Escort around the city. Professional escort agency. What kind of work does the company do with the client?

© Kidsway

Taking the children to school, taking them home, taking the elder to the pool, not being late for the choreography with the younger and not forgetting about their business is a difficult task. And not everyone can afford a babysitter. But there is a way out. We talked to Anna Filippova, the founder of the Kidsway service for accompanying children, the only such project in Russia, which has almost no competitors in the West.

Anna Filippova

founder of startup KidsWay

How was the idea to create a project to accompany children in a big city born?

The idea arose in mid-2015 when I was studying in Washington. My neighbor then hired a woman for her children, who took them to school and to all kinds of circles. That is, it was not a nanny in the usual sense of the word, but an attendant. At that time I did not plan to return to Russia, but it was this idea of ​​my neighbor that completely turned my life around and made me come back.

At that moment I did not think about the scale. It's just that a person appeared in the team who made an association with the delivery of children like pizza around the city and said that this should be a huge success in our metropolis. Now he is a co-founder of the project. After that, I seriously thought about how big and serious this project could become. I began to study the market, look for competitors. Six months ago, as a result, we found them - however, in America. But they are still more like taxis for children.

Was it difficult to bring the project to life?

It is still too early to say that it is fully implemented. Despite the fact that it works without interruption, we still continue to face certain difficulties. Every day we try to fill our product with new interesting and useful details for parents, which are not visible at first glance, but at the same time greatly simplify the lives of our customers. This work is endless. In business, the main thing is not to stop, but to continue to develop it.

Are there any analogues of your project in Russia today?

At the planning stage, of course, I studied Russian market and realized that it was completely empty. I did not take into account the bulletin boards on Avito. At the very beginning of the existence of Kidsway, many associated us with the Kidsout project. But we have completely different goals. Both projects are in high demand in Russia, but their functions do not overlap at all. Unlike babysitting, we only escort children around the city. With rare exceptions, when parents are late, our attendants can sit and play with the child for one to two hours. In addition, we are not a bulletin board where parents choose their nanny or babysitter, contact them on their own, often do not check their documents. These nannies do not bear any responsibility, because the parents do not conclude an agreement with them.

Each of our escorts goes through a very difficult check. We personally meet with everyone in advance, check their certificates of non-conviction, the presence of debts on loans, fines and accidents, proven experience in working with children and much more.

There are no accompanying men in our database. All women - only with Russian citizenship and experience working with children, aged 38-40 and older

We introduced such a qualifying qualification because we know that not every mother is ready to entrust a child to a student or a young person without pedagogical experience. We have teachers, including those from Moscow State University and MGIMO, educators, teachers, tutors with a free schedule, who manage to combine their main activities with work with us. Most of them are mothers of already grown children who know how to find an approach to children. different ages and temperament.

Parents communicate directly with the service, and not with the escorts themselves?

Yes, we remove this from them. headache. The client solves any issue with the service and with the manager who works with him, and not with the accompanying person. We have developed a clear system of orders for the client, who does not have to contact our attendants and discuss the schedule on their own. All organizational nuances are solved through us.

How exactly does the ordering system work?

The manager, together with the client, schedules the child's trips for a month or for several months. After payment, all orders come to the mobile application for accompanying persons, who are "assigned" to the order. There are usually no more than three in case someone gets sick or someone's car breaks down. The attendants press the button the moment they arrive at the child and the moment they hand the child over to the teacher, coach or educator. Therefore, parents receive notifications about the movements of the child along with the accompanying person, and they remain calm about the logistics of their children.

Accompanying Kidsway with a child

How quickly and easily did Russian parents get used to this type of service, did they entrust their children to you right away?

At the very beginning, about two years ago, it was very difficult. At first, I explained for a long time what our project was about, because people did not understand what “Kidsway” was. Everyone is accustomed to permanent nannies, and here suddenly there is a completely new service that allows you to do without a permanent nanny and, accordingly, without a huge expense item. And of course, initially there was a problem of parents' trust in relation to us and our escorts. But there is a rumor about us, customers advise their friends and acquaintances our service. Therefore, now we have very loyal customers coming to us. For example, our very first client, who appeared at the beginning of the creation of the service, is still with us. And that says a lot.

