The best promotions of beauty salons. Promotions for a beauty salon

So, let's briefly describe what the action should be

1. The action should pursue a specific goal, you must clearly know what you want to achieve as a result of its implementation.
2. Expected results should not be defined in words, but expressed in specific numbers - the number of attracted customers, the number of entries made by customers for procedures (purchases of goods), the first purchases (records), etc. These measurable metrics should depend on the original goals of your promotion.
3. The promotion should focus not on your strengths and achievements, but on the needs and experience of your customers. Focus on customers - Golden Rule any marketing activity.
4. All your promotions should be simple and understandable and really interesting for the client.
5. The promotion must fit into the overall marketing strategy and plan of a particular beauty salon. If we are dealing with a premium salon, do not use methods that will only reduce the cost of your image in the eyes of the target audience.
6. The promotion must be limited in time. And you don’t need to write “At your request, we have extended the promotion for an indefinite or definite period.” They said that the price was reduced until March 1, which means it should be so, otherwise the confidence of visitors in your promotions and in the beauty salon will decrease.
7. Measure efficiency. Analyze the success of the promotions carried out not only at their end, but also during their validity period. Be sure to evaluate the effectiveness of each promotion after completion. Without this information, you will not be able to improve your marketing efforts.

Good occasions for promotions

• beauty salon opening
• the need to attract customers to the salon
• promotion of new services or products
• promotion of existing services or package offers of a beauty salon (rewarding a trial purchase, first purchase or repeat purchase)
• promotion of special offers

• the need to increase sales "in season"
• maintaining the level of sales during the downturn after the "season"
• preparation for the “season” (promotions must start earlier than competitors, otherwise their effectiveness will drop sharply)
• sale of leftover goods
• preparing for the upcoming price increase

We create a promotion for a beauty salon

Here are some examples of ideas for promotions.

Invite the client to test the service/product! If you are confident in the immediate visible effect of a certain product or service, the "test drive" promotion is great. Cleaning services do something similar, offering you to clean part of the carpet for free, and you will have to pay to finish what you started. So, you can offer a free 5 minute foot massage after a pedicure. The remaining 15 minutes will be offered at a promotional discounted price. Feeling the bliss of an incredibly pleasant procedure, few clients will be able to refuse to continue.

Invite the client to try a certain cosmetic product. Free samples of beauty products in beauty salons are not uncommon, but the effectiveness of this method of increasing sales is often low. If you give the client the opportunity to choose the samples they like, or if the administrator simply hands him a sample of the product at the exit from the salon, then do not expect an increase in sales of these products. Customers will view this as a nice touch, but they are unlikely to be tempted to buy from them.

The task of sampling in this case is to encourage customers to try the product in order to purchase it in the future. For this, the masters must necessarily conduct a consultation, talking about the benefits. And one more thing - the proposed samples should not belong to the mass market segment, otherwise you will pick up customers from your own place and lead them to stores to buy cosmetics.

Offer your client important information. Brochures, leaflets, memos, etc. can be used for this purpose. Do you have doubts about handing out leaflets as a method of attracting customers? So, you should find out what should be written on it in order for the promotion to be successful. Indeed, the method of distributing leaflets is banal, but when properly organized, it works well.

What to write? First, a few words about what to avoid. Don't talk about yourself in flyers, talk about your client. "We are 5 years old!" So what? "We opened a beauty parlor." Great, but not interesting. A person prefers to talk, listen and read primarily about himself. Keep this in mind when developing texts for leaflets and booklets.

A list of your skincare routines won't tell a person anything. But if you offer him advice on proper skin cleansing from experts - that is useful information, including highlighting the benefits of your salon's leather cleaning methods, and adding this month's great deal to make your flyer informative, relevant to the customer, and less likely to end up in the trash.

Don't forget to call the customer to action in your flyer. Do not leave him the freedom to choose an action, tell him what you expect from him. “Call and sign up for a consultation with a cosmetologist”, “Call today! Remember, this offer is only valid for two days! etc.

Of course, you should not hand out flyers to passers-by before entering a premium beauty salon. Everything must be appropriate.

It is also important who and how will implement the process of distributing leaflets. The appearance of this person is very important, because he will be associated with your beauty salon. Therefore, sloppy girls and student boys moonlighting as promoters are a bad option.

Take care to appearance of a person corresponded to the concept of a beauty salon or a specific event.

Suggest to your client profitable terms. Take for example such an undesirable situation for your customers as a price increase. If you plan to increase your prices from, say, March, let your customers know in advance. “From March 1, we are forced to raise prices for our services by 10%. For your convenience, you can purchase a subscription for 3 months, allowing you to use the services of our salon at the old prices. And to everyone who purchases a subscription, we give any hair care procedure of their choice. Hurry up to buy before March 1!

Invite your clients to participate in interesting competitions, lotteries, draws. It is especially good to use social networks for this purpose. Come up with something original, remember, you need to stimulate the activity of your customers. Use as prizes something really desirable and meaningful for your customers. If a person receives a sampler they don’t want as a result of their efforts, they will be disappointed, and this will not contribute to sales in any way.

