Photo booth as business reviews. Photo booth business plan. How to open a snapshot business. What is a photo booth
These calculations are based on the statistics of our network of photo booths in the city of Rybinsk.
1. Permeability of the photo booth per day 7-15 people. We take the average value (7 + 15) / 2 = 11 people. Of these: 7 people - a photo for documents; 4 people - entertaining photo. I want to note that most of all our outlets are located in large grocery stores. Since our city is small and there are only two large shopping and entertainment centers in the whole city, we get such a ratio of entertaining photos to photos for documents. For information on choosing a location for installing a photo booth, see the "where to install a photo booth" section.
2. The cost of prints of one image is 6 rubles (photo paper + original cartridges). You can find information about consumables in the section " expendable materials".
3. The cost of a picture for a client: a photo for documents - 150 rubles; entertaining photo - 100 rubles.
4. Total per day: 7 people x 150 rub. + 4 people x 100 rub. - 6 rub. x 11 people = 1 384 rub.
5. Total per month: 1 384 rub. x 30 days = RUB 41,520
6. Average rent in our city: 9,000 rubles.
7. Net profit per month: RUB 41,520 - 9,000 rubles. = RUB 32,520
It is also necessary to take into account the seasonality of some photo services. For example, a photo for admission to universities. In just one month, you can increase your profits many times over. AT new year holidays the number of people wishing to be photographed for an entertaining photo is sharply increasing.
Calculation of the profitability of the built-in printing of photos in the photo booth:
For more information about printing photos, see the "Printing Photos" section.
1. Based on our statistics, the average number of prints is 23-35. in a day. For simplicity of calculations, we take the average value (23 + 35) / 2 = 29 pcs. in a day.
2. The cost of prints of one image is 2 rubles (photo paper + CISS). For information about consumables, see the "Consumables" section.
3. The cost of a print for a client is 10 rubles.
4.Total per day: 29 pcs. x 10 rub. - 29 pcs. x 2 rub. = 232 rub.
5. Total per month: 232 rub. x 30 days = 6 960 rub.
6. We have already taken into account the cost of the average rent in the calculation of the profitability of the photo booth.
7. Net profit for the month: 6,960 rubles.
Calculation of the profitability of the built-in payment terminal in the photo booth:
1. Based on our statistics, the average number of payments is 100-200 per day (very dependent on location). We take the average value (100+200)/2=150 payments. We also noticed that after the installation of coin acceptors, the number of payments increased by 15-20% (this is due to the fact that paper 10 ruble bills accounted for half of all bills during collection, and after withdrawing them from circulation, revenue fell sharply). After the installation of coin acceptors, customers came to us from nearby competitors who did not have coin acceptors.
2. The cost of the service is at least 5 rubles (depends on the payment system and you, you can set interest, for example 7%, but not less than 5 rubles).
3. Consumables:
- 3.1. Thermal paper 80x80 mm, 45 rubles. for 1 piece 5 pieces per month: 45 rub. x 5 pcs. = 225 rubles. per month for thermal paper;
- 3.2. Monthly fee for servicing the fiscal registrar 450 rubles;
- 3.3. Annual replacement of ECLZ 8,000 rubles. or 667 rubles. per month;
- 3.4. Total per month: 1342 rubles;
- 3.5. Total per day: 45 rubles.
4. Total per day: 150 payments x 5 rubles. - 45 rubles. = 705 rub.
5. Total per month: 705 rub. x 30 days = RUB 21,150
6. We have already taken into account the cost of the average rent in the calculation of the profitability of the Photo booth.
7. Net profit for the month: 21,150 rubles.
You can find detailed information about the payment terminal in the "" section.
Business with investments from $1,000 to $10,000
Many people dream of starting their own business, but are not ready to invest a lot of money. But you can find an idea that does not require significant investment.
So, interesting enough is the business on the booth for a snapshot. Next, we will take a closer look at the business plan for this type of activity.
The purpose of the business plan is to open a photo booth in the city center, which will bring the popularization of such services, as well as profit.
What is a photo booth?
This is a small area cabin with a door. Cabin operation is fully automated. With its help, the client can independently take a photo on the built-in camera.
Offers services such as instant photo standard sizes for documents, as well as postcards with a photo collage - a series of four consecutive shots. There are more than a hundred options for designing such a postcard.
- The cost of one cabin is 1.5 thousand dollars.
- The cost of the service is $0.5.
- The cost of the service is $1.5.
- An average of 10 people visit one such cabin per day.
- Printing a photo takes 1 minute.
Cabin photo specifications:
- Weight 200 kg.
- Metal case.
- The presence of a door.
- Components: camera, photo printer, bill acceptor, touch control panel.
The process of shooting and printing a photo, in general, is 5 minutes. The interface is simple and accessible even to users far from technology. And in addition to visual cues, the interface also has sound cues.
This type of business is just beginning to develop, and therefore the competition in this market is very low. Business all year round.
No problems in operation - the cabin works automatically, it is controlled by the client himself, the check of the cabin is necessary twice a month. This explains the rather high profitability of this business.
Benefits of this project
The competitive advantages of the photo booth are as follows:
- 1. It occupies a minimum amount of space, which significantly reduces the amount of rent.
- 2. The client sees himself on the screen and it is easier for him to take a photo that satisfies him.
- 3. Unlike photos in photo salons, confidentiality about client data is preserved here.
The size of the initial investment is $2000 , which include:
- The cost of one cabin.
- Payment for its delivery to the point of sale.
- Rent one outlet below the photo booth for one month.
- Marketing services.
Market analysis
Photographic services have always been and remain in demand. This is primarily due to paper workflow, for which a photograph is used as an identifier, and in the near future the current situation is unlikely to change dramatically. The age of potential consumers of photo booth services varies from children to the elderly.
If we talk about an entertainment service with compiling photo postcards, then at present this is a new trend in Russia, and therefore people will be interested as a novelty for the next 5 years, then, quite possibly, people will simply use these services for fun.
