I am in the food business. What can you sell in a small town. Analysis of the current state of affairs in the trading business

25.11.2020

More and more people are successfully applying their knowledge and experience in the field of trade. Now this segment of the business market is developing at a rapid pace, but can everyone find themselves in trade? Is it worth investing your savings in this business and where to start your trading business?

Before you start your business in trade, you need to decide on the idea and direction of development. It is important to correctly determine what you will do and in this case it is better to choose what you like. Now there is a huge variety of goods and services, so everyone can choose an activity to their liking. This is very important, because if you like what you will do, then things will go faster, and incomes will grow every day. A good trading business can also turn out in an area in which you are well versed.

When an idea is chosen, it will be necessary to think about its development. If a new idea is taken as the basis of a trading business, then one can count on the fact that with skillful business management, a new business project will grow to the level of a large company, but one should not rely only on an idea. In the trading business, a lot also depends on the personal qualities of the organizer, his willpower, and his approach to business.

Initial capital

In any area of ​​the trading business, you need to start initial capital. This money will be used to prepare and open a business project. In our country, the initial capital should be rather big. Even to open a small stall selling fresh flowers, you will need at least 20 thousand USD. These funds are used to process documents, obtain licenses, pay for lawyers, etc. When it comes to purchasing land plot and the construction of a commercial facility, the amount increases at least several times.

Many are wondering where to get the initial capital?

  • Usually, novice entrepreneurs choose the option of a loan from a bank. But to do this is not as easy as it seems at first glance. The thing is, banks don't lend money to everyone. In order for them to allocate funds, you need to interest them in your project, and for this you need to provide a detailed and complete business plan. It is necessary to clearly indicate not only the purpose of the project, but also its differences from similar enterprises, as well as the benefits of potential investors.
  • It is also possible that the start-up capital is already there and it needs to be invested somewhere. Money can be inherited, won at, received in the course of litigation, in the form of compensation, etc. Keeping funds at home is unprofitable and impractical, so they need to be used somehow, the main thing is to do it thoughtfully and reliably. In order for the capital not to be wasted, you should think over your future business to the smallest detail and make all the necessary calculations.

First, you need to analyze consumer demand. You can do this work yourself or entrust the marketing agency, which is in every city. If the analysis of the consumer market is positive, and there is a demand for the product, you can start thinking about your business. It is important to carefully study the product, its characteristics and manufacturing capabilities. It is necessary to establish relationships with several suppliers and. Also, you should think in advance about the strategy of behavior in this area.

Based on this, it becomes clear that the main thing in business is the start-up capital, the size of which determines the speed of opening the project. Those who are not able to provide start-up capital can start their project by trading for implementation. The cash outlay is much less. Of course, the profit will be less, but in any case, this option allows you to save up for start-up capital.

Trade organization process

To begin with, they select a suitable product (one type or several). Then they proceed to compiling a list of manufacturers of this product.

It is advisable to visit manufacturing plants, communicate with managers and sales departments, take price lists, clarify the minimum batch sizes, the possibility of taking goods for sale, deferred payments, etc. It is always desirable to work not with one supplier, but with several, so that you have alternative options in case of force majeure.

You can search for the goods in your city - this facilitates delivery - or in other cities, but then you need to think over the delivery system so that it is a ton and the products are always in stock.

When everything about the product has already been clarified, it is necessary to find buyers. To do this, they make lists of potential buyers, make appointments, where they come with product samples and conclude supply contracts.

If there is no start-up capital, you can conclude an agreement with the manufacturer to take products from him for sale. Immediately it is worth specifying the terms of the contracts, at the end of which the money for the goods is transferred. Think over the system for delivering the goods to consumers. It is important to foresee everything here so as not to delay the delivery time.

After the goods are delivered to stores and companies, it is necessary to ensure that the goods are paid for, that is, that the store pays in full for the shipped goods. Payment terms vary, but the maximum is 3 months.

If the store has not paid for the goods, it can be filed with the economic court and a lawsuit can be filed, according to which the store will be subject to punitive financial sanctions, as discussed in the contract.

Instead of a store, you can organize the sale of goods through a network of distributors, with each of which an agreement is concluded, according to which from 10 to 40 percent of the profit received from the sale of the goods goes to the supplier of the goods.

