store margin.

The current popular markup for retail is:

• for food - from 10 to 35%;
• on the household goods– from 30 to 60%.

The retail price is chosen by the store owner himself, but it is reasonable to adjust it based on customer demand and the prices of major competitors.

Retail price = Bulk purchase price + Costs (transportation, rent, packaging, etc.) + Mark-up (profit will be formed from it)

Calculation of store profitability

This is the cornerstone of entrepreneurship. The ability to carry out the simplest calculations saved many from bankruptcy. The profitability of the store for a certain period of time is easier to perceive as a percentage.

Yield = Net Profit/Revenue *100%

For example:

Revenue = 176,000
Net profit = 20,000
Yield = 20,000/176,000*100%=11.4%

The main thing is to clearly understand what net profit means - this is what remains from the proceeds after all rental, tax, social, other payments and investments in trade (for example, the purchase of a new batch of goods).

How to open your own grocery store in the village

The scenario is the same as when opening a store in the city. Among the registration nuances, one can note a certificate from the village council for permission to trade. Competent organizational ideas will come in handy:

• the store will take root perfectly in crowded places (in the center or near the bus stop);
• never occupy empty village houses for a shop without permission (why do you need a riot in the face of customers?);
• the opening of the store is a celebration for the whole village;
• it is important to create coziness even in a village shop (the locals will appreciate it) and visually separate different groups goods (do not mix socks with pasta);
• organize the delivery of goods upon request (for example, once a week);
• organize a regular supply of fresh bread from good suppliers;
• think about whether the goods will be issued on credit;
• establish friendly relations with buyers.

A village shop will be profitable if it provides people with basic fresh food, non-food items and occasional indulgence in something out of the ordinary on order.

How to open your own grocery store online

It cannot be said that this type of store is less expensive. Registration bureaucracy, dealing with suppliers, and buying equipment to store food stocks are here to stay.

Video: how to make an online store in 5 minutes

The food business is always and everywhere relevant, because satisfying hunger is the most important need of any person. Is it profitable to open a grocery store, how much money is needed to start a business and how to attract customers? All the information needed by a novice entrepreneur is collected here.

Registration of IP

The first step towards opening a grocery store is the registration of an individual entrepreneur. Independent costs from 1800 to 6000 rubles. This amount includes mandatory expenses:

• state duty - 800 rubles;
• making an entry about the individual entrepreneur in the USRIP (notary service) - 1000 rubles.

And optional:

• ‒ 300‒3000 rubles. depending on the type;
• opening a bank account - 800 rubles.

Finding a place to shop

The profitability of a grocery store depends on its location:

• the most accessible places are located near railway stations, bus stops, metro stations, large business and entertainment centers;
• there should not be supermarkets near the store;
• to trade point has always been provided with a stable income, try to choose areas with a population of about 1500 people;
• it has been noticed that if a supermarket is located more than 10 minutes walk from the house, customers prefer to use the services of small convenience stores. Keep this in mind when choosing a location;
• if the assortment consists mainly of inexpensive essential products, it is profitable to open a store in a residential area.

Rent or buy?

A grocery store can be opened in a rented room, or you can buy a modular building for a retail outlet. The first option is the least expensive, even taking into account the fact that the store will most likely have to be repaired. The only drawback is the need to pay monthly rent for the premises.

Modular pavilions are expensive, although they have their advantages:

• you choose where to locate the store;
• no need to pay rent every month;
• The building is easy to install and dismantle.

The average cost of a modular building depending on the area:

• 20‒30 m2 - 300‒500 thousand rubles;
• 40‒50 m2 - 560‒750 thousand rubles;
• 60‒80 m2 - 800‒1,000 thousand rubles.

Add to the sum the costs of transportation and installation (100 thousand rubles) and summing up communications (100 thousand rubles).

What area should a grocery store have

The size of the outlet is limited only by your financial capabilities and assortment. For most grocery stores selling through the counter, a room of 30-50 m 2 is sufficient.

Paperwork

To open a grocery store, you will need the following documents:

• IP registration certificate;
• a lease agreement or a document confirming the ownership of the premises;
• SES conclusion, sanitary passport;
• the conclusion of the fire service;
• medical books of employees;
• garbage collection agreement
• a certificate confirming the entry of the individual entrepreneur into the trade register;
• book of reviews and suggestions;
• cashier's book and other documents to KKM;
• product quality certificates;
• information for buyers, in particular the text of the law "On the Protection of Consumer Rights".

