How to open your grocery store: a ready-made business plan. Step-by-step instructions: how to open a profitable grocery store Open your own grocery store profitably

20.07.2021

The food business is always and everywhere relevant, because satisfying hunger is the most important need of any person. Is it profitable to open a grocery store, how much money is needed to start a business and how to attract customers? All the information needed by a novice entrepreneur is collected here.

Registration of IP

The first step towards opening a grocery store is the registration of an individual entrepreneur. Independent costs from 1800 to 6000 rubles. This amount includes mandatory expenses:

state duty - 800 rubles;
making an entry about the individual entrepreneur in the USRIP (notary service) - 1000 rubles.

And optional:

‒ 300‒3000 rubles. depending on the type;
opening a bank account - 800 rubles.

Finding a place to shop

The profitability of a grocery store depends on its location:

the most accessible places are located near railway stations, bus stops, metro stations, large business and entertainment centers;
there should not be supermarkets near the store;
so that the outlet is always provided with a stable income, try to choose areas with a population of about 1,500 people;
it has been observed that if a supermarket is located more than 10 minutes walk from the house, customers prefer to use the services of small convenience stores. Keep this in mind when choosing a location;
if the assortment consists mainly of inexpensive essential products, it is profitable to open a store in a residential area.

Rent or buy?

A grocery store can be opened in a rented room, or you can buy a modular building for a retail outlet. The first option is the least expensive, even taking into account the fact that the store will most likely have to be repaired. The only drawback is the need to pay monthly rent for the premises.

Modular pavilions are expensive, although they have their advantages:

you choose where to locate the store;
no need to pay rent every month;
The building is easy to install and dismantle.

The average cost of a modular building depending on the area:

20‒30 m2 - 300‒500 thousand rubles;
40‒50 m2 - 560‒750 thousand rubles;
60‒80 m2 - 800‒1,000 thousand rubles.

Add to the sum the costs of transportation and installation (100 thousand rubles) and summing up communications (100 thousand rubles).

What area should a grocery store have

The size of the outlet is limited only by your financial capabilities and assortment. For most grocery stores selling through the counter, a room of 30-50 m 2 is sufficient.

Paperwork

To open a grocery store, you will need the following documents:

IP registration certificate;
a lease agreement or a document confirming the ownership of the premises;
SES conclusion, sanitary passport;
the conclusion of the fire service;
medical books of employees;
garbage collection agreement
a certificate confirming the entry of the individual entrepreneur into the trade register;
book of reviews and suggestions;
cashier's book and other documents to KKM;
product quality certificates;
information for buyers, in particular the text of the law "On the Protection of Consumer Rights".

In some cases, additional documents are required to open a grocery store. For example, if you plan to hire foreign citizens, you need to issue a special permit. Licenses will also be required if the store sells tobacco and alcoholic products.

Purchase of equipment

A significant part of the initial costs associated with the purchase of commercial equipment, including:

cash register;
refrigerators and freezers;
showcases;
scales;
racks, food storage containers, knives, cutting boards.

The total cost of new equipment is on average 150 thousand rubles. Buying used equipment can save up to 50% of this amount. Installation of video surveillance will cost an additional 10 thousand rubles, and 50 thousand rubles will have to be paid for equipment for bottling beer. However, the latter is not necessary.

Do not forget also that at first it is necessary to provide an initial commodity stock, which requires from 300 to 500 thousand rubles. A sign for a store will cost from 3 to 5 thousand rubles.

Recruitment and determination of the wage fund

The number of employees in the store depends on its size and mode of operation. Convenience store usually requires 4 sales assistants: two per shift. For a small store that closes at night, two people are enough, who will work according to the schedule a week after a week, two after two, etc. The salary of salespeople varies between 10,000 and 15,000 rubles.

If you don't have managerial experience, without a hired director is indispensable. The average salary of a store manager is 30,000 rubles. You will also need a loader and a cleaner, the salary of each of which is 8–12 thousand rubles.

In addition to wages, the employer pays an additional 22% of the salary of employees to the Pension Fund on a monthly basis. The personal income tax (PIT) is also transferred by the owner of the business, but in fact this amount (13%) is deducted from the employee's salary.

Assortment formation and margin determination

It is impossible to immediately determine the needs of your customers - only experience will help you form the optimal assortment of the store. The location of the outlet is of great importance: if chocolates, ice cream, pasties and similar products are in demand in the city center, then residents of sleeping areas buy mainly bread, milk, eggs.

Grocery store assortment

In a small convenience store, essential goods must be present: household chemicals, bread, dairy products, personal hygiene items. These are the most demanded products, providing the store with a stable revenue. When forming an assortment, it is also important to consider the needs of your target audience.

Suppose that there are no vegetables in the nearby stores, so customers are forced to go to the market to get them. Use this circumstance to your advantage - offer people what they really need. Even if a kilogram of potatoes costs more than in the same market, buyers will still come to your store. The desire to save time and effort usually outweighs the desire to save money.

