Opening a pizzeria: the secrets of a successful business. Life hack: How to quickly open a pizzeria What you need in order to open a pizzeria

A business person, sooner or later, comes to the idea of ​​​​opening his own business. Small business is not associated with the production of strategically important goods or services. Here, as experience shows, the organization of fast food outlets brings a good profit, even despite great competition. Opening your own pizzeria can be attributed to such a business. With a well-designed business plan, the payback of a pizza production enterprise can occur within a year.

Where to begin

Before opening a pizzeria, it is necessary to put in order the preliminary documentation:

• Business plan;
• Registration of an enterprise;
• Premises rental;
• Purchase of equipment;
• Recruitment;
• Drawing up a production plan;
• Development of a marketing strategy;

It should be noted that all businesses associated with food products are required to comply with certain requirements of sanitary, fire services, as well as the tax code.

What is a pizzeria business plan?

Regardless of the nature of the business being opened, the business plan has several points common to all enterprises:

• Studying business ideas;
• Analysis of the existing market;
• Business registration (type of activity and form of taxation);
• The format of the institution and the cost of renting the premises;
• List of equipment;
• Staff costs;
• Conducting an advertising campaign;
• Conclusion about the profitability of the enterprise.

Drawing up a detailed business plan will help to fully assess the risks and investments of the opened business.

What is a production plan and why is it needed

After drawing up a business plan and putting it into practice, the time comes for an equally important document - the production plan of the enterprise. This document describes the organization of production activities. This also includes the basic menu and a list of necessary operations for cooking several types of pizza.

The production plan includes calculations for the purchase of products, the time of preparation of a certain amount of products. The duties of the staff and the organization of the work of the entire enterprise are also indicated here.

We can say that the production plan is the main working document, on the observance of which the profitability of the enterprise, compliance with the product range and the entire production process depend.

What documents are needed to open a pizzeria

To open a pizzeria, you need a whole package of permits:

• IP registration;
• Premises lease agreement;
• Permission from SES;
• Permission from Rospotrebnadzor to place a pizzeria in this room;
• Fire department permit.

For the tax inspectorate, depending on the form of taxation, it is also necessary to prepare and submit a whole portfolio of reporting documents on time. In addition, there is currently a law on online cash desks suitable for law 54FZ.

More information can be found on the portal of the tax service of the region.

What are the pitfalls when opening

There are pitfalls when starting any business. In the case of opening a pizzeria, the human factor is of great importance here. Rather professional and conscientious performance of work duties. Then you need to correctly calculate the purchase of fresh products for the filling. Otherwise, this perishable product may become unusable.

In the course of work, it will already be approximately known how many products are needed on average per work shift.

The wrong marketing strategy may also not bring new customers, but scare them away.

Separately there is a question with suppliers of products. At first, all the necessary products can simply be purchased in small quantities in supermarkets or on the market.

What equipment is needed to open

A pizzeria requires a lot of production equipment. In addition to ovens and ovens, you also need:

• Tables for cutting raw products of various types;
• Dough production equipment;
• Tables for finished products.
• packing area;
• Refrigerators.

How much money do you need to open

If we talk about a mini-pizzeria, then the initial costs may need about $ 15,000. If you plan to open a full-fledged enterprise, then the costs can increase tenfold or more.

As a rule, novice businessmen take loans from banks to open a business.

More detailed information should be obtained from professional auditors or other specialists.

We buy a ready-made pizzeria

To immediately get down to business, sometimes it is enough to purchase a ready-made pizzeria. In this case, the initial costs can be quite high, but still significantly lower than the purchase of new equipment and rental of premises.

The finished pizzeria already has a regular clientele and a promoted menu. But, as they say, a new broom sweeps in a new way. The organization of work, the distribution of responsibilities for the marketing line, work with suppliers will have to be started anew.

Pros and cons of a ready-made business

By purchasing a ready-made business, along with it, its advantages and problems are acquired. The advantages are a fully formed production process and the presence of a certain customer base. The downsides may be the hidden debts of the enterprise, the need to recruit most of the new staff and re-roll the marketing line.

