The business plan of the insurer on the example of JSC State Insurance Company "Yugoriya" in Asbest. Insurance company business plan for providing insurance agent services Cost plan for opening an insurance office
The domestic market of insurance services is quite well developed. Therefore, when compiling, a novice entrepreneur must take into account that he will have to compete with venerable companies that have been working in this area for a long time and have created a positive reputation.
The insurance business is a labor-intensive process that has a lot of both legal and economic details, and besides, risks. Therefore, a young company, in order to take its place in the insurance market, must analyze in detail its capabilities and prospects at the stage of planning its business.
Key features of the business plan of an insurance company for the provision of insurance agent services
Insurance business planning
With unstable market economy, as well as the rapidly changing conditions of life in general, more and more people and organizations are resorting to the services of insurance agents. Therefore, the insurance business can be safely called a profitable business.
However, it is important to understand that this species activities will require you or your partner to have special education and experience in the insurance industry, large capital investments and time costs (only obtaining a license can take a year). There are many complexities and nuances in the insurance business, but this is not a reason to abandon this business idea. Most of the problems of organizing such a business can be solved with proper preparation insurance company business plan.
Description
Files
The main types of work of an insurance agent
The insurance business, as we have already noted, is not an easy task. It is extremely important when compiling to understand this activity as a whole, to understand its specifics.
So, an insurance company is an organization engaged in the conclusion of insurance contracts and their further maintenance. Types of insurance: personal, property, liability and financial risk insurance.
When forming your business project, it is important to determine what specific insurance services are in demand in a particular region, to develop your own individual marketing tactics for a firm position in the market focused on a specific segment.
With a wide range of services provided, but without proper analysis target audience, its needs, in other words, without a well-developed business plan your Insurance Company may not justify a large investment.
1 - Summary
1.1. The essence of the project
1.2. The volume of investments for the launch of an insurance company for the provision of insurance agent services
1.3. Work results
2 - Concept
2.1. Project concept
2.2. Description/Properties/Characteristics
2.3. Goals for 5 years
3 - Market
3.1. Market size
3.2. Market Dynamics
4 - Staff
4.1. staffing
4.2. Processes
4.3. Wage
5 - Financial plan
5.1. Investment plan
5.2. Funding plan
5.3. Sales plan for the development of an insurance company for the provision of insurance agent services
5.4. Spending plan
5.5. Tax payment plan
5.6. Reports
5.7. Investor income
6 - Analysis
6.1. Investment analysis
6.2. The financial analysis
6.3. Risks of an insurance company in providing services of an insurance agent
7 - Conclusions
The business plan of an insurance company for the provision of insurance agent services is provided in MS Word format - it already contains all tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.
For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.
Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.
For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .
A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.
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Feedback on the business plan of an insurance company for the provision of insurance agent services
After working for several years as an insurance agent, I finally decided to create my own company. Despite the fact that I know the whole structure of the business from the inside, I encountered a number of problems when drawing up my own financial model. One of them is to conduct competent calculations to attract third-party investments. Ready from Plan Pro allowed me to solve this problem in a short time. A clear, transparent budget structure, payback analysis presented in the business plan helped me find external investors (5 million rubles), organize my business and receive a net monthly income of 420,000 rubles.
Tsvetaeva V.A. General Director of IC Garantiya, Oryol region.
Development of a business plan for an insurance company
Features of building a business plan for the sale of insurance services
The market for insurance services in Russia is not so large, but this is its danger: it is extremely difficult to compete with firms that have long established themselves. And if we take into account that the range of services offered by you will be approximately the same, then the main task insurance company business plan is to develop a unique selling proposition and ways to build a positive reputation.
feature this business is a major initial capital. The main initial cost will be the cost of legal registration projects, obtaining licenses, etc.
Payback this enterprise depends on many factors, for example, a well-developed target audience and the selected range of services, the region where the company is located, and so on. Therefore, in order not to become a victim of investment traps, it is better to calculate your budget and predict income at the development stage. insurance agent business plan. This will help to avoid risks and in the future to receive a decent income.
