In a crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. What is profitable to sell in the crisis of 2018, we will try to figure it out in this article.

Food

When a person lacks financial resources, he buys only what he cannot do without. First of all, it is food. Of course, in addition to food, people also need clothes and shoes. But during a crisis, you can walk around in old things, but you can’t live without food. Therefore, if you are thinking about what is profitable to sell during the 2018 crisis, try trading products.

Without food, a person cannot live a single day, so food is in great demand in any economic conditions. Do not forget that expensive gourmet delicacies will not be very popular in a crisis. Therefore, if you decide to sell food products, offer customers inexpensive cereals, social varieties of bread or vegetables. Demand for such products in a crisis begins to grow, so you will get a good profit.

Construction Materials

After a sharp rise in the price of the dollar, sales of building materials in 2015 increased by 20-25%. According to experts, in 2018 the demand for them will begin to gradually decline, but, despite this, such products will be very popular.

The real crisis in the construction industry will come at the end of 2018, when the construction of the started facilities will be completed. Since the real estate market declines during the crisis, construction is temporarily suspended, so the demand for building materials at the end of 2018 will begin to decline significantly. Therefore, the owners of building materials stores will have to think about what they can sell in a crisis in order to survive hard times.

Goods from China

Many people know that consumer goods in China are much cheaper than in our country. This is due to the low cost of production.

Chinese manufacturers offer any products at low prices:

• Clothes and shoes;
• Kids toys;
• electronics;
• Production equipment and more.

Now let's figure out how to sell goods from China during a crisis. The easiest and most affordable option is dropshipping. To engage in such a business, you need to open your own online store and resell products from Chinese suppliers through it.

Medications

Medicines are the goods for which people give their last money. Do not know what is better to sell in the crisis of 2018? Open your own pharmacy. Modern people try not to save on their health, so sales of drugs in difficult economic conditions do not decrease, and in some cases even begin to grow.

In this case, one very important point should be taken into account. In order for the pharmacy to have many customers, expensive imported medicines should be replaced with cheap analogues of domestic production. During the crisis, people save money, so they prefer inexpensive, high-quality medicines made in our country.

clothing

Any, even the highest quality things, wear out sooner or later, so you have to buy new clothes and shoes. If you can't decide what goods to sell during a crisis, open an inexpensive clothing store. Unlike products, clothing sales may decline during a crisis as many people repair and wear out old items. But, despite this, such products are always in demand.

The best-selling goods in a crisis are second-hand or cheap things. A good income is brought in by wholesale or retail trade in second-hand goods. Such a business begins to flourish precisely in difficult economic conditions.

Hygiene items

Personal hygiene items occupy an important place among essential goods. Their level of sales during the crisis may fall slightly, but this applies only to expensive imported products. Just like medicines, consumers are replacing it with inexpensive domestic counterparts.

From personal care products, the best-selling products in the crisis:

• Toothpaste and brushes;
• Soap;
• Shampoos;
• Washing powders;
• Detergents and cleaning products;
• Inexpensive perfumes and deodorants.

Firms that sell hygiene products during the crisis are reorienting themselves to domestic manufacturers that produce low-cost quality products.

auto parts

During the crisis, people deny themselves the purchase of new cars, so the sale of spare parts in difficult economic conditions rises to the highest level. To expand the range, you can trade in various technical fluids, oils and other consumables.

An auto parts store is a great option for those looking for. In the future, it is possible to cover several segments of the automotive market, for example, car repair or self-service car wash. In this case, the most costly investment ideas should be excluded.

It should be noted that auto parts trade is a profitable and reliable investment. In our time, cars have firmly entered people's lives, so there is a great demand for spare parts in any economic conditions. The profitability of this business reaches 80-110%, and this is a fairly high figure for retail.

Funeral goods

People are born, die and marry, no matter where the world economy is. This process cannot be slowed down or stopped, so various ritual goods are always in great demand.

Any person can open such a business, even if he has never encountered the provision ritual services. This is the easiest way. Before starting work, you should decide on the direction of activity. It could be a small funeral home or a bridal salon. Some ritual goods can be taken for sale in order to save on their purchase. If you offer customers high quality and excellent service, the enterprise will prosper.