Another tip: do not copy the assortment of competitors, offer people what others do not have, and your store will quickly gain regular customers.

Markup on goods

The cost of most goods is determined by the entrepreneur himself. The average markup on store products across the counter is 30%. But there are a number of goods whose retail price is regulated by the state: baby food, medicines, products sold in the Far North and equivalent regions.

Monthly revenue and payback period

Small grocery stores pay off much faster than supermarkets. If for the latter profitability comes only after 5-6 years, then a grocery store with an average monthly revenue of 700-800 thousand rubles and a net profit of 60-70 thousand rubles pays off in a year.

What kind of contracts do entrepreneurs need to sign?

Before you open a grocery store, you must conclude several contracts:

with a bank that will carry out collection and service your current account;
with a security company that will take control of your store;
with wholesale companies supplying products. To ensure the most complete range, it is worth concluding contracts with several suppliers. These can be wholesale companies offering products of different brands, or representatives of the manufacturer;
one of the mandatory requirements of the SES is the conclusion of a contract for the removal of garbage and solid waste.

Summary

It is impossible to say exactly how much it costs to open a grocery store, but it is not difficult to determine the approximate initial costs:

paperwork - 5‒10 thousand rubles;
rent of a trading floor - an average of 30 thousand rubles (repair 10-30 thousand rubles) Purchase of a modular pavilion - 300-1,000 thousand rubles (delivery, installation and arrangement - 200 thousand rubles);
purchase of new equipment - 150 thousand rubles; used - from 80 thousand rubles;
initial commodity stock - 300-500 thousand rubles;
staff salary - 40‒120 thousand rubles;
signboard - 3‒5 thousand rubles.

Bottom line: to open a retail outlet, it takes from 500 thousand rubles to 2 million rubles.

At first, you may encounter an excess of goods. Nothing wrong with that. Before you make your next purchase, analyze which products are in high demand and buy only those items that are in demand.

Get direct access to the most popular and inexpensive products. And place the least demanded and expensive ones behind the counter. This will speed up the service and simplify the work of the seller.

If you plan to sell cigarettes and alcohol in the future, choose a place with great care. In accordance with the law, a store located less than 100 m from a school or kindergarten, has no right to sell tobacco and alcohol products.

A small grocery store is not able to compete with a large chain supermarket. It's a fact: in a convenience store, prices are usually higher, and the assortment is much smaller. How to open a grocery store and not be left without customers? Study the weaknesses of your competitor. For example, if a supermarket is open from 8:00 to 23:00, switch your store to round-the-clock work, but do not forget to calculate the financial feasibility of such a regime in advance.

Many people who decide to start their own business think about opening a grocery store, guided by the thought: “everyone wants to eat every day.” This argument, of course, is weighty, but it covers the very essence of the business idea very superficially.

The success of a grocery store will depend not only on the influx of visitors, but also on a number of other factors. In the process of work, absolutely all the nuances of this case must be taken into account. This includes merchandising, appearance point of sale, advertising campaign and even store equipment.

pros

Market. The food market today is not just large, it is constantly expanding. In stores you can find products not only from domestic manufacturers, but also from foreign ones. At the same time, imports are increasing every year. Best to open small shop walking distance. In terms of their payback, such establishments take the lead compared to supermarkets, because a person often pays attention to exactly what is at hand.
Range. When opening a store, it is recommended to fill its assortment with what is sold in a competing outlet. Despite the fact that the products will be similar, it will bring you profit, especially if the establishment is within walking distance. Not every person, including pensioners, will want to go to the supermarket on the next street when the store with the necessary goods is located near the house.
Wholesale supply. If the wholesale supply system is well developed, then you will not have to go and buy goods yourself. Representative offices of wholesale companies will advise you on which product will be most in demand in your store. They will help you make a purchase order and deliver products to your store.
Stock of goods. In most cases, stores purchase food products several times a week (1-2 times). Thanks to this, it is possible to avoid the fact that old goods will lie on the shelves (its volume is calculated in advance for 1-2 weeks of sales). Dairy and bakery products are calculated on average for 1-2 sales days.
Low level of staff. To work in a store, you do not need to hire salespeople with special knowledge or qualifications. At the first stage of doing business, you can refuse to hire qualified employees, and hire cheaper staff, thereby reducing wage costs.
The pricing policy of the store is proportional to inflation in the country. As a rule, food suppliers raise prices for goods several times a year. This is due to rising prices for raw materials from which products are made, as well as fluctuations in exchange rates. Thus, prices in the store rise at the same time as prices in the entire market.

When forming a pricing policy, it is not necessary to take into account the annual inflation rate. All you need to do is keep the margin at a fixed level. In many industries, increasing the price of a product can be quite risky, because you can lose a significant part of customers. Therefore, entrepreneurs keep the price as low as possible for as long as possible, thereby operating at a loss. In a grocery store, this problem practically does not exist.

