How to promote draft beer to a supplier. How to open a profitable beer bar from scratch

Knowing all the nuances of how to promote a beer store will help make it more visited and increase profits by several times. This pleasant drink in hot weather is guaranteed to come to taste a lot of people. Having spent a small amount of money on advertising, using some other tricks, you can let a lot of people living nearby know about it.

To the question of how to promote the store draft beer you can give some good advice. It is necessary to order and paste on the entrances near standing houses Flyers. Some put them in mailboxes. They can invite everyone to taste tasty, healthy, pleasant-tasting beer at a reasonable price. People dressed as fairy tale characters can also distribute this type of advertising right next to the location of the outlet. You can print hangers to order and hang them on doorknobs.

After reading how to promote a beer store tips and nuances of this business, the main thing is to take action immediately. If the product is of high quality, better than that of competitors, then only it will certainly be bought. Reducing the cost of beer on certain days, holding promotions will also attract many new visitors, and they will become regular customers. Discounts can be made on a certain large volume, on the remnants of the drink. Be sure to have your own container, plastic glasses of different capacities, and, if possible, glass mugs.

The question of how to promote a beer store in a residential area is solved in a similar way, using all the same tips. It is necessary to take into account the start and end time of work, when there is a large flow of people home. Some categories of citizens are looking for where to get beer since the morning. In this case, because all competitors will be closed, you can attract a lot of buyers. The quality of service, the smile and courtesy of the staff will also be what will attract to the store. Residents of nearby houses will tell each other about all this very quickly, and thereby increase the flow of buyers.

Even before opening a beer store, attention should be paid to creating a comfortable environment in it. High-quality comfortable furniture, tables and chairs, air conditioning will attract many. If it is noticed that at certain hours there are practically no buyers, you can offer them beer at a discount at this time. Creating a wide range of products will attract many buyers. Someone likes light varieties, others like a stronger dark drink. It is necessary to strive to satisfy the tastes of as many people as possible.

It will help in the promotion and sale of goods related to beer. It can be fish and crackers, sandwiches and much more. Having put a refrigerator with ice cream, it will be possible to satisfy the needs of children, wives of visitors. Such simple but effective techniques will help to improve the image of the store, its promotion, and then even from neighboring areas will come to taste the beer, because the fame of it will quickly spread everywhere.

A beer bar is a public catering establishment where customers are offered a wide range of beer and serve visitors through the bar counter. An important attribute of such an enterprise is the presence of an interesting concept that is present in the design of the premises and in the organization of services for customers.

An attractive personality distinguishes the institution from a huge number of already functioning outlets, which, in turn, allows the undertaking to become profitable. About how to open a beer bar from scratch and make money on it, we were interested in already established businessmen who were able to make their business successful.

How to find a winning pub idea and bring it to life

Selling beer and related products through a bar is a popular business with very high competition. Becoming visible in this market is not an easy task.

A businessman has only four effective tools that will help attract a client and keep him:

• quality goods;
• service professionalism;
• friendly and interesting atmosphere;
• loyal pricing policy.

Beginning entrepreneurs are often concerned about the question: how important is the location for the location of the pub and whether the profitability of the business depends on it. Experts do not advise putting this issue at the forefront, because the hunt for a profitable place can drag on for more than one month, and time is money, especially in the beer business.

Important! While the entrepreneur is waiting for the opportunity to get a place with high traffic, more than one warm season can begin and end. Moreover, not every novice businessman will be able to pay high rents for commercial space in "bread" places.

You can start searching for an idea for a beer bar by answering the following questions: for what kind of visitors is an institution created, where to look for such customers, and what this type of people finds attractive.

For example, a pub located near garage cooperative on the way to public transport. The main visitors of this establishment will be motorists who have left their vehicles in the boxes and are heading home. For such an institution, an automotive theme is suitable. The bar menu may contain a small amount of cold snacks and a good choice draft foamy drink.

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Where to get start-up capital

If you start a business from scratch and realize that your own funds are not enough, you will have to look for partners. The easiest partnership option is to find a like-minded person who is ready to invest in a business.