We wish you success in creating interesting and effective promotions for your beauty salon!

P.S. Also read useful information on how to increase and become more successful than others.

Manicures and pedicures in four hands, all types of hair removal, creative haircuts, shaving with straight razors, facials and body wraps are the best offers from 23 salons and barbershops in Moscow in the Time Out review.

In the beauty salon on Trekhgorka, throughout April, there is a 10% discount on Inoa coloring from L "Oreal Professionnel and 15% on one-time styling and makeup. Until the end of May, the eyebrow microblading procedure can be done by paying 14,500 rubles instead of 20,000 rubles.

From April 25 to May 1, in all Kynsi salons, when you sign up for the Radiance express facial treatment (3500 rubles), you will receive a relaxing massage of the neck and collar zone as a gift. And when buying cosmetics from the Caribbean line St Barth, the same Radiance procedure will become a bonus.

Another birthday of April - the salon will celebrate the birthday for three whole days: April 8, 15 and 22. On these dates, all those who have signed up for a haircut or coloring will receive a Kérastase treatment for hair strengthening as a gift. As well as discounts on the purchase of funds for home care: 5% for one product, 7% for two and 10% for three.

For photorejuvenation procedures on the Palomar Starlux 500 device and photoepilation of any zone, a 50% discount is made. The promotion is active until April 30th.

Throughout April, on weekdays from 8:00 to 11:00 in the salon, you can do Oribe hair care and styling for only 1000 rubles. The service is called "Fast Rise", and you need to sign up for it in advance. In addition, until the end of May, a four-handed manicure and pedicure will cost 3,000 rubles here, and with any hair coloring or manicure, you will be offered eyebrow correction and coloring as a gift.

This barbershop has drastically reduced prices. Now a men's haircut, shaving with a dangerous razor or shaving the head to zero cost 1500 rubles, a haircut - 700 rubles, styling - 500 rubles, and gray hair camouflage - 1100 rubles.

Until the end of April, you can do one of three procedures at half price: a half-hour manual massage - for 850 rubles, lpg-massage (35 minutes) - for 990 rubles, a spa program in a collagen capsule (35 minutes) - for 750 rubles. In addition, the salon has a “Styling + make-up” promotion: the option with daytime make-up will cost 2500 rubles. instead of 3000 rubles, with evening - 4800 rubles. instead of 5600 r.

Every Monday in April, a 10% discount applies to all barbershop services. So, a haircut or a shave for a promotion costs 1600 rubles, and beard modeling costs 800 rubles.

When ordering a facial treatment with Wamilles cosmetics (from 4200 rubles), you will receive eyebrow coloring and correction as a gift.

Here, until April 30 inclusive, you can do contour plastic surgery for 15,100 rubles. instead of 17,000 rubles, laser blepharoplasty for 14,700 rubles. instead of 16,000 rubles, chemical peeling of the face for 3,700 rubles. instead of 4500 rubles, intimate rejuvenation for 35 600 rubles. instead of 40,000 rubles, laser hair removal of the shins for 7600 rubles. instead of 8900 r. and laser hair removal of the back (for men) for 7100 rubles. instead of 10 300 r.

All month long, in the nail studio on Yakimanka, during manicure, pedicure and spa treatments, as a free bonus, clients braid braids and style them beautifully. And in the studio on Lesnaya from 10:00 to 12:00 and from 15:00 to 17:00 there is a 20% discount on all services - you just need to sign up for them in advance.

Often, salons hire interns to hone their skills not on mannequins, but on real clients - the cost of their work is much cheaper. There is just such a newcomer Dan working in Shipra, who is part-time commercial director barbershop. His price list: classic haircut - 1200 rubles, mustache and beard trimming - from 400 rubles. up to 600 r.

From April 10 to April 30, when registering for eyebrow correction and coloring, the client receives a coupon with a 15% discount on manicure. You can use the bonus until the end of spring.

With a one-time purchase of a course (10 sessions) of Body Sculptor pressotherapy, which works to eliminate cellulite, swelling and reduce volumes, the cost of one procedure is 1000 rubles. The special price is valid until the end of April.

Only in April, when undergoing any two facial procedures at the beautician Jancy Thomas, the skin care around the eyes "Netra" will become a gift.

Until the end of spring, the clinic has a 40% discount on all types of hair removal. So, laser treatment of bikini and armpits, taking into account the discount, will cost 3,500 rubles, and lower legs - 8,000 rubles. (plus light therapy for the face as a gift). The Fractora PF-resurfacing procedure, which removes stretch marks on the body and tightens the skin on the face, neck and décolleté, now costs 20,000 rubles. (plus LED-therapy for the face as a gift). In addition, all new customers receive a bonus card for a 5% discount, which is activated after the first visit.