Children's products

The demand for quality children's products is constantly growing, as modern parents want to give their children the very best. Some moms and dads who are constantly busy at work try to compensate for the lack of attention with expensive toys and fashionable clothes. This is a rather sad fact, but it is he who raises the level of sales in children's goods stores. If you are thinking about what is best to sell in a crisis, pay attention to children's toys and essentials - diapers, bottles, diapers, napkins, and more.

If we talk about children's clothing, focusing on it is quite risky. Of course, caring parents will not leave their child without the necessary things. But during a crisis, many are happy to accept used clothes as a gift, so they are in no hurry to go to the store for new things. You should not completely exclude children's clothing from the assortment, but its share should be no more than 10-15% of the total volume of products presented in children's store. If you can determine what is profitable to sell in a crisis, the business will flourish.

Alcohol

Alcoholic products are very popular at any time. During a crisis, the demand for alcohol begins to rise, as many people try to relieve stress and relax a little with alcohol. Despite the fact that the state introduces various restrictions to protect the citizens of our country from excessive alcohol consumption, the demand for these products is constantly increasing.

Trade in alcoholic products is considered a very profitable and profitable business, but before you start such a business, you need to issue permits and officially register your business. If you manage to properly organize the business, it will bring a decent income even in a crisis.

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Used items

Many entrepreneurs ask the question, how to sell expensive goods in a crisis, if people start saving even on food? Of course, too high prices scare away consumers, so in times of crisis, they begin to pay more attention to second-hand things.

We have already mentioned second hand above. You can also sell used video and photographic equipment, used phones and construction tools.

Training courses

During a crisis, many companies hire special crisis managers. There are few such specialists in our country, so managers have to send their employees to training courses. If you have knowledge in this area, you can organize such courses and get good money for it. Experience and knowledge is a commodity that is always in high demand. True professionals overcome any obstacles with dignity and always find a way out of any, even the most difficult situation.

The most promising direction of modern entrepreneurial activity today, according to experts, is a trading area, which makes it possible even for a novice businessman without experience to have a good income. A Russian who is going to open his own trading business in a crisis, it is imperative to study the market for the most sought-after goods in Russia in 2019 in order to right choice and become a successful entrepreneur.

How to choose a direction in trading?

Experts recommend that all beginners always choose the product that they have previously encountered at least indirectly, so that they do not have to spend a lot of time studying the details about it. But the emphasis is still recommended to be placed on the most popular goods during the crisis in Russia. If you can properly analyze Russian market of the last crisis year, you will understand that people always prioritize food, clothes and shoes. After all, it is vital for a person to eat something and look decent in society and at work.

In addition, according to sociologists, the list of the most popular goods in Russia at the end of 2016 included household appliances and electronics. This means that it is better not to associate your business with non-food trade in 2019, since people will not have demand for it.

Experts believe that prospects for the active development of crisis production will open up this year - the construction of plants and factories will begin. A novice businessman, therefore, may be involved in the sale of used equipment for such enterprises.

Among the popular products on the Russian market in 2019 there will also be inexpensive spare parts for cars, with which people will be able to maintain their vehicle in working order, because acquiring a new one in a difficult economic situation is too risky a step.

It should also not be forgotten that people who have large savings will not change their habits. At any time, they will give preference to expensive services and goods. If you want to work with rich people, then it makes sense to sell products that will satisfy their needs.

Now let's deal in detail with each group, the top of the most popular goods in Russia for 2019.

Food

People who find themselves in an economic crisis tend to stock up on food so that they are enough even for a time when there will be no money at all. This mainly concerns the middle class of the population of the Russian Federation. The people will buy not only cheap products, but also those that have begun to rise in price. This is a psychological factor - in difficult situations it seems that it can only get worse, and prices will rise even more. Experienced businessmen are well aware of this, so at the right time they artificially create a stir around a certain group. food products and get a decent income from it.

