How to turn art drawing into a profitable business. art school business plan

For a long time, there was an opinion in society that the school of arts was intended only for teaching children. Moreover, such a business was unprofitable, because circles, schools and sections for children were supposed to be free, and, therefore, financed from the state budget. Everything has changed today. Now the art school can open its doors for adults as well. In addition, it can be organized as a completely profitable business. It is only important to think over a business plan in advance and competently implement it.

Art school registration

First of all, the business plan should provide for the format of the art school. So, if you plan to issue certificates to students after completing the courses, it must be issued as a non-state educational institution. It is quite expensive, and the registration process is associated with a lot of bureaucratic delays. That is, at the start you will have to invest significant funds and time, which will increase the payback period of the project.

In addition, usually adults go to practice for their own pleasure or just to try their hand at it. Certificates are usually needed if a person plans to get a job in the future, where a certain level of qualification is required. Therefore, for example, such certificates will not interfere with applicants for art universities. But mostly they come to such schools for knowledge and skills.

All this speaks in favor of the fact that for the official registration of an art school, it is enough to register as an individual entrepreneur. In this case, the registration process will take no more than working week and 800 rubles. state duty. And you can legally transfer to those who are interested necessary knowledge and skills.

Room search

At the stage of registration of an art school, it is worth looking for a suitable room. It is desirable to look for it in the city center, where it will be convenient for potential customers to get to. If the rent of space in this area of ​​the city is too high, you can look for premises near major transport interchanges or in a large residential area.

Classroom space for art school classes is calculated from the number of intended students. Each should be allocated about 2.5 square meters. m., so that an easel with a chair can freely fit on them. The room must have good lighting and a powerful hood. You will have to work with paints and solvents that have a strong odor. Be sure to have a sink in the classroom or nearby where students can wash their hands and hands.

To meet all these requirements, you can rent the premises of an already working studio. This option is acceptable if you plan to work. For example, with adults, and you will rent an area in the premises of a children's art school. Then the costs will be spent on hourly rent, but you will significantly save on the equipment of the premises and the purchase of furniture.

Determination of the number of students

One of the important tasks that a business plan should solve is to determine how many students should study at your school. It is necessary to calculate based on the fact that one teacher is able to devote enough time to no more than eight students. He must have time to evaluate the progress of everyone's work, point out mistakes, show how to correct them, and give some recommendations. However, it is limited in time. One lesson lasts no more than two hours.

As a rule, adult students come to classes on weekends. But it is desirable to open a business at the beginning school year, when all potential clients back from holidays and vacations.

School equipment

An important article that a business plan should include is the purchase necessary equipment, Supplies, working details. First of all, you need to purchase the following:

• brushes;
• paints,
• paper,
• models,
• chairs,
• easels.

Please note that students usually bring supplies with them. But all the same, paper, brushes, paints, solvents and other necessary little things should be offered in the studio. Firstly, often students forget something or they suddenly run out of one or another consumable. Secondly, on a small shop you can generate additional income.

In this case, the business plan should provide for the search for a supplier of quality materials. It is quality that should be put at the forefront in organizing procurement. You can save on this expense item if you go to the manufacturer or wholesale supplier.

On furniture, easels, tables, chairs, you can save money by buying used units.

School staff

On the initial stage if you have the necessary knowledge and experience, you can teach in the classroom yourself. But if you are planning a large-scale project that will run all week, focusing on different audiences, you need to find teachers with the appropriate qualifications. Their number will depend on the school schedule and coverage target audience. You will also need a cleaning lady and an accountant.

Advertising campaign

In order for potential clients to know about your school, you need to tell as many people as possible about it. To do this, include printing flyers, ads, business cards in your business plan. Distribute them in the most crowded places near the place where the studio is located. Distribute a certain amount among your friends and acquaintances.

Be sure to include the use of the Internet in your advertising plan. Place ads on free boards, in specialized groups social networks. By the way, in the latter, you can create your own groups and promote your school through them. If possible, create a website for the school. Over time, you can track which advertising tool brings the most return and build your advertising campaign on it.

When looking for clients, consider the criteria by which people choose an art school for themselves or their children. These criteria include the following:

• School reputation (57%)
• Qualification of teachers (55%)
• Proximity to home (43%)

Many people who are just starting their first business prefer ideas that are aimed at a wide audience of consumers. A business with a narrow specialization causes some fear and uncertainty that there will be a sufficient number of customers.

