American business coaches. SalesPortal rating. The best sales trainers in Russia

08.06.2022

If we consider entrepreneurship as a profession, then in the number of necessary skills it prevails over most others. Whereas a narrow-profile specialist studies one subject, but deeply, a businessman works, so to speak, "in breadth", trying to learn as much as possible about everything. In this sense, a novice entrepreneur must combine in one person a marketer, a techie, a manager, and, if necessary, an electrician with a plumber. Becoming a "free bird", working for yourself, you are not freed from the routine of a hired worker - you have even more of it. But the truth is, now you are accountable to yourself and the income in your pocket comes directly and, as expected, in a much larger amount.

Since this very income, or rather, its increase, is the main task for the entrepreneur, an end in itself, for the sake of which he, in fact, set off "in all serious" independent business, then he faces the main and difficult question: "How to do this?" . A beginner in this case will inevitably encounter some difficulties. Yes, even experienced entrepreneurs sometimes pat the back of their heads in confusion, unable to understand why all of a sudden "I began to lose money." In this case, it is better to turn to people who have turned helping entrepreneurs into their profession. Business coaches, whose theoretical knowledge is consistently supported by the experience of running their own business, are able to give useful advice, think over an algorithm of actions or evaluate the prospects of a particular solution. They are not just vociferous experts with motivating slogans. By looking at the situation from the outside and passing it through the prism of their experience, the coach can provide an objective assessment of your performance, which is especially important in the absence of a business partner or mentor. And if you lack certain knowledge to realize your entrepreneurial ideas, then a business coach from the relevant field will help fill this gap and master the necessary skills. To do this, you just need to choose yours. Therefore, we decided to compile a list of some of the most sought-after business coaches in Russia so that you get acquainted with their activities, and maybe take advantage of their help.

1. Radislav Gandapas

Those who are interested in business training in Russia are probably familiar with the name of this person. This is not surprising, because he is one of the most famous and sought-after business coaches in the country with extensive professional experience and a wide geography of performances. Therefore, even if you are not in business, but live in a large city, you may have met this person more than once on local posters or advertising banners. But to follow their call to go to his training or not depends on your goals. Radislav Gandapas is a specialist in leadership and oratory, and therefore his seminars will be especially useful for those who want to hone their management skills, master the power of persuasion and make their business communication as productive as possible.

2. Maxim Batyrev

Having passed a rich career path from an ordinary employee to a top manager in a large domestic company, he has accumulated rich practical experience, which he laid the foundation for his consulting activities. The knowledge that Batyrev shares in his own master classes is supported by real examples from personal practice. Therefore, they will be useful primarily for business leaders, business owners and recruiters, as they cover such expert areas as management, sales promotion and employee motivation.

3. Mikhail Bakunin

A marketing expert helps freelancers, professionals in various fields and service companies build the most effective sales system. His main specialization is the marketing of professional services, which are now experiencing a kind of renaissance, responding on the Internet in the form of numerous ads. Standing out as a programmer, designer, tutor, specialist in advertising or psychology is not so easy now. It's even harder to sell yourself. This is what the trainings and courses of Mikhail Bakunin are focused on, who, relying on his practical experience (he is the founder of several companies), trains independent professionals in competent marketing and effective promotion of their services.

4. Evgeny Kolotilov

Sales technique, despite its apparent shapelessness, is very important in the implementation of almost any business process. It is especially important in the B2B sector. The volume of one-time sales here, as a rule, is quite large, and customers, as direct participants in the industry, place high demands on the purchased product. Therefore, it is not always possible to exploit emotional pressure on the buyer. A large customer is a professional, so it is much more difficult to convince him than an ordinary consumer. Difficult, but not impossible. It teaches such sales techniques. His trainings are dedicated to B2B sales, where an entrepreneur can learn how to competently negotiate with large customers, create a convincing presentation and other important aspects of B2B trading.