Minuses

Workload. A large amount of store work will be primarily associated with the purchase and acceptance of goods. In practice, the average mark-up on food products is between 10 and 20 percent. Thus, stores make a profit by the volume of goods sold. If the outlet has a high turnover, then several purchases will have to be made daily. To facilitate the work, it is necessary to deliver the goods to the arrival in specialized programs, for example, "1C Store".
Shortage of goods. In most stores, shortages are the main reason for falling profits. This may be due to theft of buyers, sellers, errors in receiving goods or in the work of cashiers. To avoid shortages of products, it is necessary to appoint responsible for the theft of staff and customers. It is also worth noting that the shortage leads to a decrease in the efficiency of the staff, because it is followed by deductions from the salaries of employees.
Expiry date control. Since the shelf life of most food products is limited, it is necessary to organize a certain control system in the store. In accordance with it, the goods are divided into those that can be sold, and those that have expired. Some damaged goods can be returned to the supplier. In any case, the store will always have products that must be written off from sales or deducted from the salaries of those responsible for them. Write-off of goods and deductions from wages can cause some damage to your profits.
Supervisory authorities. Food products that will be sold in your store, alcohol and tobacco products have a certain expiration date. It is physically impossible to keep track of each item, so certain violations related to the implementation may occur in the store. If violations are found, fines will have to be paid, which are quite high today.

How to open your own shop- in the next video:

Registration of an individual entrepreneur or LLC, necessary documents

First you need to register your business. The first thing you need is to choose the form of your organization (it can be). The choice of form depends on which store you plan to open. If this is a point of walking distance, an individual entrepreneur (individual entrepreneur) is quite suitable. If in the future the store will be expanded to trading network, it is better to choose LLC.

In order for your business to be legal and comply with the law, you need to collect and prepare the following documents:

Certificate of registration of sole proprietorship or LLC.
Lease or purchase agreement.
Certificate from the sanitary-epidemiological station.
Conclusion from fire brigade, confirming that the room complies with all fire safety standards and does not pose a threat to the lives of staff and visitors.
Contract for the conclusion of sanitary measures in the premises.
Contract for the removal of food waste.
Waste collection agreement.
Staff medical records.
Buyer's corner with all necessary documents: license for entrepreneurial activity, reference and legislative information, a book of reviews and suggestions, documents on the sale of products in the store, certificates from the sanitary and epidemiological station on the compliance of products with sanitary standards.
Certificates for sale and tobacco products.
Quality certificates.
Certificates and documents for the cash register.
Certificates for entry in the commercial register.
Documents of instrumentation.

Selection of location and premises

The main task before opening a store is choosing its location. This is what the revenue will depend on. According to statistics, about 50 percent of the profit depends on the location of the point. If the place is chosen incorrectly, the business can be considered burned out.

To choose right place, you need to analyze the so-called preferred zones in your city and open a store there.

You also need to select a retail space. His choice will depend on which store you are going to open. If the establishment is within walking distance, then the premises should be chosen small (30-50 sq. m.), when opening a supermarket or mini-market, the area should be from 150 to 300 sq. m. m.

Choice of trade direction and format

The supermarket is considered the most profitable form of a store. Such shops can be opened both in a small area and in a large one. For the buyer, they are convenient in that you can always view the product and check the information of interest (for example, composition or expiration date), and only then pay for it at the checkout.

If you plan to sell only certain products, then choosing the “counter-seller” format would be an ideal option.

In such cases, buyers, especially pensioners, will have the opportunity to consult with the seller when choosing the right thing. If your store has friendly sellers, then the flow of customers will be high.

The choice of the direction of trade and the format of the grocery store will depend on what kind of institution you plan to open, as well as on its location - in a village, village or city.

Necessary equipment

To store products, you need to purchase the right equipment. First of all, you should buy refrigeration equipment, racks, cash register equipment, freezers.

In addition, you need to purchase inventory: lockers, carts and baskets for groceries. If the store sells home-made products (for example, salads, fish, meat), then you should definitely buy knives, cutting boards and other similar equipment.

Recruitment

If you do not have the required experience in recruitment, it is recommended to hire directors who is well versed in this matter. In addition, he must know the range of products, properly organize working environment and optimize it as much as possible.

The shop should be hired several sales consultants to the trading floor, interchangeable sellers-cashiers(if you open a supermarket). Also take care of store security, which you can hire yourself or by contacting special security agencies. You can hire more than one if you want. movers who will unload the goods.

How much is it?

Here you should carefully determine all the income and expenses that will accompany your business. As soon as this estimate is drawn up, you can think about opening your point.

Basic expenses:

Room rental - 100 thousand rubles per month.
Salary to employees - about 150 thousand rubles a month.
The cost of purchasing equipment is 300 thousand rubles.
The cost of food - 500 thousand rubles.
Additional expenses - 100 thousand rubles.

