What does the word showroom mean? What does a business plan for opening a showroom look like? Showroom is profitable and promising

As a rule, for all girls, buying clothes is tantamount to taking a “miracle pill” for a bad mood or trouble. And also, this is a great way to just have fun, relieve stress from the whirlwinds of everyday work. Do not forget: every woman is a unique creation, in which, in addition to femininity, style, there is one more desire - this is the pursuit of economy. Therefore, girls are looking for stores where they can buy good, high-quality, inexpensive things. It is these motives that push the fair sex to visit the showroom. The showroom is a great option to find what you need!

Showroom women's clothing- This is a store that sells original or designer items, but their difference from designer elite branded models is only in price.

Why are these stores so popular? How to open a showroom? What are the subtleties inherent in the opening of such an institution? All these questions often concern those who want to open their own successful business, but do not know how to implement it. All these issues will be analyzed below.

Indoors, it can also be called a studio or a shop, designer items are put up for sale, the work of which is not known or little known to the public. At the same time, the quality of tailoring things, as well as the material used for them, allow you to express yourself, arouse interest among the buyer. A good influx of customers in the showrooms, as a result - the subsequent recognition of clothes by the general public - allow young designers to become famous. Later, when fame comes, these designers will be able to open boutiques with their name, exposing a high price for things. An alternative to designer items can be simply exclusive items from China or the USA.

Today, stars, as well as famous personalities, decide to open their own studio. To do this, they first pass product advertising through social networks (groups), where there are millions of subscribers. The question "how to open a showroom" is easily solved by ordinary people. First you need to decide which category of products will be sold.

What would a showroom look like? There are many options. This is:

1. A studio space where samples of goods from one or different manufacturers are presented for wholesale purchase.
2. A studio space where a little-known designer offers ready-made or custom-made exclusive clothes.
3. Premises-a room where a range of goods from different manufacturers for retail is collected.

The third option is the most popular in Russia, we will consider it in detail .

How to open your fashion showroom from scratch - step by step

The first step is to register the activity. It is divided into several stages:

• documents are collected - this is a TIN, an identity card with its copies, an application is written for registration and taxation, a state duty is paid;
• OKVED code is selected;
• an application for the opening of activities is being prepared for the tax authorities.

The second step is the technical part. Consists of the following steps:

1. We are looking for a convenient location for the studio, which is going to be opened.
2. All equipment is purchased.
3. Suppliers are selected.
4. Studio employees are selected (if necessary).
5. Advertising is being carried out.

Selection of premises and equipment for the studio

You won’t be able to immediately see a large influx of customers when opening a business, since you first need to open a store, after which you need to form an audience of buyers. An exception may be a rented boutique inside a supermarket. In our case, friends and acquaintances on social networks will find out that you are going to open a salon.

Note. A showroom is a profitable business, but when opening such a store, you need to think about the premises. Best Option for such a business, a studio apartment, a small room or a small house can become. Today, when you read advertisements for rental housing, you can find different options. The worst option could be a room in your own apartment dedicated to business.

Repair and design should give the room a certain style. It is better to use light, calm colors, hang lamps (lanterns), as well as necessarily pictures.

On a professional level, you need to think about the combination of walls with the floor. Since the clients of the salon will be demanding people with exquisite taste, it is necessary to understand that the spectacular design of the salon will push the client to visit it again, and also recommend it to their friends. Everyone needs to remember this for those who are going to open a women's clothing showroom.

The presence of comfortable, and most importantly, beautiful furniture is one of the main points of the showroom design. Before opening, you need to install style-matched coffee tables with chairs, showcases - hangers, comfortable dressing rooms with mirrors.

A pleasant atmosphere of the studio will be given by a calm melody, a gentle smell. An important factor is the perfect cleanliness of the room.

What, how, where to sell?

There are a number of issues that need to be addressed regarding the range:

1. Where to buy things.
2. Variety of assortment.
3. How to hang and arrange goods.

Where to buy products

Since the showroom is a business that is associated with the purchase of things, you must first start looking for suppliers.