For example, opening a store for artists. You might immediately think that there are not so many artists, and such a business will not bring much profit. However, this is not at all the case. Even a highly specialized business can be a profitable start to your own business, as you know exactly who your client is and what he needs.

The shop for artists, indeed, is aimed at a rather narrow circle of consumers, if we mean only professional artists as the latter. However, in every city there are quite a few non-professional artists and just those who like to draw in their free time. If you also focus on them, then your potential client audience will expand significantly. Every person who paints paintings for sale or simply “creates” for himself and his loved ones needs certain art supplies – from canvases and albums to paints and pencils.

Situation in the art business market

In the CIS countries, shops for artists or, as they are also called, art shops, are quite rare. And if they are, then usually these are small shops with a small assortment of goods. To many, the opening of art shops seems to be an unpromising business, however, it is worth taking a look at the experts' forecasts.

According to marketers, the art supplies market will reach a new stage of development in a few years. The number of amateur artists who are potential clients of this business niche is increasing. In this regard, the number of shops for goods for drawing will increase several times.

So if you are interested this species business, you should think about opening an art shop now, and then you will have a chance to become one of the most sought-after players in this market in your region.

How to open an artist shop

Room and place

For a business to be profitable, you need a constant flow of customers. You can provide yourself with customers if your store is located near higher educational institutions of an artistic profile, art studios, drawing courses. With this arrangement, you won't need a dear advertising campaign- potential customers will see you and go to you.

The difficulty that you may encounter at this stage is the cost of renting the premises. Art schools and other educational institutions are often located in the city center or in prestigious areas, and the cost of renting premises there is usually high. An alternative would be to place an art shop on the territory of a large shopping center. The traffic of people in shopping centers is very high, so your potential customers will be among them in any case.

At the initial stage, a small area for the location of the store is quite enough. And when you have already studied the needs of your customers well, and you will know exactly what products are used most in demand, you can increase the room to 150-250 square meters.

Product range

When opening a store, it is necessary to offer consumers the widest possible choice of goods. However, it is not worth buying everything and in large quantities - it is enough to have at least 4-5 copies of each product in stock. At the very beginning, it is important to study consumers, to understand what they need. After a while, you will already know which pencils need to be purchased in large volumes, and which ones are enough for a few packs a week; which paint is popular and which is not.

An approximate assortment of an art store looks like this:

• Paints (acrylic, oil, watercolor, gouache).
• Artistic pigments, airbrushes.
• Brushes.
• Paper, cardboard, albums (of different sizes and density).
• Picture frames, stretchers.
• easels.
• Folders for sketches.
• Varnishes, solvents, thinners.
• Palettes, canvases.
• The pencils.
• Accessories (art boxes, paint cans, tube squeezers, brush washers, containers).

Try to constantly offer your visitors novelties in the art goods market. In contemporary art, new trends and techniques are emerging that require certain sets of goods. For example, the "oshibana" technique consists in drawing pictures with various dried plants. Why not expand your range of products with sets to create such paintings? Among creative people, there will definitely be those who are interested in this.

Shop interior and showcase

It is unlikely that anyone will visually remember a store without a “zest”, which looks boring and dull. A store of goods for creativity and should look "in a creative way." Therefore, place reproductions of famous paintings by world artists on the walls. Decorate the store with some unusual drawings or crafts.

It is necessary to lay out the goods on the windows in such a way that the buyer can see it well. Make separate showcases for each category of goods, so it will be easier for the buyer to navigate with all the variety of paints, pencils, brushes, etc. Especially small goods, such as erasers, sharpeners, etc., are best placed in glass display cases. Such goods can easily become the prey of dishonest visitors.

Staff

Store sellers should not only be able to show the product of interest and punch the check, but also help a novice artist, who himself is not very versed in art supplies, choose a product. Therefore, it is good if your sellers are senior students of art educational institutions or just creative people.

They will return to your store again and again if customers there with a smile were provided with comprehensive information about a particular product, and not just indifferently served the product from the shelf.

Many are resolved. And the vast majority of start-up entrepreneurs tend to trade in certain goods and services. This may be the opening of any store, food or clothing store, household or construction goods. This option involves obtaining almost instantaneous profits and a fast rate of return on investment, however, competition here is a very, very serious force. After all, chains of grocery stores are located everywhere and it is unlikely that a newly-made grocery store will be able to surprise its customers with something. But starting a business related to something less trivial, such as art, can be very profitable and, more importantly, unique. Especially if you open it in the town where the premises of houses of culture or cinemas are still used to present works of art to the audience.