Competitors
It is usually possible to get such photo services from professional photo studios, but due to high prices, photo booths are unlikely to compete with photo booths. Very often the client is dissatisfied with the pictures taken in the photo studio, and he understands that it is much less problematic to photograph himself with the help of a photo booth. That is why we can confidently say that this business does not have a decent competition in its industry.
Business Startup Plan
- IP registration.
- Obtaining a bank loan secured by the acquired property (photo of the cabin).
- Signing a lease agreement with a promising outlet.
- Choosing a seller and buying a booth.
- Delivery and installation.
Marketing plan
Since the cabin is supposed to be placed in places with high traffic, it will be noticed in any case. However, flyers can be used as advertising - this will attract additional customers.
Financial plan
As mentioned earlier, the total initial investment is $2,000.
If we take the average attendance of one booth - 10 people a day, then the monthly profit will be $300 (service cost ($1.5) – service cost ($0.5) = profit ($1) * 10 people per day * 30 days = $300).
Thus, in a little more than six months (7 months), this project will pay off and begin to generate net profit, from which we can conclude that the business is highly profitable.
The peculiarity of this idea is that, due to its novelty, this business has practically no competitors, and its attractiveness is enhanced by high profitability and small initial investments.
Why PhotoJet
If every time we are asked how our equipment differs from others on the market, we would be given 1 ruble, we would have become millionaires long ago. Be patient and try to read this text thoughtfully and to the end. There is a little surprise waiting for you at the end.
The promised gift.
Reading comprehension test. Find a word in the text above (section "Why PhotoJet") a word with four vowels "o" and get an additional set of photo paper when ordering!
metal case
PhotoJet, as well as any other self-service equipment (payment terminals, ATMs, information kiosks, etc.) is made of metal at the factory. Only metal, only hardcore). Yes, it is more complicated and more expensive than putting together a wooden box, but our customers do not worry about the safety of their funds inside the machine, nor about its durability.
Operating system
We only work with Linux. Equipment that has a permanent connection to the Internet is subject to hacker attacks and viruses. From this point of view, there is nothing better than Linux.
Quality components
In our work, we use components that have proven themselves in high-load self-service systems. Such components allow you to forget about technical problems with the equipment. You will only go to PhotoJet for money 🙂
The unique features of the PhotoJet photo printing machine
All equipment on the market is limited to printing from social networks and selfies on the terminal. We have gone much further and developed functionality that allows you to print directly from your phone. Now even those who do not have accounts in social networks can print their photos from the phone, and this, you see, is a significant mass of users.
Look
Perforated paper
In the work of Photojet machines, we use perforated paper (photo paper with longitudinal perforations). The machine gives out a 10x15cm picture on which 2 Polaroid-format photos are separated by perforations. We abandoned the knife (cutter) a long time ago for several reasons. Firstly, it must be calibrated every 500-700 photographs, because it starts to cut crookedly, secondly, it is a mechanical part that is most vulnerable in terms of breakdowns.
Technical support
Our partners contact us with any questions and we always perceive their problems as our own and try to find a solution.
Installment plan
It is only because we are confident in the success of our equipment, and also because we work only on long-term partnerships with our beloved customers, that we are ready to make an incredible installment purchase offer.
Shipment to the countries of near and far abroad
We make shipments to different countries and to different continents. Our company will take care of all issues related to the delivery and customs clearance of your future equipment. Naturally, in this case, the equipment adapts to work with the local currency and language. For the convenience of working with clients from the EU and the USA, offices were opened in Tallinn (Estonia) and Miami (USA)
Business idea: Photo booth
Installing a photo booth is a fairly simple business idea that does not require special skills to implement, but can nevertheless bring regular and stable income. An additional advantage of this idea is that in this case there is no need for the constant presence of attendants to provide photo services - the booth is designed exclusively for self-service.
Who is interested?
Modern photo booths combine several functions at once - they can take instant photos for documents, entertaining photos and a series of snapshots. In addition, some of them are able to supplement photos with special effects, print them on a variety of materials, and even comment on them. Accordingly, potential consumers can be divided into two large groups - those who need a photo for documents and those who will use the booth solely for entertainment purposes.
Where to place?
The success of this type of business, as well as other vending options, depends entirely on the successful location of the booth. Of course, it is best to place several booths at once at different points, but if you are trying to limit yourself to minimal costs, choose one, but the most popular place. If there are large universities in your city, this is a great option, since the booth will be in demand for both ID photos and fun student shots.
Also, large shopping centers, railway stations and airports, as well as beaches and embankments of resort towns can become profitable accommodation options. By the way, installing photo booths in cities with a large flow of tourists increases the profitability of this type of business several times.
photo booth business plan
The purchase of the booth itself will cost from 130 to 200 thousand rubles. It should be noted right away that many suppliers offer to pay for the purchase of equipment in installments, which allows you to reduce initial costs several times.
These calculations are based on the statistics of the network of photo booths in the city of Rybinsk.
Calculating the profitability of a photo booth:
Permeability photocabin per day 7-15 people. We take the average value (7 + 15) / 2 = 11 people. Of these: 7 people - a photo for documents; 4 people - entertaining photo. I want to note that most of all our outlets are located in large grocery stores. Since our city is small and there are only two large shopping and entertainment centers in the whole city, we get such a ratio of entertaining photos to photos for documents.
2. The cost of prints of one image is 6 rubles (photo paper + original cartridges).
3. The cost of a picture for a client: a photo for documents - 150 rubles; entertaining photo - 100 rubles.
4. Total per day: 7 people. x 150 rub. + 4 people x 100 rub. - 6 rub. x 11 people = 1,384 rubles.
5. Total per month: 1,384 rubles. x 30 days = 41,520 rubles.
6. Average rent in our city: 9,000 rubles.
7. Net profit for the month: 41,520 rubles. - 9,000 rubles. = 32,520 rubles.
It is also necessary to take into account the seasonality of some photo services. For example, a photo for admission to universities. In just one month, you can increase your profits many times over. During the New Year holidays, the number of people who want to take pictures for an entertaining photo increases dramatically.