Self trading

It is also possible to sell the product on your own. In this case, it is necessary to act according to the generally accepted plan: find a room, purchase trade software, hire employees, conduct an advertising campaign. In trade, much depends on advertising. It is thoughtful outdoor advertising that can distinguish you from a number of competitors and attract as many customers as possible.

Also great attention should be given to the selection of employees. A good seller is able to multiply your profits many times over, because he will attract customers and many of them will become regular customers. It is necessary to do everything possible so that people come to your store again and again, and the seller plays a significant role in this.

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

 

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?

To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Table 1. "Portraits" of buyers

Buyer type

signs

Behavior

"Optimizer"

Men over 45 living in major cities

Refusal from expensive brands (21%), switching to cheaper ones (31%)

"Rationalist"

High income people

Make a shopping list (29%) and always follow it

"bargain hunter"

Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people)

Purchase goods mainly through promotions (19%)

"Thrifty"

Residents of small settlements people with low income

They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)

According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.

Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.

What do buyers want?

Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).

Food: pilaf via the Internet

Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

Start-up capital- 1 million rubles from their own savings - spent on the arrangement of the kitchen and the creation of a site for receiving orders.

At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”

According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with largest producer Samura Cutlery steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).

Good vision for the price

Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).

Table 2. What is profitable to trade on the Internet?

What to look out for

  • high demand (seasonal holidays, birthdays, memorable dates, etc.)
  • you can sell goods own production with wrapping up to 300%
  • high competition, including with large Internet sites and retail gift shops
  • seasonality (high season - from May to August, peak - before the holidays)
  • the ability to order delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket
  • a good solution for those who do not have a pet store near their home
  • goods with a long shelf life, therefore they are ordered with a significant interval: you will have to actively promote
  • in a crisis, many people switch to animal offal feeding

Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)

  • enthusiastic people are a grateful audience: they will always find funds for their hobby
  • it is unprofitable to keep an offline store on this topic, since the product is not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)
  • many people hesitate to buy collectibles online because of the risk of fakes
  • goods are not cheap, so the demand for them in a crisis will be limited

Goods for recreation and tourism

  • more and more people are oriented towards active and country rest
  • attractive delivery of bulky and bulky goods to the apartment
  • it is difficult to find suppliers (China does not suit everyone)
  • a lot of imports - currency risks
  • seasonal demand
  • many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.

Privacy agreement

and processing of personal data

1. General Provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) is accepted freely and of its own free will, applies to all information that Insales Rus LLC and / or its affiliates, including all persons belonging to the same group with LLC "Insales Rus" (including "EKAM service" LLC) may receive about the User while using any of the sites, services, services, computer programs, products or services of "Insales Rus" LLC (hereinafter referred to as the "Services") and in during the execution of Insales Rus LLC of any agreements and contracts with the User. The User's consent to the Agreement, expressed by him in the framework of relations with one of the listed persons, applies to all other listed persons.

1.2. The use of the Services means the User's consent to this Agreement and the conditions specified therein; in case of disagreement with these conditions, the User must refrain from using the Services.

"Insales"- Limited Liability Company "Insales Rus", PSRN 1117746506514, TIN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushin St., 4, building 1, office 11 (hereinafter referred to as "Insales" ), on the one hand, and

"User" -

or individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or entity, registered in accordance with the laws of the state of which such person is a resident;

or an individual entrepreneur registered in accordance with the legislation of the state of which such person is a resident;

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(a) if the information provided has become publicly available without violating the obligations of one of the Parties;

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4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or by postal address: 107078, Moscow, st. Novoryazanskaya, 18, pp. 11-12 BC "Stendhal" LLC "Insales Rus".

Publication date: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

Insales Rus LLC

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"

TIN: 7714843760 KPP: 771401001

Bank details:

The main task of a novice entrepreneur who does not yet know what to trade in the market is to conduct research, study demand, supply and make a choice.

The state helps the unemployed, who are registered with the labor exchange, and provides them with free funds for business development. In addition, now it is not a problem to go to the bank and get money there. After the future entrepreneur has decided on the sources of funds, it is necessary to agree on renting a place on the market and choose the right product for himself. Right choice not everyone does it, out of 10 beginners only 1-2 successfully trade.

