The provision of funeral services can be called one of the most. The tradition of burying people dates back thousands of years. Previously, relatives had to separately hire singers, look for transport, flowers, people who prepared the grave.

Over time, the idea arose of funeral homes that take on all these functions. Not many people know about how to open a funeral business. And although this one will not be able to provide huge profits, but it will be constant.

Step-by-step instructions for creating a funeral home:

1. Writing
2. Registration in the public register
3. Search and rent necessary equipment
4. PR and clients

Funeral home business plan

Much depends on whether you have initial capital or you want to open Since the funeral home belongs to the service sector, it is possible to start something with an average cost.

The first thing you should do - It may be necessary for investors: any individual / legal entity, investing money or renting out property, for example, wants to understand whether it will be profitable for him.

In the case of funeral services should include:

• The goals of the organization;
• Analysis and development trends of the funeral business industry;
• Assessment of competitors in the market;
• Organizational structure of the future company;
• Financial analysis of the bureau's activities;
• Marketing and PR plan;
• Staff recruitment and position system.

Funeral agency services

Strategic business planning should indicate the goals and missions of the organization (a list of activities, in our case, a list of funeral services provided).

How to open a funeral services bureau from scratch? Basic set funeral home services include I:

• Search for a place in the cemetery and communication with the administration on the acquisition of the site;
• Selection and acquisition of a coffin, wreaths, crosses (monuments), fences;
• Provision of gravediggers and workers who will carry the coffin;
• Transportation of relatives of the deceased;
• Transportation of the deceased in a hearse;
• Cosmetic services and sanitization of the deceased.

There are a number of additional services for the selection of a suit for the deceased; some large funeral companies have their own mortuary, where they carry out embalming, cremation and so on.

Registration

From a legal point of view, you must register:

• without formation of a legal entity(you will need an application for registration of an individual as an individual entrepreneur, a copy of the passport, a receipt for payment of the registration fee, an application for registration);

• in the unified state register of legal entities(an application for registration of a legal entity, a protocol of the decision to create an organization, statutory documents are required).

Documents are submitted to the tax office.

Necessary equipment and personnel

After that, you need to rent space for at least two "offices": a reception room and something like an exhibition hall with various materials for the production of a coffin, for example, or a monument. Then rent or purchase hearses and other ritual vehicles.

An important milestone is the correct selection of personnel. Based on the services provided by the funeral home, it can be noted the need to select:

• handymen;
• Cosmetologists-make-up artists;
• Drivers;
• Musicians;
• Funeral agent (this is a person who will communicate with the client and write down all his wishes);
• A telephone operator who will call customers.

By the way, about clients. The key to the development of any business is information, in this case it concerns the newly deceased.

This type of organization often obtains it illegally, establishing contacts with doctors and police officers. Unfortunately, there is no other way to keep the business afloat - there have been too many funeral homes since the abolition of licensing.

Actual information

At the moment, the situation on the roar of ritual servants in Moscow is as follows. Provide these services as funeral services, which are legal entities, as well as individual individuals not affiliated with any of the organizations.

Those who want to save money turn to unscrupulous "private traders", thereby dooming themselves to difficulties in organizational and financial aspects. Any consultant and lawyer will advise you to contact a funeral agency, and not seek help from individuals.

In connection with the abolition of the licensing of funeral activities, the question of the professional competence of figures in this area has arisen rather harshly. Along with insufficiently honest funeral companies and agents, as well as a tense situation in the field, there are also very successful companies that are competent in this field.

The missing official licensing is compensated by staff training. So any relatively serious agency provides beginners with training and professional training, more aimed at the ability to comply with the canons of professional ethics.

Therefore, employees of serious agencies are not found crowding around the apartment where someone recently died. Employees of serious ritual bureaus should be called soon not ritual agents, because they don't provide intermediary services, and order takers, formally arranged and able to provide support and advice.

Profits and costs

Both of these aspects depend on the demand in the market and the range of services provided by the agency. A promising direction of development is now considered to be the production own goods(coffins, wreaths) for funerals.