Pros and cons of a franchise

The pizza franchise itself is a fairly profitable idea, just like the idea of ​​any fast food business. The disadvantages include the inability to make a forecast for daily demand. This makes it necessary to purchase a large amount of fresh food in very small batches. There is also a lot of competition, so it is necessary to organize work in several areas - a fast food hall, a takeaway pizza delivery window and pizza delivery on orders.

Popular franchises:

• "Dodo Pizza"
• "Papa Johns"
• "Domino's"
• "Pizza Pomodoro"

The amount of profit and the success of the pizzeria depends on the manager's ability to organize the production process and services. It is the service that can influence the influx of visitors.

Popular questions

Small pizzeria or big?

Depending on the availability of potential buyers, the volume of pizza produced can be calculated. In most cases, it is better to open a mini-pizzeria and then develop it by renting fast food outlets and expanding the delivery area.

What is the profitability of a pizzeria?

The return on investment in a pizzeria, with a successful organization of the business, can be about a year. Of great importance is a properly drawn up business plan, which already includes the percentage of expected profitability, taking into account all expenses and taxes.

Should I start shipping right away?

It’s not worth it, it’s better to first focus on establishing basic production processes. Delivery brings profit to an already promoted enterprise, since this is not the main source of income for a pizzeria, but a type of service provided.

Every day, for many of us, the topic of starting our own business is becoming more and more relevant. The country is constantly shaken by economic crises, you constantly have to worry about whether the authorities will announce the next layoff at work tomorrow. While, having your own, albeit a small business, you can not worry about the day to come. However, many niches are already occupied at the moment, the competition in the market is such that it is not worth poking into this or that business. Nevertheless, there are still such segments in which you can try to win your place under the Russian sun. So, let's say, even despite the competition, opening a pizzeria can be a very good solution. A competent business plan, with all the calculations and taking into account the situation on the market, will help a beginner in this business to stay afloat at first, and then, perhaps, even win this race. This is what will be discussed in our review.

So, how to open a pizzeria? The business plan below as an example will help you write your own document and evaluate your strengths.

Rationale for choice

Some may have a completely logical question: “Why, in fact, it is proposed to consider the business plan of a pizzeria?” We answer. Yes, because there is never too much pizza! And even if a similar institution operates in the neighboring area, yours will not be left without customers in any case. Everyone loves pizza! In addition, there are several formats of establishments of such a plan, so it is much easier for a novice entrepreneur to choose something suitable for himself. For example, when developing a business plan for a pizzeria for a small town, it would be wiser to opt for a specialized mini-institution. After all, in the provinces, unlike megacities, as a rule, there are far from every city. And if, say, you don’t have a fairly large amount on hand to open a large cafe, then it makes sense to consider a business plan for a small pizzeria that delivers to your home. Yes, the income in this case will be much lower, but this is just the beginning. If things go well, then, who knows, the moment may come pretty soon when a business plan for a pizzeria of a larger scale is needed.

A few words about the document itself

Regardless of what business plan is being developed - whether it is planned to open a pizzeria, a restaurant or another catering establishment - this document should consist of several sections that must be considered. It must certainly take into account some basic elements, as well as describe in detail each step and provide calculations.

If we take the pizzeria business plan we are considering, an example of its preparation will look something like this. First of all, you need to study in detail the business idea itself for opening this enterprise, as well as analyze the situation on the market. Next comes the question of registering a business. Here you need to think about what type of activity and payment of taxes is the most reasonable choice. After that, you need to choose the format of the institution, and then calculate the cost of rent. In order for the latter to be minimal, you need to competently approach the choice of premises. After that, it is worth focusing on such an issue as recruitment. Here, depending on the scale of the plan, you need to think over its number, wages, calculate the cost of uniforms, etc. Next comes the compilation of a list of equipment and justification for the need to purchase one or another of its types. Then the plan is detailed, and the last item will be the calculation of profits. Your creation should be crowned with conclusions about the profitability of the undertaking. Or about his complete hopelessness.