Such cooperation is registered in the LLC format with the distribution of shares in proportion to the resources invested by each party. Find out what are. The advantage of this option is the absence of monthly payments for the use of other people's money and, accordingly, a significant reduction in the cost of the project.

The bank will begin to consider the project only if a reasonable business plan is submitted and if the borrower has property that can be pledged to secure loan obligations. We recommend reading.

How to choose a good place for a pub

The most effective solution for someone who wants to know how to open a beer bar is to look for interesting places and play with their advantages.

Areas near city parks and shopping malls in sleeping areas.

It is difficult to call a good idea the intention to open a beer bar near the market or transport station (bus station, railway station, etc.). In these places, men rarely spend their leisure time. Most likely, visitors will be a dubious contingent that will create an undesirable reputation for your establishment.

The optimal area for a beer bar is 150 sq. m. On this footage, you need to place a customer service room - about 80 sq.m and utility rooms - about 70 sq.m (hall, bathroom, warehouse and administration office).

Requirements for the trading floor, bathroom and warehouse are determined by fire and sanitary standards. Control over compliance with the standards is carried out by the local service of the Ministry of Emergency Situations and Rospotrebnadzor. Before opening an institution, the entrepreneur will have to obtain permission from these regulatory authorities to start work.

In order to fully determine what is needed from the equipment for opening a beer bar, it is necessary to finalize the concept of the establishment.

Basic set equipment:

• cold store for storing beer kegs with columns and taps;
• gas mixer;
• bar counter;
• hall furniture.

According to experts, the cost of the equipment will be about 1 million rubles.

Work for popularity

If you are planning to open a beer establishment under an already promoted brand, then you should study the franchise market and find a suitable beer bar franchise. Large and profitable chains sell such deals at high prices. Therefore, if the budget is limited, then it will be difficult to acquire a guaranteed franchise. Working with novice franchisors who are just expanding their networks is not always successful, so all documentation will have to be submitted to lawyers and auditors for examination.

Working independently to promote your own bar is difficult, but interesting. The following tools work well for this:

• bright advertising;
• active participation in the life of the city or district (organization of entertainment, competitions, promotions, etc.);
• promotion of the uniqueness of the bar through regional groups in social networks;
• delivery from the pub.

Before engaging in active promotion of a beer bar, it is necessary to consult the municipality about the rules for holding public events related to the advertising and promotion of alcoholic beverages.

Pivbar earnings and its payback period

Based on what you need to open a beer bar, the initial costs will be about 1.5 million rubles.

The initial purchase is about 500 thousand rubles. Monthly expenses - 300 thousand rubles. Of these, 160 thousand rubles. - salary of 4 employees, 10 thousand rubles. - utility bills and taxes (find out), 30 thousand rubles. - rent, 50 thousand rubles. - administrative expenses, 50 thousand rubles. - payment for advertising events.

These costs do not include the purchase of products, since after the launch of the bar, suppliers give products for sale and, in fact, the entrepreneur pays off the proceeds with them.

The average daily cash desk of such a bar is 30 thousand rubles. Monthly income - 900 thousand rubles. Of it - 400 thousand rubles. will go to settlements with suppliers, 300 thousand rubles. to pay monthly expenses and about 200 thousand rubles. remains to pay off the initial investment and to develop the business.

In fact, the initial investment can be returned in six months of work.

High profitability is the main plus of a beer bar as a business, but there are also disadvantages. The main downside is seasonality. The entrepreneur must be prepared for the fact that in the cold season the attendance of the institution will decrease significantly and it is almost impossible to influence this circumstance.

In Russia, more than 11% of beer is sold on tap through shops, small outlets. The origin and large-scale development of this business falls on 2008-2009, when, in the cycle of the economic crisis, shops with a relatively small assortment began to appear like mushrooms after rain. Beer on tap does not go through the pasteurization stage, it is characterized by brighter and richer taste than bottled beer. Therefore, every year it finds more and more admirers, and also makes many entrepreneurs who build a business in this field successful.

