Start your own business in a small town. What can you discover in a small town? How to start a business from scratch in a small town

Business in small towns has some distinctive features. They must be taken into account in order to ensure the stability and profitability of an enterprise in any field of activity.

Analysis of the market of a specific area

In order not to lose the invested funds and make a profit, opening your own business must begin with its planning. At this stage, you should carefully assess the situation in the local market and select the most promising niche.

The following factors require a competent assessment:

• Population size, its structure;
• Economic opportunities, solvency of residents;
• The ratio of supply and demand, the presence of unmet needs of the population;
• Opportunities for competition.

Having studied the data on the number of inhabitants, their age composition, it is easy to determine the most numerous category of the population and its needs. For example, if there are a lot of young people in the city, it would be advisable to consider the idea of ​​​​opening a sports or gym, a sporting goods and nutrition store, a children's clothing or toys store.

When starting your own business, it is important not to overestimate the financial capabilities of potential consumers. In low-income cities, businesses such as an expensive spa, a high-end branded clothing store, or pet grooming will not be popular with residents.

Having an idea of ​​the number and structure of the population, its ability to pay, it is not difficult to analyze the level of its needs and the degree of their satisfaction. Perhaps the city does not have enough round-the-clock pharmacies, a store for car enthusiasts, or young people have nowhere to spend their free time.

It is advantageous to start activities in those areas where competition is minimal or non-existent. The most promising will be a new idea that is useful to residents, but has not yet been implemented. For example, a private kindergarten, a pet store, large format printing services.

Business in a small town - pros and cons

Starting a business in a small town, it is important to evaluate all its pros and cons, which will significantly affect the efficiency of operations.

Obvious disadvantages hindering the development of business in small towns:

• A small number of potential customers;
• Low income level of the population;
• Limited demand.

A small number of inhabitants in small towns and their low level of income to a large extent limit the choice of the field of activity. In small settlements, trade in narrow special-purpose goods such as art supplies or musical instruments will not bring profit.

Small incomes of the population determine the demand mainly only for goods of daily use. The lower the income, the less the buyer is willing to spend on non-essential items.

Business in small towns has its advantages:

• Low initial capital investment and current costs;
• A small number of competitors or even their absence;
• Picky clients;
• State support for regional small businesses.

An important advantage of small towns is that you can start your own business and run it at a much lower cost than in a large metropolis. Renting a room will cost several times cheaper, staff salaries are also low.

In small towns large companies with which it is difficult to compete do not work. And there are few local competitors, so it will not be difficult to thoroughly study the advantages and disadvantages of each of them and find the freest niche.

Unlike the population In large cities, residents of the regions are less demanding on the product, they prefer high-quality domestic products, rather than expensive delicacies. Not so fanatically follow fashion trends.

A stock store that sells quality clothes from outdated collections can become very popular with local residents. Good suppliers will provide the store with excellent goods at low prices.

Thanks to state programs for the development of small businesses in the regions, you can get certain benefits and subsidies.

Business in a small town - where to start

After evaluating the situation in the local market, having studied potential customers, you can choose a suitable niche in demand that will bring profit.

There are several ways to start your own business:

• Offer a sought-after product, the demand for which is not fully satisfied;
• Bring to the market a new product, an idea that was not in the city before;
• To organize a business in the area where there is experience, qualifications, special education.

If the business opens in a niche where there is already competition, it is necessary to provide benefits that attract customers. In small towns, it is important to focus on the quality of service.

An individual approach, additional services included in the price, various promotions and discounts will increase the number of sales.

Reputation in a small town, where many are familiar, is of great importance. Customers who are satisfied with the quality of goods and service will become regular visitors.

Many business ideas that work in megacities have not yet been implemented in small towns. It is necessary to realize a successful idea that will be in demand among local residents. For example, the first fast food in the city.

Lack of competitors- an important advantage of promoting new products, which will ensure a quick return on business.

An indisputable advantage over competitors is the personal experience and special knowledge of the owner in the area where he opens a business. Getting to know all the intricacies of your business will help attract and retain customers.

The location of the business is also important. It should be relevant to the target population. It is more efficient to locate catering establishments closer to the city center, and the grocery store will be delighted by residents of the outskirts who have to go far for groceries.

Having defined the field of activity, it is necessary develop a detailed business plan, calculate the required amount of start-up capital, the efficiency and payback of the enterprise. Having an economic justification for your project and its profitability, you can contact the bank and get a loan.

Qualified legal advice will help you competently use the state program to support small businesses. Within the framework of the program, you can take advantage of benefits when obtaining a loan, subsidies and tax incentives.