The best option would be to open a gallery. A similar business appeared in Russia not so long ago - hardly 20 years have passed since the opening of the first private galleries in Moscow, and now some of them feel very confident not only at the domestic, but also at the international level. At the beginning of the twentieth century, a lot of people paid attention to this type of private enterprise. But in this case, it is important not only the availability of material resources that make up start-up capital, it is also important to understand the essence of this, at first glance, simple enterprise. Like any other important business, opening a gallery requires a careful and responsible approach. And the most important thing at this stage will be the business plan of the gallery. Which will determine the entire course of affairs related to the opening and operation, plus it will make it possible to make fundamental financial calculations.

The gallery can be artistic or decorative arts.

An example of a successful art gallery opening

“Atelier Karas” is a gallery that opened in 1995. However, the idea of ​​creating a private gallery in the family of the head, Evgeny Karas, began to be discussed even earlier - in 1986. Since the Karas family consisted entirely of people involved in fine arts and painting, they it would not be difficult to organize the effective functioning of such a cultural institution. The location of the gallery was taken by the studio, which was provided to Evgeny's parents by the Union of Artists. It was located on the first floor of the building and its area was calculated as much as 200 square meters. m. Here for 8 years there was a personal workshop of artists Karasey. And it was here that they all so wanted to create a territory of artistic life, filled with unique exhibits and, of course, like-minded people in this regard.

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Starting a business in the arts

Despite the fact that the family had a fairly large working area, a grandiose renovation was carried out to create space for the gallery. After that, and, rather, even in parallel with this process, Yevgeny Karas, being a novice gallery owner, until 1995 was engaged in the accumulation of knowledge related to the field of contemporary fine art. He actively studied the state of affairs in the fine arts of the neighboring countries - Ukraine, Russia, and far abroad - Europe, the United States, Canada, etc. Then there was a difficult choice of the theme of the initial exhibition, but the decision to present the works of Ukrainian artists to the public was made unanimously. And the period of a more thorough study of the situation with Ukrainian art has come. The art directions of modern creativity, infrastructure, ratings were subjected to the study. Moreover, Eugene, as a beginner in this field, a businessman, had to study the circle of contacts and the names of potential visitors, sponsors, and the like.

Together with the recruited team of gallery employees, the process of forming a database began: information about the artists was collected, photographs of their creative works, art history texts and criticism were typed. Later, a list was compiled of the most interesting to the public, and strong, from the point of view of professional masters, artists. The developed exhibition programs began to be sent to those artists whose works they wanted to see in the walls of the gallery that was being prepared for the opening.

A similar work plan for the preparation of a private gallery, according to Yevgeny Karas, helped him draw up and then implement the experience of foreign specialists who have already had positive success in this business. He did not read any special literature on this topic. And there was nothing to read. Then, at the end of the twentieth century, all this was new. And I had to study not at the institutes of management and business and not at the courses, because there were none in our country yet. I had to comprehend everything on my own, to create some creative ideas on the go, which eventually became the basis for the newly opened private galleries in Russia.

The above features of the opening of the gallery can be briefly taken out as the main advice to like-minded beginners - it would be better if the gallery building is located in the city center. The total area of ​​its premises should not exceed 200 - 250 square meters. m. This figure is taken from the following calculations: the exhibition hall will be enough to place in a room with an area of ​​80-100 square meters. m, can be attributed to the office - 15-20 sq. m. from all the gallery's mercy, we must not forget about the room for storing works. Which can be located on 30-50 square meters. m. Under technical premises, it is also worth allocating at least 50 square meters. m, where equipment will be stored, etc. However, some galleries are only 25 sq. m and very well exist.

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Gallery Staff Recruitment

The permanent staff of a medium-sized gallery, such as Atelier Karas, will require no more than 5-6 people: a gallery owner or manager, press secretary, curator, consultant, exhibitor and programmer.

The main role, of course, in the whole process of opening a private gallery, further preparation of expositions, etc., is played by a gallery owner, whose taste, his position help to bet on certain works of art that will be correctly perceived by the public. It is he who creates the image of a cultural institution. Only he decides which authors he should work with and which not, the same applies to hired workers. His decision determines which art of which genre and era can be exhibited in his galleries, and which is not. As practice shows, a gallery owner does not have to be a professional artist at all. It is enough for him to have a superficial understanding of such an art form as painting and, of course, he must love it. Moreover, in modern higher educational institutions countries of the CIS and Russia, train professional art managers, who, as planned, will perfectly cope with the management of cultural enterprises.