Today, there are several options for purchasing goods at wholesale and retail prices.

The first option is online shopping. Usually, such stores sell most often Chinese things, on which you can make a 100% rise. If there is no exact idea of ​​the quality of goods in different stores, then you will have to make several purchases from different suppliers in order to understand which store is better to give preference to.

Note. Chinese things can have different quality. Today, many Russian stores sell quality goods from China, which are distinguished by an acceptable cost. However, it is important to remember that wealthy clients are unlikely to visit such a clothing showroom.

The second option is American sites. Many American discount sites offer items from popular brands. Of course, the models will be last year's, but the brand, quality, and price will attract a solid buyer.

The third option is outlets. This concept implies retail outlets where last year's goods are sold, discounted by 70%. The purchase of such goods must be carried out independently, deliberately, selecting the desired products.

The fifth option is factories for tailoring things. Garment factories carry out tailoring according to catalogs, but they can also work on requests, which can be sent remotely. Their products are of good quality, but most importantly - affordable wholesale prices. The only negative is that the manufacturer sets its own minimum cash wholesale, which allows you to purchase goods.

Variety of assortment

Where to get money to start own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways to obtain start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

The most ideal option that can be used by someone who decides to open a women's clothing showroom is a variety of items with an accessory matched to them.

So, when buying a blouse, the client should be able to choose a skirt or trousers according to her style. And at the same time, a scarf, beads, a handbag, shoes. Among such a variety, the client finds several things, which means that he will no longer look for things in other stores. The owner receives a large profit from the amount of goods sold.

Note. The assortment of the store must constantly change, as fashion makes its own adjustments. Unfashionable things will not be in demand.

How to properly post a product

Even the most simple, inconspicuous wardrobe items can attract the attention of a client. To do this, you need to make sure that it is clean, ironed. Most should hang in a conspicuous place on hangers.

The buyer must have good access to the product, to touch it, to examine it well.

It is necessary to ensure that the goods are always beautifully laid out. New arrivals are best displayed on mannequins at the entrance.

Recruitment for the showroom is an important nuance that should not be neglected

Answering the question "how to open a showroom clothes” - a counter question arises: “who will work there”?

The owner of the showroom can safely work alone. But he will succeed only if he is well versed in fashion trends. He must also have certain design knowledge, know the rules for combining colors, fabrics, shapes. Well, if he knows how to combine even incongruous. Self-confidence and the ability to beautifully serve customers (choose clothes that will hide all the flaws of the figure, and can emphasize the advantages) will allow such a person to boldly open a showroom and work there alone.

Attention! How to start your business at the opening of a showroom, if the key problem for the store owner is the lack of taste in clothes? There is a way out here too - you just need to find a companion who knows this business from "a" to "z". As a rule, the designer can easily cope with this role.

Advertising is an effective engine of trade

The opening of your studio should begin with its presentation. This event must be significant. This means that interested, wealthy people are invited to the opening of the showroom, they are served at the highest level, in order to gain respect. Later, they will tell their friends or acquaintances about you.

Working out your client base can be carried out on social networks, among various forums, inviting people to buy their things. In groups on your page, you need to post information about the product, about its new arrivals, about discounts. For advertising, you can use SMS - mailing, or do mailing by e-mail. It will also help the business grow stronger.

What does a business plan for opening a showroom look like?

An approximate cost calculation that everyone who wants to open their own showroom for clothes will face consists of several points:

• to legalize trade, 5 thousand rubles will be required, of which the state duty will be 800 rubles;
• the initial purchase is approximately 100 thousand;
• renting a room for one month is about 40 thousand rubles (by the way, this is an important point that is often forgotten);
• repair work (if needed) will amount to 100 thousand, this amount may be less, its size will depend on the condition of the leased area;
• the purchase of furniture is about 50 thousand rubles.