Franchise

The franchise business involves opening a business under the brand name of a well-known brand and work to his standards. The advantage of this approach is that the company is already promoted and popular, it inspires the confidence of potential customers and ensures stable sales.

franchise agreement offer various companies working with food, clothing, footwear, furniture, household appliances, as well as cafes and restaurants, delivery services, entertainment complexes. It is important to make the right choice, to determine what will be most in demand in the city.

You need to pay attention to terms of cooperation, reliability of the partner, the availability and amount of payments under the franchise. At the beginning of the activity, the terms of delivery of goods, mutual settlements, and advertising campaign are of great importance. A lot of unofficial useful information can be learned from other members of the network.

Working in partnership requires the fulfillment of certain conditions. Carefully study the terms of the contract. In some cases, failure to fulfill the sales plan leads to the termination of cooperation. Information about all such points must be collected before signing the contract.

At first franchisor provides financial support, but you can't do without your own investments. Companies do not bear the cost of renting premises, remuneration of staff, tax and other obligations.

Consultations of the company's specialists will help novice entrepreneurs to understand all the intricacies of doing business.

Ideas

In small towns, real income comes from business in the field of trade. The most profitable place to sell everyday goods.

Shop products

Opening a grocery store- this is the most a win-win in any locality.

There is always a demand for products, regardless of the economic situation. It is important to choose the right location, and the store will be profitable.

Most likely, there is already a large shopping center in the city center. It makes no sense to compete with him in prices or assortment.

It is more profitable to sell products in the immediate vicinity of residential buildings, for example, to open a store on the first floor of a high-rise building.

According to marketers, in hypermarkets, buyers prefer to shop once a week, buying goods for future use, because prices are lower there. Food that you need to buy daily is more convenient to buy close to home. These products - bread and pastries, milk, tea and sweets for tea, fruits - form the basis of the assortment of convenience stores.

To attract and retain customers, the store must have advantages over competitors, have its own "zest". Such an advantageous difference can be daily fresh pastries. If you install an oven in a store or open a mini-bakery next to it, the appetizing smell of fresh bread will provide regular customers.

Goods for children

Trade in goods for children– a stable business, regardless of the season or the size of the settlement. The fact that parents usually do not save on purchases for children causes more high markups on baby products. This provides good business profitability and makes it possible to pursue a more flexible pricing policy, creating an advantage over competitors.

The directions of trade are quite diverse: children's clothing and footwear, toys, baby food, cribs, strollers and other similar products.

Marketing research will help to determine the direction for the store.

After analyzing the assortment and prices of competitors, talking with the population, we can conclude what children's goods are needed in the city.

Highest attendance observed in stores located near children's institutions(gardens, schools, clinics), in malls or large shopping centers. The store can be highly specialized, such as a children's sportswear store, or a general store.

Shop for children should attract with original thematic design. Competitive advantages will help ensure a constant flow of customers. These can be lower prices, exclusive assortment, holiday promotions, discounts, discount cards.

Buyers will also like additional amenities: a room where you can feed a baby or spacious fitting rooms that can accommodate both a child and a parent, a children's corner and a TV with cartoons.

The staff is also important. Friendly sales assistants should be able to patiently communicate with children.

Goods for pets

Products for animals are in demand among all segments of the population, from schoolchildren to pensioners. Products for cats and dogs are in the greatest demand, aquariums are also in fashion. Aquariums are now available not only in houses and apartments, but also in supermarkets and official institutions.

A small simple store can sell the most popular everyday goods, mainly products for cats and dogs: food, fillers, combs, shampoos, leashes, muzzles, collars. You can attract customers with a catalog of goods brought to order.

Such a shop should be located in a passing place: on a busy street, near a bus stop, next to other shops.

Car accessories

In our time when almost every family has a car, business in this area is very relevant. Trade in auto accessories in our country is only gaining momentum.

Now there is a good opportunity to become the first owner of a car accessories store in your city.

These accessories are additional devices and means to improve the operation of the mechanisms and appearance of the car, increase the convenience in its use.

These products include windshield wipers, deflectors, foot mats, as well as various equipment: GPS navigators, radar detectors, video recorders and much more.

A good option might be suitable franchise. The partner company will ensure regular deliveries of certified goods at competitive prices. The store will feature the latest in automotive accessories.

Trade in quality goods from official representatives and distributors will provide an undeniable competitive advantage.