In some cases, additional documents are required to open a grocery store. For example, if you plan to hire foreign citizens, you need to issue a special permit. Licenses will also be required if the store sells tobacco and alcoholic products.

Purchase of equipment

A significant part of the initial cost is associated with the purchase commercial equipment, including:

• cash register;
• refrigerators and freezers;
• showcases;
• scales;
• racks, food storage containers, knives, cutting boards.

The total cost of new equipment is on average 150 thousand rubles. Buying used equipment can save up to 50% of this amount. Installation of video surveillance will cost an additional 10 thousand rubles, and 50 thousand rubles will have to be paid for equipment for bottling beer. However, the latter is not necessary.

Do not forget also that at first it is necessary to provide an initial commodity stock, which requires from 300 to 500 thousand rubles. A sign for a store will cost from 3 to 5 thousand rubles.

Recruitment and determination of the wage fund

The number of employees in the store depends on its size and mode of operation. Convenience store usually requires 4 sales assistants: two per shift. For a small store that closes at night, two people are enough, who will work according to the schedule a week after a week, two after two, etc. The salary of salespeople varies between 10,000 and 15,000 rubles.

If you don't have managerial experience, without a hired director is indispensable. The average salary of a store manager is 30,000 rubles. You will also need a loader and a cleaner, the salary of each of which is 8–12 thousand rubles.

In addition to wages, the employer pays an additional 22% of the salary of employees to the Pension Fund on a monthly basis. Income tax individuals(PIT) is also transferred by the owner of the business, but in fact this amount (13%) is deducted from the employee's salary.

Assortment formation and margin determination

It is impossible to immediately determine the needs of your customers - only experience will help you form the optimal assortment of the store. The location of the outlet is of great importance: if chocolates, ice cream, pasties and similar products are in demand in the city center, then residents of residential areas buy mainly bread, milk, eggs.

Grocery store assortment

In a small convenience store, essential goods must be present: household chemicals, bread, dairy products, personal hygiene items. These are the most demanded products, providing the store with a stable revenue. When forming an assortment, it is also important to consider the needs of your target audience.

Suppose that there are no vegetables in the nearby stores, so customers are forced to go to the market to get them. Use this circumstance to your advantage - offer people what they really need. Even if a kilogram of potatoes costs more than in the same market, buyers will still come to your store. The desire to save time and effort usually outweighs the desire to save money.

Another tip: do not copy the assortment of competitors, offer people what others do not have, and your store will quickly gain regular customers.

Markup on goods

The cost of most goods is determined by the entrepreneur himself. The average markup on store products across the counter is 30%. But there are a number of goods, the retail price of which is regulated by the state: baby food, medicines, products sold in the regions of the Far North and equated to them.

Monthly revenue and payback period

Small grocery stores pay off much faster than supermarkets. If for the latter profitability comes only after 5-6 years, then a grocery store with an average monthly revenue of 700-800 thousand rubles and a net profit of 60-70 thousand rubles pays off in a year.

What kind of contracts do entrepreneurs need to sign?

Before you open a grocery store, you must conclude several contracts:

• with a bank that will carry out collection and service your current account;
• with a security company that will take control of your store;
• with wholesale companies supplying products. To ensure the most complete range, it is worth concluding contracts with several suppliers. These can be wholesale companies offering products of different brands, or representatives of the manufacturer;
• one of the mandatory requirements of the SES is the conclusion of a contract for the removal of garbage and solid waste.

Summary

It is impossible to say exactly how much it costs to open a grocery store, but it is not difficult to determine the approximate initial costs:

• paperwork - 5‒10 thousand rubles;
• rent of a trading floor - an average of 30 thousand rubles (repair 10-30 thousand rubles) Purchase of a modular pavilion - 300-1,000 thousand rubles (delivery, installation and arrangement - 200 thousand rubles);
• purchase of new equipment - 150 thousand rubles; used - from 80 thousand rubles;
• initial commodity stock - 300-500 thousand rubles;
• staff salary - 40‒120 thousand rubles;
• signboard - 3‒5 thousand rubles.

Bottom line: to open a retail outlet, it takes from 500 thousand rubles to 2 million rubles.

