How to prepare a photographer's booth for a wedding exhibition. wedding photography. How to prepare. Greetings from Rostov. With love

“It will not do without pleasant surprises. For future newlyweds, we will prepare a gift certificate for a discount of 5,000 rubles on wedding decor with a total estimate of the celebration from 40,000 rubles,” added Karina Blitsyna.

Recall that the exhibition will be held on March 24 and 25 at the Aquapolis shopping mall. The entrance is free. For the fourth year in a row, it is held by the Pskov Information Agency and the Wedding Planner magazine with the support of the media of the Media Holding of the Pskov Region.

All those involved in the organization of weddings and not only celebrations will take part in the exhibition. Here you can get acquainted with specialists in the design of festive spaces, arranging bouquets, preparing and servicing banquets, tasting festive dishes, seeing the work of creative teams, and evaluating the leading celebrations. As in previous years, photographers, make-up artists and hairdressers will work at the exhibition, fashionable wedding and evening dresses, men's suits and much more will be presented here. The guests of the exhibition are also waiting for drawings of prizes and gifts.

Muscovites and guests of the capital were able to get acquainted with the work of professional wedding photographers. A thematic exhibition was successfully held recently at the All-Russian Exhibition Center.

As part of the exhibition, well-known photographers who specialize in wedding photography showed their work. The organizers had a separate exposition for promising novice photographers, who also demonstrated their selection of photographs. Since the entrance to the exhibition was free, everyone could get acquainted with the work of professional wedding photographers. Moscow, as you know, is rich in such talents, and the exhibition once again proved this. The event, in particular, attracted the attention of those who are looking for a wedding photographer, because here one could visually see the work of a particular master, discuss cooperation issues with him, find out the cost of services, and so on. It is noteworthy that the exhibition also featured the work of photographers who shoot weddings of stars. Pictures of celebrity wedding ceremonies attracted close attention of the public. By the way, many couples who visited the exhibition admitted that they got contacts from eminent photographers, because the master who shot the wedding of stars cannot be an amateur a priori, which means that the result of cooperation with him will pleasantly surprise.

The organizers of the exhibition promise to hold similar events as often as possible. They noted that they understand how important it is for a couple preparing for a wedding to find “their” photographer. As a rule, searches begin with surveys of acquaintances, then the Internet is used, however, only after seeing the work of a photographer live, you can understand whether he is suitable for a particular couple. In addition, personal acquaintance also plays an important role, because the photographer and the customer must be on the same “wave”, which will result in colorful pictures that will be passed down from generation to generation.

If earlier one of the relatives was asked to capture the wedding, now all couples understand that it is not worth saving on the services of a photographer. The trend today is stylized wedding shooting, preparation for which takes a long time. Every little thing is important here, so usually couples work out the idea not only with the photographer, but also with decorators. This allows you to get pictures that can compete with those that adorn thematic magazines. The photographs taken by professionals show the touching feelings and emotions that accompany the newlyweds on that very important day. The guests of the exhibition were able to make sure of this: each picture presented here can be considered a work of art.

Free listener

If you want to not only walk around the exhibition, but also visit the master class hall with the performances of our speakers - welcome.

Purchase a special participant bracelet from the coordinators at the entrance, which allows you to use everything that is available to future newlyweds: a gift package, entrance to the master class hall, tasting of cakes and drinks (except for the entrance to the beauty room and participation in the drawing).

Artist performance

A unique opportunity for artists and musicians to perform in front of a 100% target audience.

One performance up to 5 minutes at the master class.

Opportunity, format, place and time of the performance are agreed with the organizers.

Institution of certificate or gift

At the end of the master class, we hold a drawing of valuable gifts for the wedding. You can create your own gift or certificate.

You can personally give a gift, mentioning your type of activity and brand / surname. A very good marketing ploy.

Gift bag insert

At the entrance to the master class hall, each pair of newlyweds will be given a personal gift bag with the program of the event, a lottery ticket for the drawing of gifts and printed materials from the organizers and partners.