Calculation of the profitability of the built-in printing of photos in the photo booth:
1. Based on our statistics, the average number of prints is 23-35. in a day. For simplicity of calculations, we take the average value (23 + 35) / 2 = 29 pcs. in a day.
2. The cost of prints of one image is 2 rubles (photo paper + CISS).
3. The cost of a print for a client is 10 rubles.
4. Total per day: 29 pcs. x 10 rub. - 29 pcs. x 2 rub. = 232 rubles.
5. Total per month: 232 rubles. x 30 days = 6,960 rubles.
6. We have already taken into account the cost of the average rent in the calculation of the profitability of the photo booth.
7. Net profit for the month: 6,960 rubles.
Calculation of the profitability of the built-in payment terminal in the photo booth:
1. Based on our statistics, the average number of payments is 100-200 per day (very dependent on location). We take the average value (100+200)/2=150 payments. We also noticed that after the installation of coin acceptors, the number of payments increased by 15-20% (this is due to the fact that paper 10 ruble bills accounted for half of all bills during collection, and after withdrawing them from circulation, revenue fell sharply). After the installation of coin acceptors, customers came to us from nearby competitors who did not have coin acceptors.
2. The cost of the service is at least 5 rubles (depends on the payment system and you, you can set interest, for example 7%, but not less than 5 rubles).
3. Consumables:
3.1. Thermal paper 80 × 80 mm, 45 rubles. for 1 piece 5 pieces per month: 45 rub. x 5 pcs. = 225 rubles. per month for thermal paper;
3.2. Monthly fee for servicing the fiscal registrar 450 rubles;
3.3. Annual replacement of ECLZ 8,000 rubles. or 667 rubles. per month;
3.4. Total per month: 1342 rubles;
3.5. Total per day: 45 rubles.
4. Total per day: 150 payments x 5 rubles. - 45 rubles. = 705 rubles.
5. Total per month: 705 rubles. x 30 days = 21,150 rubles.
6. We have already taken into account the cost of the average rent in the calculation of the profitability of the Photo booth.
7. Net profit for the month: 21,150 rubles.
Organization of a photo salon is a very interesting business line. This type of activity can be considered not only as a source of stable income, but also as a limitless field for creativity and the implementation of new ideas. Why exactly? Let's consider in more detail.
Profit, target audience and types of photo services
Photo salons are able to bring good profits. Its main source (up to 50-70%) is income from the production of photographs for documents. This is the basic and most demanded service that people always need.
In addition, it is the most cost-effective: 3-4 photographs cost about 100-150 rubles at a cost of about one ruble (about 70 kopecks for a piece of paper and 30 kopecks for ink). From an average place (visited daily by 10-15 people), the income will be 3,000 - 4,000 rubles a day, and from a checkpoint and with a wide range of services - 30,000 rubles or more.
To target audience include visitors to the OVIR, passport offices, applicants and everyone else who needs photos for the following documents:
- Russian passport;
- international passport;
- visas;
- military ID;
- student ticket;
- police and civilian identity cards;
- honey. references;
- dignity. books;
- passes;
- badges;
- personal files and questionnaires, etc.
But the activity of the salon is not limited to the production of photographs for documents. The scope for the implementation of creative ideas in this business is almost limitless. There would be demand.
In addition to the basic service, you can organize:
- photo printing from electronic media on photo paper;
- printing photos from films;
- creating retro photos;
- restoring old pictures;
- printing of photo pictures and wall posters;
- printed booklets, business cards, inserts, stickers;
- collages, photos for mugs, key chains, T-shirts;
- production of ovals for monuments;
- production of vignettes;
- photo retouching;
- recording photos to external sources of information (etc.);
- photocopying;
- scanning and printing of publications;
- sale of various accessories and photographic equipment (films, batteries, albums, frames, etc.)
Templates for postcards (and other templates) can be easily found on the Internet.
It is possible that creative individuals who are fond of photography and have professional skills in this area will want to expand their business to the level of a photo studio (photo studio). It differs from a photo salon in the presence of special areas (at least 20 m2 with ceilings - at least 3 m) and equipment that allows you to shoot in a studio (shoot full-length, take group portraits, various artistic photos, etc.)
Registration of a photo salon, basic formalities
1 Original case needed register activity either as an LLC or as an individual entrepreneur. If you apply for an IP, you can apply any tax regime of your choice - UTII, STS or STS. It is advisable for a small photo salon, whose activities relate to the service sector, to use UTII. Starting from 2013, small firms will be able to apply a new simplified form of taxation - patent. Its benefit for photo salons is obvious.
2 Required decide on codes OKVED, which are also indicated in the tax. This is:
- 74.81 - activities in the region. Photo;
- 74.8 - provision of various types of services;
- 52.4 - other rozn. trade in specialized stores (for trade in accessories)
- 22.22 - printing activities not included in other groups (for photocopying).
3 Registration in the Pension Fund and other off-budget funds
4 Acquisition cash register or strict reporting forms
5 Bringing the premises into compliance with requirements Gospozhnadzor and Rospotrebnadzor
6Study of regulatory framework . At the legislative level, requirements are fixed for certain types of photographs. This mainly concerns the passport of the Russian Federation and the passport of Russians. Therefore, at a minimum, it is necessary to study:
Location selection
For the successful implementation of the business plan for the photo salon for documents, it is necessary to strategically approach the choice of premises. The correct location of the cabin is 90% capable of determining the success of the business.
What features should be considered when choosing?
- The place must be passable. Will it be the city center or a residential area, but it should be crowded around. An excellent option would be to place a point in a shopping center.
- It's good if it's nearby large educational institution, OVIR, passport office, recruitment agencies, etc. organizations in which it is required to provide a photo for documents.
- Under the photo studio no need to select a large room(unless you plan to convert it into a photo studio later on). 6-10 m2 will be enough.
Now let's say a few words about the design and equipment of the room.
First of all, you need order a big, beautiful sign.
It will be the main advertisement of your salon. As practice shows, advertisements in newspapers and on television are ineffective. Such advertising is not capable of inducing people to get popular photo services today in an inconvenient place for them.