Renting a room, depending on the region, will cost 60-100 thousand rubles. is related to the number of employees, on average an employee will receive 35 thousand rubles. Buying a hearse will cost a couple of million.

Minimum funeral costs vary by area 20 thousand rubles, but such orders will not give the opportunity to develop. funeral for 30000 and more will provide enough profit to expand your own business. The average profit per month will be 300 thousand rubles.

Nuances

To understand the nuances of opening a funeral agency, you should understand the specifics of the service market. It is important for the organizer to initially decide what exactly the bureau will do, because services in this area are completely different.

In case of unwillingness to engage in the direct manufacture of accessories, you need to find a high-quality contractor with whom you can establish supplies, there may be several contractors.

In general, the funeral services market itself is not as wide as it might seem. Therefore, reliable contractors with a reputation are known in the circle of funeral services, the number of contractors is small, so you can start searching on the Internet.

After you decide on the list of services provided, ask yourself a question about the location of the main office of the bureau. It is important that it is located in places with a good transport interchange.

For obvious reasons, clients will have no time to look for your agency for hours. The area itself, as already mentioned, should consist of several rooms, or have a sufficiently large footage.

Don't forget to compose spending plan. Include in the plan a budget that provides a system for alerting citizens who may need these services.

Responsibly approach the selection of personnel.

findings

Of course, not everyone can afford to open their own funeral home. Legal registration and building a reputation will take a lot of time.

Also, it will not be possible to avoid the competitive struggle inherent in this area. But in case of successfully overcoming all these difficulties, the founder will have a stable high income and, perhaps, a favorite business.

* Calculations use average data for Russia

Let's start with the fact that there are so-called "social funerals", which include: transportation, provision of a coffin and burial place. Such “budgetary” social funerals” are carried out by municipal unitary enterprises.

If the client wants a more expensive funeral. He turns to private firm. These are the private companies that will be discussed in the article. The profitability of the funeral business is low, it is - 15 - 20%

Once ritual services were licensed, but then the licenses were canceled. Thus, since 2004, control over the activities of ritual offices has been of a notification nature only. It was the abolition of licenses that led to the fact that all the townsfolk noticed: their cities were flooded with signboards with mourning frames, ritual firms on the streets of the city bred as pharmacies once bred.

Today, anyone can be engaged in the funeral business. To do this, you do not need to worry about your transport, or your farewell hall, or your personal staff - all this is rented out on the basis of outsourcing.

What is left for entrepreneurs? They remain the main headache”- find a client, that is, a dead person. For these markets (markets of information about the dead) between firms there is a real war ... But more on that later.

Although new companies are opened mainly former employees ritual agencies, this business is still very easy to organize (until the state began to tighten measures). And yet, even now there are difficulties in this matter.

Difficulties of the funeral business

The lowest segment of the ritual market is a funeral with a minimum set of services. The average bill for such the cheapest funerals (we exclude the cheapest - social funerals, which are in charge of the state, do you remember?) Is about 15 thousand rubles.

Let's say right away that such a funeral does not give the business the opportunity to develop. A business can feel good only when it receives a lot of “average check” orders, and the average check order is from 20 to 60 thousand rubles.

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With a huge number of players and low profitability, the business cannot develop - it can only stay afloat.

What should be done in this case?

In this case, there is an opportunity to diversify the business. Entrepreneurs usually try to establish their own production of coffins, or at least monuments. This is advantageous as it eliminates the need to send customers to other companies.

How representatives of the funeral business advertise themselves

Almost all promotional advertising that exists on this moment associated with the illegal search for information about the dead. Those cases when the veterans of the Great Patriotic War are sent greeting cards advertising the services of undertakers - -we consider as obscene curiosity.

Entrepreneurs of the funeral business and information providers for them basically violate the law "On Corruption" - allowing the leakage of proprietary information and illegal trade in data.