You have the opportunity to include any informational material in the package (booklet, discount certificate, etc.)

There will be 150 packages in total. 100% of your handout will be taken home.

Video on the master class

Show your presentation video at the master class. A beautiful and competently filmed video presentation shown to a “live and maximally interested” audience of 200-250 brides and grooms is one of the best advertising options on Wedding Secrets.

Price:
Video up to 2 minutes - 5000 rubles. The organizers have the right to refuse to broadcast a video without explaining the reasons (the most common reason for refusal is a poorly filmed video or a video showing low-quality goods or services)

Natasha Ferguson is a professional photographer and photo studio owner in Calgary, Canada. Natasha loves her work, approaches creativity creatively and is happy to share her own many years of experience with those who strive to reach a new level of their skills and become better. Today we want to introduce you to the photographer's approach to a wedding photo shoot. Read, memorize, adopt!

The role of a wedding photographer as a person who documents one of the most important days in a new family's life cannot be overestimated. It goes without saying that this work must be done with an excellent rating. Many important moments of a solemn day are fleeting, easy to miss and lost forever. It is quite normal that the photographer will be nervous, given the situation and all the responsibility that falls on their shoulders. That is why you need to be sure that you are fully prepared for the big day, then it is easy to focus on precious moments that will not sink into oblivion, but will remain in the memory card for many years.

The approach to wedding photography, the equipment needed, the methods - all this may differ from what you use when shooting other types of photography. Pay attention to the following checklist. He can be invaluable.

• Customer survey

A pre-prepared questionnaire is not a whim, but a necessity for a conversation with the bride and groom, a guarantee that during the conversation you will not forget any important details. Having a notepad with thoughtful questions will add a nice professional touch to you. What do you need to know in advance?

• Place

You need information for a formal ceremony, gala dinner, entertainment party. And in this regard, you need to know if there are any restrictions on shooting. You should also find out where the bride will be preparing, important moments for her in this preparation. Find out as carefully as possible the start time and duration of each segment of the wedding day.

You should also have information about what types of pictures the bride and groom want to end up with. Whether group photos will be included, whether a couple should be photographed with separate families and relatives. In what combination should such common images be formed.

Do not spare time for detailed questions from the couple. The bride and groom should feel that you understand how important the holiday is for them and will do your best to make it flow without a hitch, i.e. You will be fully prepared for the most unexpected situations.

• Intelligence service

Visit the places where the celebration is planned in advance. Knowing the location is useful on many levels. This will allow you to determine the amount of time it takes to travel between shooting locations, check the available lighting, and help you find the best light spots to pose.

Take the time to speak with the service staff at these locations and find out if there are any restrictions or requirements that the bride and groom were not aware of. This approach often saves time and eliminates serious frustration.

• Create a schedule

Prepare a schedule for yourself so that you know exactly when and where you need to be on time. Leave yourself time for small breaks - arrive at the place a little earlier and be prepared for any unexpected changes that may arise.

And although there are no perfect weddings, still plan so that the event takes place on schedule and any surprise does not take you by surprise.

Write a list in advance with the shots that you will need to get at a specific location. Learn it. Keep in mind the information about what time this or that shooting takes place in order to know exactly what will happen to the light. The last thing a wedding photographer needs is to get home, start processing, and realize that something that was specifically said has not been filmed.

• Equipment preparation

This short list can be used as a baseline. . Please note that not all equipment is presented below and there is another that you will need for your specific celebration. The list below is the minimum required.

1. Camera, as well as a spare "carcass". You can never be sure that nothing will happen to the main camera at the most inopportune moment.
2. A set of lenses. Every wedding photographer's top three should look something like this: 70-200mm f/2.8 (this lens delivers excellent image quality and has the optimal focal length range for this particular type of event); 85 mm f/1.2 (the lens perfectly blurs the background, excellent aperture allows you to shoot in poor lighting conditions); 100mm f/2.8 (macro lens, ideal for close-ups).