In the case when the purchase of goods will take place independently, the costs must include the cost of the road, as well as hotel accommodation - this is 50 thousand rubles.

Thus, in order to launch your studio, you need initial capital. This is about 400 thousand rubles.

Business Profitability

Considering that a wealthy client spends 15-45 thousand on expanding his wardrobe in one month, and plus five new clients on the recommendation, the showroom income will have a fairly decent amount.

Summing up: what are the subtleties and features of the showroom?

The key problem of the showroom is the misunderstanding of this business.

Some believe that a showroom is an exhibition of things for the purpose of wholesale purchases, others associate it with the work of fashion designers, and still others believe that a showroom is a store in a shopping center or somewhere in a house on a crowded street. By the way, if you want to open a regular item store, read the useful material in this article:

The second and rather frequent problem of this business is the quality and the manufacturer of the goods. So, not infrequently, Chinese copies are given out as a branded original. Wealthy people who understand quality quickly discover fraud, and low-income buyers do not spend a large amount on expanding their wardrobe. Therefore, in this scenario, the owner of the showroom risks losing his business.

Hence the conclusion: things intended for wealthy buyers must meet their needs.

If the business is going well, the number of showroom customers is gradually increasing, then you should not be limited to what has been achieved. Studio owners have every chance to create a large store.

Considering this species business, it becomes clear: the showroom is an activity that is guaranteed to bring profit. But the income that a fashionable showroom will bring will be good only if a person who has a sense of fashion and has an "entrepreneurial streak" is engaged in business. Risk is not always a noble cause, therefore, before investing money, you need to “measure seven times, and then cut it off.”

A few decades ago, our compatriots doubtfully uttered the words that are currently an integral part of the lexicon. Thanks to the process of globalization, we not only study the culture of other countries through films and music, but also have the opportunity to enjoy the landscapes of various continents with our own eyes. The information received allows not only to improve in the sciences, to expand one's own consciousness and to get to know the surrounding world more deeply, but also to borrow from other nations familiar to them and new to us objects and concepts to change everyday life.

Wide use

One of these words, which has recently become part of the lexicon of compatriots, is the term "showroom". This concept came to us, like many others, from abroad. It is worth noting that on the territory of countries that were once part of the great Soviet Union, this word appeared relatively recently - only a few decades ago. In Europe and the countries of America, the concept under consideration has appeared since the widespread use of market relations. Despite the popularization of a foreign term, many people want to know the answer to the question: what is a showroom? What is it for? In what areas is it used and what are its advantages? The secrets and secrets of the borrowed concept will be revealed by our article.

What is hidden in this word?

Let's start our acquaintance with the term we are interested in with its etymology. If you turn to the help of dictionaries in English, it will be possible to find out that the showroom is a transcription of the foreign phrase show room. The latter in translation means "demonstration or exhibition hall". We can say that the showroom is a place where any goods are exhibited in front of the audience. As a rule, this is done for informational purposes. The visitor can get more detailed information about the products he is interested in, as well as place an order for the supply or manufacture of a sample he likes. Yes, this is true: in showrooms, for the most part, only single copies of goods are exhibited, designed to attract customers. Here, products are never presented in mass quantities. Currently, showrooms of clothes, shoes, cars, furniture, tiles, laminate, sanitary ware, etc. are most widely used.

Single goods, or "No" mass character!

However, at the moment this word is not used for its intended purpose. Many people, not quite understanding the meaning of the concept under consideration, inadvertently distort it by using the term for the names of warehouses and stores where the goods are not presented in a single version. It is no wonder that many people are confused and cannot understand what a showroom is. Show - "show, demonstrate" room - "room". This is how the concept is literally translated. About any wholesale or retail there is no speech here. "Look, meet and order" - this is the principle of work that almost all showrooms in Moscow, London or Los Angeles rely on.