Entrepreneurs from the funeral business establish secret contacts with the police and employees of hospitals and clinics, who sell them information about the death of a person.

Previously, the price for such services for the delivery of information was around 5 thousand rubles, now this price is already twice as high.

Hospital mortuaries and law enforcement officers tell the agents the address, or sometimes even bring the agent with them to the apartment where the tenant died.

How are the authorities trying to fight the illegal circulation of information?

In the capital's "Department of Consumer Market and Services" not so long ago, the first graduation of students from the funeral agents school took place. This is only the first swallow. Soon, officials intend to arrange a universal certification of those who are already employed in such a business.

To date, professional ritual agents are trained by only two Moscow educational institutions- University of Service, as well as the Academy of Entrepreneurship under the Government of Moscow.

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The course is designed for 160 hours. Students acquire knowledge on the basics of funeral legislation, the peculiarities of religious rites among different faiths, and teach the basics of psychology. Exams are taken at the Moscow City Hall.

It can be stated that in the near future, due to the tightening of legislation and the indispensable requirement for a diploma from a funeral agent - in the near future, the market for specific educational services will grow.

Ritual technologies: production features

The next part of our review will be devoted to the specifics of the production of some of the main products for the ritual industry. We will talk about coffins, monuments, wreaths and photographs for monuments.

Funeral business: production of coffins

For upholstery of a standard coffin, usually 7-8 linear meters of fabric are required.

wooden coffin

In general, an ordinary wooden coffin can be made in any carpentry workshop. At the same time, workers use tools and technologies from conventional furniture production.

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Business can be approached even more simply: a small coffin manufacturer is often just an assembler who buys ready-made coffin components and puts them together.

The coffin is based on three main components: body, bed and handles with accessories

Metal coffin

If the coffin is metal, then the technical process of its manufacture becomes somewhat more complicated.

For the manufacture of a metal coffin, a punching press is used, with the help of which a worker cuts out individual parts from large sheets. The finished “blanks” are then fed to a die, which gives them the desired final shape. Then the finished parts of the body of the coffin are welded, and at the very end of the technical process, the so-called bed is added.

Features of transportation of any coffin

Coffins are very easy to scratch when transporting to a warehouse, so care must be taken to properly pack them. The coffin is wrapped in large sheets of wrapping paper. The corners of the coffin (the part most vulnerable to damage) must be given additional sealing.

After the first packing, the coffin is placed in a transparent plastic “pocket”. Then the coffin is wrapped for the third time on all sides in plastic and then placed in packaging cellophane.

Before shipment, the coffin is once again finally wrapped in a soft and thick blanket flannel.

Ritual business: production and installation of monuments

Monument erection process:

Granitopolymer monuments

Required consumables:
Universal or masonry mixture -1 bag;
Paving slabs with a size of 300x300mm -2 pcs.;
Profile or pipe o20-30mm, length 1200mm -2 pcs.;
Armature 12-14mm, length 700mm -2 pcs.;
Profile or pipe o20-30mm, length 800mm -1 pc.;
Expanded clay (crushed stone, sand) - 2 buckets.

Required tool:

bayonet shovel
A hammer
Master OK
Level
Bucket 10 liters

Installation of an obelisk and an obelisk stand

1. At the place where the stand and the obelisk will be installed, it is necessary to remove the earth to a depth corresponding to the thickness of the paving slabs.

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2. Lay 2 paving slabs at a distance of 20 cm from each other.
Place a stand on them. Level the stand.

3. Prepare 1 bucket of liquid solution. Pour the solution into the stand through the hole.

4. Fill the stand with expanded clay, gravel or sand, leaving a space in the upper part for 0.5 buckets of mortar.

5. Through the same hole, drive a profile or pipe o20-30mm into the ground,
1200mm long, crosswise.

6. Prepare 0.5 buckets of liquid solution. Pour the solution into the stand through the hole.

7. Prepare 1 bucket of a thick solution. Turn the obelisk over and pour the solution inside. Then the obelisk must be quickly and carefully turned over and placed on the stand.