To continue the series of articles on how to properly participate in a wedding exhibition and not be disappointed, start by reading an article about.

And today, the portal site that organizes the Wedding Extravaganza - the largest exhibition in Kazakhstan, will share useful tips on how to make sure that you can interest brides in your services. If you don’t sign the contract right at the exhibition, then at least make sure that the bride comes to your office for a meeting and makes the final choice there, fascinated by your professionalism and creative flight.

1. Take a professional photo of your portfolio stand.

An obvious thing, but no one (almost) does it! In addition to the organizers of the exhibition. But the organizers see it in their own way, and you, as the creator of the stand and the whole concept, see it differently. Therefore, take a lot of pro photos from different angles from different angles, do not forget about the details of the decor and colors.

All these photos will come in handy not only for your portfolio, but for updating your social media accounts, for using a macro photo for a plate with an ad, for changing avatars. If you don't want to pay the photographer, invite him to barter by handing out his business cards in a bridal handout.

2. Let a professional photographer take pictures of guests at your booth.

Everyone takes a selfie with their phone. But professional photos from a talented photographer will always be valuable. He sees the image, immediately sees the working side and knows how to catch the moment when the guest is absolutely charming in the photo. It's a plus for you to collect emails of your potential brides to send them photos. It's good for a photographer that a lot of brides learn about him, or he just reminds of himself.

For guests of your booth, the plus is to update your social media avatar with a super photo. Moreover, you can take a new photographer who is just starting to work in the wedding industry, you can work with him for a bartet. On the other hand, if you take a famous photographer and pay him, then his name can serve as a great PR, because having a photo from a famous master is cool. But again, don't forget to announce your feature on social media.

3. Broadcast everything that happens on Instagram - remember the hashtags of the event.

You will be very surprised, but many participants do not do this! There are two reasons: they do not have time and do not consider it necessary. Let me show you with numbers how important it is to post photos from the exhibition on Instagram with a hashtag. So, last year the wedding extravaganza at Rixos Almaty was attended by about 2000 people, these are newlyweds, girlfriends, parents, wedding vendors. Now get ready. This is the number of photo views on Instagram for the hashtag #weddingfair17 - 6 million 94 thousand 525 times viewed photos in one day!

Therefore, if you do not have time to make a sensible caption for the photo from the exhibition, then just put the hashtag of the event, and later publish a carousel with your impressions. Remember about Stories and Live broadcasts, they are also viewed very often.

4. Find a partner!!!

I guarantee that in a couple of hours your tongue will hang on your shoulder from talking with the guests of the stand and with the newlyweds. You may not have enough energy for the whole day. Therefore, it is very important that every hour or two you are replaced by a partner who will communicate with guests as competently, politely and affably as you are. And you should reboot, drink coffee or tea, post a couple of photos on Instagram, exhale and start talking again.

5. Print out interesting handouts.

When there is absolutely no time, then simple business cards will do. But some are more thorough. One of the participants of the Wedding Extravaganza specially designed the design of the handbag, which contained the Bride's Diary with useful tips, an information flyer and a business card of the wedding agency. This is a useful gift and you won't just throw it away like a business card.

The design of your printing should match your corporate identity and continue the history of the stand. Remember that the audience is sophisticated, the flow of information and useful acquaintances is great, so you need to stand out and be remembered. Work closely with the designer on the concept. Your info flyer should be exciting, inspiring and motivating.

There will be many visitors, so the number of flyers should be at least 500 pieces. You can distribute them to everyone. Or vice versa, selectively, only to those who are interested in your services. Consider a strategy.

6. Collaboration with colleagues. Unite!

To make the budget for the stand more impressive, some wedding vendors are uniting. For example, wedding agency and decorators, photo / video and agency, wedding salon and decorators, confectioners and premium tableware store, jewelry salon and decorators, restaurant and photographers. Those who already work with each other unite. Often the organizers of the exhibition "connect" those who are looking for partnerships.