5. Igor Mann

The famous marketing expert, whose work experience is measured not only by the number of years (and their figure, by the way, is approaching 30), but also by the list of published books, has long secured the status of an authoritative expert. At the same time, Mann himself puts an inequality sign between the concepts of "marketer" and "marketer", making it clear that there is a difference between theoretical knowledge and practical knowledge. But this does not mean that one excludes the other. It's just that truly competent management is possible when they are used together. Therefore, Igor Mann positions himself as a universal marketer working at the intersection of theory and practice, which allowed him to develop a balanced business development methodology, which he willingly shares in numerous trainings and corporate programs. In his master classes, books and video courses, Igor Mann laid down an extensive marketing management base for a variety of business tasks: increasing sales, working with feedback, negotiating, working with B2B, optimizing work schedules, and others. Therefore, his work will be useful not only for novice entrepreneurs, but also for experienced players.

“You have to run as fast just to stay in place, and to get somewhere, you have to run at least twice as fast!”

(Lewis Carroll, Alice's Adventures in Wonderland)

This phrase saw the light back in 1865, and today it sounds fresher than ever. In order to professionally stay “on the wave”, “in the flow”, it is not enough to be who you are. It is necessary to develop, acquire new knowledge and skills - just so as not to lose positions; and to advance, you need to work twice as hard.

Open Google or Facebook - if you have ever been interested in seminars, webinars and trainings, you will be bombarded with announcements about training events of various kinds: oratory, leadership development, effective time management, negotiations, business English ... and a lot of specialized, purely professional trainings, programs, courses.

To prevent investment in knowledge from becoming a waste of money, it is useful to approach the issue of choosing training, courses, professional development programs, etc. as rationally as possible (several recommendations for choosing a business coach).

One of the sources of information can be ratings - training companies, trainers, schools, etc. We set out to collect information about such ratings in order to get an idea of ​​the service market in Russia and give you ground for reflection and conclusions. Unfortunately, there is little information available. More than enough information from the organizers of training programs (for the most part, advertising); independent estimates are in short supply.

However, some companies have studied the market for training services and shared the results.

1) All-Russian consumer rating of corporate training providers

Companies providing training services are evaluated by customers. As the organizers of the rating explain, the following are the customers: a) executives, HR directors and managers who organize trainings in their companies; b) employees of companies who were trained at trainings by specific trainers. Therefore, the rating is called consumer rating - because it is evaluated by customers themselves.

TOP 10 business coaches:

1) Boris Zhalilo (specialization - sales)

2) Valentina Mitrofanova (personal coach, labor law consulting)

3) Radislav Gandapas (leadership, oratory, self-management, self-motivation)

4) Konstantin Baransky (sales, negotiations)

5) Maria Gital (sales, service improvement, team building)

6) Mark Kukushkin (training of sales representatives, account managers, formation of corporate sales standards, etc.)

7) Dmitry Norka (sales)

8) Zifa Dimitrieva (strategic leadership)

9) Dmitry Dimitriev (negotiations, sales, leadership, project management, etc.)

10) Vladimir Topolov (negotiations, sales)

TOP-5 winners in the category "Best Educational Program":

The first All-Russian study "The best business coaches in Russia 2015 - 2016"

The evaluation took place in 2 stages:

– at the first stage, the nominees were evaluated by a jury of 49 experts working in the field of business education,

– at the second stage, public voting was opened on the official website of the study; more than 50 thousand respondents were interviewed.

TOP 3 business coaches in Russia:

1) Maxim Batyrev (Combat) - according to the Kommersant publishing house, he is in the TOP-1000 managers of the country. Winner of the "Commercial Director of the Year" and "Manager of the Year" awards, author of the bestseller "45 Manager's Tattoos".

2) Denis Nezhdanov - President of the Business Training Corporation NEZHDANOV - GROUP.ru.

3) Vladimir Gerasichev - the creator of his own methodology, the author of the films "Context", "Life. Instructions for use”, author of the book “Dream Team: How to Create a Dream Team”, founder of Business Relations.

TOP training companies - Motton Pik agency rating - 2017

1) TRIUMPH Academy

2) Top frame

3) Sales Training International

4) STAR Personnel Ltd.

5) Bogdanov and partners

8) Business Partner

10) Organization of time

People's rating MBA.SU - 2016/2017

The research method is a survey of graduates of Russian business schools. The assessment was carried out according to 4 criteria: income increase, career growth, business connections, personal and professional development.

