Project I Rostelecom Chelyabinsk branch. Analysis of the economic activities of OAO Rostelecom. How to learn to control television

12.03.2020

The country's leading Internet provider Rostelecom, as part of the implementation of the federal project to bridge the digital divide (UTN), has begun the construction of optics in the Agapovsky district of the Chelyabinsk region. For the first time, a fiber-optic communication line with a total length of almost 130 km will provide fast wireless Internet to 12 villages (with a population of 250 to 500 people): Ablyazovo, Alekseevsky, Vozdvizhenka, Gumbeika, Zingeyka, Muraveynik, Novoburannoye, Ozerny, Solodyanka, Tashkazgan, Urozhayny, Kharkiv .

“By implementing the UCN federal project, Rostelecom is helping the government close the gap between the digital capabilities of citizens and villagers, and ensure equal rights to access information,” says Alexander Beleichev, Director of the Chelyabinsk branch of PJSC Rostelecom. - The Agapovskaya optical line is a technically complex project, which is distinguished not only by its large scale, but also by the high pace of construction. The optics will pass along the supports of high-voltage power lines, crossing more than fifty roads and three water barriers - the Zingeyku, Gumbeika and Sukhaya rivers. Construction is expected to be completed in early August.

The backbone of the "Agapovskaya Optical Line UCN" will run from the center of the district along the existing fiber-optic networks, and then along the new ones designed specifically for this project. In the west, the line will connect Vozdvizhenka, Tashkazgan, Zingeyka and Ablyazovo, in the east - Ozerny, Solodyanka, Gumbeyka, Novoburannoye and Muraveynik. Separate networks will be built for the settlements of Kharkovsky and Alekseevsky.

For the so-called "suspensions" on power transmission towers, signalmen use a fiber-optic cable with special technical specifications: it is completely dielectric, i.e. has zero electrical conductivity; operating temperature from -60 to +70°C, and service life - a quarter of a century. For mounting optical cable Power transmission towers are equipped with special equipment that allows not to turn off the power supply during installation. The cable laid in the ground will be protected from external influences by armor made of galvanized steel wires.

In each settlement where the optical trunk will come, Rostelecom will install a reinforced concrete support and mount a point wifi access, providing circular coverage with a radius of up to 100 meters in open areas. To protect the equipment on the supports, a lightning rod and a lightning rod will be additionally used.

The implementation of the project to eliminate the digital divide will enable residents of small villages in the Agapovsky district to use the Internet at a speed of at least 10 Mbps. Anyone can join the network. More than two thousand Internet resources, the list of which is approved by the Russian Ministry of Communications, will be provided to the villagers free of charge. There is a special section on the website of the telecom operator "Wi-Fi in the countryside", which contains information on registration / authorization, user identification and the procedure for using Internet access services, tariffs and payment, as well as other details. Unlimited internet access installed social level tariffs - 45 rubles per month.

In 2016, Rostelecom is building wireless Internet access points with a data transfer rate of at least 10 Mbps in 14 municipalities of the Chelyabinsk Region: Agapovsky, Katav-Ivanovsky, Satkinsky, Bredinsky, Varnensky, Kartalinsky, Kizilsky, Nagaybaksky, Nyazepetrovsky, Uvelsky , Uisk, Ust-Katavsky, Chesmensky and Oktyabrsky districts. Total 1,500 km of fiber-optic communication lines, 86 settlements. This makes up the majority - 70% - of the volume of construction in the Urals Federal District.

Recall that in 2014 the Federal Communications Agency (Rossvyaz) and Rostelecom signed an agreement on the conditions for the provision of universal communication services. The company will have to ensure the construction of fiber-optic communication lines with a total length of about 200 thousand kilometers throughout Russia. Internet access points should be organized in almost 14 thousand settlements of the country, where about four million people live.

Oleg Izvekov,
Commercial Director of the Chelyabinsk branch of Rostelecom
: "Services of Rostelecom - in all corners of Russia"

The Rostelecom brand will soon completely replace the Utel trademark in the telecommunications market. Founded in the spring of 2011, Rostelecom successfully combined its own resources with those of interregional companies. About what the appearance of this company in the country and, in particular, in the territory of the South Urals has already given to customers, about novelties in the telecommunications market and surprises that the operator is preparing, in an exclusive interview with Oleg Izvekov, commercial director of the Chelyabinsk branch of Rostelecom.