Such tandems and triangles make excellent presentable stands, against which you just want to take a picture and post it on Instagram. Also, from such a collaboration, projects of a higher level subsequently appear than when the vendors worked alone. Therefore, talk about your plans to participate in the exhibition in social networks and look for partners. Good organizers welcome this. Only one point should be reflected in the decor. It should be a thoughtful concept and company logos should clearly stand out.

7. A thoughtful stand-installation is the key to successful participation in the exhibition.

Everyone knows about it, but they can not always put it into practice. See stands at other exhibitions, get inspired by new trends, new color palettes. Pay attention to related business, namely architecture and design.

This is a whole storehouse of ideas for original, unhackneyed themes for installation stands. By the way, on the experience of the Wedding Extravaganza, it has been noticed that many decorators create completely new designs and purchase new material for the exhibition, and then actively use the decor at newlyweds' weddings during the season. This is a very correct strategic and tactical decision.

8. Accurately calculate the dimensions of the stand. It should not go beyond even 10 cm.

If an exhibition organizer tells you that your booth is 2x3 meters and 1.80 meters high, this is not a joke, it is very serious. Because each meter was previously calculated in a computer program, lined and distributed in such a way that it was convenient and comfortable for everyone.

The organizer sells square meters to the participants, so there should be no unpleasant surprises during the installation that you crawled out 20 cm beyond the boundaries allotted to you. Take it seriously. The organizers really do not like such surprises.

9. Get serious about interactive, fun and games at the booth. Remember that tactile sensations and emotions are remembered best.

I will tell you some moments that we saw at the stands of the participants of the Wedding Extravaganza. Live parrot, predictions from a hereditary gypsy, sweets, homemade cookies, mood mandalas for coloring on the spot, prediction of the day, fortune cookies, a large bill hidden in one of the goods, champagne in glasses, giant full-length beads with which everyone was photographed , giant flowers, children's corner with kinetic sand and ordinary sand for drawing, instant lottery, gift cards, books, notebooks for the bride, branded water bottles, badges, branded lollipops in packaging, calligraphy master class, origami, creating flower bouquet, wedding rings creation, wedding invitations and bonbonnieres creation, photo session with a professional photographer, instant photo printing on Polaroid and via printer, fresh food canapés, cakes, coffee, tea, free make-up and hairstyle, shellac nails, live roses for each visitor with Raffaello, certificates with discounts on services.

All methods are good if they evoke emotions in people. Among the dozens of participants in the exhibition, you need to be remembered for something unusual. Throw ideas with your team in order of nonsense, and then choose a couple of interesting ones, think again and be sure to arrange something.

To make it easier for you, there are only 3 ways to remember.

1. It can be an experience, the experience of receiving and living emotions and sensations.

2. It can be a practical or pleasant gift, decide for yourself, this is something that you can take with you.

3. You can always resort to Maslow's pyramid and satisfy basic needs - that is, food and water - an always working tool.

10. Do not scare and do not attack the brides.

Be friendly, don't sit on your phone, but don't be too pushy. My survey showed that people often like to just stare and take selfies without delving into the essence of your services and products. They don't want to bother you so they don't feel guilty. And you should not climb into their souls in order to avoid the feeling that beads were being thrown. When a person feels comfortable at your booth or something catches their attention, they will definitely ask you. And just invite him with a smile and a glance to freely enter your booth without any obligations.

11. Create your own anchor invitation to start a conversation. Humor is the key that opens all doors.

Sincerity, goodwill will help you come up with such an invitation to the conversation. Although it is not so easy, because many creative people are introverts at their core. For such talents, I recommend contacting a coach who will help you find the right words and practice with you to start non-committal conversations.

In the West, such communication with strangers is called small talk. The conversation is about nothing, but it remains a very pleasant impression of the interlocutor. Small talk is actually the secret key to sales. Learn this, many mountains will submit to you. And if you don’t learn, then just offer a cookie or a candy with a wish to have a good time at the exhibition and win a super prize.