The choice is actually very large, but often we see the same thing on the malls. Most often, novice entrepreneurs, noticing what sellers who have been working for many years are selling, want to be equal to them and copy the range of products sold. This is a big mistake. The fact is that from the fact that, for example, the number of meat merchants increases, the number of buyers of this product will not change. Before you appeared on the market, there was a certain balance between the number of outlets selling a particular product and the number of buyers of this product. you will only join an existing thread and, without having to regular customers receive only a small share of the proceeds. The income can be so small that there is not even enough money to pay the rent of the premises. In addition, most likely, the merchants of this product will treat you unkindly.

Three reasons why customers go to the retail market:

  1. Here you can find any product.
  2. Here you can bargain (ask for a discount).
  3. There is a trusted seller for every product here.

The choice of goods for trade in the market depending on demand

It is necessary to catch on to the first point and understand what kind of product is missing on the market. Look around, pay attention to which places a large number of people accumulate and why, see how many points with similar products. Determine what is the reason for the great interest: in the uniqueness of the product, its quality, or the professionalism of the sales assistant?

If you notice that a certain product is not on the market, carefully ask if anyone has tried to trade it.

In no case should you trade in a product that only you like. This will only positively affect the admiration with which you will advertise the product. Each person has their own unique taste, but in order to become a successful trader and make a large number of sales, you need to focus on what will appeal to the main number of market visitors. In general, you may not like the desires and preferences of buyers, and here you have to make a choice, what do you want more: satisfaction of personal opinion or a good income?

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The choice of goods for trade in the market depending on the location of the outlet

When choosing a product, you need to take into account the location of your trading place and adequately evaluate its features. There is a group of goods in the market that are not assigned to a specific place (for example, home-cooked meals that are delivered to market traders). Usually, the entire territory of the trading area is divided into sectors: in one sector they sell shoes, in another - fish, in the third - stationery, etc. Coming to the market, for example, for shoes, the buyer purposefully goes to a certain sector, where the whole assortment, and is determined with the choice. Therefore, it is not economically feasible to trade slippers in the outerwear sector, and vice versa. But there may still be exceptions. For example, on the rows with children's clothes and shoes, you can open a point selling fresh pancakes or muffins, which children love so much.

The market is also divided into places that are considered passable and impassable (located at the end of the shopping arcade, along the periphery of the market, in side and dead-end aisles). Good traffic areas are always busy, so starting a business in the market will most likely have to deal with places with not very high traffic.

You should be aware that everyday goods (for example, cigarettes, bread, etc.) cannot be traded in impassable areas. Here, special-purpose and narrow-range goods (for example, hunting knives, pet cages, etc.) are promoted more successfully.

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The choice of goods for trade in the market, depending on the size of the outlet

It also takes into account the area of ​​\u200b\u200bthe outlet, on three square meters it is simply inappropriate to trade in fur coats or spare parts for cars: you will not be able to provide the buyer with the necessary assortment, and not everyone likes to choose from a catalog. Most prefer to feel, hold the product in hand before buying. But on such an area you can provide a good selection of tea, cigarettes or other small goods.

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The choice of goods for trading on the market, depending on the size of the starting capital

It is up to you, of course, to sell imported tights or Italian shoes, but whatever you choose, you should have a good assortment in this category. It should be borne in mind that not all funds can be invested in the purchase of goods. Perhaps you will receive an order for something other than what is on this moment out of stock, and you must have the money to purchase.

Trade, for example, in fast food, involves, in addition to the purchase of basic products, the purchase of special equipment and inventory. At the same time, the cost of purchasing equipment is much higher than other costs.

From this it should be concluded that you need to choose a product that you can present in the maximum assortment. A buyer who has visited your trading place should not have a desire to look for something somewhere else.

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The choice of goods for trading on the market depending on seasonal factors

When selling, for example, winter fur clothes, you should understand that in the warm season, the demand for this product will decrease significantly and you may even suffer losses. Therefore, it is necessary to foresee this and change the assortment depending on the season. It would be best if you do not radically change the product according to the destination. If, for example, in the cold season on its own point of sale Do you sell winter hats, then in the summer you can trade in hats, caps, etc.