Until the end of the month, when you sign up for epilation of two zones, you pay 10% less. Treatment of underarms and deep bikini costs 6500 rubles. instead of 9,000 rubles, and three zones (armpits, deep bikini and lower legs) - 12,000 rubles. instead of 17 200 r. Until the end of May, a set of services - makeup, evening styling and manicure with Vinylux coating - will cost 10,000 rubles. provided that two are recorded at once: for example, girlfriends or mother and daughter.

Until April 30, inclusive, in any studio of the Linline network, laser qool hair removal of the bikini zone costs 5500 rubles. instead of 6500 r.

On April 15 and 16, Kérastase days will be held in the salon: these days there will be a 15% discount on all beauty treatments for the brand's cosmetics, as well as on the purchase of their products. All visitors will be treated to champagne and sweets.

Throughout April, in the salon on Mondays and Tuesdays, the action " Happy Days» - the cost of all services, including the purchase of a gift certificate for 5000 rubles, becomes 15% lower.

The first training on bicycles is free, but if within five days after this visit you buy a subscription (clip card) for 5 lessons (4038 rubles), 10 (7650 rubles) or 20 (13 600 rubles), you will receive 10% discount. And if you bring a friend, then the bonus will be - an additional free training.

The beauty of a woman is her weapon. Preserve beauty and even increase it special procedures will help, which are now offered in a wide variety by many salons and beauty centers. All of them are aimed at maintaining a well-groomed appearance, correcting the existing shortcomings of the hair, face and body.

You just need to choose the appropriate procedures and visit them regularly, which becomes quite affordable thanks to special Coupon.ru coupons. They guarantee special offers on the most popular salon services.

hairdressing services

This includes all types of services. Starting from model, fashionable and classic haircuts, all kinds of coloring and ending with restorative procedures to improve the structure of the hair, accelerate its growth, add volume, straighten or curl. If you want to radically change your image or strengthen your hair and restore it, resorting to medical salon procedures, then our beauty coupons For you!

Spa services

The rhythm of life in a modern city deprives us of energy and strength, so salons are especially relevant. A modern resident of the metropolis simply needs such procedures as aromatherapy, massage, body wraps, a visit to the hammam and many others. All of them are available at great discounts and special offers!

Body shaping

It becomes easier to have a perfect figure, because all kinds of salon procedures are aimed at correcting body imperfections, tightening the skin, bringing it into tone and reducing body fat. Cavitation, pressotherapy, myostimulation, body wraps, LPG procedures and much more will make you even more beautiful!

Manicure and pedicure

Healthy and well-groomed nails on the hands and feet are no longer a luxury, but an integral part of the image of any woman! With Coupon.ru coupons, all kinds of services are available to you at a discount, from classic and familiar ones (for example, edged manicure) to modern hardware ones. The variety of coatings will also pleasantly surprise you.

Other services of beauty salons

To maintain your image of a fatal seductress, beauty salons offer services in the field of hair removal, tattooing and nail services.

Beauty becomes more accessible

On our site you will find coupons for visiting various services from beauty salons up to 90% discount.

The word “action” can be heard almost everywhere: in stores, on the street, on TV or radio, as well as on the Internet. Thus, business owners go out of their way to attract new customers. current trend is such that the Internet is becoming the main source of information, as well as the most effective means of attracting new customers.

In this article, we're going to take a look at what salon promotions are and what you can do to get more clients. In addition, you will learn what methods Boundstart uses in its work.

Stock types

bonus program

Bonus program - for sure, the most popular system of work with regular customers. What is its essence?

Most often, the visitor receives a bonus card or account, where bonus points or funds are credited. They can be used, for example, at the next visit.

What can be offered to clients? Create a storage system. Upon reaching a certain number of bonuses, you can use the services at a discount.

Do not allow long-term accumulation and reset the account after a certain amount of time. But so that the client does not get into an awkward situation, inform him in advance, for example, by sending a message to e-mail.

Permanent promotions

These are the shares that you are willing to provide on an ongoing basis. What interesting promotions can be held for beauty salons? For example, offer discounts at a time when your salon has few visitors. You will acquire customers and fill in the gaps in the schedule.

For example, on Monday from 10 am to 2 pm, there is almost no one in your salon. Offer a discount, 10-15 percent. Or, for example, each certain procedure is free or at a significant discount. There can be a lot of ideas.

Communicate your terms to as many people as possible potential clients. Use different channels. The Internet is the most modern and most progressive.

Short term or seasonal promotions

Promotions that are held for a limited time or are timed to coincide with certain events, most often holidays or special periods of the year. Offer attractive terms by limiting the maximum number of participants. practice shows that summer and new year holidays- the most favorable periods of customer loyalty to various promotions.

Batch sales

A way to attract customers that requires careful planning, otherwise you may not achieve the desired effect. The essence of the method is to offer several packages of services for different groups clients. You need to know exactly your target audience in order not to get into trouble. Offer different packages for each group, trying to accommodate the needs of each visitor.

Contests

In addition to the salons themselves, competitions for a beauty salon can be held on the Internet. In particular, in social networks or through specially crafted landing pages. This will help increase the number of subscribers that can potentially become active customers. What can serve as a gift?