At first, you may encounter an excess of goods. Nothing wrong with that. Before you make your next purchase, analyze which products are in high demand and buy only those items that are in demand.

Get direct access to the most popular and inexpensive products. And place the least demanded and expensive ones behind the counter. This will speed up the service and simplify the work of the seller.

If you plan to sell cigarettes and alcohol in the future, choose a place with great care. In accordance with the law, a store located less than 100 m from a school or kindergarten, has no right to sell tobacco and alcohol products.

A small grocery store is not able to compete with a large chain supermarket. It's a fact: in a convenience store, prices are usually higher, and the assortment is much smaller. How to open a grocery store and not be left without customers? Study the weaknesses of your competitor. For example, if a supermarket is open from 8:00 to 23:00, switch your store to round-the-clock work, but do not forget to calculate the financial feasibility of such a mode in advance.

One of the entrepreneurs who made his fortune on retail food, said that people can save on everything except their stomach.

This makes sense, because even at the time of the crisis in the economy and with a decrease in wages consumers, the incomes of owners of retail outlets or supermarkets do not fall significantly.

That is why many are wondering how to open a grocery store from scratch? There are certain guidelines for opening own business, which will exclude the possibility of problems at the very beginning of developing your own business.

When opening any business, an impressive package of documents is drawn up. Documentation consisting of numerous permits and licenses can be issued independently or law firm which specializes in providing such a service.

If you know what documents are needed, you can prepare them yourself. So let's take a look at the paperwork.

To set up a food retail business, you will need the following documents:

1. IP certificate of a person or group legal entities. You need to issue a certificate at the local authority that regulates the issue of accounting for legal entities. Registration of the certificate takes place within 5-30 days. When registering a certificate, you need to take a certificate that indicates the absence of debt.
2. In order to obtain the necessary license, you must also submit documents establishing the rights to use real estate.
3. SES and GPN must give approval opinions, which indicate the compliance of the premises with the established standards. A sanitary passport is also being created.
4. The established norms determine the need to draw up an agreement for the removal of garbage from the store.
5. A document that contains a list of the assortment of an outlet. If there is alcohol in the assortment, then you need to have a license to sell it.

A package of documents is submitted to the Consumer Market Administration. In order for the verification to take place within one calendar month, the information provided must be reliable and drawn up in accordance with the established rules. Otherwise, the process of reviewing the submitted package of documents will take a lot of time.

However, permission alone will not be enough to start trading. After that we make out:

• certification of the place of work of each employee;
• registration of cash and control equipment;
• a document stating that it is possible to contact emergency services;
• a copy of the license allowing retail trade;
• copies of product licenses presented during the inspection.

A book of complaints and suggestions is being created to regulate the relationship between the seller and the consumer in accordance with the rules.

Room selection

The choice of premises and its rental or purchase when organizing the business in question should be carried out before the start of registration entrepreneurial activity and other documents. This is due to the fact that they will contain information about the premises: address, area and much more.

A step-by-step plan for choosing a room provides for consideration of its location. This is due to the fact that the store should be located in high traffic areas.

Many people don't look at small shop or big, coming home from work. The main thing is that you do not need to deviate from the intended path. The plan to create your own business should take into account how many people (rough estimate) pass by the location of the future store.

The calculation takes into account transport interchanges, the number of residential buildings nearby and industrial buildings, offices.

When organizing a retail business, the estimated profitability of the outlet is determined by whether there are other stores nearby. When considering competitors, their assortment, prices, service, features of the premises and much more are taken into account.

You can determine all the indicators when drawing up a plan that indicates the possible audience of the outlet.

Premises for rent

An easy start of a business with a small amount of money is possible when concluding a lease agreement. When choosing, it is recommended to consider facilities that were originally designed for food retailing.

Otherwise, the money will be used to remake the area so that it meets the established standards.

Particular attention should be paid to the drafted lease agreement. It is recommended to conclude it for a long time, because otherwise the investment in the preparation of the plan and its implementation will not bring profit.

However, one should not forget that in the event of a loss-making trade, the tenant terminates the long-term contract, and this can, in some cases, be done only with the payment of a penalty. Therefore, it is worth entrusting the drafting or review of the lease agreement to lawyers.