The main questions of the business plan of the insurance company
Any undertaking needs planning, and the insurance business is no exception. In order to formulate an effective economic model of the enterprise, it is necessary to consider in detail a number of key issues. In we will analyze:
– market conditions and related marketing
— legal registration of business
— investment
- selection of employees
- budget and payback
Market analysis and marketing
A feature of the business plan for the sale of insurance services there will be a fact of a detailed analysis of the relevant market in a particular region. That is, it is important to trace which services are most in demand, but are not common on the market. Experts note that today the insurance services that use most in demand, relate:
- OSAGO and CASCO
- Property loss insurance
- Life insurance, health insurance, etc.
Since the level of competition in any case will be quite high, the main task insurance company business plan will develop a marketing strategy. First you need to clearly define your market advantages, for example, the best prices, unique offers and bonuses, an individual approach to customers, highly qualified employees, etc.
However, all these components cannot guarantee you a flow of customers, and, accordingly, income. In this case, it is extremely necessary to apply a whole set of methods for promoting a business:
- Advertising in the media, social networks
- Website promotion
- leaflet distribution
- The practice of concluding agreements with organizations that receive a certain percentage if they offer compulsory insurance along with their services (banks, car dealerships, large trading companies)
- The practice of interaction with state and commercial enterprises that agitate their employees to conclude an insurance contract is not free of charge, of course.
Another direction is a computer club. If you want to start this project, you will need . What will be in it? A variant of calculating the payback of a project for given parameters of income, expenses, investments, etc.
Legal registration of business
When compiling insurance company business plan need to make a choice right away. legal form your entrepreneurial activity. Suitable forms of ownership in this case will be LLC, CJSC, OJSC.
In the statutory documents of the company, it will be necessary to indicate all types of services provided.
Position CEO in this kind of business can only be occupied by a person with vocational education. To confirm this fact, you will need: copies of the passport, TIN, diploma, work book.
The existence of the authorized capital will also have to be documented.
In addition, it is important to consider that the activities of insurance services are subject to mandatory licensing. And here you will also need a package of documents:
- Insurance company business plan
- Constituent documents
- Insurance documents
All of the above legal nuances will require considerable costs, so taking them into account in insurance agent business plan required.
Investment Analysis
When forming the expenditure side of your initial budget in insurance company business plan the following elements should be taken into account:
- business legal costs, licenses and related taxes
- the cost of renting or purchasing office space
- expenses for office furniture, office equipment, stationery
- wage personnel
- advertising budget
- other expenses, including "airbag"
The total investment will be approximately 5 - 50 million rubles. It is important to understand that this figure is approximate and depends on many factors, for example, the range of services provided and the scale of the agency as a whole. The most accurate indicators can only be provided to you by an individual business plan your insurance company.
Thus, all calculations are directly related to the individual financial program of a single company, so it is difficult to accurately predict specific investment figures. However, our firm can assist you in the formation of your business project. To do this, you can download ready business plan of an insurance company for the provision of insurance agent services with calculations. The economic model of the project will allow you to most accurately determine the amount of investment and correctly calculate the expected profit.
Calculation of the budget of an insurance organization
AT business plan activities insurance agent an analysis of the firm's financial movements should be included.
At the initial stage, the main items of expenditure will be: legal costs, rent or purchase of premises with appropriate maintenance, wages of employees, advertising costs.
Predict the amount of income in the example insurance company business plan difficult, since it is necessary to take into account many specific factors (the demand for insurance in a particular region, the scale of the organization, etc.).
Recruitment
The staff of the company can be divided into two groups: office managers and direct insurance agents.
When compiling insurance company business plan it is important to accurately formulate the requirements for insurance agents. These should be people with higher professional education and preferably with work experience. However, the option of hiring newcomers with the prospect of training is not ruled out.
Wages can be either fixed or piecework. Experts advise to combine these options, which will be an additional incentive for employees.
The number of employees will vary depending on the size of the planned company.
Business payback calculations
The organization of the provision of insurance agent services is a business that requires large investments, therefore insurance company business plan must have a payback period calculation.
Forecasting revenue from insurance activities, which for the xxx period will amount to xxx thousand rubles. carried out taking into account all individual features companies (scale, services provided, marketing, etc.). However, an approximate figure can be calculated based on the average prices for insurance services in Russia, which for the period xxx amounted to xxx rubles. 
The financial model is a separate file in MS Excel format - in fact it is
a separate product designed for business planning and calculation of all its
indicators. Each of the parameters of the financial model can be changed manually.