Of course, today you can easily buy, or even find a free ready-made pizzeria business plan. However, not a single template, albeit well-written document can be compared with the one that will be made taking into account the specific place in which it is planned to open a business, as well as small nuances known only to the future entrepreneur himself.

Restaurant or cafe

It is hardly worth it for a novice entrepreneur to aim at a restaurant, but you can try to open a cafe, if you have the required amount on your account. This option when opening your own pizzeria is considered the most expensive, however, it is also the most cost-effective. When developing a business plan for the Pizzeria cafe, first of all, it should be borne in mind that the most money will have to be spent on renting the premises. Expenses, depending on the location of the institution and the city in which it is located, can vary from 100 to 300 thousand rubles. For salaries, staff will need to spend 20-30 thousand for each employee. And you should have quite a lot of them - cooks, waiters, helpers, since the format of the cafe implies the presence of not only pizza on the menu, but also a different assortment, up to alcoholic drinks. The purchase of equipment will take at least 200,000. Plus a PR campaign, which, in the most modest scenario, will draw twenty thousand. Plus paperwork, renovation of the premises and other expenses. In total, the opening of such a business will require at least $ 100,000. The profitability of the business will be about 350 thousand per month, but it will pay off in about a year.

Mini pizzeria: business plan

Such an institution operates on the principle of fast food. This is either a small mini-cafe, or even just a rented area in a shopping center. The costs in this case will be much lower, as it will be lower, and you will not have to hire a lot of employees. How much you have to spend at the initial stage will help you understand a well-written business plan. A takeaway pizzeria is an option that will help you cut costs even further. That is, in this case, you can limit yourself to a small area in the trading floor with just a couple of tables and a sales counter, offering the especially hungry to eat your product without leaving the cash register, while the rest take it with them. In principle, you can not save money, but combine both options by adding a few more tables to the hall, and salads, snacks, coffee and beer on the menu. As for costs, rental costs will range from 30 to 100 thousand rubles, for equipment - from 120 thousand, staff salaries - within 30 thousand. You can earn about a hundred thousand a month, and recoup the cost in a year and a half.

Pizza Delivery Business Plan

"Pizzeria with delivery!" - this is how entrepreneurs loudly advertise their alleged institution. In fact, there is no pizzeria as such. If you have permits and follow sanitary rules, you can simply cook such pizza in your own kitchen, spending money only on a more powerful electric oven, food, advertising and gasoline. However, with such a formulation of the question, you will not earn much. But with a competent approach, such a pizzeria that delivers is considered the most budgetary and at the same time quite profitable business. However, in order for this to be so, you still need to rent a room, albeit a small one, the rent of which will cost about 10-15 thousand rubles, buy equipment at a minimum, a hundred thousand, hire several cooks and couriers. In general, when opening, you can keep within 10-15 thousand USD. e. And at the same time earn about 70,000 rubles. It will be possible to return the spent money in two years.

This is what the business plan of a pizzeria of each format looks like. Further, we will touch on issues related to paperwork, rental of premises, purchase of equipment, search for personnel in more detail. After all, they are an integral part of any competent business plan.

Documentation

You can open any business and work successfully and without problems only if you have a full package of permits on hand. Their entire list must certainly contain your pizzeria business plan.

First of all, you need to formalize your activity. So, it can be both an individual entrepreneurship and a joint-stock company with its own charter. At first, it is better to opt for an individual entrepreneur, in this case it will be easier to deal with taxes, and there is less responsibility. You also need to have a patent for trading activities and a license for retail trade, as well as the sale (if any) of alcoholic beverages. You will need to obtain permission from Rospotrebnadzor to place a pizzeria in a rented room. Plus a conclusion from the SES, for which you will additionally need to provide honey. future personnel books, premises lease agreement, certificate of state registration. You will also need to have a permit from the fire department.