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Selection of goods for trading on the market based on existing suppliers

Having decided on the category, it is necessary to study the offers of wholesale suppliers. It should be borne in mind that there are currently a lot of resellers, so it is most advantageous to establish direct contacts with manufacturers. For example, when choosing suppliers of sausages and sausages for hot dogs, it is necessary to review all possible suppliers. In addition, many of them, with a certain purchase, are ready to make significant discounts and provide refrigeration equipment for rent at a low price.

When negotiating the terms of a wholesale purchase, it is necessary to foresee the issues of expected returns, exchanges, quality assurance. This is especially important when selling power tools (they are finally checked only after some time of operation), as well as goods that cannot be immediately checked for quality.

Large bulk purchases in spontaneous markets in which you are poorly oriented should be avoided. Avoid products that do not have the necessary quality certificates - their sale can result in large losses in the form of fines, up to termination entrepreneurial activity and confiscations.

Do not make a choice of goods based on the advice and general ideas of neighbors in the mall. Thinking outside the box, you will be able to purchase exactly the product that will have the greatest demand.

By choosing what to trade on the market, you define your business. Therefore, think in advance how you can develop and improve it (opening new outlets, expanding the range, related trading through online stores, etc.).

One of the most difficult questions that faces a novice entrepreneur.

In this article, we will look at what to sell in an online store, ideas for creating an online business, what goods and services are most often sold online, and what determines the choice of products for a store. We will select the most interesting options for sale in small town. We will also determine what is profitable to sell in an online store in the current crisis.

What is sold in popular online stores?

The Internet is a global network through which you can sell almost everything. The world's most famous online store Amazon.com offers millions of products from 35 product categories, including electronics, Appliances, clothes, shoes, toys, jewelry and many others.

The largest online store in Russia, Ozon.ru, sells goods in 16 categories, which even include tickets to various events and travel packages.

What to sell in an online store: ideas

Most often, online services specialize in 2-3 categories of goods, is it easier to develop and subsequently expand, is it better to sell in an online store? For example, a clothing and footwear website, upon reaching a certain turnover of funds, can begin to offer jewelry and watches, thereby increasing its profits.

More than 3 billion people visit the Internet every day, which means that any of them can visit your site. Therefore, you can sell absolutely any product in the online store. However, trading one will be profitable and the other will not be in high demand.

Sale of a unique product via the Internet

You can find sites that offer only one unique product. It is known that in the online store you can have the same thing, you can make very good money on it! For example, there is a site selling trendy wooden bow ties handmade. Do-it-yourself things with a share of creativity are popular, and their implementation brings a solid profit to the site owner.

What is most commonly sold online?

What to sell in an online store? Ideas may come from looking at the table below. Let's see what most people are used to buying online. After analyzing the structure of Internet business in Russia, we have compiled a table in which popular product groups and the number of sites where they are sold are presented in descending order.

Product categories

Quantity

online stores

Gift and souvenir products, Natural flowers195
Goods for children and toys178
Furniture and decor items170
car parts162
Clothes, shoes and bags160
Sports and tourism equipment151
Electronics and home appliances147
Computers and accessories132
Materials and tools for construction124
Perfumes, cosmetics106
Sex shops105
Household chemicals and household goods102
Medicines and supplements for health99
Mobile phones and accessories97
Audio and video discs93
Books and magazines89
Food, liquor and tobacco87
Equipment for production and trade79
Medications77
Products for animals and plants75
PC software and games72
Jewelry68
antiques65
Coding systems62
Stationery59
Photo and radio products52
Watches and accessories49
Musical instruments and equipment29
Virtual Goods25

Based on the data in the table, we can conclude which products are most often sold. This speaks of high level demand for them. But do not forget that where demand is high, competition is high.

The table shows extensive product categories, and some niches in the product subcategories are practically not occupied. Therefore, there is no need to be afraid of great competition - you should carefully study the direction that you like the most and find a place for your online store in it.

What determines the choice of goods for an online store?

The definition of a product category for sale depends on several factors:

  • business project budget;
  • the territory of the online store;
  • personal knowledge of the product;
  • Internet business trends;
  • demand for goods;
  • delivery options.

In a crisis, many entrepreneurs who own online stores lose part of their profits or go bankrupt. It's all about the unwillingness to accept the new conditions of reality and change the methods of work. What to sell in an online store? Ideas and the chosen product should be in demand. Here are some tips for determining the product content of the site.