There are no macros in the financial model. All formulas are transparent and accessible to
changes.
In the process of working on a business plan, we look at dozens of different sources
information. These are data from equipment suppliers, and industry portals, and interviews with market experts, and official statistics - such a systematic data analysis gives a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc. .
Download a ready-made business plan for an insurance company with financial calculations and an Excel financial model
Thus, working in the insurance industry is associated with certain investment risks, which are important to avoid at the planning stage. A well-designed business plan will allow you to consider in detail economic features, correctly prepare calculations, decide on legal issues.
To save your time and effort, you can download a sample of the finished insurance company business plan with calculations. The financial model presented in the sample will help you better navigate your project and build your financial model. In addition, we offer to develop for you an individual turnkey business plan, taking into account the specifics of your company.
The insurance business is a complex, but very promising and profitable business. Competent development insurance company business plan– guarantee of safety and success of your activity.
Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.
When opening an insurance company, you need to understand that Russian market insurance services are well developed. Most consumers are accustomed to trusting proven companies with a long history, and a young company can face great difficulties.
You need to start any project with planning - drawing up a business plan. At the same time, it is necessary to identify a special segment in the insurance market - an unoccupied niche, or a segment in which the supply does not satisfy the growing demand.
The business plan of the insurance company is drawn up according to the standard structure.
Summary
You must provide basic information about the company and the project:
- — organizational and legal form;
- - field of activity;
- - license;
- - room;
- - primary costs;
- - net profit;
- — profitability;
- - payback period.
To provide insurance services, you must register as entity, clearly spelling out in the charter the types of insurance services provided. The minimum authorized capital will depend on the list of services provided.
The insurance company must also obtain a license. For licensing, it is necessary to go through the certification procedure, which includes confirmation of the qualifications and reputation of the first managers, verification of constituent documents and documentation describing the types of planned insurance activities.
Description of the industry and company products
Specify the demand for your insurance services in this region and in the selected segment of the insurance market. Put emphasis on a wide range of services, flexible pricing policy, qualified personnel, service, individual approach.
It is also desirable to give the annual estimated growth of the company.
Marketing research
It is necessary to conduct market research and calculate the possible revenue.
The business plan of an insurance company provides for the preparation of a marketing plan. He must disclose the insurance policy, products, prices, advertising costs.
In order to adequately enter the insurance services market, in the search for effective solutions, the focus should be on innovative insurance products and the development of targeted advertising strategies.
It is advisable to conduct a public opinion poll about the desire to insure in a new company, its results can give a rough idea of the level of demand for your services.
The marketing plan should justify the possibility of achieving the planned sales volumes.
Financial plan
It is necessary to determine:
- - fixed assets;
- - intangible assets;
- - primary costs;
- - the cost of paying for the services of third-party organizations;
- - labor costs and taxes;
- - total estimated costs for the year;
- - profit for the year.
You also need to draw up a summary balance sheet.
Good to know!
We respect your choice, but we want to remind you that the least risky, relatively easy and comfortable start of a business can be organized under the wing of a successful company on a franchise basis. We invite you to get to know "Catalog of profitable franchises".
Why it is easier and more convenient to start a business with a franchise can be found in the selection of articles published in the section: "Articles about franchising"
organizational plan
This section of the insurance company's business plan provides the company's management structure and personnel information. Usually there are two groups of employees: office workers and insurance agents.
Risks
Lack of demand is the most dangerous risk for an insurance company. Taking into account the risks, it is necessary to calculate the break-even point of the company.
We provide you with a sample insurance company business plan free of charge to help you start your insurance business.
Watch the video: "OA Business Secrets: Andrey Skvortsov"
Despite the fact that the insurance market is quite developed, the current situation in this sector is such that opening a new insurance agency can be a profitable idea based on the needs of the target audience.
In the capital and other large cities people often apply for insurance services from jewelry companies. In megacities, insurance of financial risks arising during the joint construction of residential or non-residential facilities is in demand. You can always find your own niche for opening an agency by conducting a thorough analysis of the insurance market for available services. To do this, taking into account all the features outlined below, create a business plan for an insurance agency. One of the possible options is a franchise or branch of an already popular agency. Such a project can be a good launching pad in the future for a new and independent agency.