The beer industry is one of the fastest growing even in a crisis - over the past 20 years, this segment has grown by about 6 times. This development was partly facilitated by the state, motivating to reduce the consumption of strong alcoholic beverages - cognac, vodka, etc. As a result, today ¾ of alcohol falls on beer. There is also a tendency for the growth of draft beer points - these are separate buildings and departments in shopping and entertainment centers.

What does it take to open a beer store?

Before opening any line of business (for example), you need to calculate all the main and additional costs, analyze the consumer market, assess the level of competition, how much it costs to open a draft beer store, as well as the risks and disadvantages of the business.

The algorithm for opening a draft beer store:

• financial calculations, drawing up a business plan;
• opening and building a development strategy;
• choice of store format for opening;
• registration of a permit package of documents;
• search for a place, conclusion of a lease agreement;
• purchase of equipment;
• selection of a supplier and conclusion of a contract for periodic deliveries;
• search for personnel, conclusion of employment contracts;
• advertising;
• opening of a draft beer shop.

Advice: selling draft beer is a seasonal business. Income in summer exceeds this figure in winter by 4-5 times.

Since the storage period of a live foamy drink does not exceed 7 days, it is necessary to ensure the sale within this period so that the product does not have to be thrown away and suffer losses.

It is recommended to start with small volumes - 18-25 varieties are enough. The entire assortment should be divided into 4 sectors, each of which should contain 3-5 proposed options for an intoxicating drink. For some buyers, it is important how much the beer costs, others are willing to pay a lot, but only for their favorite variety. Carefully analyze consumer demand, after 4-6 months the product range can be adjusted. A year later, the owner has a clear picture of which varieties are selling better.

It is also advisable to offer snacks for foamy drinks - dried fish and squid, suluguni cheese, smoked pig ears, chips, crackers, nuts, etc. This makes it possible to double the bill. There is a wonderful alternative for beginners -. In this case, part of the organizational issues will fall on the shoulders of the partner, and you will have the opportunity to work with a well-known brand and get an established scheme of business processes.

Open a draft beer store: where to start?

The main thing is to open a place with a high pass rate. Draft beer shops are point shops - they are located at the intersection of busy paths, near the entrances to supermarkets, department stores, metro stations, that is, places with a large crowd of people. Due to the small area, since the foamy drink is sold to take away, you can quickly recoup even the most expensive rent and reach a stable income already this year 2016.

There are also points with a small number of seats on the principle of a pub. They are located on a larger area and require the installation of a bar counter and chairs.

According to beer business experts, the coverage radius of one point is approximately 350-400 meters. It is important that in this place there is a high degree of patency. For the calculation, both the inhabitants of the area and the people who pass by should be taken into account.

After choosing a place, you need to take care of the visibility of the store - order a bright sign, place signs. You should not place a store near competitors - these are the same points of draft beer, universal kiosks, bars.

Since the center is full of such establishments in every city, sleeping areas remain free - a great option for accommodation. This is the minimum number of competitors, relatively low rent and a stable flow throughout the day. According to experts, a nearby student residence can increase sales by 30%.

But do not forget about the restricted areas, which include educational, medical and sports facilities.

It is unprofitable to open a store from scratch near business centers, business districts. It is unlikely that anyone will want to buy an intoxicating drink during the working day, the bulk of visitors will appear only after the end of the working day. In this place are more relevant.

The supermarket will also become a big competitor, as it is easier for many to buy bottled beer at the time of shopping than to go elsewhere for draft beer. In addition, pouring points are often already located at the outlet. If the sale in them is not carried out by you, then only a variety of varieties will help increase the number of visitors.

Draft beer shop equipment

Equipment can be purchased independently or rented - subject to availability start-up capital and visionary strategy.

You can enter into a long-term contract with a specific supplier. As a rule, most distributors supply their own equipment, sometimes they even take care of advertising and staff training.