12. Have a super-idea as a trump card, and not just a desire to push your services.

13. Your appearance should convey the professionalism and philosophy of your company.

When you and your partner are dressed in the same style, it immediately sets you apart. That is, visitors understand that you are working here, and not just walking around. Original stylish outfits are remembered immediately. I remember how favorably the wedding organizers in blue dresses with custom-made bows looked in all the photos.

14. Think of an interactive or something special to get your photos on their Instagram with a hashtag.

If you bring a baby tiger cub to the exhibition, then this is a 100% option that everyone will want to take a picture with the kitten and publish it on Instagram with the hashtag that you tell me or eloquently place on your stand. A few points above, I already wrote options.

But you can come up with a contest with a hashtag that you can play among the visitors of your booth and those photos that they posted on Instagram. The competition can be divided into 2 stages. One prize right on the day of the exhibition, and the second a couple of days after it, in order to prolong the hype around your company. But this is just one idea, you should think about it and just surprise your newlyweds.

15. Provide raffle prizes on stage and at your booth. Make a nice package for them. Make a solid frame for a gift certificate.

The organizers always draw prizes in the lottery among the newlyweds and visitors of the exhibition. Your name must sound flattering from the stage. Therefore, the prize must be solid and interesting, so that against the background of other participants you do not lose face. Be sure to announce to your subscribers in social networks what exactly you are going to play, this will warm up interest in the event and in your company.

16. Create suspense. Suspense is the expectation of inevitability, but it is the expectation itself and the growth of emotions that gives incredible pleasure and pleasure. Create this experience in your booth.

Once again, I would like to emphasize that most of all people remember not the wedding itself, what they ate and how someone looked. They remember the emotions that they experienced at the wedding, it is their own emotions that they remember after the wedding. These are subjective feelings that decide whether the event was a success or not. The same thing happens at the wedding fair and at your booth. It is very difficult to give examples here, because each company will have its own suspense.

17. The surprise effect. It looks like suspense, but more about the fact that visitors see an ordinary thing in an unusual role.

For example, if you decide to use live cacti at your stand instead of natural flowers, then do it in an unexpectedly original way. It doesn't have to be five orphan pots. Let it be a giant cactus wall, find a huge cactus and hang it with a giant flower or veil. Come up with an interactive with cacti so that visitors can touch it, feel and understand your philosophy, your idea that you want to convey to your potential bride. That is, you want to say that a cactus, even if it is thorny, it still remains a beautiful flower and you are the very agency that knows how to find such a right approach to creating a stylish wedding that even sharp thorns are not a hindrance to you.

This should not be a direct message, but an allegorical one. You must create a hyperbole, a deliberate exaggeration. Then a completely unpretentious cactus will seem to the visitor to be a completely appropriate logical element of your story. I hope I was able to convey the idea to you.

18. How can you keep the brides at your stand?

You will only have 2 seconds to make eye contact with the bride. How will you keep her, how will you invite her to visit your booth and talk to her? Remember that many brides are afraid that services will be imposed on them. Nobody wants to feel obligated. Therefore, they will be friendly not only on the outside, but also in the heart. It is immediately felt.

If you are going to shove an informational flyer or business card into her hands, then this may work somewhat (if she has a good visual memory), but it’s better to say the phrase: “As you make a circle around the stands, come to us for a cup of tea and just take a picture.” If she comes back, then you did everything right. It will not be difficult to talk to the bride and find out about the date of the wedding and all other details.

19. Invite all your friends to the exhibition for support. The effect of the crowd around your booth creates a buzz.

Your friends and acquaintances are your main support, especially if you are participating in a wedding exhibition for the first time. Because there is no more offensive moment when no one wants to visit your booth and take a picture. If 5-7 people will spin around the stand and communicate, then other people will automatically want to know what is happening with you. Play on the natural curiosity of man!