In the photo studio, you need to install a couple of chairs, a counter, a mirror, a hanger. You can also get a set of clothes - a jacket and a tie, and rent it out. Such a service is useful to the client when he urgently needs to take a digital photo, but he is not “in shape”.
What equipment is required to start a business in the photo for documents?
In order to start providing the most simple and common services ( Photos of the documents) will need:
- digital camera(e.g. Canon 400D+430EX or Canon PowerShot S5-iS) - from 10000 rubles.
- enough powerful computer with the appropriate software - 30,000 rubles.
- photo printer(inkjet, color with CISS, better Epson rx690 or Canon PIXMA iP4840) - from 5000 rubles.
- tripod (for example, Era ECSA-3770) - from 1500 rubles.
- expendable materials(cartridges - about 1000 rubles, photographic paper 100 sheets - 300 rubles, etc.);
- lighting equipment. Used will cost about 1000 rubles, and new devices - from 2.5 tr. for one projector or more.
If you buy a piece of used equipment, then you can meet 40,000 - 60,000.
About paper
Paper for documentary photos should be approximately 170 g.m2 (indicated on the package). For reproductions in A5, A4 format, the recommended paper weight is not less than 230 g.m2. The best prices are for Privision (glossy) and Lomond (matte) products.
About lighting fixtures
It is worth deciding what you will work with - with incandescent lamps (halogen spotlights) or with flashes. If you want to save money, then go to flea markets or online commissions. There you can find outdated devices on 500 W Photon halogen lamps, as well as Fil107 or Fil 106 flashes. You can buy them for 1000 rubles.
Branded devices brands Hensel, Multiblitz, Broncolor will cost 25 tr., Chinese - 2.5 - 6 tr. Everything depends on the budget. Halogen lamps in the amount of 3 pieces and a power of 500 W will be enough for a small photo salon. The best option may be to buy a REKAM LIGHT KIT lighting kit for 8000 rubles.
About Photo Salon Software
For high-quality photo processing, elimination of possible defects arising in the process of shooting, retouching and other similar operations, Adobe Photoshop is used.
We recommend buying a licensed product, as recent times tightened the fight against the spread of counterfeit products. A licensed Photoshop will be more expensive (from 10,000 rubles) than a pirated one, but it will be calmer with it.
For the convenience of printing photos on documents, you need to purchase a special program. One of these is from AMS Software.
It contains all formats, taking into account guests for all types of documents. With the program, you do not need to be afraid of any changes or innovations - if this happens, then an update will be sent to you.
Staff
To photograph people for documents, no need to be a professional photographer. Sometimes it is enough to invite a specialist who will set up the camera and adjust the light. After that, anyone familiar with the basic functions of the camera can take a photo.
home operator task— Correction and processing of images after shooting. Therefore, it is important that the operator has at least minimal computer design skills. If he does not have such, then he will have to take the appropriate courses, lasting about 2 weeks.
Usually photo salons work from 10 am to 19 pm. At first, only 1 specialist is needed.
The organizer of the case can also perform direct duties in the salon. At first, this is what you should do. However, in the future, it will be problematic to combine organizational and working moments. After all, you need to find time for the purchase of consumables, and for interaction with the tax authorities, for other administrative functions. Therefore, it is still better to find a person who would deal exclusively with current work.
Business features
Demand for photos for documents is seasonal. The most "fruitful" period falls on May - October, and it is associated with the onset of the vacation season and the time of admission of applicants to educational establishments. All photo salons located near universities, colleges, etc., at this time are literally bursting with clients. The recession occurs in December-January. In the "lean" time they help out Additional services- photocopying, laminating, sale of accessories and others.
Business pays off on average in six months, sometimes in a year. Much will depend on the attendance rate of the salon and on the level of expenses for renting space.
Addition
If you need a detailed business plan, you can order its development for your specific project. Fill out an application to receive detailed information from the partner of the Moneymaker Factory website of the MegaResearch consulting agency.
Content
Project Summary
Analysis of the state of affairs in the industry
Trading plan
marketing plan
organizational plan
Risk assessment
Financial plan
Annex 1: cash plan
Summary
The goal of the project is to open a network of photo booths in the city of Ramenskoye.
The result of this project is the installation of autonomous booths in the city of Ramenskoye and their promotion.
The photo booth is designed for the manufacture of:
- photographs for documents (b/w and color)
photos of "make yourself laugh" (4 consecutive photos)
entertaining photo collages for postcards (more than 100 options)
The price of one cabin: 155,000 rubles.
The cost of production - 4 rubles.
The estimated price of the service for the consumer is 100 rubles.
Average number of consumers: 9-13 people per day (per booth)
Suggested installation locations for photo booths:
- SEC "Solnechny"
Cinema "Jubilee"
Sports complex "Borisoglebsky"
Night club "Opera"
Technical:
- Overall dimensions, mm: 1600x900x2100
Weight, kg: 200
Power, V / Hz: 220 / 50
Power consumption, W: 500
Photo production time, s: 60
Behind the vandal-proof door is the main equipment:
- camera;
1 system unit;
1 photo printer;
receipt printer;
1 bill acceptor;
1 touch panel;
1 LCD monitor;
1 modem;
uninterruptable power source;
sound module.
The process of photographing takes the client about 3-4 minutes. The program contains the main menu items: a photo for documents, an entertaining photo. The program interface is intuitive and works in interactive mode.
Management is carried out using the touch screen, on which the buttons are located. Before each action, the client listens to an audio prompt, i.e. the photo booth explains to the client with its voice support where to click in order to perform this or that action. Service payment
is made using a bill acceptor, which allows the photo booth to work offline.
Attractive features of this business:
- High profitability: the cost of an image is 4 rubles, the cost of the service is 100 rubles.
Low labor costs: the cabin works autonomously (with the ability to track its performance through the statistics server), maintenance is performed 3-5 times a week.
Wide the target audience.
The novelty of the project.
Variable investment.
Protection against vandalism.