In order to open a draft beer store from scratch, you need to purchase equipment:

• cooler - a device for maintaining a stable level of liquid temperature (approximately + 5º);
• rack for placement of pouring taps;
• bar counter or counter;
• containers for transportation and storage - kegs;
• column - a mechanism for pouring a drink;
• drip pan;
• defoamers;
• hoses;
• gas cylinders for displacing liquid from the keg;
• reducer for pressure support;
• refrigerating chambers;
• showcases for the sale of related products - snacks, dried fish, etc.

Beer shop decoration

The list of permits depends on the place where the trade will be conducted. Without completing a full package of documents, you should not open a point, as the inspection authorities can quickly close it until the circumstances are clarified, which will arouse suspicion among the residents of the area. Therefore, on the opening day, all documentation must be ready - from the seller's sanitary book to.

The main list for the design of the store:

• permission to trade from the local administration (if you want to open a point on the street);
• permission to sell (if you plan to open a point in a shopping or entertainment center);
• conclusion of the SES bodies;
• conclusion of the fire inspection;
• lease contract;
• employment contract with staff;
• health records for employees.

The owners of most points of this format are registered as individual entrepreneurs - the registration procedure will not take more than 5 working days, but the minimum.

In order to obtain permission from the sanitary and epidemiological station, you need to use non-toxic paint or tiles for wall decoration. Lighting should be both natural and artificial, floors should be waterproof. The draft beer store should have good ventilation. Every day you need to carry out wet cleaning, cleanliness is the main criterion in the analysis of SES organs, as with.

The following requirements must be met in order to obtain a permit from the fire inspectorate:

1. the presence of an emergency exit, the doors of which must be opened from the outside;
2. availability of instructions on fire safety measures;
3. conducting a one-time briefing on fire safety measures for all workers;
4. availability of an evacuation plan and signs with the number of the fire department;
5. fire detectors.

How to keep records in a draft beer store?

“It's not beer that kills people… it's the accounting and realization of sales that kills people,” experienced players of the beer market joke.

A draft beer store from scratch is a fairly new discovery in the field of sales. For the convenience of accounting, it is recommended to choose automated computer systems. Most points from the moment of opening are installed by automated trade software, some buy it after the payback of the start-up costs.

The store owner needs to choose a program that will record transactions, take into account income and expenses, and also form a customer loyalty program.

Seller's technology:

• acceptance of the order from the buyer;
• pouring beer;
• search for the ordered variety from the proposed list in a special program;
• sending labels for printing;
• gluing a label on a bottle;
• barcode scanning;
• settlement with the buyer;
• check printing.

Companies that optimize these processes and can be used when opening and operating a draft beer store from scratch:

• "MiniSoft";
• "TapVisor";
• "Microinvest" and others.

Beer shop design

The design of a draft beer store is an important moment. Just making repairs and arranging furniture is not an option. It is necessary to create an appropriate atmosphere that will correspond to the intended theme and give visitors comfort.

Among the large number of beer outlets in the development of design, the task is to stand out from the competition. This can be done by an original and unique interior, room design, general style, finishing material and paraphernalia.

To match the specifics of the store, you can decorate the room in dark pastel colors, use rough wooden furniture, artistic plaster on the walls. An important design element is attributes. These can be wooden barrels, dark wood, thematic paintings, hop ornaments, etc. Lighting in such places is muted. As a rule, the rays are directed to the products, while other corners, the interior remains dark.

Also today, many draft beer stores have deviated from the main theme when developing the design and opened bright spacious premises with additions of red, orange or blue colors. As a result, the room seems visually large, there is a feeling of cleanliness and comfort. Large windows, a standardized interior and a huge number of lamps make the draft beer store bright, bright and unforgettable.

A big role in the development of design belongs not only to the interior, but also to the sign. It should be concise, bright and memorable. You can place original or standard signs around the store that will guide people and encourage them to make a purchase.

How to promote a draft beer store?

When choosing advertising and marketing moves, it is worth starting from the specifics of the business. What is relevant for most areas may not give results in the beer business. For example, advertising on television, radio, placing ads in print media will be expensive, but they will not give the expected effect.