According to rough estimates, at least 1,150,000 rubles may be required to open.

How to advertise a point

To open shop brought a steady income, you will need a constant stream of customers. To do this, you need to carry out various promotions that will favorably highlight your outlet in front of the rest.

First of all, you need to try to make the opening as noisy as possible. You can decorate the entrance to the store with balloons, organize interesting events. One of the best options will become a contest in which visitors can win household appliances(electric kettle, microwave, etc.).

Be sure to consider a system of discounts. The best option is to issue discount cards for a discount of a certain size.

How to open a grocery store: business profitability + opening instructions + options for placing equipment on the trading floor + financial plan+ 5 tips.

Capital investments: from 890,000 rubles
Payback period: up to 6 months

Food trade is relevant at any time, because food is the most demanded and consumed category of goods.

In any locality, be it a metropolis or a small town, the number of those who think about how to open a grocery store.

At the same time, most of them rely on the fact that the entire population of the planet eats, and after starting a business, they do not understand why everything did not work out as planned.

But a grocery store is a business that requires not only material investments, but also a lot of work, from choosing the right premises to high-quality advertising.

If you are interested in implementing such an idea, then continue reading our article, where we will introduce you to the main nuances of the case.

Is it profitable to open grocery stores?

Opening your own grocery store is a fairly profitable and sought-after business.

First of all, this is due to the fact that eating is a natural human need, so people will always buy food products.

Opening a grocery store, like any other business, has its pros and cons.

Let's start with the positive:

high demand for products

Even in a crisis, people buy essential food: bread, dairy products, cereals, vegetables.

And already with their implementation, you can have a good income.

choice of any area for placement under a grocery store

This means that you can open a grocery store both in the city center and in a remote area.

But how to choose a place, we'll talk later.

ease of staff selection

To work in a grocery store, you do not need special education or qualifications, this allows you to quickly find suitable workers.

Now let's move on to the cons:

large amounts of work

Even opening a small grocery store, you need to understand that there will be a lot of work.

This is not only the purchase and sale of goods, but also its correct placement, accounting, control over expiration dates and storage.

product shortage problems

This is the number one problem in this business.

It can be associated with theft, carelessness of staff, and weight loss of certain foods.

As for theft, even with the installation of video surveillance and a radio frequency anti-theft system, this unfortunately cannot be avoided.

the complexity of business registration and verification of regulatory services

To open a grocery store, you need to get a lot of permits.

Then, in the process of work, representatives of the authorized bodies will make visits to verify compliance with the requirements of the law.

Choosing a view for your grocery store

Before proceeding to the analysis of the question of how to open a grocery store, we should talk about its types.

The cost of starting a business, as well as the management strategy, depends on the option chosen.

Store format "near the house".

As a rule, they are placed in small rooms with a total area of up to 25 m². The peculiarity of their location is that they are located in residential areas where people can look at any time.
The main specialization of this format is the sale of essential foodstuffs, so the assortment will be small, but quite sufficient.
Trade is conducted from behind the counter, so buyers will have to contact the seller.

Minimarket.
- Unlike the first type, goods are located on racks and in refrigerators, to which buyers themselves have access.
- The principle of self-service allows sellers to remove the obligation to sell products, but only serve customers at the checkout.
- The range of goods is quite wide: bakery products, dairy products, confectionery, cereals, fruits, vegetables, alcoholic and tobacco products.
Convenience store.
- Its feature is work on time 24/7.
- The area and range are usually small. But everything you need is here.
- They are located near the roadway, residential areas, as well as in crowded places.

How to open a grocery store: step by step process

To open your grocery store, you need to be prepared for multi-stage work.

This includes:

selection of the format of the opened store;
finding a suitable place;
registration procedure;
obtaining permits;
purchase and proper placement of commercial equipment in the store according to a certain scheme;
selection of the target category of goods;
search for reliable suppliers;
recruitment;
conducting advertising campaign and store opening.

Let's analyze each stage in more detail.

1. Finding a profitable location to open a grocery store

After the format of the future grocery store is chosen, it is necessary to rent or purchase premises.

But for this you need to take care of choosing a good place.

To do this, do the following:

Take a map of the city and mark interesting areas for yourself - central or bedroom.
In selected areas, study the availability and number of such points of sale, including large supermarkets.
This is necessary in order to analyze the competition.
Study the contingent of districts.
This means that in new buildings most often live young people with an average and high level income, the population lives in older areas different ages and wealth, and in the private sector, built back in Soviet times - most often pensioners.

Note number 1: when choosing a place, be guided by the fact that the store is located away from supermarkets at least at a distance of 500 meters. Otherwise, buyers will prefer to go there, and not to you.

Note number 2: the store should be located in such a way that it is convenient to approach and drive up to it, and it should also be clearly visible from the roadway.