Second in importance, after the gallery owner in the list of personnel of this project is the curator. He is the initiator of this or that exhibition, organizes it and, in the end, holds it. This person should know everything down to the most seemingly insignificant detail that may come up during the preparation of the exposition. Especially valuable will be the curator who has a higher art education and the ability to manage and prepare several exhibition projects at once.

The third place is occupied by the exhibitor, who is engaged in hanging paintings in the exhibition hall. Of course, he does not do it with his own hands, with a stepladder at the ready. He plans in which hall this or that picture should hang, surrounded by which canvases it will look more profitable. Indeed, as experienced workers of galleries and museums note, it is correct, and even more so, a talentedly executed exposition gives even old, already bored, canvases a “new sound”.

The function of consultants is to be at the time of the exhibition in the hall where the exposition is presented, and to provide the necessary assistance to visitors and potential buyers. They, as it is already clear, are also obliged to know everything about the presented pictures and their authors to the smallest detail. Recent graduates of the institutes of painting and fine arts or senior students can perfectly cope with this role. The press secretary, as in all other areas, is responsible for working with funds mass media According to the leaders of not only private, but also state galleries, a person with an art education will be able to successfully combine several functions, for example, compose expositions, work with visitors and write original texts.

The staff of any modern gallery must have a professional programmer or System Administrator, which will organize the work of the gallery's website, update it, monitor the accuracy of the information contained on the official website of the institution.

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What documents and funds are needed to open this business

Due to the fact that on the territory of our country the activity of galleries is not yet regulated by law, no special documents are needed to recognize it officially. It is only important to register the opening of individual entrepreneurship, register with the tax service and regularly pay income tax, plus fees to the pension fund. Services for checking the activities of galleries also do not yet exist, so gallery owners can still breathe easy. You can start a gallery business, as Yevgeny Karas says, with only 2,000-3,000 dollars.

However, if you do not already have a room, the amount will increase noticeably. The specified amount will be spent on the salaries of staff members for the first month, the organization of the opening ceremony and the order of booklets advertising the debut exhibition. With the option that your gallery will be the first and only in the city, you can try to enlist the support of local authorities and even, if you're lucky, get a building in the city center. In this case, you will share the rights to business with government agency. Another option to solve the problem of lack of funds for renting premises is to add the gallery to operating business, for example, it is possible in assembly halls or in the halls of a private bank.

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Plan for the opening of the gallery of arts and crafts

Having considered the plan for opening a gallery in which works of painters will be exhibited, you can move on to another type of galleries - arts and crafts. In order for a start-up business to pay off pretty quickly, you need to try to pick up a high-quality exposure. Experts say that a huge number of people whose income allows them to spend quite large sums on home improvement will be happy to purchase decorations for the interior of a house made in American or any other style and design. Beautiful high-quality furniture and accessories for it, which are true samples of the art of the peoples of the world, will always attract rich people, especially if the offer comes to our market in limited quantities. Such an assortment should be exhibited by a gallery of arts and crafts, if its owner wants not only to share art objects with the public, but also to earn good money.

The artist is a wonderful profession that can give a person a lot of positive. But if you take such an occupation seriously, then you can get a good one from such a hobby. Of course, your family and friends, of course, know that you draw wonderfully. And you dream of getting as many people as possible to know about your talent. You, for sure, want your work to become a wonderful decoration for offices, homes, public institutions. And if you think so, then it's time for you to think about opening an art workshop in your home. We think you have thought about this more than once. And you thought about a room for a workshop. And soon you will be painting not only portraits, but also many other wonderful works.

Information for artists

This article will help you learn about how to make money as an artist at home. We hope that this information will help you unwind in such and such a case. When a gifted artist works independently, and even in his own room, he will definitely be visited by a muse, and he will discover new facets in drawing. And then he will be able to earn good money. There are several methods by which an artist manages to earn money. We advise you to carefully study them.

First method. Painting. Nowadays, many people want to capture themselves on canvas, or pets, or native spaces. Also today, painting fabrics, dishes, and airbrushing are in fashion.

Second method. Sculpture. Just in this direction, you can show your imagination with might and main, creating, for example, objects that paint any room. And even more so, such a thing as a bust of a loved one on a mantelpiece is very popular now.