We try to carefully and responsibly treat all inquiries and requests, we personally communicate with each of the parents and are constantly in touch with them. We invite parents to our office to get to know them. We talk about us over a cup of tea, answer their questions. And you know, then it's not just customers anymore. They become our friends with whom we have a very warm relationship.

Is it possible to organize an escort for two or more children? If so, how is pricing policy regulated in this case?

We proceed from the fact that the attendants have only two hands, so we carry only two children at a time.

Even if families with many children ask us to put a third child in a car, we are categorically against this, since the main thing in our work is safety

For the second child, of course, there is an additional charge. Because the attendant works with two children at the same time.

Approximately how much do your services cost?

Our price is not calculated by the number of trips. We work only according to a pre-compiled schedule: for nine months of the year, children have at least an approximate schedule, lessons and studios end at the same time. Therefore, at the very beginning, the client and I draw up a schedule, enter all the routes into our calculation system, and issue an invoice for the month, taking into account the number of trips, the distance between points, the area, and also the time that the accompanying person needs to spend working with the child. The cost of our services also includes insurance for the child, boosters and child seats, optimization of all routes.

We take payment a month in advance, so in some unforeseen situations, such as storm warnings and thunderstorms, which cannot be avoided and in which travel time with a child increases significantly, we do not raise the cost. Only in the summer we had a one-time test drive promotion so that new customers could try our service. But since autumn we have been working only according to the schedule. For those who want to roughly understand the price range, we have posted examples on the website with prices for Moscow districts, the number of children and the number of days per week for trips.

If several accompanying children are assigned, how do the children react to them? Does it happen that children refuse to go home with unfamiliar escorts?

No, we haven't had such problems yet. We have uniform standards for the recruitment of accompanying people in terms of driving experience, work experience, age, education, and so on. They know how to find a common language with any child. Therefore, we only hire women with specialized education. Their task is to ensure the safety of the child on the road and look after him, help him get ready after training, dry his hair after the pool. Take care of their comfort. Therefore, two or three accompanying people distribute the schedule among themselves, and the children get used to them. All accompanying persons are instructed by us and they are all friendly and caring. Think of it like a personal driver.

Where do you look for employees and how do you select them?

Word of mouth, as in the case of customers, also works when searching for our employees. Those who work for us recommend our project to their colleagues with the same free schedule or to their girlfriends. Indeed, many middle-aged mothers who have preferred raising children to work and careers have free time and approach to children. They receive feedback from our wonderful children, they call us and are touched by their success. Very involved in work.

As for the selection, it is equivalent to the selection of personnel in serious large companies.

We do psychological testing. In addition, all our escorts undergo special trainings where we observe their work.

We fully vouch for the professionalism and experience of our employees.

How do you promote your project, which has no competitors yet and which itself is not yet very well known in the market?

When you make such a startup, you need to promote it very competently and smoothly so that fame does not suddenly fall on the project at a time when business processes have not yet been fully established. Otherwise, you will not be able to cope with the flow and disappoint customers. Therefore, we are still naturally growing our clientele with the help of recommendations and word of mouth, social networks and contextual advertising. We are gaining momentum gradually but surely. For example, we recently passed the acceleration of the IIDF (Internet Initiatives Development Fund - ed. note), received investments from the fund, as a result, they started talking about us in the press: they wrote on RBC, filmed a story on NTV.

Do you have plans to develop new services besides accompanying children?

We have found an excellent niche and do not plan to stop there. We receive a lot of requests for a franchise from the regions and countries of the near abroad, so it is possible that after a while we will expand our horizons and develop other markets. But in general, having studied the babysitting (that is, nannies) market, I understand that it is absolutely wild. It lacks a system of certification, inspections, training, and so on. Therefore, I would work in this direction. Maybe it will be something similar to the trade union of children's workers. But we are not talking about the next two years.