Before renting a room, you need to consider that it must comply with all the standards of the SES and other authorities. These include:

• The presence of a ventilation system: artificial or natural. This is due to the fact that there can be many people in the store. According to the established norms, artificial or natural ventilation should be organized in crowded places.
• The safety instruction determines the need for fire protection systems, evacuation plans.
• Attention is paid to electrical wiring.

All regulations can be obtained from the relevant regulatory authorities. AT recent times became popular shopping malls where all norms are met, but their rent is not always advisable.

Another selection criterion can be called the mandatory equipment of the building with water supply, electricity, heat supply, and a ventilation system.

Important! All communications must be properly designed, otherwise there is a possibility of problems with opening a store.

How much does the correct design of the supply of communications cost? An exact answer can only be given by considering a specific case, but always self-registration will lead to a bad start for your own business.

When concluding an agreement, you need to pay attention to the correct execution of documents for real estate and other points: the form of ownership, how many owners, whether the property is a pledge for a loan.

Search for suppliers and conclusion of contracts

To obtain a constant profit, it is necessary to provide for the need for a constant supply of goods. The plan to create your own business provides for the conclusion of long-term contracts. Often wholesale companies become suppliers.

The instructions for choosing suppliers are as follows:

1. To begin with, we study the demand in the halo of opening a store. Using the results of research, determine the popularity of goods in the region.
2. The next moment is the choice of suppliers of products from a certain range.
3. The main selection criterion is how much the product costs. But in some cases it is more profitable to buy from a supplier located nearby, and not from the one that sells cheaper. If you deliver from afar, then you need to pay attention to a unique product that is not widely distributed in the region.

The original idea can be called the purchase of goods from local farmers. Natural product, fresh fruits and berries are always in demand. People are even ready to overpay if they are sure of the naturalness and quality of the products.

Purchase of commercial equipment

When trading products, it should be borne in mind that they need to be stored in the refrigerator. Some products cannot be sold without refrigerators installed.

In addition to refrigeration units, you may need:

• showcases;
• racks;
• freezers and refrigerators.

You can make the store more practical and attractive if you use the services of companies that furnish retail space.

Such a service consists in creating a design project, which will indicate the plan, the type of furniture and equipment to be installed, sketches and much more. Already taking into account this information, the furnishings of the premises will be carried out.

You can arrange the pavilion by renting equipment and furniture. Some vendors specialize in equipment and furniture rentals.

Selection of cash equipment

Cash register equipment is an integral part of every store. If you are creating a grocery store, then you need to consider the need for a scale and a scanner.

Scales are necessary for the goods to be weighed. The scanner is needed if the pavilion is open and visitors pay at the exit.

Correctly chosen cash register equipment will allow:

• increase sales control;
• reduce costs arising from the errors of cashiers;
• unload cashiers, which will speed up the calculation of visitors.

The check is issued to all buyers according to the purchased product. This is due to the established rules in consumer rights law.

In the plan for registering entrepreneurial activities, it should be noted that you need to obtain the relevant documents for the installation of a cash register.

To do this, registration is carried out with the Federal Tax Service, KKM is registered with service center who is responsible for monitoring the health of the equipment.

The registration process is as follows:

1. An appropriate application is submitted to the tax office.
2. Next, you need to conclude an agreement with the center that supports KKM.
3. To account for CMC, its diagnostics are carried out.
4. EKLZ is installed in each KKM.

Unregistered cash registers cannot be installed in the store. This rule is established by law, its violation leads to administrative liability.

Recruitment

After the base is fully prepared, the moment comes when you need to hire staff. The business in question is built on the fact that each employee will perform their duties. A recruitment agency can recruit staff, but you can do it yourself.

• to attract attention, you can place an ad on the Internet;
• the announcement may be distributed through the media;
• flyers on or around the store can also attract potential employees.

The interview will determine who is more suitable for the job. When attending an interview, potential employees must have:

• a certificate that allows you to work in the country;
• the health book is an important document. At the same time, its presence required condition for every grocery store worker.

In addition to cashier-sellers, personnel should be hired who will be responsible for keeping the store clean, for delivering goods to the shelves, for guarding the premises, and so on.

Registration of a point of sale

The way the product lies on the counter depends on its attractiveness. For starters, you can use the services of a merchandiser. At the same time, it is not entirely necessary to take such a specialist on the staff, you can conclude an agreement for the provision of services.