TOP-5 positions in the ranking

1 place:

  • Graduate School of Management, St. Petersburg State University
  • Institute of Business and Business Administration RANEPA
  • MBA & EMBA Kingston / RANEPA (Institute of Social Sciences RANEPA)

2nd place:

  • MGIMO School of Business and International Competences
  • Institute of Business Administration and Business of the Financial University
  • GUU Graduate School of Business

3rd place:

  • Moscow International Higher School of Business MIRBIS
  • School of IT Management, Faculty of Economics, RANEPA
  • Higher School of Corporate Management RANEPA

4th place:

  • Higher School of Finance and Management RANEPA
  • IMISP Business School (St. Petersburg)
  • MBA Center (Business School) of the Ural Federal University (Yekaterinburg)

5th place:

  • Faculty of Economics, Moscow State University M.V., Lomonosov
  • Plekhanov School of Business Intregral PRUE G.V. Plekhanov

Interesting fact. One of the indicators of the effectiveness of MBA education is the growth in the income of graduates. As it turned out in the course of the study, even with zero career growth, graduate incomes increased by 29-54%.

Rating of business schools of the newspaper "The Secret of the Firm"

TOP 5 leaders in 2017:

  • ION RANEPA (joint program with Kingston University, UK);
  • IBDA RANEPA;
  • GSOM SPbGU;
  • St. Petersburg branch of Vlerick Business School;
  • ShBiMK MGIMO.

Rating of the newspaper "Elite Personnel"


I think I won’t reveal a secret to anyone if I say a banal thing that knowledge is passed on from generation to generation, from person to person. However, most likely, not everyone knows that the value in the development of any information depends on whose mouth it comes from, who exactly, and how it conveys this knowledge. Now training is put on such a stream that you literally begin to choke, not knowing which “source of knowledge” is better to join in order to become the smartest, richest, in general, the best in the shortest possible time.
Various teaching methods, a bunch of trainings, business coaches, coaches, and other mentors of various categories, titles and suits offer their own methods, often claiming that their method is the most correct and effective. Let's try to understand this diversity, and make our own, independent rating of the best business coaches. I bring to your attention my own assessment of the top five leaders in the field of business consulting.

1st place - Radislav Gandapas

He is one of the most sought-after business coaches in our country, having the largest number of various titles, awards and titles. He is practically the undisputed leader in the ratings of business coaches. Twice received the title of the best business coach in the country. Gandapas is a co-owner and lead trainer of the Oratorika company, which conducts seminars, trainings and lectures on oratory, as well as preparing and conducting and public speaking. Author of six books on oratory.

2nd place - Vladimir Gerasichev

One of the first domestic business coaches who completed an internship and successfully completed coaching courses in the United States. Gerasichev adapted the acquired knowledge to Russian reality, and has been successfully teaching for about twenty years. Periodically conducts lectures, seminars and master classes on business at Moscow State University, MBA, and the Academy of National Economy under the Government of the Russian Federation. Works with global brands such as: Wrigley, Red Bull, AIG life, Adidas, etc. Specialization - creating a corporate culture, building a team.

3rd place - Mark Kukushkin

According to the results of the last three years, he is one of the most popular business coaches in Russia. He developed the Mark Kukushkin Open University project, which he is still coordinating. Conducts its educational programs not only in our country, but also abroad: France, Italy, Holland, Greece. Specialization - management and organizational development.

4th place - Radmilo Lukic

Behind him are more than two thousand trainings and seminars on sales and their management. Lukic's calendar is scheduled for several years ahead. Among his clients are such giants as: Coca-Cola, Hewlett Packard, MICROSOFT, ROSNO, UralSib and others. Author of many books on sales techniques.

5th place - Asya Barysheva

Specialization - sales. Has seventeen years of experience in business training. Author of three thematic books and numerous articles. The book "How to Sell an Elephant" was published with a total circulation of more than a million copies.

This is my own assessment of the best business coaches in Russia. At the same time, I do not at all question the vast experience and truly great talents of other mentors, including foreign ones. Share, maybe you have your own opinion on this matter?