Note #3: When opening a grocery store in a village or small town, it is important to ensure that residents can get to it without obstacles. It is best to choose the center of the settlement or the exit from it.

2. Registration and registration of the store

Let's start with the standard: or LLC.

These are the two most common forms in which many entrepreneurs prefer to work.

To open a small store where a minimum of products will be sold, opening an individual entrepreneur is suitable, for a larger scale and, if desired, selling alcohol - only an LLC.

Registration questions are the simplest step in registering a business, after which you need to start collecting a fairly large list of documents in order to obtain many permits.

When deciding to open a grocery store, you will need:

a document confirming the lease or ownership of the premises;
registration documents;
Entering the store in the commercial register (certificate issued by local authorities);
permission from SES;
certificates and licenses for the sale of certain categories of goods (for example, alcohol);
conclusion of the Ministry of Emergency Situations that the store premises comply with fire safety standards;
the conclusion of Rospotrebnadzor;
registration card of cash registers;
certificate of verification of control weights and measuring equipment of the grocery store;
workers' health records.

3. Requirements for the premises

In question: " How to open your grocery store? important place is occupied by the room itself and its equipment.

The area and design will depend on the chosen format.

But general requirements are:

when placing a store in a residential building, a separate entrance is required; acceptance and shipment of goods is not allowed from the side of the building where windows and doors go;
mandatory availability of water supply and sewerage systems;
supply and exhaust mechanical ventilation;
availability of storage and utility rooms, as well as rooms and bathrooms for employees.

More detailed requirements can be found in the Decree of the Chief State Sanitary Doctor of the Russian Federation of November 8, 2001 N 31 "On the Enactment of Sanitary Rules" (https://www.consultant.ru/document/cons_doc_LAW_4622/).

4. Grocery store equipment and its proper placement

Investing in the purchase of equipment in order to open a grocery store will be the largest expense item.

But we also suggest that you familiarize yourself with how it should be placed.

Consider the example of two systems: counter and self-service.

a) Counter system

This system involves the placement of equipment around the perimeter of the store in two tiers: wall and counter.

Thus, the seller-cashier will have a complete overview of the trading floor.

From the equipment you will need to purchase the following:

Name of equipment	Number of units		Total cost, rub.
Total:			RUB 596,000
wall tier
Single sided shelving	3	5 000	15 000
Corner rack	1	4 000	4 000
Bread showcase	1	12 000	12 000
Refrigerated slide	1	120 000	120 000
Refrigerator	2	100 000	200 000
Counter tier
cash counter	2	16 000	32 000
Demonstration counter	2	6 000	12 000
Freezer chest	2	30 000	60 000
Refrigeration showcase	2	60 000	120 000
cash register	2	10 000	20 000
Scales	2	6 500	13 000

When choosing this store format, the equipment will form vicious circle, which might look like this:

Placing equipment in such a system is much more complicated and expensive than in the first case. b) Self-service system

Here you will need to know the principles of merchandising, namely the concept of the "golden triangle".

Its essence is to place the equipment in such a way that visitors visit three points:

entrance;
showcase with the best-selling goods;
cash register.

Thus, the buyer, in order to get to the checkout, moves around the trading floor and makes purchases.

The schema looks like this:

To equip a grocery mini-market you will need:

Name of equipment	Number of units	The cost of one unit, rub.	Total cost, rub.
Total:			RUB 1,005,000
cash box	2	30 000	60 000
Bread showcase	1	12 000	12 000
wall rack	4	5 000	20 000
Corner rack	2	3 000	6 000
Double-sided rack (island)	2	6 000	12 000
vegetable rack	1	14 000	14 000
Refrigerated slide	3	120 000	360 000
Refrigerator	2	100 000	200 000
Freezer chest	2	30 000	60 000
Refrigeration showcase	3	60 000	180 000
shopping carts	20	500	10 000
Basket stand	2	2 000	4 000
Pass-through systems (swivel frames)	2	10 000	20 000
Luggage storage	1	14 000	14 000
cash register	2	10 000	20 000
Scales	2	6 500	13 000

Following the principle of the "golden triangle", the equipment in the mini-market can be placed in this way:

5. Definition of assortment and search for suppliers

In the question: "How to open a grocery store?" an important place is occupied by the definition of the range of goods.

It is important that customers can make the most of their shopping in one place.

Therefore, even the smallest assortment should consist of the following items:

bakery products;
milk products;
drinks (soda, juices);
cereals;
sugar, salt, flour.

Such an offer of goods will fit only for a small store operating in the "neighborhood" format.

And if it is possible to open a grocery store with a self-service system, then the assortment should be wider:

meat and fish;
confectionery;
sweets, cookies;
cheeses, sausages;
Tea coffee.

How to look for suppliers in order to open a grocery store?

It's really easy.

Ads, the Internet - these are the two main sources.

Also, the suppliers themselves can go to the newly opened store.