The store itself can be decorated in different ways. The main thing is that it should be bright, attract the attention of others.

findings

The process of creating your own business, which consists in the sale of goods, is simple. The main thing is to follow the established plan.

How much will it cost to open own store? The question is quite complicated, since the final price depends on the location of the pavilion, its area, assortment and other features.

Estimated income also varies widely. Therefore, special attention should be paid to the development of a business plan and its accuracy.

I want to start a business, but I do not know which sector of activity to choose? Every second person who wants to work for himself and receive a stable income asks himself this question. The problem is solved when you see a competitive direction that promises stable profits in the future. People want to eat, even in a crisis, the demand for food does not fall. It is this fact that motivates entrepreneurs. How to open a grocery store and get profit?

Formula for success

There are several factors that ensure the profitability of a trading business:

• Grocery store location.
• Competition analysis.
• Assortment formation.

Good start - position from the point right place, quality products and good service. Compliance with these points guarantees a positive result.

Where is the best place to open

The search for a retail space location is based on the following formats:

1. Small shop in the center of the residential area. This option is successful for the outlet. A circle of potential buyers is immediately formed - residents of houses near the store. The second point is to get acquainted with the products of competitors, you need to make sure that your product is superior.
2. A large outlet (mini-market - an area of ​​​​more than 100 sq. M.) Assumes distribution according to the self-service format.

Important: opening a large grocery store requires a lot of money, and places with high traffic of people.

According to the specifics, outlets are divided into:

• Narrow range - trade in one type of product (sausage, cheese, wine, beekeeping, coffee and tea).
• Specific specialization - vegetable, fish, meat or grocery store.
• Combined point - meat and milk, bread and confectionery, wine and groceries.
• A department store (market) includes all types of products.

It is profitable to open your store when there is room and the initial circle of buyers is formed.

Deciding on a business model

The entrepreneur must choose legal form enterprises. This will allow you to calculate further costs for registration and how much you need to spend on doing business.

1. Franchise. The food market often offers to buy a business. The option is very convenient, as it eliminates the steps to promote the store.

Attention: franchising creates an impressive obligation for the entrepreneur under the terms of the contract.

1. Medium or small business - revenue restrictions for 12 months (1 billion rubles and 500 million rubles).
2. IP (micro-enterprise), including a small set of personnel (up to 15 people), and no more than 50 million rubles. revenue for the year.

Tip: you need to open an individual entrepreneur first, this is the easiest option that does not require unnecessary red tape with documents.

Registration

The organizational moment for any business is the mandatory registration of activities. A set of documents depends on the type of goods sold. List of required permissions:

• Certificate of ownership of the premises (lease or sale agreement).
• Registration of the form of activity (LLC or IP).
• The conclusion of the SES, allowing trade in food products.
• Information about the work on disinfestation.
• Availability of health books for employees of the store.
• Information about the observance of fire safety.
• Certificates and licenses for the sale of all goods available in the store.
• Settlement and cash receipts for servicing (cashier journal, technical and ordinary passport of the KKM version).
• Equipment test document.
• The book of reviews and suggestions is always in the trading room.

Important: the list is incomplete, so you should collect documents in accordance with the rules provided for by the law of the Russian Federation "On Retail Trade". A separate permit must be obtained for the sale of alcohol and tobacco products.

Equipment

The normal functioning of the outlet depends on the equipment. It can be rented, bought or contracted with one manufacturer. It is profitable and economical to rent furniture and devices for goods. The process is divided into three stages:

• Counters and racks should be universal for buyers. The availability and openness of the product attracts the client, and increases the chance of making a profit.
• Freezers should be selected for economy (reducing energy costs).
• Refrigerators, special containers for drinks, offal are best rented from trusted suppliers. It guarantees timely maintenance of equipment and the correct display of goods.

Important: in order to determine the amount of equipment and other trade components, you should know the total area of ​​​​the store. There is no need to clutter up the outlet with a lot of furniture, there should be room for the movement of staff and customers.

Don't forget the product

Where to start, forming an assortment. First of all, it is the order of essential goods. Bread, dairy products, pastries, meat are purchased from local suppliers. This will prevent product damage. The assortment of the store is from scratch, it has a variety: a confectionery department (at least 20 types of sweets and cookies), vegetables, you can add household chemicals. The main thing is that the buyer goes to the store and buys everything he needs to the maximum. Submission Requirements:

• Exceptionally fresh appearance, products have normal production time.
• Pastries and bread are in clean boxes or racks.
• No dust and dirt on display cases.
• The sale of goods takes place in polyethylene gloves.
• The presence of a pleasant smell in the store.