This work is done by two workers - four hands. After that, it is necessary to tap the front and back walls of the obelisk with the palm of your hand in order to achieve the movement of the entire solution down. Finally, align the obelisk to the center of the base, then wipe the obelisk and base with a soft cloth.

Natural stone monument

Expendable materials:

crushed stone;
Sand concrete;
Profile (channel) (o from 40 to 100 mm);
Profile (pipe) (o from 20 to 30 mm);
Ready-made adhesive mixture;
Formwork boards;
Metal pin.

Required tool:

bayonet shovel
A hammer
Master OK
Level
Capacity (10-50L)

Installation process

1) Remove the earth to a depth of 20-40 cm and wider than the size of the stand along the perimeter by 20-40 cm;

2) Prepare concrete and fill the recess to ground level;

3) Lay the profile, set it to the level, cover with a solution from above;

4) Set the stand on the solution, check the level;

5) Dig a groove around the perimeter of the flower garden;

6) Pour crushed stone into the groove just below ground level;

7) Lay profiles or pipes, set according to the level;

8) Install the bars of the flower garden, check the level;

9) Install the formwork along the perimeter of the flower garden and pour the solution into it;

10) Leave the stand and the flower garden until the solution is completely dry (from 1 to 3 days);

11) Prepare the adhesive mixture (1 part water, 1 part PVA glue, mix, add cement until the consistency of thick sour cream is obtained);

12) Insert the metal pin into the stand;

13) Put the adhesive mixture on the stand or in the slot of the stand;

14) Using wooden blocks, place the obelisk on the stand;

15) Immediately after installation, remove excess adhesive solution with a damp cloth.

Quantity and dimensions Supplies, concrete cushion and cement screed depend on the dimensions of the monument set, as well as on the type of soil.

Production of photo ovals from acrylic

Photographing a funeral memorial is the perfect activity for small businesses, requiring almost no upfront investment. We bring to your attention an almost step-by-step technology for making a ritual photograph for mounting on a monument:

Scan the original photo, process it in the Photoshop program (reduce the image size to 3 cm in width). To do this, you need the Akvis Coloriage plugin.

Convert black and white image to color (at the request of the client) in the same plugin.

Enlarge image to 10 x 15 cm and print on Epson special paper

Cut out an oval from a rectangular image

Apply glue to the back of the photo - oval - pencil

Glue the photo onto the black oval.

Cover with a transparent half of the oval on top and degrease the places for gluing.

Fill the groove between the halves of the ovals with glue from a heat gun.

Seal the holes for attaching the oval with adhesive tape.

Turn the oval over and fill the holes for the screws with “heaped” glue.

After the glue has hardened (it is necessary to withstand 5 minutes), use a clerical knife to cut off excess glue from the front and back of the oval.

Wipe the places with traces of glue with acetone or a special solvent for acrylic (“Cosmofen”).

So our brief overview of the situation on the modern market of funeral services has come to an end, as well as descriptions of some simple technologies for the production of products related to the funeral business.

Latest trends in the ritual industry

Finally, I would like to note that the latest trend in modern ritual parlors, a kind of “must-have” is a device called a singumator.

Singumator is a special “elevator”, a device for smoothly lowering the coffin into the grave. Singumators are mechanical and automatic, a budget option is a mechanical singumator.

However, for the time being, local domestic “undertakers” completely do without any singumator, lowering the coffins manually, but this is becoming more and more bad form, especially at funerals of the middle price segment, not to mention VIP-class funerals.

8978 people are studying this business today.

For 30 days this business was interested in 329680 times.

Profitability calculator for this business

Unfortunately, neither scientists nor nature have yet created an elixir that allows you to live forever. Sooner or later a person dies, and this is a completely natural phenomenon. In such a situation, the first actions of the relatives of the deceased are to organize a burial ritual and do it in as soon as possible on the highest level. In such cases, services to help with the burial ceremony are in demand. The business of opening a funeral home can generate substantial amounts of income.