Features of the project business plan of the insurance agency
The essence of the project is to create an agency for life and health insurance, property and other valuables. The main goal of the business plan is to assess the prospects and economic efficiency project to create an insurance agency from scratch. The plan can be used as offer when negotiating with a potential investor or when obtaining a commercial loan.
The project implementation is planned for 2 years.
During this period, it is planned to achieve such goals
— creation of a profitable enterprise;
— meeting the needs of the target audience in the field of life and property insurance of both individuals and legal entities;
- getting high profits.
The main financial aspects of the new business are as follows:
- the period in which the company will pay back all the initial investments and reach the level of profitability - 2 years. Under favorable conditions - earlier;
— the total cost of the project (the amount of a commercial loan, which is planned to be issued at the beginning of the activity) – 1 million 200 thousand rubles;
- payments on the loan will begin from the first month of the company's operation. During the first two years, the total amount of payments will reach 82 thousand rubles;
- interest rate on the loan - 17.5%. In the future, this figure may be reduced;
- the total economic effect from the sale of services for the specified period, under favorable conditions, will reach 84 million.
In general, the beginning of activities in the insurance industry will be characterized by a low level of cost. But in order not to suffer losses and be able to develop in the chosen direction, you need to think through all areas of activity well and draw up a clear plan for all upcoming stages.
Features and prospects for the work of an insurance agent - in the video:
Features of the activities of the insurance company
Offering life insurance and various types of property as its main services, the company immediately defines an indicative range of its customers. The target audience of the insurance company is very wide. First of all, these are private individuals who insure their lives in case of illness or death, accident or work injury. The second, more extensive and highly paid category is insurance of movable and immovable property of individuals, as well as organizations and enterprises.
Many insurance companies offer too many types of services at once. This can make it difficult to enter the market, as it will require too much time and money, as well as attracting a large number of specialists. Therefore, it is worth starting with a limited list of services, with the main focus on servicing individuals and providing a limited range of services to enterprises and organizations.
The principle of operation and procedure of the insurance company largely depends on the type and scale of its activities. But in general, the general procedure includes the following obligations of the insurer:
- drawing up insurance programs of all types provided for in the strategy. At this stage, all financial aspects are calculated and a specific insurance offer is developed;
– signing a contract with a client – individual or organization;
- receipt from the insured of the first insurance payment, of which 15% is received by the insurer as a commission and payment for the costs incurred, and the remaining amount goes to the insurance reserve. The insurance reserve, in turn, is divided into 2 parts: 70% - for the accumulation reserve and 15% - for the risk reserve. Both reserves are invested in statutory instruments;
– upon the occurrence of an insured event, the agency’s specialists consider all the submitted documentary evidence and decide on the advisability of making insurance payments, their amount and procedure.
The procedure for insurance and payments may differ slightly, but the principle is standard for all organizations. It is determined by the relevant legislation. True, organizations can have different sales channels - both direct and brokerage channels are active on the market. At the same time, the share of the brokerage channel for the sale of insurance services in the domestic market is still quite low and amounts to less than 4 percent. The Russian insurance system is more characterized by the participation of non-insurance intermediaries - banks, travel agencies or car dealers. Vivid examples are OSAGO and Casco policies.
Internet insurance today also represents not only direct sales of insurance services. Over the past few years, the number of Internet agents performing intermediary functions has grown significantly.
Registration
An insurance company can be immediately registered as an LLC. There are other types of legal entities. But a limited liability company will be the most convenient and profitable for a start-up organization. When drawing up the charter for the LLC being opened, it is necessary to list in detail the planned services of the agency, not forgetting about additional and auxiliary offers. When filling out the documents, you must submit all the activity codes of the new company. To do this, use a specialized OKVED classifier. It selects one or more suitable activity codes. No matter what they may be additional types activities, they must necessarily be related to insurance and must be separately indicated when drawing up the application. For example, it may be a damage assessment, which is directly related to insurance.
A prerequisite for the creation of an LLC is the contribution of the authorized capital. Its size largely depends on the services provided by the campaign. The higher the value of services (for example, customer life insurance), the larger the authorized capital. But the minimum amount is 10 thousand rubles.
Of the other documents required when opening a legal entity - the charter, the decision to create an LLC (or other form), the decision to appoint a head and, if there are several founders, the minutes of the meeting of the founders.