Third option. For sure small shops or offices will want you to create a unique sign for them, an advertising poster, or somehow make their facade more beautiful. If you say that this job is mostly for advertising agencies, then you are wrong. This work is based on creativity, and the artist does not hold creativity. So most likely you will succeed. This can include such work as earnings in the network. If you have PC skills, then it will not be difficult for you to design a layout, postcard, logo and other similar things.

The fourth way. Education for those who wish. You can teach kids, and especially if they have a desire to learn how to draw, then this type will bring you not only money, but also pleasure, of course, if you know how to find a common language with children.

Whichever method you choose, or maybe several methods, you still have to pay a certain amount to organize the entire process. The costs incurred will naturally pay off. But you must have the initial capital. The starting amount will be different, depending on the field of activity. In order to start making money on the Internet, you only need a PC, which is equipped with various programs. If you are engaged in training or creating with your own hands, in any case, you cannot do without brushes, paints, solvents, easels. The workshop should have excellent lighting. If you decide to do sculpture, there are also some nuances here - raw materials, lighting, premises. And to work in the advertising field, you must have a lot of elements with which you can decorate your work.

findings

From this you were able to learn about how contemporary artists can make money today. And if you are fond of drawing, then you should think about turning this activity into an interesting and profitable business that can bring you additional income.

Actual ideas for making money

• How to start selling crafts that have been made…

Instruction

Research the demand in your city for art products, in particular paintings. Calculate the approximate cost, based not on their artistic value, but on the possibility of subsequently selling them. In addition, find out which paintings are most often ordered from artists by eminent and not so city dwellers.

Register an IP (this is quite enough to open an art salon a) get an extract from the USRIP and Roskomstat codes. Register KKM.

Come up with a name for your salon a. If you are going to dedicate your time and money to local authors, the name should be associated with your city. If you're going to do commissioned work, come up with a name that's catchy but not devoid of sophistication.

Find a place for your future salon a. It must be located in the city center on the ground floor of a historic building. As a last resort, rent a room in mall, but also on the ground floor and with a street showcase to showcase the work. The main thing is that it has compartments for an exhibition hall, an office, and possibly a souvenir that will help you survive in difficult times of formation. Design the space accordingly. Get all the necessary conclusions from the sanitary and fire services.

If you're going to do low cost jobs with a large format printer, buy or rent one. Don't forget about a sufficient supply of consumables. However, if the works of artists will be of interest to buyers, you can also take orders for original works.

Conclude contracts with private entrepreneurs and handicraft factories for the supply souvenir products. Usually art owners salon ov are well acquainted with private traders who do not want to advertise in tax office its activities. Document their work, as well as the work of local artists, taking your legal percentage for the services of an intermediary.

Hire sellers who are not only well versed in painting, but also really know how to trade. Be sure to sign a contract with the guards. After all, who knows, maybe you have works of the second Picasso in your gallery.

If you have a passion for art and are good at business, then you can start your own art gallery. It requires hard work and dedication, only then your business will begin to bring a good income.

Instruction

Chat with art gallery owners. It is better if they are located in another city and do not compete with you. They can give you tips on how to get started. They will also tell you what to watch out for, what problems to avoid. Arrange a lunch meeting at your expense as a thank you for your time.

Get the funding you need. To do this, you will need to create detailed business plan. Investors will not even consider your proposal if the document is not properly executed. If you have a good line of credit at a local bank, then it will be much easier for you to get a loan there. You can apply for a special because your institution has the potential to become important to the city district.

Find appropriate place. Contact a real estate agent and find out the current price range. Make sure that gallery will be visited by a sufficient number of people and the environment corresponds to the contemplation of art objects.

Buy paintings from famous artists for your gallery. You can purchase paintings directly or place them on consignment terms. You can also conclude a contract with the artists and take them on permanent cooperation. The news that famous artists work in your gallery will have a very beneficial effect on its popularity.

Related videos

To make works of art available to the general public, you need to hold a large-scale exhibition. Therefore, most artists are looking for a suitable platform to present their work. gallery.

You will need

• - room;
• - paintings;
• - advertising;
• - special guests;
• - sofas and plasma screen.

Instruction

If you would like to organize gallery then, first of all, choose a suitable place. To attract a lot of visitors to the expositions, open gallery in central area city ​​or in a large shopping center, where hundreds of people daily.

Make sure that your gallery becomes not only a temple of art, but also a place where people can communicate and develop. Let every visit to the exhibition turn into a small experience for your guests.