Utel says goodbye to the Southern Urals

- Oleg, the Urals will soon say goodbye to the Utel brand. Could you please tell us what preceded this event?

At the stage of rebranding and co-branding, when the brands Rostelecom and Utel were presented simultaneously, we worked for more than a year. This fall, Utel will cease to exist as a trademark. With her departure, a serious stage in the life of our company is coming to an end. At the same time, we treated Utel very carefully, because for many people this is a strong and beloved brand. The time has come - and now we will provide all our services exclusively under the Rostelecom brand. These are mobile and fixed communications, including home Internet, office telephony, interactive TV and much more.

- Oleg, what has changed besides the sign?

The very essence of the company. Now it is a strong federal brand, a corporation with state participation (the controlling stake in OJSC Rostelecom belongs to the state. - Note. author ). All our tariff plans and services we can provide at the federal level. Actually, we now have the same tariff line throughout Russia, which is an undeniable convenience for the subscriber.

If this is a home Internet, then in all regions where Rostelecom has a presence. If mobile communication, then with similar names of tariff plans, price categories and aimed at similar target audiences. That is, in whatever corner of the country a person finds himself, having seen the Rostelecom brand, he can be sure that he is dealing with the same company whose services he uses in the Chelyabinsk region.

"Light" novelties of the Internet from Rostelecom

- What novelties will Rostelecom present as part of the rebranding?

The first thing we do is update the line of fixed Internet. And now we will have home Internet - high-speed and at a very low price. We are ready to provide this service at a price of 350 rubles on the territory of almost the entire South Urals. For the Chelyabinsk region, this is a very low price.

I would also like to remind you of our summer offer for mobile Internet - "Easy Internet". This tariff offer allows you to use mobile Internet phone unlimited. For four rubles a day, you can download up to 70 MB of information - more than enough for mobile use.

- But basically Rostelecom provides the Internet all the same "by optics". Right?

This is true. And it is important to know that we are not limited to the territory of Chelyabinsk. Our company lays fiber-optic networks in residential and office buildings via GPON technologies, offering the service "optics to the apartment" throughout the South Urals. Such an optical network has already arrived in 30 cities of the region. This is despite the fact that not a single provider builds optics for district centers, since, given the large mileage, this is simply unprofitable: the payback is five to ten years. But Rostelecom goes for it. Moreover, the plans include the development of the vast majority of small settlements.

- Will there be innovations in mobile communications?

Definitely. I think that for more than a year everyone has well remembered our federal line of tariffs "Knopkina". We launched it with the intention of bringing affordable pricing plans to the market. For example, the “Knopkins communicate” tariff is one of the most inexpensive in the region. With the launch of this line, all the talk that communication in Rostelecom is expensive has become a myth. It is cheaper to communicate with us in roaming. Since Rostelecom became a federal company, large orders allow us to negotiate discounts with equipment suppliers and low prices in the networks of international operators. It would be useful to recall that historically we are leaders in the region in terms of mobile coverage.

Now, in September-October of this year, our mobile subscribers, both existing and potential, are waiting for a number of surprises.

How to learn to control television

- Oleg, what is interactive television from Rostelecom?

Unique product. Our subscriber receives a huge video library of TV and video applications from which you can download anything you want. The basic tariff includes 100 TV channels, a video library of several thousand films of different genres and many interactive services. And in addition to this, our client receives a number of options that are unique to interactive television. In particular, the “manage viewing” option, when you can rewind your favorite program and put it from a certain place, record it or set a reminder - and your favorite TV show will turn on at the right time. And all this is done by a small black prefix, which we install for our subscribers for free.

- Expensive pleasure?

It is rather affordable than expensive - from 180 rubles per month. For some reason, everyone thinks that Rostelecom, like other providers, provides Internet only in cities with a high payback. Not! We connect Internet via optics and interactive TV both in all major cities of the region and in most regional centers. And we are already starting to provide these services in some villages. So everything is very accessible.