Perhaps, in the area where you are going to work, some more papers will be needed, but you can find out more about this from the local authorities.

room

The issue of renting a room must be approached very carefully. Firstly, one should take into account such a moment: depending on the type of pizzeria, its area should be at least 50-250 "squares". Secondly, it must meet certain requirements of the SES. Not located in the basement, have connected and functioning communications, be divided into zones for the hall, utility room, kitchen. In principle, the last condition can be met by carrying out repairs on their own. However, in any case, you will need a cosmetic update, so the last condition can be omitted when choosing a suitable area.

The location is also important, since both the amount of the rent and the influx of customers depend on it. In the center, of course, you will have to pay more than in a residential area. But here, of course, not everything is so simple. If you are developing a business plan for a pizzeria for a small town, then considering placing it on the outskirts means immediately putting an end to your enterprise. An establishment of such a plan in a small settlement should be located where there are the most people. And the inhabitants of the province flock, as a rule, to the center. Another thing is if you are in a metropolis. Here there is a reason to turn your attention to new buildings. And especially on the outskirts. Residents of new houses in such places are not spoiled by the presence of a large number of shops. And many want to have a bite, and sometimes even a bite, without making unnecessary gestures like trips to the nearest supermarket. So your establishment will come in handy. In addition, in new buildings, the first floors of buildings are allocated for commercial real estate, and the rent there is quite low. So picking something suitable for yourself will not be difficult.

Equipment

The most expensive part of a business plan. It is possible, of course, to reduce costs and purchase refurbished appliances, stoves and refrigerators or used ones, however, if possible, it is still advisable to buy everything new. First of all, you will need to acquire refrigerators, and for each type of product separately. Fish and meat should not be stored in the same unit. You will also need a special one. It will not be superfluous to have a dough mixer, it will not hurt to have one. You will have to buy a few more tables, also specially designed for making pizza, plus various furniture for the hall, dishes and other trifles. You will also need to take into account the cost of uniforms for employees.

Staff

As for this issue, the main thing here is that the waiters are well-trained, and the chef is a chef, in the full sense of the word from the point of view of culinary art in general and competent pizza preparation in particular. In general, neighbors, students, temporarily unemployed and other similar workers are not recommended to be considered. Only qualified personnel with appropriate education should be hired.

Advertising

To promote your institution, you need to use all the methods available for this. Own website, advertising on radio, television, in newspapers, on poles, after all. There is an opportunity - place pointers-tips that will lead visitors to the doors of your pizzeria, hire students so that you don't be greedy. Hold all kinds of promotions, arrange free children's holidays, because kids love pizza no less than adults. If not more. Over time, grateful customers will bring new visitors with them - the word of mouth effect will work.

Conclusion

So, what conclusions does the above pizzeria business plan allow us to draw? The forecast for this type of activity can be said to be quite favorable. With the right approach, a well-written business plan and the availability of a certain amount of money, you can create a completely viable enterprise. Yes, of course, the competition in the market is quite high, but this does not mean at all that some can sell pizza, while others will not succeed. At first, you can try your hand at organizing a small pizzeria that delivers to your home, then expand and open a mini-cafe, and then completely swing at a restaurant. The main thing is to believe in yourself and have the initial capital. And you will need at the start - depending on the chosen format of the pizzeria - from fifteen to two hundred thousand dollars.

A pizzeria is considered a profitable business due to the popularity of the dish among people of different social statuses and its low cost. Despite the fact that the number of restaurants of this direction is only increasing every year, the market in many cities is not 100% full. How to open a pizzeria? This type of business is considered quite profitable, but the organization of the process requires consistency. Drawing up a business plan "Opening a pizzeria" will allow you to get an idea of ​​\u200b\u200bthe initial amount of investment, expenses and costs.

Competitor analysis

This market sector is characterized by rather high competition, the entrepreneur must take into account the availability and location of catering places of the same price segment. On average, the pizzeria market is growing annually by 25%, already in 2007 the market volume reached 160-175 million dollars, while in subsequent years there was a steady upward trend.