Household goods

The range of household goods is very wide. There is an opportunity to find your niche in this area, a category of goods for which demand exceeds supply. The main groups of household goods: goods for the home, goods for the garden and garden, household chemicals. The specific choice will be determined by the current market situation.

The profitability of trade in household goods ensures a large turnover. The optimal assortment of a small store should be a large number of items of inexpensive everyday goods. Accordingly, the hardware store needs a large retail space.

A densely populated residential area, where there are no competitors nearby, will be a good place for the location of the store. It is not advisable to place a store near shopping centers and chain stores.

Conclusion

In any business, it is important not to stop there.

And in accordance with this, it is necessary to introduce new methods of work into the business in a timely manner, constantly update and expand the list of goods. Sometimes it's more profitable to completely change the assortment than to sit and wait for customers.

• • 2.1. Some tips for a successful start of your business
• • Business idea number 1. Opening a beauty salon
  • Business idea number 2. Fast food on wheels
  • Business idea number 3. Flower and houseplant shop
  • Business idea number 4. Private kindergarten
  • Business idea number 5. Husband for an hour - perfect!
  • Business idea number 6. Production of keys
  • Business idea number 7. Internet business in a small town
  • Other activities
• 5. Conclusion

Each of us at least once in our lives thought about starting our own business. For some, this is an escape from the office and an unwillingness to waste time and knowledge “for an uncle”, for some it is the need for self-realization, and for some it is the ability to independently manage personal time. But the most important criterion for everyone who wants to create their own business in a small town or a large metropolis is financial freedom and an increase in living standards. At the same time, those who are eager to go on an independent voyage mistakenly believe that it is easier to succeed in large cities and metropolitan areas than in small ones.

In order to refute this myth, let's deal with the concept of "small city". As a rule, these are cities with a population of less than 50 thousand. And as practice shows, organizing and developing a business in a small city is much easier than in a large one.

In this article, we will cover the following questions:

• What are the pros and cons of owning a business in a small town?
• What is the best business to open in a small town?
• What business ideas for a small town work in 2016 with minimal investment?
• How to start your own business from scratch?

So, let's start to understand in order.

Choosing business ideas that can be implemented in a small town

1. Benefits of doing business in a small town

Pros ( + ) of your business in a small town:

1. Small start-up capital. In small towns, business costs such as rent, utility bills, staff and advertising costs are significantly lower.
2. High efficiency word of mouth. In small towns, the popularity of a product or service is largely due to acquaintances and personal reviews.
3. Quite a lot of free niches due to the limited presence of goods and services. Many innovations appear in small towns with a significant delay, which, undoubtedly, can be used by “bringing” a business idea from a large city in which it has already been tested.
4. Low competitive environment.

To the main disadvantages ( - ) can be attributed to a limited potential audience (each client will be "worth its weight in gold") and a rather low purchasing power (in small towns, the income of the population is orders of magnitude lower than that of residents of large metropolitan areas).

2. What new business can be opened in a small town

There is an opinion that a really profitable business can only be opened in a big city, and in a small one there is nothing to try, but this is not so. Of course, the specifics of the business will differ from the business in large cities, but the income will not be long in coming. Moreover, small cities in Russia are much larger than large ones, and it will be more profitable and easier to develop your business in such a city.

Tip 1. The first thing to do is to carefully consider what kind of business you will be doing in terms of profit.

The most important thing is to find out what services the population in your city needs.

You should not invent a bicycle again, you need to know that catering or a hairdresser will always take root in the city center, and 24-hour stalls will be in demand on the outskirts.

Tip 2. Choosing for yourself the type of activity of your business, you should always take into account your inclinations, talents in a particular area. It is important that you like your business, otherwise you will not be able to succeed.

It will be best if you start doing what you know how to do best.

So, if you know how to cook well, have a long-dusty diploma of a catering technologist or a cook, or maybe you work in this profession, then of course you should link your new business with the old one. Believe me, this will protect you from many difficulties associated with the subsequent opening and organization of the entire business. Knowing the basics and having skills in some area, in your case, should be evaluated as a huge bonus that will help you out more than once in the future.

2.2. An interesting solution for starting your own business

It is worth considering, at first glance, a completely frivolous type of business, like tutoring. It is notable for the fact that it almost does not require any investments, but the income appears immediately and there is no need to wait for years for the business to pay off.

Remember! perhaps you draw well, or play the guitar or piano, or maybe you know English well?

Now such a business is gaining momentum, people are happy to send their children to study, or go to private teachers themselves for a lower fee than specialized circles with professional teachers offer them. Moreover, this is a chance for you to minimize the risks that any novice entrepreneur will inevitably face. Because such a business is much more mobile, does not present technical complexity and quickly reaches the break-even point, taking into account the minimum initial investment.