If you have not worked with food before, then it is better to start your business by selling herbal teas and decoctions, as well as green coffee, which is considered an excellent detox. According to experts, these are the most popular products on the Russian market in 2019. They will be bought in large quantities by both women and men who want to lose weight or cleanse the body of toxins and toxins.

The top most popular goods in Russia in 2019 will also include semi-finished home cooking. Russians who previously frequented restaurants or other establishments Catering, obviously, will limit themselves in this pleasure. In return, you can offer them to order homemade food at home or buy preparations for gourmet dishes that can be prepared at home.

The most demanded goods during the crisis in Russia will also be farm products. This is due not only to their high quality, but also economic conditions that have developed in the Russian Federation after the introduction of Western sanctions. There are practically no imported products on store shelves. Therefore, if you are thinking about the question of what products are most in demand in Russia, then these are definitely farm products:

• Milk;
• Eggs;
• Meat;
• Bird;
• Vegetables;
• Fruits;
• Berries;
• Jam;
• Flour;
• Corn.

It is quite simple to determine which goods are most in demand in Russia from the above. It is necessary to analyze the prices of supermarkets and shops for meat and dairy products. If they are too high, then people will go to the market for these products. It is here that it is profitable to sell farm products.

The category of demanded food products should also include alcoholic beverages and cigarettes. According to statistics, people do not deny themselves these products even in times of crisis. Psychologists say that just in difficult times for life, people find an outlet in a glass of wine or a glass of vodka almost every day. You can sell inexpensive options for alcoholic products that will definitely be in demand among the middle class population.

Clothing and footwear

Looking untidy in a team is unacceptable. In any case, you have to do new things in the wardrobe. Of course, people will not be able to afford to buy a branded and expensive item. But they will undoubtedly buy affordable clothes, shoes and accessories, because these are demanded goods on the Russian market in any economic situation.

It makes sense to open second-hand stores - stores of used, but high-quality clothes and shoes from little-known manufacturers. Despite quite a lot of competition in this industry, a novice entrepreneur will always have an income. An alternative second-hand option is such a widespread consumption (thrift store).

Personal care products and cosmetics

Among the popular products of 2019 are definitely soap hygiene products, sanitary products for cleaning the house and decorative cosmetics at low prices:

• Shampoos;
• Toothpaste with brushes;
• Deodorants and antiperspirants;
• Detergents for dishes;
• Washing powder;
• ink;
• Powder;
• Perfume;
• Skin care creams and so on.

When you form an assortment of products in this category, give preference to products that combine two functions. For example, in order to save money, people will buy a shampoo with conditioner or a cream that can be applied to both hands and face.

Medications

Medicines are essentials, so they are also among the most sought-after goods on the Russian market. In a crisis, it is beneficial to open private pharmacies, but with a narrow specialization. High demand will be for cheap drugs of domestic production. People at any time of the year feel the need to purchase them, because even from a banal cold and headache, no one is safe. Particularly relevant are antidepressants and sedatives, which will take people out of stress and help them cope with emotions in order to keep working.

Here, of course, it is important to study the list of pharmaceutical companies that manufacture medicines. After all, there are many unscrupulous manufacturers who are not always responsible for the production of consumer drugs. You personally should be interested in ensuring that people in your pharmacy can buy good drugs at an affordable price.

Handmade

1. Paintings. People prefer abstract painting, which contains complex geometric shapes or blurry spots. Such products are purchased either by the wealthy segments of the population, or by reputable companies;
2. Knitten things. No one will refuse to purchase a quality hand-knitted sweater, hat, socks or blanket;
3. Toys for kids. Parents, buying toys for their children, are looking for those that are made from natural materials, and, therefore, cannot harm the health and life of the child;
4. Ladies handbags. Fashionistas will not always be able to purchase a branded product from a world famous brand. Therefore, they will look for exclusive handmade models at an affordable price;
5. Handmade decorations. If you are thinking about what is the most demanded product in Russia, then this is costume jewelry. Knowing how to make beautiful earrings or a necklace from simple materials, you will always have customers, and, accordingly, an inexhaustible source of income.