- Compact (170 cm x 70 cm), hence installation flexibility is low, rent, low energy consumption
Convenience for the consumer, therefore, he sees himself on the screen, he can choose from several options for audio prompts.
Privacy, therefore, greater comfort, without intermediaries.
The project is supposed to be financed at the expense of the project initiators' own funds and attraction of credit resources.
Two people are required to operate the photo booths.
In general, it should be noted that this project has a large
investment attractiveness.
The net present value of the project is RUB 3,187,755.
The internal rate of return is 1.2 rubles per 1 ruble of investment.
Break-even point: RUB 1,136,500
Analysis of the state of affairs in the industry
Document photography has been and will be in demand on the market, because it depends more on legislation than on the desire and needs of the client. As long as all official institutions exist, and humanity itself as a whole, people will need photographs for a passport, for a personal file, for admission to a university, for a driver's license, and so on. Therefore, whether you like it or not, you need to do it. Almost any change in a person's life (for example, the transition to new job) is accompanied by photographs, despite the fact that age is practically not tied to anything and the segment of this service is very wide. In addition, if we take into account that according to official statistics, the permanent population of the city of Ramenskoye is about 84 thousand people, then we can conclude that such a business is very promising.
If we consider the photo business in a nightclub in the city, then this moment there is simply no such thing. This is a new and rather interesting direction of the photo business. Mostly, of course, this is aimed at the "entertainment photo" service rather than documents. Young people spend decent money on entry to clubs, entertainment and strong drinks. And there is a high probability that they will not be stingy to capture the moments of their fun with their best friend or girlfriend, moreover, with the effect
"palaloid".
Trend.
As it can be seen from the outside, the market for "document photos" is divided, but unstable. The largest part of the pie in terms of market share belongs to Express Photo. Mainly because they are the most heard and seen of all competitors in the business. According to our own observations, now it lives more due to word of mouth and practically due to the absence of worthy competitors.
The average price for a service in the city is 60 rubles. A little lower than in the photo booth, in this regard, the client donates:
- time (in most cases, the client is asked to “come tomorrow”);
nerves (it is difficult for an intermediary to explain how you want to look in your photo, queues and no privacy).
The bulk of these services are provided by photo labs that do not specifically specialize in “ID photos”, for example, they additionally deal with photo printing, retouching old photographs and collages for calendars. Basically, these are separate photo salons, which you need to specially get to.
Trading plan
Stages of project implementation:
- Registration legal entity;
Getting a loan from a bank;
Conclusion of an agreement for renting premises in the SEC "Solnechny";
Conclusion of an agreement for the rent of premises in the Yubileiny cinema;
Conclusion of an agreement for the rental of premises in the sports complex "Borisoglebsky";
Conclusion of an agreement for the rental of premises in the nightclub "Opera";
Choice optimal suppliers and discussing future orders with them;
Equipment order;
Delivery of equipment;
Equipment installation.
Getting a loan from a bank. To obtain a loan from banks, a legal entity must provide certain documents. It is required to take a loan in the amount of 520,000 rubles. In this case, the average annual rate will be 20-21%. Equipment can be provided as collateral.
(4 photo booths). Therefore, monetary risks in this case are minimal.
Conclusion of an agreement for renting premises in the Solnechny shopping and entertainment center, the Yubileiny cinema, the Borisoglebsky sports complex, and the Opera nightclub. The cost of 1 sq. m. per month, basically everywhere, is 2,000 rubles. In total, based on the calculation that we will pay monthly the amount for renting the premises in the amount of 4,000 rubles / booth, the total amount will be 16,000 rubles. At the conclusion of the contract, the obligations of the parties and their rights are determined. By renting these areas, shopping and entertainment centers, for their part, guarantee security. So, for the implementation of this project, it is not required to invest in the purchase of equipment: alarms and smoke detectors.
Choosing the best suppliers and discussing future orders with them. It would seem that for all its uniqueness of the business, there are quite a few suppliers of these products. You can opt for a Moscow supplier, the Euro Photo company, which provides the best value for money. And it is also ready to provide training in the technique of the intricacies of the craft. In the office of the Euro Photo company, qualified specialists are ready to show, down to the details, what the photo booth consists of, its capabilities, answer any questions of interest, give some advice on doing business and purchasing additional photo products (photo paper and printer cartridges). They are also ready to provide their specialist for the assembly of equipment in the city of Ramenskoye. The company provides an initial set of additional resources (paper and cartridges) as a gift. Subsequently, the company can buy them at local retail outlets.
Equipment order. According to the supplier, all equipment will be manufactured in 2 weeks. They also provide the possibility of personal design of the outer casing of the booth.
Delivery of equipment. Further, the supplier company provides the cabins in disassembled form, so it is quite possible to fit all the equipment into one elongated gazelle. Her services amount to 5,000 rubles from Moscow to the city of Ramenskoye.
Equipment installation. Since the project is budgetary, the installation can be carried out on your own with the help of a Moscow technician.
marketing plan
According to forecasts, photo salons are the main competitor of this company. The price for this service is almost 2 times less. However, they are famous for their endless lines and not direct accessibility to the consumer (to get there you need to drive directly or walk to your destination). As for the clubs, this would be a fairly new and original idea. The motivation to use photo booths may be more of an experiment, a desire to try something unusual for the client, especially since the setting is more than conducive. Relaxed atmosphere and friends at hand, fun, and nothing more. Therefore, in the club, only the bar will compete for the right to have money in the consumer's wallet.
Determining the value of the sales forecast variable:
The optimistic forecast (O) is calculated as follows:
Photo = 15 people * 30 days * 4 booths = 1800 people / month.
Most likely forecast (B):
Photo = 12 people * 30 days * 4 booths = 1440 people / month.
Pessimistic assessment of the sales forecast (P):
Photo = 9 people * 30 days * 4 cabins = 1080 people / month.
Now you can calculate the expected value of the sales forecast (PV) using the formula:
PS \u003d (O + 4V + P) / 6
PS \u003d (1800 + 4 * 1440 + 1080) / 6 \u003d 1440 people / month.