If, nevertheless, you could not figure out what exactly you should do, then proceed from the principle of which service areas are most in demand. The grocery store is always a win-win, because people always need food. But it is worth considering the location of your store in the city, because if there is a large, well-known grocery store nearby, the chance of making a good profit in this place will be significantly reduced.

Ideas for a business in a small town: what kind of business to open

3. Business ideas for a small town: with and without investments

The organization of any business implies the presence or absence of initial investments. Business for a small town is no exception. Not every business requires investment.

Here is a list of some ideas that don't cost anything.

3.1. Business ideas without investment in a small town

• Tutoring. Are you well versed in a particular area? Do you have teaching experience in educational institutions? Are you fluent in a musical instrument? Then this activity is for you. Submit ads and recruit students.
• Cleaning services. Cleaning products are at hand for every housewife. Tidying up the office, helping with cleaning after the festive events - all this is a reason to offer your services and start earning. If you wish, you can organize a whole group of such assistants and grow into a large cleaning company.
• You are fluent in a foreign language make transfers.
• There is a sewing machine and experience on it - sell mini-studio and clothing repair services. This type of service is always in demand, especially in small towns where the purchase of new clothes is associated with significant expenses.

And this is not a complete list. Here are more examples: accompaniment of children, walking pets, transportation in a personal car - it is worth taking a fresh look at your talents and skills, and there will be something to your liking by itself.

If there are small cash savings at your disposal, the scope of finding your own business for a small town expands significantly.

3.2. Small town business ideas with minimal investment

• Service from the category of "husband for an hour." The higher your qualifications, the wider your client base will be. Minor home repairs, damaged item restoration, plumbing and electrician services all require skills and a small set of tools that will be your first investment. Required amount to start: from 1000 to 5000 rubles.
• Haircuts, hairstyles, braiding- a very relevant type of service today. Of the investments - the cost of tools and styling products. This amount will not exceed three thousand rubles. If necessary, you can complete courses in hairdressing. It's still 2000-3000 rubles.
• Creation and sale of goods created by one's own hands: soap, decorations, postcards, invitations, hair ornaments, decor for festive events. Material costs will not exceed 2000-3000 rubles. Recipes and master classes can be found on thematic forums and websites.

Read also how you can earn with minimal investment, in.

3.3. Own business from scratch for a small (small) city with investments

If you are ready to invest in start-up capital the amount from 100 000 rubles and higher, then the expected profit will be higher than with little or no cost. The following are business ideas suitable for a small town with significant cash raising:

• Shop products. A balanced assortment and low prices are the secret of success. No expensive exotics and exclusives. The convenience store with affordable and quality products will quickly become a favorite with locals. Rental, equipment and personnel costs: from 100 000 rubles. (See How to open an online store from scratch - detailed instructions)
• Salon. The sphere of beauty is always popular in any locality. Particular attention should be paid to the selection of personnel. It is the masters who will either make your business successful or “drown” it. Expenses: from 50,000 - 100,000 rubles.
• Auto repair shop/tire fitting. A few skillful hands and an influx of customers is guaranteed. In this type of business, geography also becomes a decisive factor. When choosing a location, be guided by places with high traffic of motorists. Investments: 50,000 - 100,000 rubles.
• Bakery. Hot pastries every morning will make queues line up for you. And if you introduce novelties into the assortment, such as pies and cakes to order, European pastries (strudels, croissants, snacks, etc.), then your business will be successful. Naturally, for a business like a bakery, an important nuance is the presence of a competent baker-technologist. Investments, taking into account all the requirements for catering establishments, will amount to at least 150,000 rubles.

We have provided a list of business ideas that can be implemented in a small town with minimal investment or without significant financial outlays. Next, let's look at the ideas that are successfully working and tested by many entrepreneurs in 2016 in a small town, in more detail.

3.4. Business idea: apartment building or hostel

A great way to earn money in a small town can be the construction or arrangement of a small apartment building or hostel. All that is needed to implement such an idea is to get a loan from a bank, buy, rent or build an individual house of a large area and divide it into several apartments.

The easiest option of the above is to rent a ready-made house with an area of ​​100-120 sq. meters, divide it into 3-5 apartments and rent housing. Such a scheme is able to fully recoup all costs and reach net profit in 2-3 months. You can also open a hostel in a house using this method; in small towns, the demand for hostels is quite high today. If you are interested in this earnings scheme, then we advise you to download our free course on how to buy an apartment building and earn from 100 to 300 thousand rubles per month.