• a gift for a perfect purchase;
• bonus for bringing a new client;
• free examination or diagnostics;
• specialist advice.

Such contests can be announced various methods e.g. via social media, email, pop-ups, and targeted advertising.

Contests hosted by Boundstart

Boundstart uses several basic methods in its work to organize promotions to attract customers to beauty salons:

• social repost contest;
• popup windows;
• targeted advertising.

Let's consider each of them in more detail based on practical examples: the ArtDiet company and the Beauty Bar salon.

Method 1. Social repost contest

The main condition of the ArtDiet campaign was the following: three winners of the promotion will receive a nutrition program based on a body composition study. To participate, it was necessary to indicate the name, email address, phone number and click the “Participate” button.

On the landing page, Boundstart specialists described the benefits of the company, spoke in detail about the prize, and also published testimonials from customers. The landing page focuses on gathering information about potential customers. It will help the visitor understand what they want from him and what he needs to do in order to receive a prize.

Method 2: Drive existing traffic to your site using pop-ups

It looks in the following way. A visitor enters the site, and in just a few seconds, a pop-up window appears with a description of the ongoing promotion in the center or side of the screen.

Method 3. Targeted advertising

We notify the target audience about ongoing promotions in the social Facebook networks. We fully control the entire process of conducting an advertising campaign, from writing texts to design. Such a careful approach allows you to minimize the price of each attracted client.

In turn, on the main site, visitors are shown a pop-up window, clicking on which takes them to the contest page.

What does your business get as a result? You have information about people who are interested in your services. In addition, your sales team receives information about people who could potentially become your customers. In addition, with the help of an email newsletter, we thank the person, as well as awaken them to take some action. For example, participants in the ArtDiet campaign received a message thanking them for their participation, and were also invited to subscribe to the Instagram page to learn about the results of the drawing of winners. Such messages practically do not irritate a person, since you are not selling anything in them. At the end of the promotion, you can once again send out an information message to all participants or make a unique offer.

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From this article you will learn:

• How to Prepare to Attract Clients to a Beauty Salon
• What methods to use to attract customers to a beauty salon
• What ways to attract customers to a beauty salon are sure to work
• What are some unusual ideas for attracting new customers to a beauty salon
• What mistakes should not be made when attracting clients to a beauty salon

The main condition for the development and formation successful business is the presence of a large number of customers. Beauty salons that have recently opened are trying to attract as many visitors as possible. Since the number of such organizations in our country is increasing every year, the competition between them is becoming tougher. You don't have to give up on starting your own business. However, you will have to seriously approach the issue of attracting clients to the beauty salon.

What to do before attracting clients to a beauty salon

• wealthy businesswomen;
• women of different social strata, any age category;
• men's beauty salon.

Depending on the target audience, you can determine the prestige of the salon, how it is advertised. You must understand what to focus on in business, adjust the price for promoting the services of a beauty salon.

Only when you have a clear idea of ​​your client, start producing promotional materials. Flyers, billboards, promotional videos should be focused strictly on the buyer.

So when your the target audience- housewives, then the advertising appeal should be addressed to ordinary girls: they want to be beautiful and well-groomed. Advertising distribution channels for such clients: shops, shopping and entertainment centers, elevators of multi-storey buildings and the like.

In the case when your clients are successful businesswomen, socialites, then advertising campaign will be fundamentally different from the one described above.

The main methods of attracting customers to a beauty salon

Establishing a trusting relationship with the client in the salon business is the main task of the manager. It is important that both the masters and the institution itself have a good reputation. When a beauty salon first opens, the goal of the manager is to tell your potential customers that your company exists at all, to make sure that visitors are convinced of your professionalism.

Informing potential customers and attracting attention

But even if your company has been on the market for a long time, some potential visitors probably have not heard about it, especially if it is located far from places with high traffic. You can inform future visitors about the existence of your beauty salon using the classic methods of attracting customers:

Quality and range of services

Even if your advertising campaign is perfectly thought out and its budget is huge, it will not bring the desired result if the services sold are of poor quality and customers do not feel comfortable in your establishment. Therefore, if the salon has been working for a couple of months, but the flow of customers is still insufficient, then either you have unqualified staff or a low level of service.

Before you start attracting clients to a beauty salon, make sure that the services being sold meet the needs of the modern woman. For example, at present there is no division of hairdressers into male and female masters. The specialist must be multidisciplinary, while periodically taking advanced training courses, participating in trainings, professional competitions.

When opening your own beauty salon, it is important not only to provide the services of a hairdresser, makeup artist, master nail service but also to perform medical procedures. Offering body, hair, hands, face care, you will give the consumer more than your direct competitors.

As for the premises in which the salon is located, the following factors can scare away customers:

• dirt in the room, broken air conditioners;
• masters work on old equipment;
• chairs are located at open windows through which customers can be seen by passers-by. Everyone wants to be in complete privacy during cosmetic procedures;
• beauty salon employees do not inspire confidence, they eat at the workplace. It is best when a special tea zone is created in the lobby, where the visitor and the master can enjoy a cup of aromatic coffee while waiting, for example, when dyeing their hair.