Now preparing to enter the market New Product"Tween". Its essence is that the subscriber receives a double service - television and the Internet - at a very affordable price: from 399 rubles. The subscriber will be able to use this offer for three months, and then the price will increase slightly, within reasonable limits.

We also created our own cultural and entertainment portal Zabava.ru with all kinds of content for our clients. It has everything: TV channels, books, music, movies, games, software, karaoke and more. What is important, all content is exclusively licensed. Rostelecom fundamentally does not violate copyright. But that is why content for the client costs some money.

About the service and services online

Rostelecom has a fairly extensive network of mono-brand stores. Oleg, how did the rebranding affect them?

We are now doing a lot of work on the design of these salons, which our subscribers in the large cities of the region have already seen. But it's not just the sign that's changing. We update service standards, try to control their implementation, monitor all conflict situations with subscribers. To do this, a whole Crisis Manager service has been created, which works in almost every Rostelecom salon.

We are also preparing for the opening in the near future, I hope our pride is a large flagship salon in the center of Chelyabinsk, on Zwilling, 10. There are no analogues in the city yet. It will be a salon with spacious service areas for individuals and legal entities, with an electronic queue and a number of very significant surprises.

- Rostelecom has " Personal Area»...

Yes, the possibility of virtual service is organized for the Internet audience. All questions to the operator can be resolved without visiting the communication service center. No need to wait for a receipt for using our services in the mail, to be nervous that it might get lost, which is not uncommon these days. You can refuse the receipt and order it electronically, and it will be sent to your email address every month. Or you can get an invoice in your personal account, where the subscriber can immediately pay for it or print it and pay us in any other way convenient for him. Without getting up from the couch, through your personal account, you can transfer funds from one service to another, combine the accounts of all family members for convenience, view the details of accruals, connect new services and do much more to save time.

- Rostelecom is also implementing large-scale government programs, including e-government. Tell about it.

This is a multi-level project designed for phased implementation. There has never been anything like it in Russia, everything is created from scratch - and we are grateful if the residents of the city and the region show understanding, make attempts to figure it out and test electronic public services themselves.

By the way, in our company for almost two years electronic document management. We put visas and signatures in internal documents directly on the computer: I click on "sign" - and the document instantly goes to the addressee.

Another five years - and all public services to a single one will be provided electronically. Therefore, now it is necessary to try "what they eat with." So I urge readers of 74.ru who have not yet registered on the Gosuslugi.ru portal to do so.

About family, KVN and hockey…

- Oleg, tell us about yourself. How did Rostelecom appear in your life?

At one time, I traveled around the country very well. He worked in Novgorod in the Tele-2 company, then in the MTS company in Yekaterinburg. At the same time, I nurtured the idea of ​​returning to Chelyabinsk, my hometown. I consider Chelyabinsk one of the most comfortable cities for living in the country. When I found out about the competition in Chelyabinsk for the position commercial director Rostelecom company, without hesitation, sent a resume. As a result, a year ago I realized one of my long-standing desires - I returned to my homeland, and not alone - with my wife and daughter Alice.

- How old is she now?

Three years. Recently went to Kindergarten, and a very interesting period began in the life of our family ( Smiling.) Alice likes going to kindergarten. If only my mother hadn't left. They just can't be torn apart in the morning. Moreover, it is not clear who is more difficult to leave - a mother with a daughter or a daughter with a mother. Both are crying - one because she is late for work, the second because her mother is leaving. AT recent times I save my family from such morning dramas - I take my daughter to kindergarten myself.

- With the rebranding at work and the baby, there is probably no time left for a hobby? What is your hobby?

I have two hobbies in my life - guitar and hockey. Moreover, the guitar once determined my future life.

- How?

As a child, I dreamed of becoming a professional hockey player. And then guitar, rock music, records and a completely different dream came into my life - to become a rock star. One day, a very interesting person told me that there is a wonderful rock club in ChelGU, in which "all the most creative and gifted people of the city live and live." By that time, I had studied for a year and a half at the courses of the SUSU Faculty of Law. Without thinking twice, I came to my parents and said that, apparently, I wasted a year and a half of my life in vain, because I would enter the Faculty of History at ChelGU.