Do not think that making money on someone else's grief is a way out of the situation. After all, the relatives of the deceased felt much worse if there were no services. If you are not put into a stupor by the gloomy atmosphere of this type of income, and the main goal is to really help people, then you should consider a funeral home business plan.

The funeral business is always in demand and relevant

What you need to open a funeral business

In order to open a professional and good agency for the provision of funeral services, you will need to pay attention to several aspects:

• selection of premises for the office;
• determination with a warehouse;
• search for a staff of qualified employees;
• legal assistance;
• business advertising funds;
• agreements with suppliers;
• agreement with the cemetery administration;
• the sale of all paraphernalia - wreaths, coffins, as well as hiring people who would be engaged in digging the grave;
• concerns about the allocation of land.

from the very beginning, immediately after deciding to open such a business, you need to decide on the full list of services that you are going to provide.

If you have a decent start-up capital, this list of services can be easily supplemented by some others - for example, the manufacture of coffins to order, the execution of monuments, crosses. Body embalming services, cremations, religious ceremonies, and so on. Despite the vastness of the offered goods and services, it is necessary to remember the prevailing conditions of competition available on the market.

room

The choice of premises - and, as we have already said, they should be enough for the implementation of activities. First, care must be taken to open a warehouse for the storage of goods, space for a small mortuary, and to house the equipment used to process bodies. Secondly, you need to make sure that your area has a waiting room for loved ones of the deceased. All this will require an area of ​​​​at least 200 square meters. m. Also, the adjacent territory should include parking for buses and hearses.

The field of ritual business is interesting to many. They will learn where to start, how to start from scratch and where to find a business plan. We have tried to answer all these questions.

Advantages and disadvantages

The main advantage is the constant demand. All people are mortal, and their relatives try to send the deceased on their last journey as beautifully as possible. Therefore, they turn to ritual agencies that organize funerals.

It should also be noted and disadvantages:

1. Specific work - not suitable for everyone due to its specifics. It is designed for people with strong nerves, not prone to melancholy.
2. High competition - due to high profitability. This is especially noticeable in large cities, where there may be more than a dozen specialized agencies. Therefore, it is important to carefully analyze the situation in the region before starting work.
3. Serious investments - the sphere is not too liberal for beginners, as it implies serious initial investments.

Peculiarities

Like any other business, the ritual business has its own characteristics:

• Most of the time you will have to deal not with the dead, but with their relatives and friends who are heartbroken. That is why you need to communicate with them as delicately as possible.
• The amount of revenue directly depends on the range of services provided by the enterprise. It makes sense to add to your price list proposals for the manufacture of ritual goods, musical accompaniment, work with documents, as well as the provision of transport for transporting the body. A complete set of services should cost a little less than the sum of the individual components.
• Additional profit can be brought by non-standard services, for example, the manufacture of any things from the ashes. Surprisingly, such options are often in demand, and given the nature of the work, their prices can be set very high.
• In some cases, you will have to deal with ritual burials of animals.
• For those who want to save money at first, it makes sense to rent transport, agree with the owner of the restaurant where the commemoration will be held and send customers to him, receiving a percentage of the profits for this.
• One of the main keys to success is the reputation of the enterprise. If you manage to show yourself as an honest and responsible businessman, if you wish, you can set prices even higher than those of competitors.

For funeral services, a business plan with calculations can be downloaded from.

Legal aspects

Previously, a special license was required to start working in this area, but in 2004 this practice was abolished. From now on, you only need to notify the state about the start of your business.

At the first stages, you will need to register an enterprise - LLC with the tax office. You can do it yourself or entrust it to special agencies. In the latter case, the cost of their services should be included in the business plan of the enterprise in advance.

It is recommended to immediately select a special taxation regime, since, otherwise, the general one is set by default, which will require careful bookkeeping and may create additional difficulties in calculating taxes and profits.