License. Certificate
The agency can act on the basis of a special permit document - a license for the services provided. All legal requirements regarding the types and forms of insurance, as well as licensing and certification - in the specialized federal law "On the organization of insurance business in the Russian Federation" ().
You must first pass the statutory certification. This process is quite complicated, it takes place under the direction and control of the Ministry of Finance and takes a long time - certification usually takes up to a month. For its registration, a package of documents will be required, including:
- Insurance rules.
- Documentation for the opening of the campaign.
- Tariff calculations.
The specifics of the campaign is such that each new type of insurance requires the execution of new documents. In addition, the head of the company must confirm his qualifications in this field. The success of the undertaking will depend on the experience of the leader himself, the number of positive reviews about his activities.
Bottom line preparatory work the enterprise will be entered in the profile state register after obtaining a license. The process of obtaining a license as a whole will take up to six months, so you need to take care of this in a timely manner.
Regulatory documents that you need to study before starting work:
Stages of creating a business
The basic sequence of actions for opening an insurance agency is as follows:
— development of a strategy for the future company;
- preparation of a marketing and financial plan;
– rent or purchase of an office space, its equipment and preparation for opening;
More detailed plan insurance agency includes the following steps:
| Stages | Execution conditions | Deadlines |
| Project start | 1 - 2 year | |
| 1 month project | First 30 banking days | |
| Obtaining credit funds | The presence of a mandatory package of documents | 1 month |
| Entering into the state register, registration with administrative and tax authorities | Concluded investment agreement | From 1 to 30 calendar days |
| Location selection, preparation of documentation | Preliminary work | 1 month |
| Purchase of equipment | Conclusion of an investment agreement | Up to 30 calendar days |
| Equipment installation | Receipt of investment funds | Up to 30 calendar days |
| Hiring | Production activity | Up to 30 calendar days |
| Training | End of the stage of organization of the production process | Up to 1 month |
| Advertising | Within 1 month | Up to 1 year |
| End of the project | 12 – 24 months |
Premises and equipment
The main condition for the chosen premises for the office is a good access to it and the availability of convenient parking for clients' personal vehicles. There should be a good transport interchange nearby - metro station and stops public transport for customers who do not have their own car. A noticeable sign is obligatory at the entrance, which will orient visitors and will serve as an advertisement.
The space may be small, but large enough to accommodate several employees and meet with clients. The maximum area is 150 sq. m, but may be less. Making the office as the face of the agency is very important. This issue needs to be given great attention: there should not be any bright emphatically decorative details here. Customers are more attracted to a strictly business-like appearance, which speaks of the reliability of the company.
The purchase of office equipment will be an important step in opening a company. At the first stage, you need to purchase:
- work tables and chairs for employees in the amount necessary to provide furniture for the entire team;
- chairs, armchairs or sofas for customers to wait;
— computers with high-quality software for all specialists;
– other office equipment – printers, scanners, copiers;
- connection to the phone and the Internet.
Workplaces of specialists to create a comfortable atmosphere should be distinguished. You can equip several separate small cabinets. If this is not possible, the room is zoned with screens.
Staff
At the time of opening the agency, the state should have no more than 10-20 employees. A larger staff will be too costly in monthly maintenance. In addition, a novice insurance agency is unlikely to be able to count on a large number of clients. The team will include:
- manager,
- accountant,
- lawyer,
- insurance agents.
The main duty of insurance agents is to independently look for clients to provide insurance services to them. Otherwise, you will have to wait a long time for the development of the company. According to the preliminary plan, in the first 2 years with the development of the company, it will be necessary to increase the team to 100 - 150 full-time and freelance agents.
With the expansion of business opportunities, the staff of employees and insurance agents will also grow. And in order for the business to develop, there must be such insurance agents in the state who can convince and sell insurance services. The more services that are sold, the better things will go for the insurance agency. It is on this that the profit of the company will depend.
In order to accurately recruit a professional staff, you need to familiarize yourself with a large number of applicants and select only the most professional and experienced. To retain new employees, you need to create the maximum profitable terms labor, to interest agents with a positive bonus, possible career advancement, a good percentage of the services they sold. You can also go the way of teaching beginners using special trainings. It is desirable to use these two types of work with agents simultaneously. Be sure to hire several professionals who have taken place in the insurance work and do not require training.