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Internet goods

Internet entrepreneurship has become very popular in recent years. Crisis time is no exception. However, in this area of ​​business, you need to clearly understand what is not.

If you decide that you want to work with a rich audience, then you need to bet on elite products - gold jewelry, jewelry, antiques. In a difficult economic situation, people who have savings are looking for options on how to save them profitably in order to protect them from inflation.

Experts do not recommend starting such e-commerce aimed at the middle class, because the purchasing power of people in this category is sharply reduced in times of crisis. However, you can try to sell popular goods from China in 2019 via the Internet.

What applies to them:

• Quadcopters (drones). Today these aircrafts used not only for military purposes. They are actively used in everyday life and for entertainment;
• Gadgets and mobile phones for up to $600. According to experts, these are the most popular products for sale on the Internet in 2019;
• Household appliances are among the top selling goods on the Internet in 2019. Indeed, on the network you can carefully read technical specifications any appliance for everyday life and choose the most optimal option for yourself;
• LED lightening. Experts are convinced that the sale of such goods is very promising business because LEDs can save a lot of energy. To start trading LEDs, you need a minimum investment;
• Books. This is mainly about educational or fiction. Despite the fact that now many people use electronic gadgets more, the demand for printed literature does not disappear;
• Shoes and clothes. Through special Chinese sites, you can buy at a very low price, but quite high-quality things, and resell them at a higher cost through your website or social network page. If the creation of a website requires certain knowledge and skills from a person, then even a child can create an account in one of the many existing social networks. People like to buy branded items, but no one wants to overpay money only for a prestigious name. Therefore, Chinese goods will be in great demand.

According to experts, many residents of Russia are increasingly using various online stores to purchase both household goods and essential goods. The statistics used in the analysis showed that since the beginning of this year, more than forty percent of citizens have used the Internet to purchase various products. As a rule, the age of the main consumer mass using the Internet to make purchases varies from twenty to forty years. It is the high popularity of e-commerce among the solvent population that makes many entrepreneurs transfer their business to the virtual space. In this article, we propose to consider the rating of the best-selling goods on the Internet.

Since the Internet is visited by a huge number of people every day, you can sell any product here.

Online trading: business relevance

Before talking about what people buy most often on the Internet, you should make a small digression and consider the relevance of e-commerce. According to statistics, more than seventy percent of the territory of Russia is covered by the World Wide Web. This means that residents of all regions of the Russian Federation have the opportunity to use online stores for shopping. Quite interesting is the fact that in the early stages of the development of e-commerce, the main consumer mass was young people. Today, the picture has changed significantly, as the age of the average online shopper ranges from twenty to forty years. These changes have left their mark both on the total sales volume and on the demand for different product groups.

It should be noted that shopping on the Internet is beneficial for both the buyer and the seller. The main advantage of online stores is relatively low prices compared to "physical" outlets. However, few buyers think about how the cost of goods is formed. Included in the price of each product offered is a markup, which includes all seller's costs associated with acquiring, transporting, and storing the product. Business on the Internet allows you to significantly reduce the level of commodity margins, by reducing associated costs. In this case, the entrepreneur does not need to spend part of the profit on renting a trading floor, paying utility bills or salaries to sellers. It is the rejection of these costs that will significantly reduce the final cost of the goods.

The relevance of e-commerce is closely related to the difficult economic conditions. As practice shows, during the economic crisis, the demand for expensive goods increases. As a rule, people who worry about their financial condition in advance invest their money in the purchase of expensive jewelry and antiques. Such purchases allow you to protect funds from a possible increase in inflation, since precious metals and antiques always have a high value. It is this aspect that explains the growth in demand for the above products.

As practice shows, during the economic crisis, there is a drop in demand for goods presented in the middle price segment. Many people who want to save their money begin to give up many familiar things. Many financial analysts do not recommend budding entrepreneurs to sell such products. If you want to get a stable profit and a business with high development prospects, you need to choose goods that belong to the category of cheap products.