Compliance with sanitary standards is your main task if you are trying to attract a flow of customers for a manicure. To ensure that visitors not only come to you constantly, but also recommend your salon to their friends, it is worth providing high-quality services in a comfortable environment. Let it be kind calling card your beauty salon.

Attracting customers using the Internet

Home stylists are a real problem for beauty salons, as they take away some of the customers. However, this situation can also be dealt with by competently attracting customers to a beauty salon via the Internet. Just implement and use the methods below.

To attract clients to the beauty salon, make a mark on Google, Yandex, Wikimapia maps. This will make it easier for customers who use targeted applications to find your company.

Formation and support of a permanent client base

To ensure the effective functioning of the salon, it is important to form a base of regular customers. Given the fierce competition that exists in this area, only high-quality service will not be enough. You will not only have to always be in trend, own the latest in salon services, but also remind consumers of your existence.

To provide effective advertising to attract customers to a beauty salon, you will have to: firstly, stimulate a random visitor to give you their contacts; secondly, to make sure that he comes back to you again. Contact information can be collected in a variety of ways.

1. Registration of a discount card. Is your client waiting for a master or undergoing a procedure? Ask her to fill out a small questionnaire - for this she will receive a permanent discount on the services of a beauty salon. If the visitor does not want to do this, provide him with a temporary discount card. And then ask to register on the site (when it is convenient for the client) to get a permanent card with a cumulative discount system.
2. Lottery with a drawing of a free course of procedures. Usually, under such conditions, each client agrees to leave their contact details.

When a visitor finds you on the Internet, you already have their contact information. You just need to remind the client about yourself after a certain time period. Do it with:

• SMS reminders that it's time for a second procedure. For example, a client did hair coloring in your salon. A month later, you can remind her that it is time to touch up the overgrown roots;
• email messages about new types of procedures, ongoing promotions;
• personal call with an individual offer.

When attracting clients to a beauty salon, remember that one regular visitor brings more profit per month than ten one-time ones. When you have regular customers, word of mouth begins to work: they advise your salon to their friends and acquaintances, relatives.

Submit your application

A beauty salon can suffer big losses when the master quits and takes with him most of the client base. To exclude this possibility, motivate the masters to work for you, make sure that the administrator of the beauty salon contacts the clients directly.

The responsible administrator is truly the face of the company. This person will resolve disputes, monitor the work of the craftsmen: whether they comply with sanitary standards, whether they communicate politely with customers. And it is the administrator who must prevent masters from luring visitors when services are provided privately at home.

Customer contact information must be stored in an electronic database. Only the administrator and the owner of the beauty salon should have access to this information. It is clear that the master can ask for a phone number personally from the client. However, even when the client leaves, you will have the opportunity to return him: just offer better terms in the SMS mailing list.

6 Ways to Attract Clients to a Beauty Salon

Method 1. Online Recording Service

Are you looking for modern methods attracting clients to a beauty salon? Install a button or widget on the site, using which a person can sign up online - this will allow you to promote your services with the greatest efficiency.

Thanks to this service, a person can sign up for a procedure at any time, even at night. Otherwise, the beauty salon will lose 30% of potential customers.

In addition, such an online recording button will make the procedure for booking a visit time simple and understandable for both the administrator and the visitor. The state-of-the-art GBooking online booking method has many advantages over traditional services, namely:

• the ability to book online 24 hours a day, 7 days a week;
• the administrator immediately receives a notification about the entry;
• simple and intuitive registration process not only for the administrator, but also for the client;
• information for visitors is structured;
• the record button can be placed on the websites of partner companies.

Method 2. Expanding the range of services

What else can be done to attract clients to the beauty salon? Methods that work well can be either qualitative or quantitative. For example, the maximum expansion of the range of services sold will help you to interest regular customers. As a result, you will also get new visitors thanks to word of mouth.

Despite the existing competition in the salon business, you must create new services, the appearance of which for the first time in your institution must be informed to customers. For example, burning hair with fire is a procedure that is not often seen, but there is a great demand for it.

Method 3. Advertising in the media

• TV spot aimed at a large number of potential visitors at once. The main advantages of this type of advertising: double impact - a visual range and a sound track; large audience coverage, personal nature of communication; the effectiveness of the impact of a television commercial is comparable to personal sales over the phone.
• Newspapers and magazines are widely used, but such advertising will be budgetary compared to a TV commercial. Visually, an ad in a newspaper does not look so attractive, it is difficult to stand out against the general background of the same information.
• Radio- advertising is ideal for companies that already have a large base of loyal customers. Main advantages: efficiency, you can contact a specific target audience, cost savings when creating a radio commercial, ease of making changes.