You need to be prepared for the fact that there will be many suppliers, since many wholesale bases specialize in only one direction of products.

During the conclusion of contracts, it is necessary to pay attention to the following points:

purchase price;
terms of payment - prepayment or postpaid;
the possibility of deferred payment;
the presence of installments;
terms and conditions of delivery.

At first, you will have to work on a prepaid basis, since suppliers do not really prefer to work with "newcomers" upon shipment of goods.

6. Recruitment

“The road that leads to success is forever renewing itself. Success is a progressive movement, not a point that can be reached.”
Anthony Robbins

Another expense item in order to open a grocery store is the search for staff and remuneration for their work.

First of all, who needs to be hired is a manager.

His duties will include the purchase and accounting of goods, the conclusion of contracts with suppliers.

But the presence of such a position is only suitable for opening a mini-market.

To open a grocery store, it is better to recruit employees with work experience, and in subsequent work, you can do training and internships for those who do not have it.

Note: each employee must have a sanitary book.

As a rule, sellers work in shifts, since the grocery store's work schedule most often reaches the 12-hour working day.

It is also mandatory to have the position of an accountant who will deal with accounting for income and expenses, compiling and filing reports.

Position	Qty	Salary, rub.	FOT, rub.
Ordinary grocery store
Sellers-cashiers	4	12 000	48 000
Accountant	1	18 000	18 000
Cleaning woman	1	10 000	10 000
Total:	6		76 000 rub.
Minimarket
Manager	1	20 000	20 000
Sellers-cashiers	6	15 000	90 000
Accountant	1	18 000	18 000
Security guard	2	12 000	12 000
Cleaning woman	2	9 000	18 000
Total:	12		RUB 158,000

7. Grocery store ad

In order for the products that will be in demand among buyers, you need to pay special attention to the advertising campaign.

First of all, you need to take care of the sign and an attractive name.

Then you can use the following marketing tools:

banners;
distribution of leaflets and brochures;
advertising in local media;
holiday opening.

How much does it cost to open your grocery store?

Those who are interested in the question of how to open their own grocery store want to know the approximate amount of capital investment.

Let's say right away that the costs depend on the choice of format.

Therefore, again, consider the size of investments in two examples:

Item of expenses	Format of the convenience store, rub.	Mini-market, rub.
Total:	RUB 892,000	RUB 1,635,000
Business registration	10 000	10 000
Repairs to the premises and communications (if necessary)	50 000	120 000
Equipment	596 000	1 005 000
Purchase of the first batch of goods	200 000	400 000
Security system installation	10 000	40 000
Advertising	15 000	40 000
Other	11 000	20 000

The monthly costs for both options will look like this:

Most often, the margin on goods at the points of sale of products is about 35-40%.

For the first format, let's assume that the average check will be about 400 rubles, and the number of visitors is 80 people per day, so you can get more than 800,000 rubles per month.

From this amount, regular expenses are deducted, as well as expenses for the purchase of goods.

With stable work and a constant flow of people, a business can pay off in six months.

Opening a grocery store in the second format will pay off faster, as people shop on their own.

Imagine that the average bill is 500 rubles, and the number of buyers increases to 120 people.

In this situation, you can have a monthly revenue of more than 1,500,000 rubles.

The payback period in this case is reduced to 3-4 months.

In order to open a profitable grocery store, check out this video:

Finally, I would like to give some tips on how to open a grocery store:

Plan your procurement plan wisely

If it immediately became noticeable that some product was not in use, next time order a smaller quantity of it.

Develop a coupon system

To do this, it is enough to place ready-made coupons in local newspapers or on the Internet, which can be cut or printed.

This will encourage customers to go to the store where they have a discount.

In addition, you can set specific conditions for using the coupon: for a specific product or amount.

Develop a bonus program

In order to fix this, you can order plastic cards for regular customers.

Run promotions

There are a lot of ideas here on how to organize them - discounts on certain products, discounts on a certain day of the week, discounts for pensioners.

Sell a unique product

For these purposes, you will have to find a supplier of interesting goods, or organize your own brand.

But the latter option is more suitable in the perspective of store development.

As a result, the following can be said about how to open a grocery store- in fact, this is a costly business both in terms of finance and organizational issues.

It is important to understand that having a grocery store is not an easy task, it requires a lot of effort, time and attention to the purchased goods, the operation and serviceability of the equipment, as well as the maintenance service.

But with the right organization and discipline of workers, considerable success can be achieved in this area.

And it already depends on the mood and willingness to work hard.

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The history of human civilization began with trade. And its very first type was trade in products. When people learned not only to provide themselves with food, but they had surpluses, they began to think that they could be exchanged for something useful from their neighbors: hunters began to exchange meat for grain from farmers; fishermen their catch - for vegetables and fruits from gardeners.

Then came the need to acquire copper, iron, fabrics and other goods in order to produce more products. There was money to evaluate all this. Markets and fairs, where the exchange was made, began to turn into permanent outlets - shops and shops. Civilization has begun...