Showroom category "Ready-to-wear fashion"

However, there are some exceptions that apply to clothing and footwear showrooms. Initially, in such places, the visitor is given the opportunity not only to see the collections on display and place an order, but also to buy the item they like. At the same time, an exception is made for the clothing showroom in the "ready-made fashion" category. As mentioned above, the samples shown in the showroom can be ordered. However, it is interesting that the time for the manufacture of the selected copy is strictly regulated. This parameter is determined in accordance with the global schedule of companies offering exclusive products. Clothes or shoes to order are sewn twice a year or, at most, every quarter.

Exhibition halls

Some showrooms or Madrid are located directly at factories or factories. Sometimes showrooms are distribution halls. In order to improve and facilitate the work of their potential wholesale customers, many companies open showrooms in the most profitable cities of the world for them. This takes into account not only the financial capabilities of consumers, but also the territory of the brand, recognition and its deeper introduction to the masses. For wholesale customers, showrooms are an excellent opportunity to get acquainted with the range of products and, taking into account the characteristics of the sales market, order selected goods. For retail buyers, showrooms are a convenient option for acquiring good quality wardrobe items at wholesale prices. This, of course, is not a characteristic feature of every showroom, but many Italian distributors give their customers this opportunity as well. You can buy clothes, shoes and accessories at low prices after the end of the bulk purchase campaigns. It should be noted that in this case, most copies will be only one, the most popular size. As a rule, for clothes it is the 42nd, and for shoes it is the 37th.

Differences from boutique

Showrooms in Moscow are quite common. Among them are showrooms for furniture, building and cladding materials, engineering innovations and automobiles. Of course, there are also distributors of clothes of famous brands with a worldwide reputation in the capital. Those who wish can order stunning exclusive items from the new collections or purchase their favorite options from the previous season. However, one should not identify a showroom with a boutique, because the second option is characterized by mass clientele. At the same time, there is no large influx of buyers in the showroom. Here, each visitor is welcome, each is treated individually. Whether it is a children's, women's or men's showroom - in each of them the client will feel comfortable and absolutely free. It is noteworthy that in every showroom of this kind, all buyers are known by sight. It is worth noting that some showrooms of exclusive clothes are quite well classified and it is not so easy to get into the "holy of holies" of fashion. To do this, you need to get a recommendation from one of your regular customers.

Comfort for everyone

The considered option for updating the wardrobe is very convenient for famous personalities who are tired of the persecution of the paparazzi. Showrooms often present new items from various brand designers, so it is not surprising that both the style and the quality of clothes are always on top. highest level. The client is given an amazing opportunity to choose a new thing from the most fashionable on this moment of things. Agree, it is very convenient. For many people, visiting a showroom becomes a permanent ritual. After all, it is here that you can buy not only the necessary wardrobe, but also show yourself.

In Moscow, almost every exclusive clothing boutique has a showroom. The showroom is a separate room with limited access, where customers are invited to take a look at the "freshly baked" novelties from famous couturiers. This allows you to keep abreast of changing trends in the fashion world and follow their trends.

Today, in addition to the already well-known showrooms for adults, a children's showroom is also gaining popularity. Now parents have an amazing opportunity to purchase an excellent and, more importantly, exclusive wardrobe for their beloved child.

Summarizing information

A clothing showroom is a place where products of one, sometimes several brands are offered to the attention of visitors. At the same time, in this hall, the client has the opportunity not only to examine the exhibited goods, but also to order their favorite samples of both the present and the future collection.

At the same time, the showroom is an excellent opportunity to become the owner of exclusive clothes immediately (for showrooms of the "ready fashion" category) and not be afraid for the mass distribution of the acquired novelty.

What is a clothing showroom? This is a room where little-known designers exhibit their own products. Why do they do it, for whom and why, read below.