In addition to signage, interior design and thematic design, outdoor advertising - banners in the area of ​​​​location can be a good marketing move.

Advice: hard to believe - but even the name of a draft beer store affects sales. It is important to come up with a short, concise and original name that is quickly remembered.

Experienced beer players effective method called audio advertising. Any promotion or advantageous offer is announced to passers-by by a megaphone. At the same time, the main thing is to do such events periodically, otherwise the residents of neighboring houses will hate you.

Everyone approaches the issue of discounts differently. Some experts do not advise distributing discount cards "right and left", since in winter the store may expect losses. Other popular outlets are boldly introducing discount and accumulation cards to attract customers.

Also, the marketing issue can be resolved with the beer supplier. Many of them give advertising paraphernalia with their logo for free - these can be ashtrays, coasters, etc.

How much does it cost to open a draft beer shop?

The threshold for entering a beer point starts from 300 thousand rubles. Starting investments depend on the region of location, the format of the store, and the types of beer supplied.

Consider an approximate business plan for opening a draft beer store from scratch:

• registration of individual entrepreneurs, registration of permits - 10 thousand rubles;
• lease payments - 40 thousand rubles. per month;
• repair and finishing works - 80 thousand rubles;
• purchase of beer equipment - 180 thousand rubles;
• purchase of the first batch of goods (beer plus snacks) - 100 thousand rubles;
• advertising - 10 thousand rubles;
• staff wages (2 salespeople) - 40 thousand rubles.

Based on calculations, in order to open a draft beer store from scratch, you need to spend 460 thousand rubles. Every month, expenses will amount to about 250 thousand rubles.

This suggests that the daily revenue should not be less than 9 thousand rubles. If the average check is 300 rubles, it is enough to serve 30 customers. It's not that much.

Is it profitable to open a draft beer shop?

Draft beer is a popular product. Opening a store selling it from scratch is an excellent metropolis. The margin level varies between 50-100%.

Since this business is seasonal, you can recoup your initial investment only in warm weather. Experts advise opening a point from scratch in early spring, so that by the beginning of summer the store will be “at the hearing”. Initial costs can be recouped in the first summer month. In winter, many points are simply closed, as the business becomes unprofitable. In this case, it is important to retain the right to rent the premises. Sometimes it's more profitable to pay rent during non-working months than to start everything from scratch and spend money on advertising in a new place.

Project payback calculation:

• the average cost of a liter of draft beer is 60 rubles;
• average turnover per day (summer) - 250-300 liters;
• the average monthly turnover will be 450-540 thousand rubles.

As can be seen from the calculations, the payback period of the project will be 1-1.5 summer months.

Draft beer shop as a business: reviews

Beginners and experienced entrepreneurs who have managed to open a draft beer shop from scratch have generally received positive feedback. Most of them literally "live" in their business, highlighting the whole culture of consumption of live draft beer.

It is recommended not to be afraid of competition, which is now enough in every city. If such a large number of points are functioning, it means that there is a demand for the product, and you can push them out by finding new places (only it seems at first glance that there are no such places left) or by offering a wider range. “If there is beer, there will be buyers,” says Sergey Rozhkov, the owner of a draft beer store from Yekaterinburg.

It is also noteworthy that many managed to open a business without their own investments. If you build a competent business plan and be confident in the profitability of the project, you can get credit funds and quickly repay the loan.

Negative feedback about this business available only in winter. If from November to February (the most critical time) the point "goes to zero" - the profit received pays off monthly expenses, it is better not to close the place. If the store is operating at a loss, activities can be stopped for a crisis period.

Save the article in 2 clicks:

Opening a draft beer store is a profitable business, if you approach all organizational aspects responsibly. The profitability of the project largely depends on the choice of location. Despite the fact that the business is in the seasonal category, high demand during the warm season can quickly recoup the initial investment and provide work during the winter months. Also, when organizing, it is important to design the premises, the general style, the preparation and collection of permits and the search for a reliable supplier.