Any aspiring entrepreneur who is thinking about starting his own business, first of all turns his eyes to trade food products. And he is right: such trade has existed and will always exist. But many frightens a considerable number of dangers and pitfalls that exist along the way, therefore they refuse this idea, preferring sometimes less profitable, but more reliable areas of business. And here, too, we can agree - there are many difficulties along the way. But he who is forewarned is forearmed. And, starting a business in this type of commerce, the most important thing is to create for yourself, and on its basis a phased business plan that maximally provides for all the steps and unexpected risks along the road to prosperity.

Business Features

The first thing you need to decide for yourself is the type of future store:

Supermarket, in the product range of which should be present all the main groups of food products.
Special shop: dairy, meat, vegetable, bread, fish, confectionery, grocery (about how to open a store draft beer, read).
highly specialized, selling only one type of product, for example, cheeses, wines, bee products, tea and coffee, etc.
mixed type: meat and dairy, bakery and confectionery, wine and grocery and others.

According to the form of organization of trade, a grocery store can be organized as:

Supermarket, with large retail areas, storage and refrigeration rooms, parking. Equipped for customer self-service with rows of racks for easy access to goods, rows of cash desks, trolleys, etc.
Small detached or located in a residential building a grocery store to serve residents of a small area. May have options for both self-service and trade from the counter.
grocery store or kiosk. Mainly for groceries. Not intended, as a rule, for trade in perishable products.

Also, at the first stage, it is necessary to decide on the choice of the business model of the future enterprise:

Franchising. Now in this market there are many offers for a grocery store: "Crossroads", "Pyaterochka", "Penny". This start-up business model is designed to ease the initial hassle of opening a store and getting started, but it also introduces a fair amount of dependency on the terms of a franchise agreement.
Medium and small enterprises with restrictions on annual revenue of 1 billion rubles. and 400 million rubles. respectively.
A micro-enterprise with up to 15 employees and no more than 60 million rubles. revenue.

By legal form small business:

An LLC with several founders and an authorized capital of at least 10 thousand rubles, operating and distributing profits on the basis of its charter. Members of an LLC are liable for its obligations only to the extent of their contribution.
An individual entrepreneur is an individual entrepreneur liable for obligations with his personal property. Constituent documents and registration of a legal entity are not required. Profit earned after taxes distributed at their own discretion.
Other forms: CJSC, OJSC are not used in small businesses, they operate in the organization of large retail chains.

Opening a grocery store: where to start? The video talks about the mandatory steps that should be taken before the start own business in the trade area.

Registration

The procedure for issuing a package of documents for opening a small business begins with the submission of an application to the local inspection of the Federal Tax Service. In order to do not write additional papers, it is advisable to indicate the taxation model in the application, which must be selected in advance. For small businesses, the best options are:

USN - "simplified", replacing the payment of personal income tax, VAT, UST, sales and property taxes. The rest of the taxes are paid in the usual way. The main advantage - facilitation of accounting for individual entrepreneurs. However, the list of costs that reduce taxable income is not so wide.
UTII - "imputation", the easiest tax to calculate, which also replaces the main tax payments to the budget. The main advantage is a fixed amount of payment per year. Restriction - the retail space of the store should not exceed 150 m2, and the number of employees - 100 people. This system is suitable for the smallest shops, pavilions, kiosks, stalls and even for non-stationary trade. The disadvantage is that it is not used for all types of activities and not throughout the entire territory of the Russian Federation.
Patent - up to 1 calendar year for micro-enterprises with up to 15 employees and sales area up to 60 m2 or without it at all for itinerant trade.

The use of simplified taxation models also implies lightweight forms of accounting.

Also, when submitting an application for registration of an enterprise, it is necessary to indicate OKVED statistics codes. The future activity of the store depends on their correct choice, and if some of them are not taken into account initially, then you will have to register them again and pay for an extract from the Unified State Register of Legal Entities or EGRIP. AT OKVED classifier grocery store codes are located from 52.2 to 52.27.

To obtain a Certificate of Registration, you must pay a state duty in the amount of 800 rubles. for individual entrepreneurs and 4000 r. - for legal entities. An individual entrepreneur must obtain a certificate of issuance of TIN individual if he hasn't received it before.

In order not to visit the tax authorities once again, it is advisable, along with the execution of the main documents, to immediately apply for registration of a cash register (KKM). To do this, it must have already been purchased and a contract for its maintenance in service center where the meter readings should be taken. Besides, its registration requires a lease agreement or a certificate, confirming the ownership of the commercial premises. Registration of all documents for KKM should be carried out within three days after its purchase, so you need to find out exactly what days this procedure is performed in tax office to get everything done on time.