If the budget formed to start a business is small, you should not choose an expensive and exclusive product for sale. You also need to remember that bulky goods require expensive delivery, so if the budget is limited, it is better to choose hot commodity medium size.

It is best to choose the product in which you understand. This will facilitate your future activities, you will not need to learn a lot of new information.

If you plan to operate an online store within the same city, then you should carefully study the demand in it. The main categories of goods that are in demand are the same in almost all cities. But there are also those products that are not represented in your city, although people will definitely buy them.

How to determine which product is the most relevant right now?

In order to know what is relevant to sell in an online store, you need to take into account trends in online sales. It happens that by determining the future high demand for a particular product in time, entrepreneurs earn a lot of money! In the conditions of the current crisis, the demand for some goods has increased, while for others it has fallen. We propose to consider what is most profitable to sell in a crisis.

What price groups of goods are popular in a crisis?

What is worth selling in an online store in a crisis? During the crisis, expensive and elite groups of goods are sold in a larger volume than before. The main buyers of expensive products are wealthy people who probably took care of the stability of their well-being. During a crisis, rich people try to secure their wealth and invest in antiques and art, jewelry.

The main drop in demand is observed in the middle price segment. This is due to the fact that people with an average income who are buyers of such goods have a falling wage, other means are exhausted. They stop buying quality goods at average prices and try to save money.

Cheap goods in times of crisis become more in demand. The general population saves money and seeks to purchase goods at a low price at the expense of quality. Cheap clothes, furniture, food and budget vacations are in high demand due to the influx of former middle class people into the segment of cheap goods and services.

Thus, to select a product for sale in an online store in a crisis, two strategies can be used:

  1. Sell ​​luxury expensive goods for wealthy people.
  2. Establish reliable mass deliveries of cheap goods for the bulk of the population.

What to sell in a crisis in an online store?

You need to choose a product for an online service taking into account modern realities. Do you want to know what you can sell in an online store? For ideas on what to sell during a crisis, you will find below:

  1. Industrial and construction equipment. Currently, due to the restriction of imports, many new enterprises are being created in Russia. They try to save on construction, so used equipment is in particular demand.
  2. Household appliances and electronics. Buying broken equipment and electronics for a penny and repairing it, you can make very good money. People tend to buy inexpensive goods, so used equipment is in great demand.
  3. Inexpensive food. Food is what they try to save on during a crisis. They will buy products from your online store if you offer lower prices than competitors.
  4. Auto parts. Demand for new cars falls in times of crisis, so people try to repair old ones. Selling cheap parts online can make you a lot of money.
  5. Jewelry. They are in demand as a reliable option for saving money. Exclusive and expensive jewelry is in special demand among wealthy people.
  6. Inexpensive clothes and shoes. The population also saves on it, however, absolutely everyone needs it. Find a supplier with low prices and sell cheap clothes and shoes through your online store.

The demand for cosmetics and perfumery, ready-made food, and small household appliances is increasing.

How to make money on an online store without investment

If your budget was only enough to create a website, then you probably want to know what to sell in an online store without investment. Through the online store you can sell discounts on goods! It is very convenient and beneficial. By agreeing with stores to sell their discount cards, you will earn on this. During a crisis, people tend to buy goods at a discount, so now this idea is especially relevant. In this case, you can fill the site with the goods of your supplier and enter the condition of 100% prepayment.

Thus, you will not need to spend money on the purchase of goods, and with each order you will give part of the funds paid for it to the supplier. There are many sites on the Internet that work in this way, it's just that many people don't even know about it.

Small Town Online Store Ideas

For residents of the regions, the question of what to sell in an online store in a small town is important? As you know, the incomes of the population of small towns are lower, so expensive goods offered online will not be popular in them.

Residents of medium-sized cities pay special attention to the quality of products. Inexpensive and solid goods will be in great demand among them.

So, we present to your attention a list of goods on which you can earn money when selling in an online store in a small town.


All of these will enjoy most in demand when selling online in a small town. By creating a website and filling it with popular goods, you will ensure yourself a high and stable profit.

In this article, we reviewed the main effective work online store and found out which products are most profitable to sell online. We wish you success in choosing a business idea and its development!

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