-And did you enter the history department?

Certainly! Later he graduated from graduate school. True, I did not defend my candidate's thesis, but I think this is a matter for the days to come.

-Did studying at ChelGU help you realize your dream of rock stardom?

As you can see, it did not work out to become a rock star. ( Smiling.) Here it was important to admit to myself in time that I am not Paul McCartney. And if you do not become the best, then why do it professionally? I thought the same way when I left KVN. By the way, with a friend Yan Bozh, at one time I still wrote a lot of songs. When we mature, I think we will record our own album. And the guitar just relentlessly goes with me through life ...

- Did you leave KVN?

We had a wonderful team called "Formula 1", then turned into "Generation Che", and it, in turn, smoothly transformed into "Persons of the Ural Nationality". "Luna" then went to the Major League, but that was already without me. KVN by that time had become a very serious business. And I had to choose: either to be only in it, to give myself entirely and not do anything else, or to do something else professionally. I chose "something else".

- Have you said goodbye to hockey yet?

Only with a professional. I possess - it is necessary to brag ( Laughs.) - serious encyclopedic data on hockey. My father has a serious library, in which a significant place was occupied by books about sports - encyclopedias, memoirs ... I could just dig into this data, I knew who scored the decisive goal in the 72 Super Series and a million more important details. And until now, I follow the KHL and NHL championships with great enthusiasm, go to hockey, and occasionally play myself.

One of my favorite hockey memories is a business trip to Omsk. Our Metallurg played against Omsk Avangard there. I went to hockey with my Omsk friends. Somehow we ended up in the Avangard fan zone. Well, and, accordingly, all the guys in the fan zone were rooting for Omsk, and I was the only one in principle - for Metallurg. I don’t know how I got out of there alive ... It probably saved me that my colleagues were with me. Believe me, it looked very strange and funny: when Metallurg went on the attack, the fans squatted a little, calmed down, and I alone stood and shouted: “Go ahead!”

Send your good work in the knowledge base is simple. Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

Similar Documents

    The concept of the internal environment of the enterprise and its structure. Essence and structure external environment enterprises on the example of JSC "Rostelecom". Analysis of the internal and external environment on the example of SWOT analysis. Problems of efficiency of activity of the enterprise JSC "Rostelecom".

    term paper, added 11/07/2016

    general characteristics activities of the OJSC Rostelecom enterprise, a preliminary review of the balance sheet and an analysis of its liquidity, a description of property and sources of financing. Grade financial stability enterprises, analysis of profit and profitability.

    term paper, added 09/06/2009

    Approaches to the valuation of the value of the enterprise on the example of JSC "Rostelecom". Purposes of conducting, the main methods for assessing the value of a business and their characteristics. Overview of the industry and characteristics of OJSC "Rostelecom", interpretation of indicators and results of valuation.

    term paper, added 11/17/2014

    a brief description of enterprises LLC "Favoriteplus". Features of the activities of medical companies. Assessment of the external and internal environment of the enterprise, conducting a swot analysis of the company. Recommendations for improving the marketing policy of the organization.

    practice report, added 05/05/2013

    Socio-economic recovery of financial and economic activity. Strategic Analysis the position of the enterprise. Analysis of the internal and external environment of the enterprise. Horizontal analysis of assets and liabilities of the balance sheet. Analysis of the income statement.

    term paper, added 12/22/2011

    The main stages of a comprehensive analysis, their characteristics. Elements, approximate composition and sequence economic analysis. Formation and analysis of the main groups of indicators in the system of complex analysis of economic activity.

    control work, added 06/17/2010

    Influence of the internal and external environment of the enterprise on the performance results. The concept of the internal environment of the enterprise and its variables. Calculation of the need for basic production facilities. Schematic representation of a firm and its interaction environment.

    term paper, added 03/14/2015

    Modern methods economic research, methods of systematic, comprehensive economic analysis of the results of economic activity of enterprises. The nature of the action of economic laws, the establishment of patterns of economic phenomena.

© imht.ru, 2022
Business processes. Investments. Motivation. Planning. Implementation