The standard deviation (SD) is determined by the formula:
CO \u003d (O - P) / 6
SD = (1800 - 1040) / 6 = 120 people/month.
Therefore, the likely value of the sales forecast variable (95% probability) will be within:
PS + / - CO: (1440+ / - 120) people / month.
The market consists of many types of consumers with different wishes. People different ages, different levels of income, different knowledge adhere to different traditions, value different qualities in a product.
A segment of the market is consumers who react equally to certain advantages of the product.
Market segmentation is the process of dividing consumers into groups according to some feature relevant to the purchase of a product (age, gender, social status, etc.). In this case, the segment is too broad to be defined specifically. It is not divided by age, sex, or social status. We can only say that it will be difficult for people inclined to conservatism to adapt to this service, no matter how much they are explained that there is nothing complicated in using the cabin. In a nightclub, it is of course young people who love parties and a loud lifestyle.
To better understand and analyze the business from the inside, it is necessary to conduct a SWOT analysis:
Strengths:
- Novelty of the project, originality of the idea;
Wide target audience;
Instant printing;
Autonomy of work (small labor costs);
Usability and privacy;
Variable investment;
Demand and all-season.
- The novelty of the project (possible distrust of buyers);
Price (100 rubles per service).
- Gaining fame for this service;
With an increase in turnover, it is possible to increase the number of booths, without attracting a loan.
- Opening a similar business;
Vandalism;
Not enough clients.
- Service policy;
Discount system: seasonal and after season;
Creation of corporate identity.
Initially, it is planned to use the minimum required amount of actions, however, their implementation will require significant costs and time, so it is necessary to select those activities that are most necessary and start with their implementation. The most important event will be
of course, advertising.
To promote a product on the market, a complex of marketing communications (an incentive complex) is required, consisting of four main means of influence:
- advertising;
sales promotion;
propaganda;
personal selling
local advertising radio, increasing its number on weekends. In a nightclub, you can use all sorts of creative flyers handed out in bars and cloakrooms. It is planned to spend about 10,000 rubles in the first month, gradually reducing this figure.
organizational plan
The legal status of this company is "Limited Liability Company".
The form of ownership is private.
A limited liability company is a form of combining individual capitals into a common fund. The authorized capital of the company is divided into shares in accordance with the constituent documents. Members of the company are not liable for the obligations of the company and bear the risk of losses associated with the activities of the company, within the value of their contributions. Members of the company have the number of votes in proportion to the size of their share in the authorized capital.
The supreme body of a limited liability company is the general meeting of its members.
The competence of the company's bodies, as well as the procedure for making decisions or speaking on behalf of the company, are determined in accordance with the Civil Code, legislative acts and the charter of the company.
According to Article 91 of the Civil Code of the Russian Federation, the exclusive competence of the general meeting of participants in a limited liability company includes:
- changing the charter of the company, changing the size of its authorized capital;
education executive bodies companies and early termination of their powers;
approval of the company's annual reports and balance sheets and the distribution of its profits and losses;
decision on reorganization or liquidation of the company;
election of the audit commission (auditor) of the company.
The founders of the firm have equally interchangeable powers. That is, each can easily perform the duties of another. After all, the beauty of a budget project is in simplicity.
Total number of staff - 2 people:
Technician whose main responsibilities are:
- monitoring the state of photo booths;
tracking the rest of photo paper and cartridges in them;
their timely purchase and replacement.
expenses. Performs profit and loss accounting. All information about sales comes to him through the server, that is, he can see the process without leaving home. He manages, in accordance with the current legislation, the financial and economic activities of the enterprise, bearing full responsibility for the consequences of the decisions made, the safety and efficient use of the property of the enterprise, as well as the financial and economic results of its activities. Ensures the fulfillment by the enterprise of all obligations to the federal, regional and local budgets, state non-budgetary social funds, suppliers.
Working hours: free, flexible.
Risk assessment
In entrepreneurial activity, there is always a danger that the goals set in the plan may not be fully or partially achieved.
Possible risks and sources of their occurrence
Commercial risks:
- risk associated with the sale of goods;
the risk associated with the carriage of goods;
the risk of vandalism.
- change in the taxation system in the Russian Federation;
increase in tax rates.
- insufficient information about the demand for this product;
insufficient market analysis;
underestimating your competitors.
Financial plan
Equity capital is 100,000 rubles, borrowed capital 600,000 rubles (a bank loan for 24 months at 21% per annum).
The refinancing rate is 12%.
Discount rate 19%.
The unified social tax rate for each employee is 26% (the company employs 2 people).
This company pays UTII. UTII replaces the payment of a number of taxes and fees, significantly reduces and simplifies contacts with fiscal services, such contacts are most costly for small businesses.
The Cash Plan table in the Appendix shows that the first quarter for booths will be pessimistic. More details: for the first three months, a pessimistic level of demand is expected in accordance with the calculations of the expected sales forecast, equal to 108,000 rubles. In the fourth month, the average level, which corresponds to the value of 120,000 rubles. Starting from the sixth month, the level of demand increases and reaches a constant forecast value of 132,000 rubles (naturally, its further growth is expected in the future).
The net present value or net present value of a project is the most important criterion by which the expediency of investing in a given project is judged. To determine the NPV, it is necessary to predict the value of the financial flows of the project. We will take the discount rate equal to 19%, taking into account inflation, the refinancing rate and the annual interest on the loan.
Net present value is determined by the formula:
NPV = RUB 3,187,755
A very high NPV, from this we can draw the following conclusion: this enterprise beneficial.
Internal rate of return of the project:
Rmax = 24% (estimated return on investment)
Rmin = 19%
NPVmax \u003d -700,000 + 4,626,428 * (1 / 1 + 0.24) \u003d 3,030,990 rubles.
IRR = 0.19 + (3,187,755 / (3,187,755 - 3,030,990)) * (0.24 - 0.19) =
1,206735
The investment project promises GNI = 1.2 or 120%, or 1.2 rubles per 1 ruble of investment.