Today, pizza is sold both in specially equipped pizzerias and in large restaurants, the number of stationary establishments in Moscow exceeds 350. The share of each of the large companies does not exceed 5% of the market, which indicates a fairly high relevance. Experts predict further growth in the segment of fast-food pizzerias with home or office delivery.

According to experts, the market in Moscow and St. Petersburg is occupied only by 50%, in the regions - by 30%. This factor makes this type of business a very promising direction, so the answer to the question “Is it profitable to open a pizzeria?” unambiguously yes.

What pizzeria to open from scratch?

Pizza is in demand among people of different incomes and social status; dishes are prepared in elite restaurants and fast food chains. The choice of the type of institution depends on the amount of financial investments, the rate of turnover of funds and payback.

There are two formats:

• Italian restaurant;
• fast food pizzeria.

Italian restaurant

The first option is the most expensive, but also the most cost-effective and quick payback. The main costs in this case are for rent or construction of premises (300 thousand - 3.5 million), another 170 thousand will be required for the purchase of equipment, monthly staff salary costs will amount to 170-200 thousand rubles. The monthly income is planned at the level of 350 thousand, the payback period is 1 year. The menu includes a wide range of dishes, many types of pizza. The competition in this niche is not very high, classic pizzerias quickly gain regular customers.

How much does it cost to open a fast food pizzeria?

An establishment of this type specializes mainly in pizza, in this case it requires less investment, but the competition in this segment is much higher. In order to reduce costs, it is recommended to rent a small area of ​​the hall in the shopping center and organize a pizza selling point there. This format requires a small number of staff, the cost of interior space is also reduced.

The cost of renting premises for a pizzeria is 15-100 thousand, for equipment - from 100 thousand, for staff salaries - 30 thousand. The profitability of a pizzeria is 100 thousand in this case, the payback period is 1-2 years.

Registration and taxation of a pizzeria

When organizing a pizzeria, any organizational and legal form can be chosen, it can take a lot of time to collect all the conclusions and confirmations.

What does it take to open a pizzeria? The following documents are required for registration:

• permission from the sanitary station;
• the conclusion of the fire service;
• confirmation of the conclusion of contracts for garbage collection, deratization, disinfection, cleaning of ventilation systems, disposal of mercury lamps;
• sanitary passport for the premises;
• confirmation of the conclusion of a contract for the installation of a fire alarm and an alarm button;
• confirmation of registration of the cash register;
• liquor license.

The most profitable option for a pizzeria is - in this case, the amount payable to the budget is lower than with simplified taxation and OSNO (the main taxation system). Issues related to UTII are regulated by municipalities, the possibility of switching to it should be clarified at the place of registration of the enterprise and the place of business. The number of employees in this case should not exceed 100 people.

As an alternative, a simplified taxation system () can be considered.

Location selection

Despite the rather large concentration of pizzerias, the demand for them is still high. Buying and renting premises in the central areas of the city is quite expensive, many entrepreneurs prefer sleeping areas. They are home to a large number of residents, many prefer to visit nearby restaurants.

Good pizzerias very quickly acquire regular customers who regularly visit them with their whole families. The pizzeria can also be located in places where offices and educational institutions are concentrated - in this case, the main visitors are students and office employees who will regularly come here for lunch and dinner.

The costs in this case are formed depending on the type of institution and the district of the city. To begin with, it is recommended to rent 50 sq.m. - this will allow you to open a small institution with an average flow of customers. If you need to expand your business, you can always rent or buy another hall nearby or open another pizzeria with the same name in another area. Costs depending on the city, district, area of ​​​​the premises vary within 15 thousand rubles. - 3.5 million rubles.

Pizzeria space

When choosing a room, it is also necessary to comply with certain requirements: sewerage, water supply and ventilation (exhaust) must be connected to it.