Concept definition

What is a clothing showroom? This is a studio or apartment that is equipped to demonstrate certain items of clothing to clients. How is this place different from a regular store? Majority outlets they sell mass-market clothes, that is, not exclusive items, but those that were sewn for the masses. If you don't feel like dressing like half the city, then your way should be to the showroom. These places sell several types of goods. It can be luxury products of famous brands or products of little-known designers. It is unprofitable for both of them to sell things in ordinary stores, since they will have a small flow of customers.

Buyers who take luxury items usually already know what they want, so after a preliminary call, they complete the ordered goods. But when coming to a novice designer, most often people simply do not know what to expect. So they can have coffee while sitting on the comfortable sofa while the young fashion designer shows off his best pieces on the models.

Why do you need a showroom

Not all people understand why open a studio to showcase things when there are many ordinary stores. But what is a clothing showroom? This is the place where you can buy exclusive. You can't buy these things in the near future. mall. Young designers often transform their apartments into showrooms. They use this place both as a workshop and as a store. The atmosphere in such establishments is mostly friendly, if not friendly. People like to come to visit, drink coffee and at the same time make an order for an exclusive dress. Many showrooms work on the principle of an atelier. Designers can not only sell something from their own collections, but also sew a unique dress according to the client's idea.

Often showrooms are used as places where young talents show their collections. They hire models and invite an audience that mostly consists of friends and clients. Such events claim to be secular, so they usually take place with a buffet table and a further afterparty.

What audience are they intended for?

The dream of any aspiring designer is to recruit a wealthy clientele. It is on her search that all the efforts of young fashion designers are aimed. What is a clothing showroom? This is a showroom. Therefore, designers are trying to make it as famous as possible. Today this is done easily with the help of advertising in social networks. By promoting their services, people want to profitably sell an existing product. But the next batch is not in a hurry to sew. Clothes in showrooms are sold for one narrowly defined segment of society. After all, you can not sew what everyone likes. Therefore, young designers wait, see who likes their work, and in case of success they continue to follow the chosen path, and in case of failure, they release a new collection in a different style. Thus, an individual handwriting is developed and a certain circle of clients is recruited.

What is the difference between showrooms of branded clothing and showrooms of little-known designers

Of course, the number and status of clients. The showroom of branded clothing sells exclusive designer outfits. D&G, Gucci or Valentino don't need advertising. All fashionistas know about them. Clothing from famous designers is a dream for many, so the queue to such showrooms, where you can see and order a dress or suit, is usually scheduled six months in advance. And often it is generally impossible for a person from the street to get into them. Brand showrooms do not need new customers. Their main goal is to maintain the respect and recognition of their loyal customers.

But in the showroom of men's clothing or women's dresses from a young designer, the doors are always open. Here, people will receive the same warm welcome as in the luxury showrooms, however, the outfits will not be as famous. Although their quality and style may not be inferior to the work of world couturiers. After all, sometimes a young designer can sew one dress for a week or two. It probably goes without saying that prices in such showrooms will be much lower than in branded showrooms.

Showrooms on the Internet

Many people are afraid to order clothes online. This is not surprising, because there is no way to feel it and try it on. How then do the showrooms of men's, women's and children's clothing work on the Internet? Designers photograph their products from different sides and angles. Moreover, the pictures are sometimes even too detailed. For example, on many dresses you can see not only all the buttons, but even the lining and internal seams. Many showrooms work on the principle of online stores. The client can order any thing, try it on, and if it does not fit, then send it back. However, this is not practiced very often. To avoid confusion with sizes, designers sew clothes according to the generally accepted grid. Therefore, a girl, ordering a dress, on the label of which 46 is written, will definitely be sure that it will suit her.

Women's clothing

There are many young talents in our country, whose heads are filled with creative ideas. Many of them create their own women's clothing showrooms in Moscow. For example, you can select XARIZMAS. This is a Russian brand that is distinguished by the high quality of its clothing. It is difficult to find something pretentious here, but it will not be difficult to pick up the classic styles of office-style clothes. This attracts many customers.