Yield index:
PI = (4,626,428 * (1 / 1 + 0.19)) / 700,000 = 7.864928
PI > 1, which means that the sum of the results of the project is greater than the sum of the invested funds, therefore, the project is very profitable.
The full calculation of the business break-even analysis is given in the table (Appendix 1).
Coverage amount = Net income + fixed costs.
The coverage ratio (gross margin) is the ratio between variable costs and turnover.
Coverage Ratio = (Coverage Amount / Turnover) * 100%.
Let's calculate the breakeven point:
TB = Fixed Cost / (Price - Variable Cost per Unit)
TB = 1,091,044 / (100 - 4) = 11,365 pcs.
TB \u003d 11,365 pieces * 100 rubles \u003d 1,136,500 rubles
Indicator. Meaning.
- Goods turnover - 1,704,000 rubles;
Coverage amount - 1,539,170 rubles;
Fixed costs - 1,091,044 rubles;
Variable costs - 749,600 rubles;
Coverage ratio - 90%
the company will expand, increase the number of points, and hence increase sales and profits, which is the main thing for the investor. This project is good because, unlike its competitors, the company is distinguished by the uniqueness and comfort of the idea. This project is also profitable, since the amount of costs of this company is small and the sum of the results of the project is greater than the amount of invested funds.
In this material:
High quality photographs have been valued at all times. With coming mobile phones, which take pictures no worse than expensive devices, the services of photo salons have practically come to naught. But literally the last few years in Russia, and throughout the world, there has been a demand for paper pictures taken in photo booths. It's fast, convenient, fun, and somewhat "old school". Such a business can be called passive income, since it does not provide for a staff, the purchase of raw materials (not counting consumables), coordination with the SES and the fire inspectorate. All that is needed is a minimum of investments and a high-quality business plan for a photo booth, because without step-by-step actions and financial calculations, even such a business can become unprofitable.
Photo booth features and business relevance
A photo booth (photo booth) is a special device for creating personal and group pictures. Depending on the type of equipment, you can apply effects to photos, make photo corrections. But most importantly, the image is made instantly, so people do not need to visit the salon.
The goal of the business is to install the device in a crowded place and increase the demand for services.
- 50% are teenagers aged 14-17 who are always trying something new, following fashion and constantly posting new photos in social media. A photo booth is a great way to show your individuality and creativity;
- 25% are young people under the age of 30, who are mostly represented by romantic couples. Capturing their first date with a paper photo, celebrating a trip to the cinema, or even simply learning how the apparatus works - young people will never refuse this;
- 25% - age 30 or more provides for various purposes, ranging from those described above to the need to take snapshots for documents.
The relevance of the photo booth in the century modern technologies more in demand than before, when the service was a curiosity and cost too much. In the 21st century, this is entertainment available to everyone. Considering that the wave of popularity of devices is only at the start, it's time to open a business and earn money.
Advantages and disadvantages
Positive sides:
- Availability - a photo booth does not require special permission for installation, everyone can do business.
- Minimum investment - the cost of a standard photo booth varies between 150-180 thousand rubles.
- Low rent - the occupied area of the device does not exceed 2 square meters. m.
- Savings on employees - no one needs to pay salaries, except for the services of a technician.
- Mobility - the cabin, if desired, can be installed in another place if the original does not meet the expected cross-country ability of people.
- Passive income is a more conditional expression, because the device requires periodic maintenance, replacement of components, withdrawal of funds. In any case, the need for constant presence is eliminated, so you can work at your main job or engage in other business.
Negative sides:
- limited income - the average cabin visit is limited to 8-12 people per day, which does not imply an increase in profits in the future;
- the need for urgent troubleshooting, otherwise income is suspended;
- vandalism and damage to property;
- hacking a compartment with cash.
Risks
The main risk is related to the low attendance of the photo booth. If there are no visitors, then there will be no profit. That is why it is necessary to carefully approach the choice of a place to install the device.
Additional risks:
- frequent breakdowns;
- burglary and vandalism;
- loss of working time due to technical problems (power outages, program failures, lack of paper and other consumables).
Reference: all of the listed risks can be safely prevented or eliminated in time without wasting precious time and money. Low attendance is eliminated due to the mobility of the cabin, which can be moved an unlimited number of times to the desired point. The occurrence of technical malfunctions can be notified by employees of the shopping center or employees near located stores.
Cabin Specifications
While the photo booth is a complete snapshot device, shipping options may vary. The final cost of the cabin, the quality of the images and the availability of additional options depend on this.
Basic cabin equipment:
- aluminum frame;
- camera;
- power unit;
- monitor;
- touch screen;
- acoustic system;
- computer system unit (motherboard, hard drive, power supply, processor, RAM);
- network hardware;
- chair or bench;
- Windows software;
- timer;
- blind;
- mirror;
- collection bag;
- up to 100 sheets of photo paper.
Optionally, software and finishing materials can be selected based on the provided conditions of the supplier.
organizational plan
Setting up a business involves many fewer steps than opening a retail outlet. This is explained by the fact that the installation of a photo booth does not require permits, conclusions of Rospotrebnadzor and fire inspection.
Activity registration
First you need to decide on the legal status of a businessman. To install one or more photo booths, just open the IP. It's easier, faster and more profitable. The cost of the license is 800 rubles.
The taxation system is USN 6%, and the OKEVD code should be indicated 74.81.
Location selection
The main criterion for choosing a place for a photo booth is a large cross-country ability of people. This may include:
- shopping center;
- circus;
- zoo;
- cinema;
- railway station.
Reference: the photo booth should be installed only in indoor areas, since the device requires a constant power supply. This fact limits the use of equipment outdoors during rain and wet weather.
Despite the limitations, the cab can be easily moved from place to place. A striking example is large city events, such as a city day or the opening of a shopping center. If weather conditions allow, then you can put the cabin outdoors. During the period of festive events, the booth brings in one day a weekly, and sometimes a half-monthly income.
Purchase of equipment
The market is full of offers for the purchase of photo booths. Both manufacturers and individuals offering used devices act as sellers. Given the low cost of equipment, it is strongly not recommended to purchase non-new cabins. Savings on the price can negatively affect the subsequent repair.