It is forbidden to place a pizzeria in the basement; due to increased noise, it may be difficult to organize an establishment on the ground floor of a residential building.

A detached building or a house with an area of ​​​​100 m is ideal, the third part of which should be occupied by the kitchen.

Equipment

The cost of equipment also depends on the type of institution, with any financial possibilities, it is necessary to pay attention to its quality. With small volumes of production, equipment that requires manual labor should be purchased.

Necessary equipment for pizza production:

• refrigerators (the room must be equipped with refrigerators for storing food and drinks, it is recommended to purchase a separate refrigerator for seafood);
• specialized oven (tiered, (exclusively for pizza), conveyor).

In restaurant-type pizzerias, the technology of cooking pizza on wood is often found - Italian pizza is prepared in this way.

In addition to the basic equipment, other equipment is also required: a pizza table, pizza molds, gravy boats, knives, etc. The cost of equipment depends on the brand and model, the price can vary between 100 - 300 thousand rubles.

Staff, pizza delivery

To serve a small pizzeria, a cook and a waiter are enough - their professionalism largely determines the success of the business. The taste and quality of pizza depends on the experience and conscientious attitude of the chef. To acquire good culinary skills, a chef must complete at least 6 months of training. Some restaurants hire staff from Italy or train themselves.

The salary of employees of a restaurant and a pizzeria such as fast food is also different, it is formed from the salary, percentage of sales and tips. As the business develops, the need for staff will increase, you will have to hire employees to deliver pizza, the pizzeria can switch to round-the-clock operation.

How to open a pizzeria with delivery? Pizza delivery is a great way to increase the profitability of an establishment, which is why many companies rely on it at the initial stage. Some entrepreneurs come to this idea after a certain time.

When orienting a pizzeria for delivery, it should be taken into account that Italian pizza cools faster, so the restaurant should have American pizza in the assortment.

Range

To make pizza, you need yeast dough, tomato sauce, olive oil, basil and mozzarella cheese. The last ingredient plays an important role. It is usually made from buffalo milk and soaked in whey, which adds flavor to the whole dish. A set of other components (ham, mushrooms, seafood, fruits, etc.) is formed by the chef, taking into account the preferences of customers.

As practice shows, the assortment should include from five types of pizza. Raw materials for production can be domestic or imported. In most restaurant-type pizzerias, a combined option is used, since the cost of pizza made exclusively from Italian products is very high. The minimum cost of a dish is 5 rubles.

Summary

The business plan "How to open a pizzeria" consists of several sections: market analysis, format selection, collection of necessary documents, choice of location and premises, purchase of equipment, menu preparation. The payback period is usually 1-2 years.

According to experts, a pizzeria is one of the most successful business ideas for aspiring entrepreneurs. Such food is always in great demand, so beginners have every chance to succeed in this business and quickly return their initial investment. In this article, we will tell you how to open a pizzeria from scratch and what needs to be done so that the business brings a decent and stable income.

Activity registration

Before you open a mini pizzeria from scratch, you need to collect all the necessary documents. The most important thing is the permission from Potrebnadzor. It can only be obtained if the premises in which you are going to open a mini pizzeria complies with all established norms and rules.

In addition, you must collect the following documents:

• Agreement on the removal of waste with their subsequent disposal;
• Contract for the disinfection and disinfestation of the premises;
• The list of products sold, agreed with the regulatory authorities;
• Pizza Production Control Program;
• Certificate of registration of entrepreneurial activity.

Planning

Let's make an approximate business plan for how to open a pizzeria from scratch:

• Registration of documents;
• Selection and rental of premises;
• Recruitment;
• Purchase of equipment;
• Calculation of financial costs;
• Advertising;
• Profit calculation.

Before starting such a business, be sure to research the market to assess the level of competition in your city or town, and also analyze the profitability of the idea. Calculate how much it costs to open a small pizzeria, compare the level of competition and demand for such products, and then draw conclusions about the prospects of this business.