The dress code of employees is one of the optional, but important conditions. Strict appearance emphasizes the credibility of the company and the professionalism of specialists.
Marketing. Basic Customer Acquisition Strategies
A marketing campaign should begin with a study of the state of the market, current trends and dynamics. Important in the functioning of the insurance market are crisis phenomena that periodically affect the general state of the economy. Thus, in 2008-2009 and 2013-2014, the insurance market significantly reduced its activity, which is natural due to the international and domestic crisis. At the present time, the echoes of the last crisis are still being felt by most insurance agencies, especially small market participants. To cope with this problem and retain customers, it is necessary to offer more favorable conditions, comprehensive insurance packages, without fail improving the quality of services.
Statistics show that despite some negative trends, the insurance market is still growing and expanding. A particularly popular area is life insurance: every year this service is in increasing demand. If we analyze the insurance situation in the country as a whole, we can conclude that as a result of the crisis, the total number of companies in the market has decreased. At the same time, only strong and competitive participants remained in this segment.
The driving force of the insurance agency forward is the advertising of each individual insurance service, since the work of an insurance agency is the sale of insurance services.
With each specific insurance service, they need to go to the target audience of customers, sometimes mixing them. A profitable solution would be a “two in one” offer - a discount when insuring two objects at the same time.
With a small start-up capital and the inability to immediately provide a wide range of insurance services, you can stop at one type of service. It is important that this direction is not yet sufficiently widespread on the market or is completely new. In the absence of competition, high results in business development can be achieved. And with the development of business in the future, add new insurance services.
According to statistics, the following advertising methods work best:
— Internet: creation and promotion of the site, placement of information about insurance services on thematic sites, the use of banner and contextual advertising;
- Mass media, especially the use of thematic publications. This will allow you to reach the target audience as much as possible;
A good method would be to offer services directly to potential clients - organizations and enterprises - in the form of Internet mailing lists with information about current service packages. Customer reviews are one of the best promotion methods in this area. This is due to the high cost of insurance services and the low level of consumer confidence in little-known and unverified companies.
How in short term open your own insurance business - in the video:
Finance
First, you need to count on a minimum capital of 20 million rubles. The presence of such an amount will allow you to confidently start a business and not be afraid of a temporary lack of profit.
When opening an insurance campaign, it is necessary to count on the following main items of expenditure:
| Item of expenses | Monthly expenses | Yearly expenses | One-time costs | Total expenses for the year |
| Rent (purchase) of premises (from 40 sq.m) | 30000 | 360000 | 60000 | 420000 |
| Purchase of equipment, including computers and office equipment | 106000 | 106000 | ||
| Buying a car | 430000 | 430000 | ||
| Website development, hosting, scripts | 120000 | 120000 | ||
| Advertising expenses | 45000 | 540 thousand | 540 thousand | |
| Salary | 332000 | 3.9 million | 3.9 million | |
| taxes | 99800 | 1198000 | 1198000 | |
| Additional expenses | 71560 | 71560 | ||
| Total | 407 thousand | 4.9 million | 788 thousand | 5.7 million |
Thus, the financial result regarding investments during the first year of the company's operation is as follows: in order to open and develop an insurance company in the indicated period, you need to have an amount within 6 million rubles. This condition is relevant for a small organization with several insurance agents. If a larger organization is initially opened, this amount can double. However, this project provides for a gradual expansion of the scale of the company.
The financial year starts in January. Just from the beginning of the year, the period for the implementation of tax payments will be counted. The list of taxes for LLC under the standard taxation system will be as follows:
The profitable part of the business plan should begin with drawing up an approximate pricing policy for the future agency. This indicator is determined taking into account the cost of the organization and the pricing policy in force in the industry. The average tariffs for insurance services in the country today are as follows:
Dividing the entire 2-year period of opening and developing a business into 2 main stages - investment and operation, you can draw up the following plan for the provision of services:
| Period | Type of service | The volume of production and sales for 1 month. (PCS.) | price, rub. | Sales proceeds, rub. |
| 1 – 12 months of investment | Life and health insurance | 20 people | From 120 thousand | From 2.4 million |
| 1 – 12 months of investment | Other insurance | 100 objects | From 17 thousand | 1 million 680 thousand |
| Life and health insurance | 50 people | From 134.4 thousand | From 6.7 million | |
| 13 – 24 month of operation | Other insurance | 200 objects | From 18.5 thousand | From 3.7 million |
If the current market trends continue in the future, that is, an increase in the volume of services provided in the amount of 10-22% per year, then the annual growth in the volume of sales of the company's services will reach more than 58 million rubles per year.