When buying a photo booth, you should pay attention to the following points:
- reviews about the seller on third-party resources;
- availability of documents for the cabin;
- additional offers for delivery, installation and configuration.
The cost of equipment directly depends on the model of the built-in camera and additional options.
Collection and service
Cabin maintenance should be entrusted to a technician who checks the functionality of the equipment weekly and collects money in doing so. You can conclude an agreement with a cash collection company, but it will come out much more expensive without visible advantages.
In order to save the budget, you can independently engage in cash collection, but it is worth considering that the entrepreneur will also have to solve technical issues. Without professional knowledge it is impossible to do so.
Financial plan
If you do not have an idea about future earnings, then the meaning of opening any business is reduced to zero. Although the photo booth does not provide serious investments, but still, it is necessary to make calculations of the estimated expenses and incomes, so as not to go into a minus already at the start of the business.
The cost of starting and maintaining a business
- opening an IP - 800 rubles;
- purchase of equipment - 150,000 rubles;
- rent of a place - 7,000 rubles per month;
- monthly expenses for maintenance and consumables - 10,000 rubles;
- payment for electricity - 7,000 rubles per month.
Result: 174,800 rubles.
Income
- daily number of clients - 11 people;
- the average cost of a picture is 200 rubles;
- total profit - 2,200 rubles per day.
Profit calculation
Net income is calculated by subtracting mandatory expenses from the total amount earned.
Total monthly income - 2,200 rubles multiplied by 30 days = 66,000 rubles.
From this amount is deducted:
- rent - 7,000 rubles;
- consumables and maintenance - 10,000 rubles;
- payment for electricity - 7,000 rubles.
Net profit - 42,000 rubles per month.
Payback and profitability of a photo booth
The calculation of profitability is carried out according to the formula - net profit / total income multiplied by 100%.
42 000/66 000*100=63
The profitability of the photo booth is 63%.
Considering that the net profit is 42,000 rubles per month, the cabin will fully pay off the investment in 4 months.
Installation of devices for the provision of services or goods is one of the most profitable and simple types of business. The photo booth differs significantly in its novelty and originality. Based on this, the risk of bankruptcy is practically eliminated. The main thing is to draw up a competent business plan for installing a photo booth, follow the instructions and follow the maintenance schedule. 80% of the time the device works offline, which means constant passive income.
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Selfies have become serious competition for photo booths, but an instant photo with a paper print is still not idle without work. The photo booth now seems like something fun and a little "retro" from American films of the last century, but this only attracts customers.
Photo booths are rarely idle. True, selfies distracted most lovers of capturing themselves loved ones, but in instant photo you can get a paper photo in a few seconds and even simulate a photo postcard. A lot of people go into the photo booth because they've seen them in movies and want to know how the thing works.
But the cabin can also be serious when it is not occupied by pranksters and curious people, it takes pictures for documents, captures significant moments of life and gives out photographs as a keepsake. The motivations of the clients of the photo booth may be different, but there is no shortage of visitors.
Of course, you can take photos in a photo studio, but this is more expensive, longer and scares off the process for many, and waiting for a bird ends with an unpredictable result (almost everyone has had a “funny” passport photo in their life). Taking pictures in a photo booth is cheaper, faster and more enjoyable, and most importantly, you see the result and can always repeat attempts until you get a satisfactory result.
We still have very few photo booths, they are clearly of interest to consumers, purchase and installation do not require large financial investments and quickly pay off - these arguments allow us to classify this business as a promising one.
What do you need to start a business
- Register as .
- Consider purchasing a photo booth if you do not have sufficient funds of your own. The photo booth itself can be collateral for the bank.
- Choose a place with a busy flow of people and sign a lease agreement.
- Explore offers from photo booth suppliers, user reviews and specifications. Pay for your purchase.
- Deliver and install the cab.
Where to set up a photo booth
Do not reinvent the wheel - use the world experience in installing photo booths. Of course, you do not need to choose a quiet place and hang ads with the address. The cabin should be visible, but in a closed room.
- The idea of accommodation in entertainment center discredited itself - there are enough other exciting activities in this place, and hardly anyone will come here to take photos for serious purposes.
- Photo booths work well in amusement parks, zoos, fitness centers.
- Good places - airport, railway station. There are always a lot of people here who have time and some money to take a picture as a keepsake. In addition, people will be happy to take a joint photo, seeing off guests or meeting them.
- Most appropriate place- a large store or shopping center. People do not come here for a few minutes, they are usually not in a hurry, and many will not refuse the additional inexpensive pleasure of taking a photo with them.
Average specifications
- To install a photo booth, 1.5 square meters area.
- The weight of the cabin in a metal case is 200 kg.
- The cabin works without an operator - the machine takes and prints photos after making a certain payment into it.
- If power is lost during operation, the photo booth will resume operation automatically when power is restored. The consumption rate is 450 W at a voltage of 220-240 V and a current frequency of 50 Hz.
- The “stuffing” of the photo booth allows you to add postcard templates to the program and delete them.
- In addition to photographic equipment, the kit includes a printer for checks, a touch screen for demonstrating photos before printing, and a fiscal register.
- Using the touch buttons on the monitor, the client can select the photo option for printing.
- The photo booth is equipped with a device for accepting banknotes.
- Shooting and printing pictures takes no more than 5 minutes.
- The monitor's interface is simple enough to be used even by customers who are not familiar with the technology. In addition to visual, there are audio prompts.
- The cabin does not require the presence of an operator, it can be checked once every two weeks.
Financial investments and payback
About 130,000 rubles are enough to open a business. This amount includes:
- Cabin price - 97,000 rubles.
- Payment for delivery and installation.
- Renting space for one month.
- Small advertising company.
The usual price of a photo is 100 rubles, while the cost of a picture is only 30 rubles. If only 10 people use the cabin per day, the profit will be 21,000 rubles per month - (100-30) x 10 x 30 days.
Therefore, after six months, the investment will pay off, and the business will begin to make a profit.