Comfortable transportation is relevant not only if it is necessary to deliver a person to the hospital. Accompanying a disabled person to a sanatorium will reduce the level of stress for him on the road.

For a seriously ill person, a person with disabilities, timely assistance and support is extremely important. All this makes it possible to provide professional social support for the disabled.

Transportation to the place of treatment and rest is implemented various methods. This may be escorting a disabled person of the 1st group to a sanatorium in a specialized car, on an airplane or train. The choice of transport is determined by the objective need, the financial capabilities of the customer of the service.

Accompanying a disabled person of group 2 to a sanatorium also has its own nuances. Usually people of this category are quite independent. For them, not so much medical as social support is relevant.

Specialists of the specialized company will help the disabled person comfortably transfer the trip on any of the available modes of transport, as well as create the necessary conditions for social adaptation place of rest and treatment.

Accompanying disabled people of the 1st group in transport: specifics and features

Accompanying a disabled person of group 2, group 1, a seriously ill patient is a responsible job that requires a professional approach and the availability of appropriate resources. By entrusting transportation to professionals, you optimize time, financial costs, and most importantly, provide your relative with maximum comfort when moving.

Patronage service "Social Support" guarantees fast, careful transportation of a disabled person to the station, airport, hospital and back, to a sanatorium, any other institution.

The essence of the business in the field of escort services has long been known. This means that you come to the event not in proud Byronic loneliness, but accompanied by a charming companion who plays the role of an accessory.

Suppose your partner is at a business event in the company of such a girl, - says Denis Matyskin, director of a Tomsk company providing business escort services. - First thought: “Oh, my partner is attractive to such beautiful women!” And if a lady, in addition to external data, presents the elegance of thoughts and judgments, then ...

Escort services are not limited to the presence at business events. For example, a businessman flew to another city for negotiations. Everything around is new and unfamiliar. It is not even known where you can decently eat or take a walk with pleasure. Not around the same hotel! So why not arrange a pleasant tour of the city for the guest, accompanied by a person who is beautiful in all respects, able to keep up the conversation on any topic - from local history to sports, and if necessary, in a foreign language?

However, this essentially corporate service owes much of its popularity to paraphernalia, which plays an important role in the business community.

A solid car, an expensive suit, a stylish watch and a great companion - a series in which there is no violation of logic. But most importantly, business escort services, according to Tomsk entrepreneurs, are a universal service, oriented both to businessmen and hired managers: “If, for example, a career manager seeks to create an image of a prosperous, successful person,” explains Vadim Lobatenko, partner of Denis Matyskina, - then, having appeared at a corporate party with a spectacular lady by the arm, he will immediately attract attention. And there, who knows, it’s not far from promotion.”

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

In such a logical chain, a direct causal relationship, to be honest, is already difficult to see, but the supplier is simply supposed to embellish his goods and services a little.

The main thing in this business is a complete guarantee of confidentiality of information. A girl invited to a business meeting hears everything perfectly. That is why a non-disclosure agreement is mandatory for models. Although absolutely “terrible secrets”, as you know, are discussed in a different setting. There are no beautiful girls.

Escort services. To be continued

A couple of years ago in Tomsk they already tried to create a similar company, - Denis Matyskin does not hide his smile. - But it turned out that it is not enough for businessmen to admire smart and beautiful girls from the escort service. They want... to continue. And the company followed suit. They still had beautiful “models”, but all the smart ones fled. Thanks to such entrepreneurs, people for the most part do not see any difference between the words “intimacy”, “leisure” and “escort”.

Are there any chances of survival for escort agencies without the notorious "continuation"? As you know, when asked what kind of women he likes, the satirist Mikhail Zadornov likes to answer: "Those who excite the male organ of two letters." Therefore, Tomsk producers of the right escort are sure that their business will not fail: the lack of communication with interesting people is felt more and more acute every year. And intimacy ... There is plenty of intimacy now even without an escort.

successful person it is not easy to surprise with something, - says Denis Matyskin. - But it happens that even such a “banality” as a standard lunch wants to be spent in the company of an interesting and pleasant companion. The more business, the more alienation; normal spiritual communication becomes a rarity, and it is willingly paid for. This is one of the attractive market niches for us.