Before creating an online store, you should carefully study the sales statistics in recent years

Today, consumers demand inexpensive clothes, furniture and household appliances that have an average level of quality and low cost. . If you want to go into e-commerce, it is very important to determine the consumer audience. The choice of expensive goods that are in demand among citizens with high level income will lead to large profits. However, it should be understood that the number of orders cannot be compared with the turnover of cheap goods at low prices.

What not to sell

A novice entrepreneur who is interested in the question of what is most bought over the Internet should familiarize himself with the current legislation governing e-commerce. There are regulations that contain a list of products prohibited for sale. Such products include medicines and narcotic drugs, alcoholic beverages, precious stones, military and edged weapons, as well as food.

It is the last product category that should be given special attention. Beginners are not recommended to sell those goods that have a short shelf life. Under current law, the restriction on food products does not apply to soft drinks and ice cream. Also, each entrepreneur has the right to engage in the sale of bakery and confectionery products via the Internet. In this case, the only requirement of the regulatory authorities is the presence of factory packaging.

Before you start creating your own online store, an entrepreneur should study all aspects of the chosen field.

There are product categories that are not recommended for sale due to the high level of competition in this segment. An example is online stores specializing in the sale of small household appliances and electronic gadgets. This market segment has the highest level of competition due to the high popularity of both physical trade brands (M-Video, Eldorado) and foreign virtual platforms (Aliexpress, Amazon).

Top Best Selling Items

Clothing, accessories and footwear

According to statistics, this category of goods is in demand among twelve percent of domestic Internet users. As a rule, most people purchase products from famous and well-known brands. It should be noted that the low demand for this product group in the vastness of the virtual space is explained by the fact that not every person is able to determine the appropriate one for himself. shoe or clothing size.

Thousands of users order products online every year

Books, computer applications and games

This product group occupies the second line of our rating. The high volume of sales of goods from this category is explained by the simple fact that not a single "physical" store can be compared with the Internet site in terms of the number of presented assortment. In addition, users of such resources have the opportunity to order home delivery of goods, which avoids the need to visit several outlets in search of the right book or computer application.

Electronic gadgets and home appliances

The top best-selling goods on the Internet are headed by various devices belonging to this product group e. According to statistics, more than fifty percent of Internet users purchase phones and tablets, computer accessories, kitchen appliances, automotive devices and other appliances via the Internet. It should be noted that in this market segment there is the highest level of competition, which becomes a significant obstacle for newcomers to the field of e-commerce.

Popular products bought in Russia

The statistics of the best-selling goods on the Internet allows you to visually familiarize yourself with the rating of the most popular products. According to the analysis of specialists, services for booking air tickets and tickets for various events are very popular among Russian residents. In addition, many residents of our country use the Internet to purchase large household appliances, clothing, shoes and software. The top seller looks like this:

1. 3rd place– laptops and smartphones.
2. 2nd place- perfumes and cosmetics.
3. 1st place- small household appliances.

Below we offer to get acquainted with the most popular products among representatives of various groups.

Statistics data

Goods for women. As practice shows, most women choose online stores specializing in the sale of clothing and accessories. Wallets, handbags, scarves, dresses, jackets and other clothing are the most sought-after items in this category. It is important to pay attention to the fact that many women avoid buying shoes online due to the associated difficulties. In addition to clothing, many women are interested in perfumes, cosmetics, household and garden products, and kitchen utensils.

Goods for men. Men are much less likely to buy clothes online than women. This consumer group prefers to buy various gadgets, computer applications and car accessories. In recent years, experts have noted a high demand for "smart electronics". This product group includes electronic cigarettes, smart watches, quadrocopters and other similar products.

The advantage of selling through an online store in this case is that you can order goods anywhere in the world, so the range of goods on the Internet is practically unlimited.

Goods for children. Products for children are the most requested products, according to statistics. This group can include both various toys and clothes. Quite interesting is the fact that branded products are in high demand in this category.

Other goods. This category includes those types of commercial products that are in demand among representatives of different social groups. Let's get acquainted with the answer to the question of what people buy most often. The stats look like this:

• various household appliances;
• garden tools;
• goods for pets;
• goods related to various hobbies (hunting, fishing, tourism, etc.).