If you plan to open a grocery store with the involvement of employees, then you need to register with the Pension Fund. General expenses for execution of all registration and permit documents can be up to 30 thousand rubles. Individual entrepreneurs officially registered as unemployed can receive subsidies at the employment center to start their own business:

4 thousand rubles - Reimbursement of registration fees.
58.8 thousand rubles - on the organization of self-employment.
58.8 thousand rubles - for each employee from among the unemployed.
Regional subsidies up to 300 thousand rubles.

To obtain them, you need a well-written business plan, which will have to be defended on all counts.

room

As you can see, already at the stage of processing the initial package of documents in the tax authorities documents are required for the right to own a commercial premises or to lease it. Before you start trading you need to get in control State fire supervision conclusion of the State Fire Commission of the Ministry of Emergency Situations on the fire-fighting condition of the premises, which require:

the entire package of registration documents with the tax authorities;
a document on the right of ownership or lease and a BTI plan;
agreement on the installation and maintenance of fire alarms;
premises insurance contract.

In addition, the following documents are required to open a grocery store:

Expert opinion of the SES of Rospotrebnadzor, for which, in addition to all the above documents, you need: contracts for pest control, removal of household waste, for maintenance of ventilation and air conditioning.
Certificate of the local authority of the Ministry of Social Health on the primary certification of workplaces.
Permission for trade and outdoor advertising from the local administration.

The premises must be equipped with the necessary electrical power, water supply and sewerage, auxiliary areas for storing goods, and a telephone line. It is also good to have a platform for unloading delivered goods. If it is not possible to collect the daily proceeds daily, the premises must have a separate room for storing the cash desk, equipped with an alarm system, a steel door and a safe. Otherwise, fines for violation of cash discipline cannot be avoided.

During the operation of the store in the trading floor must be:

fire evacuation plan;
the text of the Consumer Rights Protection Law;
guest book;
certificates for quality and compliance with the standards and norms of the products sold;
licenses for the sale of cigarettes and alcoholic beverages, if any are planned for sale.

Medium current expenses for a room of 100 m2 can be:

rent - 100 thousand rubles;
utility bills - 40 thousand rubles;
expenses for signaling, current repairs, etc. - 20 thousand rubles.

The right choice of the location of the grocery store, successfully combined with all the necessary parameters of the premises, and even combined with the high traffic of potential buyers, is half the success of the future enterprise. The other half: equipping it with modern equipment, recruiting and training experienced personnel, providing the required range of goods, solving real-time problems that arise in the process of work.

Equipment

The equipment required to start a grocery store includes:

racks and slides;
counters, showcases warm and cold;
cash registers, currency detectors;
electronic scales and barcode scanners;
shopping carts and baskets;
refrigerators and freezers;
video surveillance equipment.

In the future, as needed, you can purchase various additional equipment: meat grinders, bread slicers, slicers, vegetable cutters, vacuum packers.

Capital expenditures for the purchase of equipment for a store with an area of 100 m2 can be up to 600 thousand rubles. In addition, here it is necessary to take into account the costs of purchasing the initial product range - up to 1 million rubles.

Staff

Experienced, honest and competent staff - great support and assistance to the head of the enterprise. And here, in addition to punishment measures for negligent workers, it is necessary to provide for ways to encourage conscientious ones, as well as compliance with all norms Labor Code. Also very important determine the minimum staffing personnel, depending on the mode of operation shop.

Much attention should be paid to regularly checking knowledge of current prices and assortment of goods. It is necessary to monitor the timely extension of medical books by employees.

The average wage fund for a small store with staff consisting of an administrator, two salesmen, an accountant and a cashier-operator can be 150 thousand rubles. It can be reduced by combining some positions.

Problems

In the current work of any enterprise there are many expected and unexpected problems that the manager has to solve, and in the work of the grocery store - also their specific ones:

accounting, write-off and disposal of expired goods;
ongoing work with suppliers to ensure continuity of supply and provision of all necessary documentation for goods;
timely renewal of all licenses, permits, submission of documents to tax and inspection authorities;
daily analysis of demand and market needs and timely response to them;
constant monitoring of the activities of competitors, taking into account the work of someone else's experience and mistakes.

The key to success in business can be:

the ability to think outside the box;
the ability to endure in anticipation of the desired result;
careful analysis of mistakes and achievements;
a sober assessment of one's abilities and the ability to direct them in the right direction;
skillful organization of his work and his subordinates.

But you should not be afraid of problems, the main thing to remember is that the miser pays twice. Trying to save on premises, equipment, goods and experienced professionals, you should not count on success in any business.

Is it profitable to open a grocery store? Let's take a look at some facts. To open a small store with a sales area of 100 m2, you need start-up capital at least 2 million rubles, including capital expenditures of 1.5 million, and current expenses for the first year of work - 500 thousand rubles. With an average monthly profit of 300 thousand rubles. and a profitability threshold of 25%, the payback period is approximately 1 year.

How to open a grocery store or retail outlet? We invite you to learn the algorithm of action from the video.