The main thing is not to make absolutely childish mistakes. What happens if you come to a business meeting in the company of a girl that your counterparty has already met before, so to speak, under different circumstances? Here's something. Everyone will suffer - the customer, the model, and, of course, the agency.

Businessmen are not saints. But it would be better if questions business communication and the arrangement of personal life will be handled by different companies - Matyskin and Lobatenko are sure. This means that the agency must be able not only to arrange pleasant meetings, but also to exclude ... exciting elements in time. Suppose negotiations with the participation of a model from an escort agency were completed successfully, and the partners intend to continue communication “without ties”. By this moment, the task of actually business support has been completed, so the girl should leave society, which with each toast will pay less and less attention to her intellectual data, and more and more to external ones. But how to do that?

Ready-made ideas for your business

Sudden departure from the beginning party is a delicate matter, - Vadim Lobatenko reveals production secrets. - The girl should do it in such a way as not to offend anyone. And our task is to help her in this. The main thing is that both the client and his partner do not cross the line between a pleasant company and "intimacy", even if they have stopped tracking it. We demand the same from our models.

Secrets of recruitment in business escort services

How to find them - smart and beautiful?

First, you need to know where to look, - Denis Matyskin is sure. - We rely primarily on graduates of the faculties of psychology, journalism and foreign languages. To be sociable, "savvy", to have charm and a high communicative reaction, girls with such diplomas are supposed to be status.

Do Tomsk entrepreneurs have to compete with conventional modeling agencies? “Modeling agencies in our city provide such services themselves,” explains Vadim Lobatenko, “although often only for their direct clients who are associated with fashionable clothes. And secondly, which is very important, the style of presenting the image, exploited by classical modeling agencies, is built on other supporting symbols. Their "main dish" is sublime femininity. Our intellectual and communicative virtues.

Ready-made ideas for your business

Being a companion is more than a non-standard job. First of all, it does not imply permanent employment. According to experts, the earnings of a business on escort services in Tomsk in one evening will be at least a thousand rubles, but it is impossible to predict how many such evenings there will be per month or year. The spontaneity of the schedule predetermines the absence of hard professional requirements. Each model is unique, as are the orders for the business escort service.

We do not set ourselves the task of fully training the model, - says Denis Matyskin. - But to emphasize the existing dignity in the state. A stylist works with the appearance of the models, and another professional will help prepare for the “rotation in business circles”. As needed, we involve a variety of specialists for trainings.

Each order is unique, but the model must prepare for the meeting. First, the regulations - "who, where, with whom and when." The client then has to meet with the model. A preliminary acquaintance is absolutely necessary, because at a business meeting the customer can, for example, introduce the girl as his old acquaintance. “If a client orders a stylish haute couture look,” says Denis Matyskin, “we meet him halfway. However, this requires additional costs and time. We are ready to provide the model, with her consent, with an evening dress, jewelry, and an elegant hairdo - provided that the client is willing to pay for it.

Escort services. Business to start

The cost of starting such a business in regional centers is low, with the exception of office equipment and advertising. Tomsk entrepreneurs evaluate their starting capital at 400,000 rubles. At the same time, insignificant financial investments are more than “compensated” by organizational costs associated with establishing partnerships. “After all, you need to negotiate with beauty and clothing salons, car rental companies, teachers and trainers,” Denis Matyskin emphasizes. - You can also consider the option of forming your own fleet, but in this case an investor is needed. With an average cost of an executive car of two million rubles, the monthly turnover from its operation (in combination with the model service) is about 400,000 rubles. That is, even in Tomsk, it is more than realistic to recoup a fleet of ten constantly working machines.”