In contact with

So, you have a great restaurant - with fine dining, loyal and satisfied customers, and amazing employees - but you're hungry for more. You see the potential of your establishment far beyond your originally projected goals. Marketing your establishment is the first step towards achieving this goal. Thanks to technology and the eternally important social sphere, marketing activities are not necessarily expensive and do not require a huge amount of time.

We have developed 15 simple ways to promote a bar or restaurant in 30 minutes or less.

Make reposts (retweets), respond to people's posts about your restaurant on Twitter/vk.com/instargam

Using social media management tools such as www.babkee.ru makes it easy to track conversations about your bar or restaurant across networks. Engaging in the conversation about your bar or restaurant on social media is a quick and effective marketing tactic. For reference: the abbreviation RT means repost (retweet, retweet).

Responding to negative reviews online

You should never ignore positive reviews, but you should also negative feedback on social media platforms. Interact with customers who complain about something by responding to their complaints with suggestions for ways to solve problems.

Monitor your reputation

It's no secret that the modern consumer in 80% of cases bases his choice on the feedback of people who have visited a cafe or restaurant. And where to look for "other people's impressions"? In the Internet! Think about the reputation of your cafe in advance, work professionally, and https://100review.ru/otzyvy.html will take care of positive reviews. This service is an ideal reputational solution if you work in Russia and the CIS countries.

Post a photo of a special dish or drink online

Engage your visual fans by posting photos of the menu or specialty drinks on Facebook, Twitter or Instagram. A photo can not only contribute to a heated discussion, but also cause an appetite!

Hand out business cards or free samples at popular locations

According to the Young Business Council, people still enjoy face-to-face communication. By allocating half an hour to participate in a social event, you can quickly, economically and effectively promote your bar or restaurant.

Launching offers on the Foursquare network

Foursquare offers are very easy to use. Take advantage step by step instructions to launch your own offer online, quickly and with minimal effort. Let your customers know about the promotion by sharing links on Facebook and Twitter.

Offer the first 25 customers who click "Like" under your Facebook post a snack on the house

Create a status in Facebook networks, which offers free snacks or a gift certificate to the first 25 customers who click "Like" or leave comments under your status. This way you will attract your customers and their friends will see your offer in their social media feeds. This strategy will create a ripple effect in customer acquisition.

Suggest a "secret" menu item that is only available to those who mention you on Twitter and Facebook

Awaken the internal spies in your customers like Safe House does and offer a special menu item that is only available to those who know the secret code. When customers mention these special words (code) on Facebook or Twitter, offer them special foods and drinks that are not available to the general public. It will also help encourage your customers to follow you more actively on social media.

Take a poll on Facebook

It only takes a few seconds to create a Facebook survey. Ask your customers a question and act on their opinion. Questions like “What seasonal dishes would you like to see on the menu?” provide feedback and help keep your fans engaged on Facebook. What could be better than making changes based on the feedback received and the wishes of customers?

Share positive media feedback on social media

This seems like a natural process, however, many bars and restaurants do not enjoy positive press about them. If you are mentioned in the news, share the news with your fans.

Emphasize the prestige of employees

Take a few minutes to tag the Employee of the Month and share a short story about that employee's accomplishments with everyone in your establishment. Spreading positive news about your employees will not only increase the "morale" of the rest of the team, but also the level of your institution.

Create a blog post

Get in touch with local bloggers and invite them to a special evening at your restaurant. Offer them a free appetizer or dessert and ask them if they mind mentioning your establishment in their next blog post. Building good relationships with local bloggers will surely help you in the long run. Maybe in a year you will hold an event that matches the theme of the blogger and then he / she will write about you in his blog. It's free advertising!

Install Google Alerts

Google Alerts is an easy and free way to get regular updates and alerts about what interests you. To be an effective leader, you must be aware of all the news and events that interest you and your business.

Make sure your online restaurant information is correct

About 97% of customers search for local businesses online. Make sure your business is registered with Yahoo and Google, the two most popular search engines. Google offers a service called Local Business Center, while Yahoo offers a similar service called Yahoo! local.