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On March 15, 2018, the results of the next All-Russian study "The Best Business Coaches in Russia" were summed up. Unfortunately, the market of "star" business training and consulting experts has been an exclusively male territory for several years now. Recognized experts who have gained popularity and authority are developing new training and seminar programs, mastering new specifications, cities and countries, while increasing their fees and the economic performance of their businesses.

At the same time, in comparison with the shortlists of previous years, only one expert with scientific approaches remained in the rating of experts. The only holder of a scientific degree in the rating of "The Best Business Coaches of Russia 2017" Denis Nezhdanov, a well-known corporate trainer, expert, author of the first and only officially deposited by the Russian Authors Society method of corporate business training FiSEQ-approach, remained.

From January 10, 2018 to February 28, 2018 The survey respondents were asked to identify the names of the best experts in three main categories:

1. The best business coach of mass events - nomination "MOTIVATIONAL SPEAKING" (motivational speeches);

2. The best business coach of skill competencies (strategic and operational management, sales, negotiations, etc.) - nomination "HARD SKILLS" (skill competencies);

3. The best business coach of value competencies (effectiveness, self-motivation, responsibility, flexibility, partnership) - nomination "SOFT SKILLS" (value competencies).

Candidate of Political Sciences, President of the Business Training Corporation NEZHDANOV - GROUP.ru, who received more than 12,000 votes of respondents (12,345), became the "Best Business Trainer of Hard Skills". Denis Nezhdanov has been awarded the title of "Best Business Coach" for the fifth time and the third time in the framework of the All-Russian study.

Denis Nezhdanov is the author, developer of open and corporate trainings on a range of widely demanded business competencies, such as strategic planning and management, leadership, operational management and managerial influence, commercial negotiations, and many others. The author's technology for the formation of business skills “method Fi. S. E. Q. - Denis Nezhdanov" in 2017 was supplemented with a new methodology for the development of personal and business competencies. It's so called M.E.D.E.M. - the approach of Denis Nezhdanov. It is aimed at developing the efficiency of business thinking of the training participants.

In 2017 and 2018, new training companies from the North-West of Russia to the Primorsky Territory became Denis Nezhdanov's partners.

"The Best Business Skills Coach 2017" - Denis Nezhdanov is the author of a number of books and manuals. At the turn of 2017-2018. a new book by Denis Nezhdanov "CODE OF THE LEADER: 18 commandments for the heroes of our time" was published, which many of the author's clients could get acquainted with in electronic form.

"STRATEGIC MANAGEMENT: 10 Laws of Success for Leadership Companies"

"CODE LEADER: 18 commandments for the heroes of our time"

"SAFE SALES: 10 ways to close deals"

“TEAM FOR A MILLION. We create a personnel management system»

"NEGOTIATIONS WITHOUT DEFEAT: 5 steps to persuasion"

Radislav Gandapas, a well-known expert, is not the first time in the nomination “The Best Business – Trainer of Value Competences” (soft skills) with a result of more than 10,000 votes (10,214). At the end of 2017, one of the most titled trainers in Russia published a new mass training "Emotional Intelligence: The Art of Managing Oneself and Others", as well as another book "Full Life as a Business Project".

In 2017 -2018 Radislav Gandapas also partners with new training companies in Russia.

In the nomination "Best Business - Speaker of Mass Events" (motivational speaking), he became the leader with a result of more than 9,000 votes (9,078). The author of the bestsellers "45 Manager's Tattoos" and "45 Tattoos Sold" has been gathering hundreds of adherents at his master classes for more than 3 years in a row, successfully taking place in the cities of Russia and the CIS countries.

In 2017, Maxim Batyrev became the absolute record holder in terms of the number of open events held throughout Russia and neighboring countries. In 2017, the authoritative speaker also presented a new master class "Sales Management".

Understandable to every Russian-speaking entrepreneur and specialist, the sales management experience of one of the leading companies in Russia has become the basis for writing scripts for events in interactive and seminar formats that are so popular today.

The master classes of Maxim Batyrev are successfully oriented, according to the author, to an audience of listeners "with an expert position, a vulnerable ego and a wild desire to be heroes."