And finally, about prices. In Tomsk, business escort services can be used according to a single tariff scale. The basic amount of the order is about three thousand rubles per hour, and the subsequent increase in its cost directly depends on the tasks that the model will solve.

We try to convey to each client the idea that business escort services do not guarantee a successful outcome of a business event, adds Denis Matyskin. - The businessman himself determines what he needs. For our part, the provided model must meet the stated requirements and behave adequately.

First of all, of course, planes. But who said that girls - necessarily then?

Going to the capital of Russia, we ask ourselves many questions: choosing a hotel, buying tickets for transport, choosing places to eat, but with such a question as choosing places to visit, certain difficulties arise, what to visit? What to watch? - but maybe it's worth changing the last question itself a bit. Choosing an experienced guide is what will help solve several problems that arise before us at once. An individual guide in Moscow will help us get acquainted with the cultural sights of the capital, tell us about their features and history.

But how to do right choice? A guide in Moscow must certainly have a lot of knowledge, because Moscow has a huge variety of sights, have a broad outlook, because historical sights, as a rule, are ambiguous and you should not have only one point of view on them. To choose a really worthwhile guide, you need to contact a decent tour desk, where the requirements for this position are quite high, trainings and various historical seminars are constantly held with employees.

If you want to organize a tour for a foreign guest, then you need to contact the association of guides and interpreters in Moscow official website, where you will find a good guide who understands a foreign language. A guide translator will help a foreign guest, get acquainted with the sights of the capital and get to know the history of our country better.

With this information look:

Popular sections of the site:

Escort, private and corporate parties, holidays abroad

The escort girls are not only beautiful but also smart. Each of our escort models has higher education(sometimes even more than one) and constantly expands his horizons in order to be able to support any conversation or fill in the pause that has arisen in the dialogue. Elite vip escort will not let you feel in an uncomfortable situation. And for the same reason, a girl will always listen with interest to your words - not only to get to know you better, but also to be able to improve herself in order to match you even more.

Accompanying the client is carried out for a variety of purposes - from business meetings and gala dinners to simple relaxation. Escort accompaniment by models is your key to any door in the city, as well as access to the fulfillment of your innermost desires.

TO ORDER

Getting to know the city

Attractions, nightclubs

There are many interesting cities in the world both for lovers of history and architecture, and for those who like to just walk around the city all night long or have fun in nightclubs. Our girls will be happy to visit any chic restaurant or cozy bar with you, as well as introduce you to local attractions.

Our girls are pleasant companions, with good manners, excellent taste and fantastic appearance, in different situations they will be irreplaceable and attractive. And this is your beautiful addition to the evening. When ordering services from our company, you can be sure of the perfect quality of an impeccably organized service, complemented by a unique charm. best models, ready in various forms to pay tribute to your mind, education and success in life.

TO ORDER

Business trips

Escort for a business trip or business trip

Business trips and business trips for successful and wealthy men are an integral part of doing business. They are accompanied by a rich program, including meetings with partners, lunches and dinners in a business format, conferences and symposiums. Such meetings quite often imply the presence of a beautiful, spectacular and educated girl. As practice shows, the result of many events depends on the companion, on her ability to impress business partners.

In addition, on a business trip there is always time for rest. And what could be better than a business trip in a pleasant company? You can choose a suitable candidate who will become an ideal accompaniment for a certain period using the services of our escort agency.

TO ORDER

walks

Walks on boats, premium yachts, expensive cars

AT modern society people are so accustomed to earning money that they almost forgot about such a wonderful activity as outdoor activities. He is rightfully one of the most important components of the life of a successful man. Only a wonderful companion, whose interests coincide with yours, can decorate any type of outdoor activity as much as possible. That is why our Very Long agency offers you a wide selection of model-looking girls for escorts even in the most extreme conditions.

If you want to participate in sports competitions, it is better to choose a companion with similar interests. Almost each of our girls is engaged in a certain sport, and if, for example, you are going to ski in the mountains, then we will recommend the best candidates for a high-class escort. The choice is always yours!

TO ORDER