To overcome the difficulties at the entrance to the market and to pass the entry barrier without hindrance, it is imperative to attract highly qualified specialists and use high-quality equipment. A competent marketing strategy and a well-thought-out advertising campaign are required. To find the best specialists, it is necessary to allocate about 1 month for the search for personnel, selecting the best ones by interviewing.
Risks
When planning the income of the enterprise, be sure to take into account all possible risks.
The main ones
— high level competition in the insurance industry;
- Lack of trust among potential clients, in particular - individuals;
— a high level of competition in the industry for the positions of top managers and specialists in other areas;
— high level of investment capitalization.
The conclusion about opening an insurance agency as a type of business can be as follows. First of all, such an enterprise is potentially highly promising and profitable, characterized by high profitability and ever-increasing demand among potential customers. All these advantages take place with the competent organization of the company's work and timely advertising campaign. Among the weaknesses of this industry are high competition, the persistence of distrust among the target audience and the lack of specifics in the legislative framework. In the future, the prospects for the insurance business will depend on the general economic situation in the country, the quality of legislative regulation of this issue, as well as competent business planning by each entrepreneur.
The main features of opening an insurance agency are in the video:
Today, insurance is considered one of the most promising and fastest growing areas of Russian business. The generally accepted classification has three main types of insurance: personal, property and liability. Auto insurance should be singled out as a special category, which attracts more and more entrepreneurs every year.
The interest shown by enterprising people in this type of activity is understandable - the number of cars is growing steadily, at the same time, the share of Vehicle purchased in the primary market. Most people who buy a new car prefer to protect themselves from the risk of damage or theft of property by concluding a CASCO agreement. In addition, motor third party liability insurance (OSAGO), recognized as mandatory in our country since 2003, does not lose its relevance today. Learning how to open an auto insurance office and what are the patterns of operation in this industry will help you establish own business with good prospects.
In a broad sense, insurance is a special type of relationship between two entities, one of which, the insured, is interested in protecting himself, his property and his liability from the onset of all kinds of adverse events. To this end, he concludes an agreement with the insurer, which must indicate the object of insurance, the amount of the insurance premium, as well as the amount and procedure for making payments.
The insurer, in turn, having a certain capital, assumes obligations to compensate for damage to the insured in the event of an insured event within the framework established by the contract and current legislation. The goal of any insurer, as an entrepreneur, is to make a profit, and the effectiveness of such a business directly depends on the number of transactions concluded. Provide financial stability his enterprise can only form a sufficient insurance fund.
Important! It must be understood that insurance in general, and auto insurance in particular, is a rather risky type of activity, since the occurrence of an insured event, and hence the need to make payments several times higher than insurance premiums, does not depend on the entrepreneur providing such services.
As for the objects of activity, auto insurance as a business provides for 2 fundamentally different areas:
- property CASCO insurance - is voluntary, the object is the car itself, it is insured against possible damage, as well as against theft;
- obligatory OSAGO liability insurance - the property interests of the car owner are recognized as an object, which are associated with obligations that arise as a result of harm to health and life of third parties, as well as their property (in other words, in the event of an accident that occurred through the fault of the insurer, the possible damage to the participants in such an accident is compensated by insurance company within the limits specified in the contract).
As domestic practice shows, it is inexpedient to work in only one direction. The fact is that OSAGO is strictly regulated by state authorities, tariffs for this type of insurance are set exclusively by the Government of the Russian Federation. The insurer cannot influence the final cost of the policy. According to experts, a business designed only for the sale of OSAGO insurance is obviously unprofitable.
In turn, CASCO opens up good opportunities for the insurer to earn money, as it involves independent management of tariffs and adjustment factors. However, due to its high cost, and also because it is not mandatory, CASCO is much less in demand among car owners.
The best solution for auto insurance business is the combination of both directions, as well as the provision of additional paid services, for example:
- assessment and expertise;
- assistance in case of an accident;
- life insurance;
- provision of technical assistance in case of an accident.
All these items can be included in the cost of insurance.