Criteria for choosing a location and arrangement of the premises

If you want to open a small pizzeria, any empty space will do. It is desirable that it be located in the city center, for example, in a large shopping center. Another option is a densely populated sleeping area. The premises can be rented or purchased. Its area must be at least 120 square meters. meters. For 40 sq. meters, a kitchen should be equipped, and the rest of the area should be equipped as a hall for visitors.

If you want to provide pizza delivery services, you can ask how to open a pizzeria at home. In this case, your institution can be located anywhere in the city. In addition, you can significantly save on renting or buying a room.

Equipment

The choice of equipment depends on the volume of production. If you are planning to open a small production, at first you can do all the processes manually. In this case, you still have to purchase refrigerators and freezers for food storage. In addition, you need to buy glass or stainless containers.

If you want to save on the purchase of equipment, you can order the pizza base in the required quantity at the nearest bakery. Pizza is usually baked in deck or conveyor ovens. In principle, this is all that is needed to open a pizzeria from scratch.

For large-scale production of ready-made or frozen pizza, you will need:

• flour sifter;
• dough mixer;
• Vegetable cutter;
• Plate;
• Bake;
• Refrigeration equipment;
• Thermal bags for pizza delivery.

In addition, you also need to buy a coffee machine, equipment for making cocktails, a refrigerated display case for drinks, chairs and tables.

As you can see, it is quite difficult to answer unambiguously the question of how much money is needed to open a pizzeria, since equipment prices can range from 4.5 to 150 thousand dollars.

Staff

Everyone knows that in the service sector, the most important thing is personnel. The success of such a business is 40% dependent on the level of service, so it is necessary to pay special attention to the selection of personnel.

First of all, you need to find a good cook. This should be an experienced highly qualified specialist who is able to bring high income to your institution. It is desirable that it be a foreigner who was born and raised in Italy, the birthplace of pizza. If financial possibilities do not allow you to hire such a professional, be sure to find an experienced chef. Another option is to hire a specialist who has trained in Italy and is ready to further improve his skills.

In addition to the cook, you need to hire an administrator, waiters, cashiers and a chief accountant. If you are planning to open a delivery pizzeria, you also need to find couriers, preferably with their own transport, and a person who will take orders by phone.

Menu

Thinking about how to open a pizzeria in a small town? Such an institution is no different from pizzerias operating in large metropolitan areas. The main component in the menu of any pizzeria, of course, will be pizza.

This dish can be of two types, depending on the cooking technique:

• American pizza, consisting of a thick flatbread and rich toppings - 650-950 g;
• Italian pizza on a flatbread, no more than 1.5 cm thick - 350–500 g.

If you are planning to open a takeaway pizzeria, it is better to choose the first option, as Italian pizza gets cold very quickly.

You have probably heard about such popular varieties of pizza as:

• Margarita;
• Pepperoni;
• 4 seasons and more.

They are very popular, so they must be present on the menu. Of course, it will not work to please all customers, but you need to try.

It is also advisable to include snacks, desserts and hot dishes in the menu of your establishment. Also, do not forget to add soft drinks, tea and coffee to the assortment. Now you know what you need to open a pizzeria buffet. Stock up on resources and get to work. If you do everything right, such a business will bring excellent profits.

Experienced entrepreneurs are often interested in whether it is profitable to open a pizzeria based on a cafe? Recently, such institutions have become very popular. In addition, they bring good profits, as they cover a wide range of activities. If you plan to make such a mix, think carefully and calculate everything beforehand. In order to avoid mistakes when purchasing equipment, it is advisable to consult with experienced specialists.

Financial investments

Aspiring entrepreneurs often ask the question, how much money do you need to open a pizzeria? The budget of an institution for 30 seats, in addition to the cost of ingredients, includes the following expenses:

1. Premises rent - about 5 thousand dollars. The cost of rent will depend on the advantageous location, area and renovation of the premises;
2. Business registration and paperwork - approximately $ 900;
3. Purchase of equipment - 12 thousand dollars;
4. Products - 3.6 thousand dollars;
5. Staff salaries - 2.5 thousand dollars;
6. Advertising - 2 thousand dollars;
7. Repair and interior decoration - 2 thousand dollars.