Features by region

The magnitude of demand for marketable products depends on the characteristics of the region where the entrepreneur plans to operate. In order to better understand the degree of influence of this factor, a practical example should be given. Residents of Siberia prefer to buy warm clothes, jackets, down jackets and cardigans in online stores. Residents of young regions are more in demand for summer clothes and bathing accessories. It is this factor that should be considered before creating an online store.

On the Internet, you can find many different services that compile regional statistics based on user requests. This information can help to compile a list of popular and interesting products that will be in high demand. Also, novice entrepreneurs should take into account the demand for regional brands. Many citizens of our country often purchase products with city names or district logos. Such souvenir products most often used as gifts.

Analysis of the regional demand for goods is one of the important factors in the field of e-commerce. It is this aspect that can reflect the approximate level of profitability of the enterprise. As practice shows, in order to receive a regular income, an entrepreneur should offer his customers the products that are purchased almost daily. Before creating an online store, you should conduct a small analysis and identify all the components of the shopping cart.

Most often, consumers purchase clothes, shoes, accessories, appliances and electronics, home and garden products, cosmetics and perfumes.

Conclusions (+ video)

In this article, we examined the most popular products on the territory of the domestic market. From the foregoing, we can conclude that for each offer of the seller there is a client. According to experts, every novice businessman should correctly define his niche. The choice of market segments with a high level of competition can negatively affect the line of income and the rate of return on business.

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What are the best small business products to sell?

Today, many are thinking about opening own business. Work in an organization and get just a fixed salary wages not so beneficial. It is much more interesting to open your own small company, hire employees and start making a profit. But is it really that simple? And what needs to be done in order for the business to flourish and bring more and more income every season.

The first step in creating your business is to define the scope of your business.

Conventionally, they can be divided into the sale of goods and the provision of services. Each type has its own advantages and disadvantages. Let us dwell in more detail on the sale of goods.

First you need to determine the product that the company will trade. In addition, you will need to rent a room, possibly make repairs there, purchase necessary equipment, hire staff, develop a competent advertising policy, register entity. All these steps can take several months.

However, it is the definition of the scope of activity that can play a decisive role in the development of the company.

Products that are always in demand

Such goods include those that consumers will use regardless of the economic situation in the country and the income level of a single family.

These include food, clothes, shoes, household appliances, cosmetics, household chemicals.

Often grocery stores open in residential complexes, on the first floors of houses. In such stores, it is most profitable to sell goods that are in demand for every day. It can be not only bakery and dairy products. The assortment should include semi-finished products, soft drinks, groceries, sausages, confectionery.

If the location of the store allows, you can organize the sale of alcohol and tobacco products (there are a number of restrictions). In addition, here you can allocate a separate area for consumer goods.

In order for such a store to develop successfully, it should be opened away from large shopping centers and hypermarkets. In this way, it will be possible to create a unique niche for customers living in nearby houses.

When opening a clothing store, you should first of all decide on the segment of customers - for which segment the clothes will be sold. Economy stores or stores for the middle class are in great demand. Opening a boutique of exclusive clothes should be done very carefully.

An interesting option is a store that sells goods for the holidays. It can be Balloons, garlands, ribbons, postcards, figurines. As a rule, the peak of sales in such stores falls on pre-holiday dates and during weddings.

Children's toys are no less interesting option. Few parents will refuse to regularly visit stores and buy goods for children. In the children's store, you can organize not only the sale of toys, but also add strollers, cribs, walkers, diapers, dishes and clothes to the assortment.

Something new and different

Undoubtedly, selling products that are always in demand is practically a win-win option when starting a business. However, if you want to try selling something new and interesting, you can organize a business selling innovative products. Such stores can be created not only in special premises, but also to organize sales via the Internet.

A product will become innovative when new equipment, new raw materials are used for its production, the product will have new properties. In addition, the goods will go to new market sales.

The emergence of new business areas is directly related to the development of new technologies.

One of the most successful examples of such products can be devices with information about sites that have become popular recently. A code is placed on the item, by which any user of a mobile device using a webcam can get to the desired site. These can be electronic pages of manufacturers, pages in social networks, websites of companies providing services to the public. Such links can be placed on clothing, printing, accessories for mobile devices.