Having received a general idea of auto insurance, we will understand the issues related to organizing a business.
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If you are looking to start your own auto insurance business, you can follow one of the paths below. The choice will depend primarily on how starting capital you have, as well as on the scale of the enterprise you want to build.
Option 1. Creation of an insurance company
This option is the most expensive and labor intensive. When opening an insurance company, you must be guided by the requirements Russian legislation, namely:
- chapter 48 of the Civil Code of the Russian Federation;
- the law "On the organization of insurance business in the Russian Federation";
- Federal Law No. 40-FZ "On Compulsory Insurance of Civil Liability of Vehicle Owners".
According to the above regulatory documents, the insurance company must have the status of a legal entity, that is, in order to obtain a work permit, it is necessary in the tax service.
In addition, such a company will need a license to carry out insurance activities. Since 2013, the licensing authority has been the Insurance Market Department of the Central Bank of the Russian Federation. To obtain a license, it is necessary to provide the licensing authority with documents proving that the organization has an insurance reserve sufficient for conducting activities. The main requirement is the presence of a fully paid authorized capital in the amount of at least 120 million rubles.
Important! It is not allowed to contribute borrowed funds and pledged property to the authorized capital.
The requirements for a licensee in the case of motor insurance also include:
- minimum experience in the field of CASCO and OSAGO insurance - 2 years;
- availability of an authorized representative in each of the constituent entities of the Russian Federation;
- access to the automated system of compulsory insurance;
- membership in a professional association, which is the Russian Union of Motor Insurers (RSA), etc.
The law also establishes requirements for the insurance portfolio of such organizations. The amount of insurance premiums (contributions) that fall on OSAGO and CASCO insurance in the total amount should not exceed 50%. That is, the company cannot only deal with vehicle insurance and motor third party liability, the scope of its services should be much wider to ensure financial stability.
From all it follows that in order to open your own insurance company, you need to have a large start-up capital and significant experience in the insurance industry. But along with this option, there are other, more affordable ways to make money on car insurance.
Option 2: Work as an agency
This is a simplified version of the implementation of insurance activities and, in fact, it is an intermediary scheme. That is, you do not need to create a legal entity and obtain the appropriate license. You can work as an individual entrepreneur and represent the interests of several existing insurance companies at once.
How to open an auto insurance office? To do this, you need to follow a few relatively simple steps:
- choose the companies with which you will cooperate and make a request for the conclusion of an agency agreement;
- pass interviews and prove their usefulness to representatives of insurance organizations, conclude contracts and, if necessary, undergo training (requirements for agents may vary);
- rent and equip office space with access to the Internet;
- to advertise their services.
The profit of such a business will consist of an agency fee, provided as a percentage or a certain amount from each issued policy. Efficiency will depend entirely on your communication skills, activity and professionalism. More clients - more issued insurance - more profit.
The amount of remuneration for agents is not usually disclosed openly, it can be clarified with representatives of a particular insurance company in person. If you believe the reviews of already operating agencies, earnings range from 10 to 30% of the cost of the policy.
The advantages of this format of work compared to opening your own insurance company include the fact that the entrepreneur practically does not risk anything. In the event of an insured event cash payments carried out by the insurer whose product was sold to the client.
Important! The insurance agent is responsible for the preservation of the insurer's data representing a commercial secret, non-disclosure of personal data of customers (insured), as well as for the safety Money received from policyholders and proper use of insurance policy forms.
Opening an insurance agency according to this scheme is the most common type of auto insurance business that does not require significant financial investments at the start, and at the same time, allows you to make good money.
For more information about the principles of the insurance agency, see the following video:
Option 3. Brokerage
Another option to build your own auto insurance business is to become a broker. A broker is a classic intermediary. Its difference from the agent is that it cannot represent one of the parties to the insurance contract. He has the right to act in the interests of one party or another as an independent subject of insurance.
Thus, by carrying out brokerage activities, an entrepreneur on contractual terms can receive monetary compensation either from the insurer or from the insured (only from one party) for the performance of certain functions. Most often, it is insurers who resort to the services of brokers, the most popular among which are:
- advice in choosing an insurance company;
- assistance in drafting the contract;
- selection of the optimal insurance product;
- support and amendments to the contract, etc.
Services of such intermediary enterprises, as a rule, are paid in the form of a fixed fee.
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