As a result of the assessments of respondents and experts, it was possible to identify leaders in each of the 10 nominations, and the leaders of the unofficial standings were identified, who received the highest marks from respondents for participating in one or more nominations. The distribution of votes of the respondents made it possible to identify not only the leaders of each of the nominations, but also the leaders in the overall standings nominated by experts in more than one nomination.

Voting in specialized nominations also singled out its leaders. The leaders of the study in the overall standings (calculated by the sum of votes received by the nominees in all nominations) were Nezhdanov Denis as the best business coach in the nominations "Strategic planning and anti-crisis management", "Operational management and managerial influence", "Sales, sales management and customer-oriented service ” and “Teambuilding” with a result of 9,782 votes.

The second place was taken by Radislav Gandapas, the permanent leader of the coaching ratings, with a result of 8,123 votes, collected by summing up the votes of respondents in the nominations "Leadership" and "Public Speaking".

The third place was taken by Maxim Batyrev with a score of 6,561 votes in the nomination "Personnel Management", becoming the undisputed leader in terms of the number of votes in one nomination.

RESULTS OF VOTING IN 10 SPECIALIZED NOMINATIONS.




Note of the Organizing Committee of the Study: Candidates who received less than 100 votes or who have been working in the field of business education, training and consulting for less than 5 years were not included in the short-list proposed by experts. All inaccuracies in the calculation of the results of the study are within the allowable statistical error characteristic of the application of the relevant research methods and calculation of the results.

Why did we consider:

In 1918, the founder - Bertie Forbes for the first time calculated the fortune of the richest people in America. After 69 years, Forbes began to publish lists of the richest people on the planet, and the first entrepreneurs from Russia appeared in it in 1997.

In the last decade, the structure of the Forbes Golden Hundred of Russia has changed radically. And if at the beginning of the 2000s the undisputed leader was the commodity magnate Mikhail Khodorkovsky, then already in 2014 the first places belong to the leaders of the investment market, who led effective business teams not only in the commodity markets. (USM-holdings), (), (Yandex) are just some examples. According to experts, the transport business of V. Lisin (NLMK, First Freight Company) has surpassed his metallurgical business in terms of profitability. This list goes on.

As the practice of building a non-commodity business that is not based on the exploitation of subsoil shows, the commercial path requires the development of a whole list of special competencies of entrepreneurs who head a truly leadership business or claim to create it. This applies no less, if not more, to the members of their management teams and teams of specialists who every day stand up for the right to lead the businesses whose key functions they lead.

In the last 20 years, a special place in the development of competitiveness, efficiency and profitability of a business has been played by such an intangible resource as business training aimed at developing the strategic and leadership thinking of managers, as well as developing specialized skills and mastering the best business development technologies in modern markets.

Any environment in which the role of a person is dominant and determines success is extremely difficult to digitize, which creates difficulties in choosing partners in training. That is why the role of a business coach in recent years has been tried on by thousands of compatriots, hundreds of them managed to build a successful career, and only a few dozen with their professionalism, constant improvement of their intellectual product and the skill of transferring experience and knowledge received the highest marks from a competent expert jury and brilliant customer reviews. , participants in open and corporate trainings, skill exams, practical certifications and professional tournaments in the field of marketing, sales, personnel management and others.

How we thought:

Narine Robertovna ARAKELYAN, head of the Organizing Committee of the First All-Russian Study “The Best Business Coaches of Russia”, head of the MBA program “Business-Government Interaction Management” at Moscow State University named after M. V. Lomonosov, Ph.D. in Economics, says: “At the first stage, a group of experts was formed consisting of 60 people working in the field of business education (representatives of higher education, heads of corporate universities, and experts from specialized media) who nominated candidates for participation in the second stage of the research project in 13 key categories.

At the second stage of the study, the list of contenders for the leaders of the nominations included coaches, in favor of whose choice at least 10 experts gave their votes.

At the third stage of the study, the primary list of nominees was posted for public voting on the official website of the study www.best-trainers.ru. From January 10 to February 28, 2018 each respondent of the study could vote for 1 nominee in each of 13 nominations. In the course of the study, more than 50,000 respondents cast their votes for nominees in 13 nominations (votes were accepted from 00:00 on 01/10/2018 to 00:00 on 02/28/2018).