Method 4. Promotional souvenirs

Is your goal to show the prestige of the salon and attention to visitors? Then use promotional gifts, your customers will be 100% satisfied. Souvenirs are divided into:

• branded souvenirs: keychain, badge, fountain pen, etc.;
• serial souvenirs: printed branded calendars;
• gift souvenirs: nesting dolls, wood products, panels, chasing on metal and the like.

Method 5. Advertising in the cinema

Another method of attracting clients to the beauty salon. The main advantages of advertising in the cinema:

• this type of information is not subject to the restrictions that apply to TV advertising;
• you can choose any video;
• improved quality and memorability.

Method 6. Advertising in the elevator

Also effective method attract customers to the beauty salon - place an advertisement in the elevator. The popularity of this type of ad is explained by the following:

• does not interrupt the movie like an advertisement in a movie theater;
• doesn't sound like an annoying slogan on the radio;
• not annoying like a flash banner on the web.

How to conduct promotions for beauty salons to attract customers

Why do you think that in some cases promotional and discount offers do not bring the expected effect? The fact is that such events are not always timely and in demand, while obtaining privileges is almost impossible. Let's give an example of a current promotion in the summer to attract customers to a beauty salon: as a gift for a standard haircut - applying a moisturizing mask to the hair.

Most beauty centers give their customers birthday discounts: such a promotion is valid for several days after the holiday. However, such a discount will be of interest to a very small number of visitors, because women mostly prepare for a significant date in advance. And vice versa, after a birthday, when the entire budget is spent on a celebration, such clients are in no hurry to visit your salon.

The solution is to hold such actions before the holiday (in extreme cases, before and after the birthday). So you will ensure not only attracting customers to the beauty salon, but also motivate visitors to advertise your salon to their friends during the celebration.

1. Campaign "Bring a girlfriend"- let your client come to the procedure with her friend. Then they both get a discount.
2. Photo discount- the client receives a discount if he provides you with photos before and after the procedures. Then they can be posted on social networks, as well as added to the portfolio of the salon.
3. Acquisition of a complex of services- increase the average check, stimulating customers to purchase new services: buying a second service - at a discount. For example, your client goes to the salon for a haircut, while doing her manicure in another place. You can give her a discount on the services of a nail master at the time when she signs up for a haircut. Show the client that in your beauty salon you can get the full range of services that are needed.

Offer promotions only on procedures that are in demand, such as haircuts, manicures, hair coloring, eyelash extensions. Not best idea- provide a discount on tattooing, laser hair removal, since such clients will be happy to take advantage of the advantageous offer, but the second procedure will not need to be carried out soon - therefore, these people are unlikely to come to you again in the near future.

Advertising to attract customers to a beauty salon should be consumer-oriented. Suppose you have a premium-class establishment that sells rather expensive services. In this case, you should not reduce the price of procedures too much: then visitors who are not your target audience will come to your salon. They simply cannot become your regular customers. All this will only lead to the fact that your specialists will be overloaded for some time with a large flow of visitors.

8 Unusual Beauty Salon Ideas to Attract Clients

1. Happy hours. By implementing such a promotion, announce the upcoming event in public social networks in your city. If the user makes a repost, he is guaranteed to receive a gift. So, when buying one service of your salon, the client can take advantage of a 50% discount on the second one (an alternative option is that the service is provided free of charge).

As for the promotion being announced on social networks, motivate the client with the opportunity to get a classic manicure for free if he gets a haircut in your establishment. So you will not only attract customers to the beauty salon, but also achieve a viral effect - users will repost your posts to get a discount or a gift.

1. Testimonials from happy clients. Take pictures of visitors to your salon after a haircut, with a new styling, manicure. Let a satisfied customer write a review, then it can be posted along with a photo - on the website or in social networks. Your future customers will look at positive reviews as proof that you can get high quality services. This will help you create a trusting relationship between your salon and potential clients.
2. Photos of clients at the event. For example, a client gave you a festive manicure or wedding styling. Arrange with the visitor to send you a photo from the event as proof that the client was satisfied with the service provided by the salon.

1. Ask visitors scanQR coupon in your salon using a special mobile application. So the client will be able to purchase two procedures for the price of one. But what is the advantage for the salon? It will automatically get into customers' smartphones! Now you can communicate with them, timely informing about ongoing promotions. And this means only one thing: the client will come to your salon again.
2. Discount card in a mobile application. The modern consumer no longer wants to constantly carry around a lot of discount cards. This might work in your favor. Just provide the customer with something new - a loyalty program. Being its participant, the visitor will come to you again and again to receive a certain service.

Often in the salon business, the following unpleasant phenomenon occurs: the master quits and takes all his clients with him. This is exactly what can be prevented by using a loyalty program. It doesn't matter if the master took the client or not. In any case, the salon has the opportunity to contact a person via phone. Communicating even with a departed visitor, offering him new services, it is quite possible to attract a client to a beauty salon again.