Candy-store is another showroom where fashionistas from the capital can buy new clothes. Here things are sold not only of domestic tailoring, but also of foreign production. For example, dresses of Korean and Greek designers.

There are also very unusual showrooms for women's clothing in Moscow. For example, BLESS MY DRESS. Here the girl has the opportunity to completely transform, and not just buy a new blouse and shoes. Each client will be offered the services of a stylist, makeup artist and hairdresser, so that her image is completely renewed.

Showrooms for menswear

Representatives of the stronger sex rarely go shopping, they just do not like this activity. Therefore, there are not so many showrooms for men. Basically, they are combined with women's. Such a move is quite logical: seeing off his companion for shopping, a man will be able to look after something for himself. In the capital there is more than one showroom where you can see men's clothing. For example, MFashion. In the showroom you can find clothes of Russian, American and European production. Use me is another metropolitan exhibition area. Here you can choose anything - from a business suit up to sweatpants. And stylish shoes and accessories will help to complement any image.

Baby clothes

Unlike exhibition areas for adults, special rooms are rarely opened for little dandies. Children are often easier to dress in a regular store. After all, it is not known how the child will behave at a party, whether he will be capricious, or maybe, on the contrary, he will be shy. But still there are children's showrooms. A clothing store of this kind specializes in wholesale sales. Eminent shops buy goods here, as well as shops that specialize in selling exclusive items.

For school-age children, you can find a showroom, but as a rule, children do not like to spend time in such a place. They do not enjoy beautiful things, and even more so do not appreciate the exclusivity of their outfit. Therefore, children's clothing showrooms are popular only with wholesalers and mothers who have too much free time.

Outerwear

Non-trivial models of fur coats, jackets and coats are exhibited at such sites. Expensive fur products are not affordable for everyone, so showrooms with outerwear are most often closed. Not all designers and sellers want fur coats and jackets to be touched and seen by people who simply cannot buy them. Moreover, exclusive models may not become so exclusive if there is a large traffic in the store. Therefore, fur clothes are kept under good protection, away from prying eyes. The same goes for leather goods. It's one thing - an ordinary leather jacket, which is full in any shopping center, and another - a product of a unique cut, sewn from different materials. In one designer jacket, leather, suede, and even drape can coexist.

Outerwear showrooms rarely take place in an ordinary apartment. More often, a separate room is rented for them, where it will be possible to observe the storage conditions that must be created for the fur so that it is better preserved and that moths do not start in it.

What other showrooms are there

Exhibition areas are created for various purposes. Most often, they show clothes and sell them to customers. But sometimes a designer is forced to open a showroom for status. Even if he is doing well and sales are well established through the Internet, customer confidence will be greater if he opens a real store.

A fashion showroom can display just about anything. It can be evening wear, casual wear and even tracksuits. Many girls find pleasure in walking around the exhibition grounds. In this way they spend their leisure time and join the beautiful. After all, often young designers in their studios hold various social events, which are attended by representatives of creative professions.

Showrooms may also sell accessories. Among them are hair ornaments, jewelry or designer shoes or bags. All these accessories are most often presented in a single copy, and the designer will not repeat them. That is why many fashionistas prefer to dress in showrooms. After all, at a secular party, they will not meet a girl dressed in the same dress or holding the same handbag in her hands.

Showroom - what is it? In direct translation from English, this word means “demonstration hall”, “show room”. A new trend in commerce, as usual, came to Russia from abroad, from the world of fashion.

Showroom - what does it mean?

In the world of fashion, single items from collections are exhibited in showrooms in order to show them to potential buyers, or rather wholesale buyers. Visitors can carefully examine, touch things, try on, order a batch of the selected product.

Some of these showrooms operate directly from factories, major manufacturers clothes, shoes and accessories. Others are private - from small ateliers selling goods handmade. Let's take a closer look, showroom - what is it? What are they like?