20. Treat the guests of the stand beautifully!

This is a sure way to stop honeymooners and trade fair visitors at your booth. If you have a stylish beautiful stand and they also treat and pour on it, then you are five! Because the site does not always allow the organizers to put up a stall for selling food and drinks. There should also be a story around the food - for example, a pie according to a grandmother's recipe, mini-pies from mom, cookies from wedding fairies, liqueur from grandfather. Or even better, canapés and sandwiches from the most popular cafe in town. Round tags with your company name can be attached to the stems of the glasses. Brand everything you can!

21. Involve a very intelligent assistant for consultations at the booth.

To prevent the notorious “pimple girl” from spoiling your business, work only with those who are in love with weddings, who understand all the details and trends. Everyone is pleased to communicate with knowledgeable people, especially if they treat the issues of inexperienced newlyweds with attention and delicacy. Because you can’t consult all day on your own, you need to go to the toilet or have a snack, and the stand should not be empty for a single minute, because the bride can always come up and be disappointed by your absence. She will simply go to competitors, you, of course, do not want this.

22. Meet all participating vendors. Be open to communication. You never know what might come of it.

Use this great chance when all the wedding market players have gathered in one place. After all, you can get to know personally those who were followed only on Instagram. In addition to the exhibitors themselves, there are also those who do not participate, but also want to meet everyone in an informal setting. And what is there to hide, to follow the work of competitors.

Exhibitions are especially useful for wedding agencies and organizers, they can look for talented newcomers to constantly update their contact database. Be open to acquaintances, you never know where a large order may come from. And keep in mind the phrase - you are not competitors, you are colleagues, everyone has their own niche and their own client.

23. Build a database to send out your special offer to honeymooners and wedding agencies.

Case from practice. One of the participants of the Wedding extravaganza said that they would no longer participate in the exhibition, because there was no exhaust. To the question, did you collect the contacts of the newlyweds who came to your stand? The answer was negative, they didn't collect it, for some reason they didn't think about it. And the stand was beautiful and with a good location in the entrance area, almost all visitors of the exhibition took pictures on it. And imagine, no one asked them for an email or at least a WhatsApp, so that after the exhibition they would send their special offer for wedding services. Don't make this mistake.

24. A smile, courtesy, clear knowledge of your business, professionalism - this is the most important thing and should be in the "active" mode throughout the exhibition.

No one should see you on your phone, even if you're posting on Instagram. Let an assistant replace you for this time. Speaking correctly with a client is the key to success.

25. Stock up on water and a delicious snack for yourself.

On an empty stomach, the conversation does not stick, and from frequent communication, the throat constantly dries up. It is very far-sighted to drink water from a bottle branded with your logo.

26. Sell ​​something - flowers, jewelry, notebooks and books on wedding preparation, accessories.

At such large-scale folk festivals as a wedding exhibition, visitors willingly part with money. They want to buy something. Therefore, let your booth have a small installation or display with wedding goods. Although not on the wedding theme, goods and products will also go, for example, colorful lollipops or cockerels.

27. Children's zone - animals, kinetic sand, toys, paints, pencils, plasticine, origami, balloons. Children will allow you to calmly negotiate.

Usually the organizers take care to organize a lounge and a beauty zone. If space permits, then a children's play area, as it was two years in a row at the Wedding Extravaganza, young mothers (who turned out to be sisters of the brides) walked with the bride around the exhibition with pleasure, chose the right team of vendors, and the child at that time created sand drawings, was photographed and played with the animators. win-win. If you're renting a large booth, have a table with paints and crayons for the kids to go about their business while the adults discuss the wedding.

To be among the 50 lucky women who get free makeup and hair.

And for wedding vendors, I recommend choosing stands next to the stage. There are most people there, because the Wedding Extravaganza always has the most luxurious and surprising show program. But there are special requirements for these stands, you need to provide the organizers with a sketch for approval. Since these stands will most often fall into the camera lens, it is important for us that the decor is stylish.