1. Birthday discount. The action as old as the world is still effective. Within 5 days from the name day, the client will be able to receive all salon services at a good discount.
2. try hold seminars for the fair sex on nail art or on the topic "Facial Skin Care in Winter". By providing useful information to the visitor, teaching him how to take care of himself, you ensure the attraction of customers to the beauty salon, as well as increase your sales of cosmetics.
3. Calendars with useful tips for women. Another proven method of attracting clients to a beauty salon. Give various organizations (where the majority of employees are women) calendars that a potential visitor will want to keep. Involve kindergartens, schools, hospitals, clinics, dental offices and the like.

How to make your calendars stay with the client for a long time? Place photos of celebrities on them, as well as important recommendations for self-care. It could be advice from stars on how to moisturize your skin in the summer, and so on.

How to Attract Hundreds of New Clients to a Beauty Salon in One Day

Are you sure that your specialists are real masters of their craft, and that the beauty salon occupies a leading position in your area? In this case, you will have 500 new visitors in one day, while spending 2,000-3,000 rubles to attract customers.

Intrigued? Just follow the instructions posted later in our article. You will be surprised how easy it will be for you! This idea of ​​​​acquiring 500 new customers in one evening may seem extraordinary, but it will bring you a lot of profit. Just enjoy the process and strive to get the most out of every visitor.

Step 1. In the morning, for 2.5 hours, the masters will work with models. Let stylists create creative haircuts, dye hair. Remember that styling should be suitable for your potential clients. Do you have makeup artists, nail technicians, beauticians? They, too, must be involved in the action. Hold a competition between employees for the title of "Best Master" - this will be an effective advertisement to attract customers to the beauty salon. Remember that each specialist must work with full dedication, since the result of his work will be evaluated by potential clients.

Step 2 So, the models are ready. Now everyone, both masters and girls, must wear T-shirts with the logo of the salon. We attach an A4 sheet on the back of the models, on which we indicate the name of the master working with them. It is important that each employee has a branded badge with a name. Everything is ready? Then we proceed to the most interesting moment.

Step 3 We leave the salon and move to the point with the largest concentration of people in your area. For example, to a large shopping center or to a high traffic area. It is not necessary to enter the territory of the shopping center, just sit next to it. It does not matter what kind of place it will be, the main thing is that as many passers-by as possible see you. So, you have reached the goal, let's start organizing the team.

Step 4. Arrange the models so that passers-by can see them clearly. Ask the craftsmen to correct the work, if necessary. We pick up a megaphone, while employees can communicate with potential customers directly. Your goal is to get passers-by to vote for the stylists whose work they like best. An event attendee chooses a model, then you ask her to turn her back so everyone can see the name of the craftsman who worked on her. After that, you give the person a voting form and a pen, he fills it out: he enters the name of the master and his contact details. Now the questionnaire can be lowered into the voting box. Those people who vote will be able to participate in the drawing of the "Free day in the beauty salon" coupon.

Step 5 Use a megaphone to inform passers-by that they have a chance to win a coupon for a free day at the beauty salon, which usually costs $200. They are required to simply fill out a form and vote, which will give them the right to participate in the draw. While you play the role of host, the masters should talk to passers-by, answer their questions about what prize the winner receives - let the employees describe in detail how the free day in the beauty salon will go. At the end of the competition, the winning master is awarded a prize. It is important that each voter receives a business card with the name of the beauty salon specialist whom the person preferred. Warn craftsmen and models that if they want to have a snack (or smoke), they can do it at a certain distance from the venue, after putting on a jacket on top so that the branded T-shirt is not visible. Bring umbrellas with you in case the weather turns bad.

Step 6 What will give you one such day of the action? At least 500 potential customer contacts. You can contact them by email to let them know which craftsman has become the winner of the competition, as well as give a coupon for 150 rubles as a token of gratitude for participating in the event. Important! Be prepared for the fact that within three weeks a lot of new visitors will come to you, and among the employees there will be a person with the title of "The Best Beauty Salon Master".

Attracting customers to the beauty salon through your own website

With the help of the site, you can not only get the contact information of potential customers. You need to use it, first of all, to convert potential visitors into permanent ones. To do this, use the information received (email, phone number) as efficiently as possible.

How to increase website conversion rate? That is, how to turn site visitors into real customers? This can be achieved with the help of bonuses: a 40% discount on a haircut on Tuesdays, when coloring - a manicure as a gift, and so on. The task is to evoke positive emotions in the user of your site, only then can you really achieve an increase in sales.

To ensure that customers are attracted to the beauty salon, the site should provide visitors with information on the following points:

• list of services provided;
• the cost of work;
• qualification of masters;
• ways to register for procedures;
• the exact address salon and how to get to you.

It is critically important how well this information presented to the user. When creating website content, follow the basic rules.

To increase brand awareness, you need to place the logo at the top of the page.

In a conspicuous place, post information on how to contact the salon administrator. It is better if it is a phone, as well as a feedback call - to the left of the logo (observing the principles of eye movement).

Tell us about ongoing promotions: make a promotional zone on the site where you will post information about promotional offers, important events, name this section "Special Offer", for example.