The simplified system implies the payment of only one tax: either 6% of income, or from 5 to 15% of income minus expenses. Tax payment is made quarterly, reporting - once a year. Another advantage of such a scheme is that it allows you to reduce the cost of insurance. To switch to this form of taxation, you will need to notify the tax service. This must be done before the expiration of a month from the date of opening.

Second idea for successful business- A single tax on sane income, but it is not available in all regions. This system implies the payment of a fixed amount, depending on the scale of the business. For the transition, you will need to prepare documents for the tax office within 5 working days from the start of the business.

room

The first step is to choose a room. It should be located in such places that, if necessary, you can quickly get to anywhere in the city. The room should be spacious enough - in addition to the reception room for clients, there should be a hall showing coffins, various types of monuments, its own morgue and warehouse.

A separate place must be found for the hearse, if it is planned to be provided. It is important to remember that it is strictly forbidden to equip such halls in residential buildings and municipal government institutions. By law, farewell halls should be at least 50 meters away from buildings.

Important: to equip your own morgue, you will need a lot of additional permits, including papers from the Environmental Protection, the Fire Inspection and the Urban Planning Committee. This is another aspect of how to open funeral services from scratch.

Equipment

The volume and specific list of equipment depends on which Additional services planned to provide. In addition, for own production separate workshops will be required. For example: to work with photos after opening, you will need a printer, PC and frames.

In the case of the manufacture of monuments, everything is a little more complicated. They will require metal pins, crushed stone, mixtures, fittings, expanded clay and much more.

Coffins will be able to deal with equipped carpentry shop, in which you need to buy a set of tools for working with furniture and a special fabric. In some cases, it makes sense to prefer not a full production cycle, but only an assembly of components.

Separately, it should be noted the moment of equipment for the farewell hall. It should have a coffin stand, a few armchairs or chairs. It is important to think over the design of the room in advance, it is recommended to put the reception desk, armchairs and chairs, a coffee table on which various magazines are laid out, as well as a price list.

So, to start the work of the ritual agency, you will need: a computer, tool kits for each workshop, cash register, scanner and printer. Furniture is purchased without fail in an amount corresponding to the planned scale of work. If necessary, a car is bought or a lease agreement is concluded.

Staff

People who will work for you must be very tactful and polite in all circumstances.

Knowledge of psychology is very important, since they will have to communicate with inconsolable relatives, sometimes not quite adequately behaving because of the gravity of the situation. Also, employees must be sellers, that is, they must be able to offer services. Today there is even a separate specialization - a funeral agent, which combines all of the above requirements.

The staff will not be limited to agents alone. You will need to hire consultants, administrators, drivers, salespeople, mortuary specialists, lawyers, make-up artists, balmists. At first, it makes sense to limit the needs and hire only the main specialists, and send all narrow tasks to third-party companies.

Depending on the mode of operation, the company may require two people for each position. Remember that in this area it is very important to hire only mentally stable employees.

Range of services

Among the main services it should be noted:

1. Administration of funeral rites for representatives of various faiths (it is necessary to agree in advance with the relevant clergy).
2. Storage and burial of the body.
3. Search for a place and registration.
4. Production of coffins and ritual paraphernalia.
5. Provision of a car and an orchestra.
6. Embalming and cremation.
7. Sale of ritual products (ritual postcards, ritual wreaths, etc.).

Finding clients in this area is quite problematic. Judging by the reviews, many agencies spend a lot of money searching for information about the deceased. Very often, this involves the use of openly illegal activities and the leakage of secrets from state structures.

If you use only legal means of promotion, then you should immediately abandon the classic catchy posters and advertisements. Instead, small notes should be given in the relevant sections of the local facilities. mass media, create a website and arrange its promotion on the Internet from A to Z.

Video: funeral business.

Start-up costs and business plan

The main costs of starting a business can be summarized in the table:

Initial costs amount to several million rubles. A considerable amount of money will be spent on monthly expenses. That is why the business is not so in demand among newcomers.