Go beyond selling - cover current events, share videos and photos

You have to be something more than just another money-hungry business. Find a way to engage more actively with your customers. People love photos and videos of events that evoke emotion. Humanize your establishment and close the gap between you and your customers.

Hold a Conquer the Time!

"Conquer the time!" is a popular and widely used theme among many bars and restaurants. Holding such a competition is a great way to increase sales as well as create a positive atmosphere in your establishment. Rate one of the drinks at 50 cents starting at 8 pm and increase the price by 25 cents every hour until midnight. Competitive customers will enjoy such an offer.

The current generation is drowning in traditional approaches to promotion and advertising. Every day we are bombarded with countless messages on various information platforms. How can you approach this situation and use non-traditional, creative and cost-effective measures to promote your business? We hope this article has helped you think of new ideas.

What marketing strategies do you use in your business?

To promote your own beer bar, you need to carefully consider all the promotional steps before opening the institution. At the same time, the main factor that the owner should focus on is the target audience of the bar. The whole concept of the institution should depend on who will visit it most often: students, hipsters, rockers, or middle-aged men and women living nearby. Having decided on the format of the beer bar, you can begin to think through the main advertising projects, from the development of facade design, and ending with promotion on the Internet.

Point decoration

Facade

If you're looking to open a stylish bar that will be frequented by affluent clients seeking to relax in a casual environment, you should definitely look for a good architect (if the building is being built from scratch or planned for redevelopment) and a designer. Appearance premises of the institution, its design forms the necessary idea of ​​the concept of the institution. If you are targeting fashionable youth, make the facade stylish, install open windows - this is guaranteed to attract the right customers. If you open a bar that is aimed at the widest segments of the population, you should not spend money on too pretentious decoration, this may not only not attract your clientele, but also scare them away.

Signboard

Entry group

pillars

Pavement signs are something that will not interfere with any beer bar. AT recent times signs on which you can write with chalk are becoming popular. Some establishments rely on humor, offering "beer cold as your ex's heart", while others prefer to write unique price offers on the pillars. In any case, no matter which pillar you choose, it will draw additional attention to your establishment.

Pointers

Whether or not to post signs is a matter for the owner or marketer to decide. In general, there will be nothing to worry about saving on this type of advertising, while on the other hand, the production of a pointer will not require significant material costs. If you have a themed bar or an institution with a certain style, it is better to make the sign in the appropriate style.

Internet advertising

Website

Having a beer bar website is desirable if you are targeting young people. Photos of the institution itself and visitors, its profiles of employees, price offers, etc. can be placed there. However, exactly the same can be done in social networks, which will be even more effective.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time to select the necessary resources to create it and get profit from the site as quickly as possible.

Groups in social networks

If the basis of your audience is made up of fans of Twitter, Instagram and VKontakte, you should definitely create accounts in the above social networks. At the same time, it is worth paying for the initial promotion of a group or a bar page on larger sites - groups and accounts of the city where the institution is located, or thematic communities. If you have a sufficient number of subscribers, the institution will be promoted on the network almost effortlessly, thanks to the reposts of customers.

Printable advertisement

Flyers and leaflets

One way to notify customers about promotions or events is to distribute flyers or leaflets. If you are preparing some kind of show, or large-scale discounts, you can order a batch of flyers and distribute them throughout the area in which you are located. However, it is worth doing this with an eye to the expediency of such an event - if we are talking about one of the regular promotions, for example, “2 mugs of beer - a snack as a gift”, it is not worth spending money on printing leaflets and distributing them, it will be enough to write on the pillar or showcase of the institution .

Other

Carrying out price promotions

Conducting price promotions in beer bars is a must, but they need to be carefully considered. So, if you want to increase the number of visitors on weekdays, try introducing a discount on beer at 5-6 pm when people return from work (this is especially true for bars located in residential areas). You can also offer a snack (large enough) to accompany the beer, and if the snack remains, the visitor will most likely buy another beer. In other words, it is necessary to think over promotions in such a way that they bring real profit to the institution, taking into account the peculiarities of demand at one time or another and, of course, the factor target audience and her needs.