In the event that you are not ready to regularly post news on the site, it is better not to do this at all. Last year's dating will scare off a potential client.

In the case when the salon implements many modern services with unfamiliar names for the client, it is not recommended to place a long list on the main page. It is best to break it down into several directions in which the client can easily navigate.

Remember the price. The client should not call you to clarify such issues - he simply does not want to cooperate with you. Create a catalog of services provided with their description, cost of work, duration of the procedure. This will automatically prevent you from attracting customers who cannot afford to visit your salon, which means that you will make the already hard work of your administrator easier.

Provide the visitor with data on the competence of your craftsmen. For this purpose, the site should have a personal page of specialists, where their portfolio and available certificates will be posted. By communicating with clients at this level, you will make them more loyal to your salon.

So, the site visitor realized that your masters are highly qualified specialists, now he needs to book time for procedures as soon as possible. For this, there is an online entry form through which you can select the day of the week, hour, indicate your contact details and leave a comment.

Engage social networks - let your site be integrated with them. Try to hold as many promotions as possible, exhibit the works of masters, communicate with users. Let your salon not only have as many happy customers as possible, but also flash selfies.

It’s not enough just to make a website, you need to constantly devote time to its promotion. Otherwise, it will take far from leading positions in the search engine. And this means that no one will visit the web resource, and it turns out that the costs of its creation were wasted. How to promote a beauty salon website, read on.

• Promotion in search engines using keywords. To this end, you will need to post content (articles) on the site that contains the most frequent search engine queries. For example, “nail extension in Yekaterinburg”, “modern styling in Moscow”, “wedding hairstyle in Rostov” and the like. The frequency of use of the key phrase depends on the attendance of the site of the beauty salon.
• Publication of data on ongoing promotions on partner sites. This includes both placing banners and exchanging clients. Massage parlors, cosmetology clinics, that is, all companies with which you have a common target audience, can become your partners. When choosing a partner company, consider site traffic. Analyze how many unique visitors appear daily. Work with a women's forum in your city. Lead a discussion, post useful articles, unobtrusively recommend them cosmetics skin care products, as well as all kinds of procedures that you have in a beauty salon, do not forget to promote your website as well.
• Register on directory sites. They are subdivided by districts, they can be used to provide advertising to attract customers to the beauty salon.
• When negotiating with partners, paying for services, draw up an agreement on placement for a specified time period (and not the number of clicks). You can offer your partner a permanent discount on hairdressing services. By doing so, you will avoid unnecessary costs, but at the same time get a stream of new customers. Also indicate the period for testing your partner's site.

5 main mistakes in attracting clients to a beauty salon

1. Want to scare off all your customers? Then be too intrusive: it is clear that when a business lady comes to you for a haircut, unobtrusively offer her a manicure. But you should not congratulate her cat on her birthday, send 10 emails daily with an offer to come for a massage with huge snails. Such harassment, like in Hollywood horror films, will make even a regular customer leave you.
2. Avoid your clients in non-work environments. Success for your salon is definitely not guaranteed if you run away from customers by meeting them by chance on the street or in a store. Of course, you need to follow the chain of command: tactfully say hello and smile in a friendly way, that's all that is required of you when you meet a client in an informal setting.
3. You can resort to any number of ways to attract clients to a beauty salon, but they will not work if you have - mess and unsanitary conditions. Agree, the salon will receive a “chic” reputation when the master, not observing simple sanitary standards, will infect the client by simply shaving the back of the head with a typewriter.
4. Trying to please absolutely all clients of the beauty salon spending all your time, money and nerves on it. Of course, you can close the establishment 30 minutes late if you need to complete customer service. However, when you work without rest, because of the busy schedule, you stopped seeing your relatives, then maybe it’s enough to take clients on weekends, while offering them a 50% discount? No one will appreciate this approach and will not give you a reward for increased performance to the detriment of their interests.
5. Neglect professional development. Do you think that all kinds of trainings are a waste of time? Still doing the classic blood red manicure? Are you generally aware that your competitors have mastered the technique of painting, sculpting and mastered other nail art? You don't need to go to a fortune teller to understand: in the near future, all your customers will happily run to direct competitors who will offer them cutting-edge innovations.

10 Great Movies and Books on How to Get Clients to a Beauty Salon

We offer you 5 best works on how to make an advertisement to attract customers to a beauty salon. Read on to stay one step ahead of the competition:

1. "How to win a client" R. Neil.
2. "There is no end to clients" M. Port.
3. "20 better ways attracting customers” O. Karnaukh.
4. How to attract clients to a beauty salon. Practical guide» S. Petrova.
5. “Customers for free. 110 ways to attract them for free "A. Parabellum, E. Kolotilov

Do you like educational literature and videos? Pay attention to the masterpieces of world cinema, which contain secret information on how to attract clients to a beauty salon, improve marketing and increase sales:

1. "The wolf of Wall Street".
2. "The Armory Baron"
3. "Boiler".
4. "Bully Tommy".
5. "Smoking here."