As a result of summing up the results of the study, the above results were obtained, which revealed both new names and persons who confirmed the professional status of experts in the business education market in Russia.”

For the first time, the study provides an opportunity for a verifiable, two-sided assessment of trainers by experts and respondents who are actively shaping the business education market in modern Russia based on professional assessments and participation in the life of Runet business communities.”

The Organizing Committee of the Second All-Russian Study "The Best Business Coaches of Russia" congratulates the leaders of the nominations. We wish you new creations, professional success and achievements.

best sales coach

What is the best business sales coach? On the one hand, if we are talking about sales trainings conducted in Russian, in recent years a number of ratings of the best business sales coaches and sales experts have appeared that you can focus on. For example, here are some of them:

  • Rating Company Serreputation
  • salesportal

But, in fact, the answer to this question is more complicated.

First. Who needs training? One question is when you need to prepare or train several sales people at once. For example, a few new employees that you just hired after the next competition than the entire sales team. Another thing is when you need to train experienced negotiators, especially those who have been successful and professional sales managers, directors and owners of companies for a long time.


For entry-level training, using highly qualified trainers will be quite expensive and not very optimal, especially if you send novice employees to trainings with the best sales and negotiation specialists who do not yet understand even elementary things about how these negotiations are conducted. It is even more foolish to pay for each such young employee for his participation in an open training of a leading business expert. You will pay a significant amount for his education, and he will not be able to really make sales.

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In the end, either he leaves, or you get rid of him. Therefore, for mass training of newcomers, as well as team training in general, the best sales trainers are your own sales managers, directors or business owners, those who have the most extensive experience in negotiating with your company's clients. It is they who need to go to the trainings of the best and most serious experts in order to learn from them the experience, those sales and negotiation technologies that these business sales coaches have developed due to their vast practical experience. We understand that only a practitioner can be a good sales coach, and a person who does not conduct a large number of negotiations with clients himself should stay away from training such a person.


On the other hand, if your executives, directors and business owners took part in some kind of open training of a good, cool business sales coach, and they see that it would be good to use it to train your entire team - why not? Especially if your team has several dozen employees who are involved in sales and negotiations with customers. It can be not only employees of the sales department, but also employees of the client department, and someone from the accounting department, especially if this someone helps with shaking out overdue receivables. And the security service, if it also takes part in shaking out suspended payments.


In a company that sells complex equipment or complex turnkey projects, or some complex non-standard services, lead technical specialists are most often involved in negotiations with customers. These lead technicians should also be trained in sales and negotiation. But if you organize training for the entire team for a single cost, then the costs for each individual participant in the training can be quite acceptable. At the same time, the likelihood that many of the participants in this training will apply the acquired knowledge, experience and technologies in practice, and this will help your company increase revenues and develop sales, is quite high.


So to recap, for mass training of your employees, and especially for training newbies, the best sales trainers are someone from your company's more experienced and strong sales executives, and sometimes a director and owner.

On the other hand, it makes sense for such key negotiators to periodically take part in trainings of good practitioners, leading experts in the field of sales, negotiations, sales management and building sales teams. Of those trainings that are organized by our company, we first of all could recommend to your attention "" and "".


Finally, after having worked on such trainings, how these trainings are organized and conducted and how negotiation logging is carried out, and having gained new experience, knowledge and technologies, your sales managers, directors and company owners can conduct intra-corporate trainings for their team in order to transfer this experience to the team.

If they see that it would be more efficient to invite an open training host to conduct a corporate training in your company in order to transfer valuable experience, knowledge and technologies to everyone in the first person, your company’s notes are involved in negotiations with clients, then it makes sense to agree on such a corporate training .


It is important that it is more reliable to first send a scout who understands the level and approach of the trainer, and whose opinion can be trusted, in order to then carry out corporate training with confidence. Immediately agreeing on corporate training can be risky, also because not all of the business sales coaches are actually those strong professionals and practitioners that experience and qualifications will really help your team to sell better.

© Konstantin Baksht, General Director of "Baksht Consulting Group".

The best way to quickly master and implement the technology of building a sales department is to attend K. Baksht's sales management training "Sales System".

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