If you have made a decision, I want to open a pizzeria, you need to have on hand a starting capital of about 30 thousand dollars. With proper management, all initial investments will pay off in just 1–1.5 years. After that, you will reach a net stable income.

Profit and profitability

We figured out how much it costs to open a pizzeria. Now let's try to calculate the future profit. Pizza usually has a 200% markup. For hot drinks and sweets 300–400%. With an average check of 400-500 rubles, the establishment will bring 4-5 thousand rubles of income daily. At first, if the pizzeria is visited by 10 people a day, you can get 150 thousand rubles. Over time, when more customers appear, profits will grow by 2-3 times.

The minimum profitability of this business is approximately 20-25%. If you are not satisfied with this indicator, open. In this case, you will be able to reach a wider audience and increase the level of profitability of the institution up to 50-60%.

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Institution format

Entrepreneurs who have large start-up capital on hand are often interested in. Such a business will require serious financial costs, but if you manage to succeed, the institution will bring a solid income. In order to open a restaurant, you need a spacious room, a wide range of dishes and a large staff. In addition, you need to create a special atmosphere in the institution, since the stay of customers in the restaurant is not limited to one meal. For all this you will need at least 700 thousand rubles.

You can also find out. This is a real prospect for more experienced entrepreneurs who are not limited in financial capabilities, since such a business will require serious investments. Do not forget that in addition to the initial investment, you will have to pay a certain amount to the franchisor every month.

If you do not have your own start-up capital, you should not even think about opening a McDonald's. In this case, you can ask and start a business small. When your establishment starts to generate a stable income, you can expand your business and open a pizza bar on the basis of a coffee shop. In Italy, almost all pizzerias operate in this format. This may be an establishment that sells liquor, beer, and pizza. Before opening a pub from scratch, find out what requirements apply to such establishments, since the sale of alcoholic beverages without a license is prohibited in our country.

conclusions

The main rule for the success of any business is a responsible attitude to your business and the competent organization of all processes. To make your pizzeria more popular than competitors, you need to hire qualified staff, create a unique atmosphere and, of course, cook delicious food. In this case, your business will prosper and bring in a solid income.

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The business of selling fast food is growing in popularity every year. Aspiring entrepreneurs are interested in how to open a pizzeria from scratch, what will be required, what important points should be paid attention to.

A start has been made - the opening of a cafe-pizzeria

Before you start any business of your own, you need to make calculations, write a business plan. It will help you to properly spend the existing initial budget.

The standard business plan contains:

• Careful study of the business idea.
• Mandatory registration of entrepreneurship in the tax office.
• The choice of rented premises, if a novice businessman has no plans to make pizza at home.
• Acquisition of the necessary equipment (no need to save on equipment).
• Selection of employees (professionals in their field).
• Detailed calculation of primary financial costs.
• Organization of effective advertising.
• Estimated monthly expenses calculation.
• Estimated profit calculation.

Before registering your pizzeria, conduct a profitability analysis of this business. During the analysis, it is necessary to compare demand, implementation, competition, and the total costs of opening. It is much easier to open a pizzeria in a big city than in a small one.

This fact is due to the fact that in a small town there are initially fewer potential customers, and if there are other similar establishments, there is no guarantee of the popularity of a new point.

Pizzeria: current business idea

The next important questions are: how much does it cost to open a pizzeria, where to start. Opening a cafe requires material investments and time. The exact price of opening a pizzeria in your city cannot be named. Everywhere prices are different, depending on the cost of renting a room, the cost of equipment, the average salary of your area, and so on. If initially there is no required amount, then you can resort to the help of investors.

Investors are those people who invest in the development of a promising business, and with its development receive a percentage of the profits. But in order to arouse interest and trust among investors, you need to draw up a competent business plan, where you indicate the time frame for making a profit.