Showroom - an unusual store

So, the showroom is not really a store. It differs from the usual, first of all, in its environment. There is no shopping fuss. And all because not everyone can get there. Often such establishments are closed and you can visit them only in one of the following ways:

• by appointment;
• by acquaintance;
• by recommendation.

There are also open showrooms. Everyone has access to it.

What awaits visitors?

What awaits those who visit, for example, a women's clothing showroom? Upholstered furniture, calm music, new catalogs, tea and coffee for visitors. In a cozy, relaxed atmosphere, customers choose goods, place an order, or simply purchase the thing they like.

Service in the showroom is built on the principle - all attention to the client. Professional models show customers clothes in an ensemble, with accessories, in various variations. Here every client counts. Therefore, the owner of the salon takes into account all the wishes and preferences, offers a choice of exclusive models that do not fall on the shelves of ordinary clothing stores.

Depending on how a particular showroom works, things can be purchased immediately or pre-ordered if this is a showroom at the atelier.

Unlike popular stores, showrooms are not located on the central crowded streets. For their placement, they choose quiet places that a small circle of people knows about.

Principles of work of the showroom - abroad and in Russia

In Europe, showrooms are divided into three types:

• closed, working from large and famous brands;
• open ateliers-salons from small manufacturers;
• private indoor showrooms that sell designer items at retail.

Wholesale buyers of large consignments of goods have access to the establishments of the first type for their further resale.

Everyone has access to open atelier-salons, for example, a showroom for fur coats, shoes, wedding dresses, where tailoring is carried out by order of the client.

Small private showrooms can be accessed by appointment or by invitation. They sell clothes and shoes from both eminent and not so famous designers. It is from such small showrooms that young designers begin their careers, for whom it is not easy to break into the world of big fashion.

Fashion houses in showrooms do not sell copies of collections, but only present them for detailed consideration. This is done mainly for large buyers.

In Russia, the first showrooms appeared in the early 2000s and they were organized in private apartments. There, domestic fashionistas demonstrated branded items brought from abroad at affordable prices. One of the goals of such a hall is to sell things without crazy markups, due to which the rent of the premises and the salary of the staff should pay off. For those entrepreneurs who were rapidly growing, there were more spacious and modern studios for displaying and selling fashionable clothes.

We can say that the Russian showroom is a closed club for its own. It is difficult for a “man from the street” to break into such a place. It is necessary to have acquaintances among visitors or know the necessary phone numbers. The first Moscow showrooms were interest societies attended by celebrities, fashion designers, and the capital's elite.

Modern boutiques are also referred to as showrooms. But this is not entirely true. Otherwise, every clothing store could have such a name.

Currently, there are several clothing showrooms in Moscow, St. Petersburg, Kazan, Novgorod. There you can find unique designer things for yourself, appreciate the atmosphere and the quality of service in a “new way”.

Showroom of clothes

It is becoming more and more popular to open showrooms powered by online stores. This is done with the aim that potential buyers have the opportunity to evaluate the product live.

Since it is not always possible to determine the quality of fabric, tailoring and choose a model from the description and photographs. But the goods presented in such establishments must be ordered online. Clothing groups and communities on social networks post showroom addresses on their pages.

Sarafan Moscow

Automobiles, household appliances, building materials

It is a mistake to think that a showroom is only a platform for demonstrating fashionable clothes, shoes and furniture. There are showrooms in which new models of cars are exhibited, household appliances and samples building materials. That is, the filling of the showroom can be very different.

Showroom goals:

• introduce consumers to new products (for example, cars or appliances);
• win a place in the market;
• increase demand for products/services;
• introduce new types of services.

In some cases, a showroom is an opportunity to quickly and profitably sell used goods. Famous car companies arrange them to sell used cars.

The home appliances showroom gives customers the opportunity to see how a refrigerator, oven and microwave oven will look in the interior of the kitchen, to check their functionality.

A small conclusion

Now you know what a showroom is. As you can see, such showrooms are different types. In addition, not everyone can get into some of these showrooms, but only selected people.