In Asian restaurants, a “smart” menu has recently appeared. This is an interactive screen where you can find a description of any dish you like. And while waiting for his order, the client can use the entertainment service contained on the device. Such devices may become popular in our country in the next few years.

Not always innovative devices require a large amount of costs. Innovative can be called a familiar thing that will perform new functions.

For example, a bench on wheels will be a great accessory for any country house or cottage. Its difference from an ordinary bench is the ability to move to any part of the site with the help of special wheels. Even a child can handle it.

Recently, a lot of sites have appeared on the Internet where manufacturers offer various anti-stress toys. Such a product is in great demand, because it can be an excellent gift for the holiday or a souvenir.

What are the best commodities to start trading when opening your business?

Undoubtedly, every aspiring entrepreneur asked himself this question. Unfortunately, there can be no single answer here.

First of all, the geographical position of the region is of great importance. A product that sells well in cold cities is unlikely to take root in the southern part of the country.

Secondly, the peculiarity of a particular city should be taken into account. In big cities, they are in demand expensive services, which cannot be said about towns and villages.

Thirdly, you should carefully study the market. If it is full of any product, then it will be possible to win a reliable position there only with a well-conducted advertising policy and a good customer base.

By the way, "word of mouth" in many cases can significantly increase sales, and hence profits. At the same time, if there is not a single organization offering such services in the region, it should be analyzed whether it will become in demand.

For example, a fencing accessories store is likely to close in the first few months if it operates in a small provincial town.

Communication with people working in related industries can be invaluable help when planning to open a company.

An online company can be an excellent alternative to a regular store. The advantages are obvious - there is no need to rent a room, you can significantly reduce the cost of hiring and paying staff, besides, website advertising is built in a slightly different way than stationary outlet.

Another advantage- this store has no territorial binding. If there is an established transport system, it will be possible to sell goods outside the region. At the same time, not all categories of the population can use the services of online stores. To date, some of the country's residents do not yet have free access to the global network, which means they will not be able to make purchases.

Another type of business is the provision of services. This could be a car repair shop, a photography company, or a party organizer. It all depends on the skills and abilities of the entrepreneur. If he does something well, the hobby can always be turned into a source of funds. With good quality, such a master will quickly become in demand.

Where to find business supplies

After determining the scope of activity and opening a store, suppliers should be found. Ideally, this should be several companies so that the difficult situation of one of them does not affect the activities of the new company. In addition, when conducting certain types of business, you should choose suppliers from different countries.

Contacts of manufacturers can be found on specialized sites. Several times a year, thematic exhibitions are organized, where you can conclude an agreement on favorable terms for both parties.

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

 

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?

To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Table 1. "Portraits" of buyers

Buyer Type	signs	Behavior
"Optimizer"	Men over 45 living in major cities	Refusal from expensive brands (21%), switching to cheaper ones (31%)
"Rationalist"	High income people	Make a shopping list (29%) and always follow it
"bargain hunter"	Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people)	Purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements people with low income	They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)

According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.

Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.

What do buyers want?

Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).

Food: pilaf via the Internet

Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.

At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”

According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with largest producer Samura Cutlery steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).

Good vision for the price

Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).

Table 2. What is profitable to trade on the Internet?

		What to look out for
	high demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods own production with wrapping up to 300%	high competition, including with large Internet sites and retail gift shops seasonality (high season - from May to August, peak - before the holidays)
	the ability to order delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket good decision for those who do not have a pet store near their home	goods with a long shelf life, therefore they are ordered with a significant interval: you will have to actively promote in a crisis, many people switch to animal offal feeding
Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)	enthusiastic people are a grateful audience: they will always find funds for their hobby it is unprofitable to keep an offline store on this topic, since the product is not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)	many people hesitate to buy collectibles online because of the risk of fakes goods are not cheap, so the demand for them in a crisis will be limited
Goods for recreation and tourism	more and more people are oriented towards active and country rest attractive delivery of bulky and bulky goods to the apartment	it is difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.