You can diversify the service of a grocery store with the help of hot drinks (tea or coffee) on the spot, how much this service costs is determined by the cost of the goods. Additional profit is immediately formed, due to people who stopped for a bite to eat or just dropped in at lunchtime.

Tip: you need to place the product in accordance with its categories, you should not put the products in one pile. For the client, such a scheme will be inconvenient for perception.

Cooperation with food companies

In order to promote the business, suppliers of the goods, proven in practice, are selected. Criterias of choice:

1. Familiarize yourself with the terms of delivery of products (schedule, cost of goods).
2. Is it possible to return damaged products?
3. How services are paid - installment plan, discount on the sale of goods of a particular company.
4. Is it profitable to sell the goods of this supplier - the variety of assortment, the presence of well-known brands.
5. How much money is needed for the wholesale purchase of products from the selected wholesaler.
6. Availability of all related documents for the goods (license, quality certificate).
7. Forms of conclusion of the transaction (permanent or temporary work).

Responsible supplier - effective work grocery store.

Personnel selection

The entrepreneur hires employees based on the volume of work in the store. It can be two or four salespeople with experience in the trade. The vacancy is placed by means of the announcement in the newspaper or on Internet sites.

Important: the employee must be neat, sociable and friendly. The activity of the staff affects the influx of people by 15%.

A small store provides for the hiring of an accountant, a security guard and a cleaner. A successful leader cares about the staff, so it would be useful to introduce a motivation system. Where to begin? First of all, offer employees piecework wages - a fixed percentage for the worked shift

Creating a "chip"

A large number of competitors forces entrepreneurs to take unusual business steps. There are grocery stores at every step, and the buyer is not surprised, except perhaps by the low cost of goods. Each point of sale has only one chance, on the path of generating income. To implement a successful business from scratch, non-standard ways of thinking are used. Advertising alone is not enough: a bright signboard, distribution of leaflets and attraction with discounts. The scheme is quite hackneyed in the retail market, and does not have much effect. Interesting offers:

• The conversation with the client takes place in his language. The seller makes it clear to the person that he is offering a product that is beneficial only to him.
• Sale of point of arrival and purpose of travel. Do not impose a product, but simply talk about what benefits the buyer will receive.
• Creating inspiration for people - this rule works for all products in the retail market. The client receives a lot of positive emotions, which increases the percentage of visiting the store for the second time.

The marketing moves of entrepreneurs allow you to reach a new level and stay ahead of your competitors by a large number of steps.

Development of a financial plan

How much does it cost to open a grocery store from scratch? Where to get money? How to distribute start-up capital? These are the three main questions of doing business. We find a solution.

Formation of start-up capital includes costs:

• Rent of retail space - about 100,000 thousand rubles.
• Purchase (rent) of equipment - about 200,000 - 300,000 thousand rubles.
• Production costs - about 500,000 thousand rubles.
• Registration of activities - about 80 thousand rubles.
• Other expenses (disposable tableware, accessories, advertising) - about 50,000 thousand rubles.
• Salary to employees - about 200,000 thousand rubles.

Total: RUB 1,230,000 thousand

Sources of money. There is not always such a large amount, so you should choose options to support your business:

1. Making loans. There are credit organizations that provide the required amount of cash. Advantages of this method: payment of the entire amount in installments. The downside is the high interest rate.
2. Attracting investors. Develop a business plan, and start looking for founders who are willing to invest in trading.

Important: the idea of ​​​​promoting a store includes points - the total cost of opening, and the payback of the project. Experienced analysts and economists will check how profitable it is for them to cooperate with you.

1. Participation in public funding. There is a special program that helps start-up entrepreneurs. To do this, register at the employment center, and provide detailed plan store opening.

Distribution of money. With a successful strategy, the promotion of a grocery store will not take much time - from 6 to 12 months. During this period, income and costs are carefully formed, where a mark-up of 50% is necessary, or vice versa, discounts for illiquid goods. Proper management of finances will prevent the occurrence of risks when opening a store from scratch.