How to buy an apartment building

Download free business plan

Watch a video from our specialist on how to organize a rental business in 44 days:

4. Profitable ideas for a small town

Business idea number 1. Opening a beauty salon

Beauty will always be a successful selling product. Girls who often visit such establishments and are sensitive to themselves will come to your hairdresser, and men who need to make the most ordinary half-box, and a grandmother who is used to trimming her haircut on the last Fridays of the month, and a child who needs to cut bangs. In short, these services will always sell well, especially if you guess with the best location.

There are several business models. The first is the economy option. It is this that is best opened in a small town where inexperienced residents live. Services should be the most ordinary. A hairdresser works here, a nail service is debugged, light cosmetic services are provided (plucking and painting eyebrows, etc.).

Beauty salon - a business that will always be in demand among the population of a small town

The second model is called business class. A stylist-make-up artist, professional hairdressers, cosmetologists with a medical education can already work here, who carry out procedures such as deep peelings, tattooing, and a solarium operates in the salon. To open a salon of this level, you will need to study the market of your city very well, because such a salon will “live” only where people have at least an average income.

Do not forget about the requirements and taxes that all beauty salons are subject to, and if you keep cosmetology, everything will be much more difficult with it, since only a doctor with a higher medical education specializing in therapeutic cosmetology should carry out cosmetic procedures. There are no such strict requirements for other personnel.

If you are planning to make a massage service in your salon, then here the conditions for keeping the staff are more loyal. Massage can be carried out by a specialist with specialized secondary specialized medical education. If you decide on such services in your salon, you will have to provide a list of documents to RosZdravNadzor. All preparations for the opening of the salon will take you at least a year. So if you want your business from scratch in this area, you will have to be patient.

Business idea number 2. Fast food on wheels

A mobile food outlet will bring a good income, and the costs of opening such a business will be minimal. In the Russian market, a fast food van will set you back about $9,000. Previously, such vans could only be purchased abroad and for a large fee, but now several companies in Russia are engaged in their manufacture, and the solution to this problem has been greatly simplified. Approximately $ 5,000 is the simplest model of a van, which is offered by the Russian manufacturer Avtokholod. This model is only suitable for grilled chicken and shawarma and is not at all durable. The service life of the van is no more than 7 years.

Mobile food outlet-coffee shop - as a type of business that can always be opened in a small town

This business can be opened if you have in mind a win-win point where it would be possible to open a stall of this type. And do not forget that it is forbidden to put such stalls in any places you like. Each place of deployment will need to be coordinated with the city administration, often you will be asked to move to another place. You also need to be prepared for this, including in a small town, where the competition seems to be not as big as in megacities.

Business idea number 3. Flower and houseplant shop

Flowers are not vital, but oddly enough, a very popular product in the country's markets. Especially during the main holidays: March 8, September 1, New Year. Also, flowers are often needed on a weekday - for a date, as a thank you to someone for a service or a teacher at the university.

To open such a business, you will need about 10000 $ . Of course, you may be able to save money, but it’s still better to focus on just such an amount. An area of ​​18-20 square meters is enough to open a small flower shop. The best location for a store would be near a large shopping center if your city has one, or a large grocery store.

Flower shop photo

Also remember that a transparent showcase well decorated with flowers that attracts the eyes of passers-by always wins over the usual “Flower Shop” sign. The brighter the appearance of such a store, the more potential customers it will attract.

When everything is decided with paperwork, it's time to rent a suitable room. Remember that traffic for a flower shop, like for any other type of business that involves sales, is critical. Think carefully about this aspect, and although it will be much more expensive to rent a room near a large shopping center or store than in a residential area, most likely the result will be much more effective.

Arranging with flower suppliers will be quite simple. Nowadays, there are a lot of wholesale bases that specialize in flowers and you can find out about them simply by using the resources of the Internet. But do not rush into cooperation with the first companies that come across, it is quite possible that after searching longer you will find a more profitable option for you, albeit less advertised.

At the beginning of the journey, you can hire two florists who would work in shifts. Buy first only flowers that stay fresh for a long time. These are roses, gerberas, chrysanthemums. From houseplants orchids phalaenopsis and anthurium. It will be better if you understand at least a little about flowers and houseplants, this will greatly facilitate your work and create understanding between you and your florists.

Business idea number 4. Private kindergarten

Given the current situation in Russia, the situation with state institutions, especially with kindergartens, leaves much to be desired. The costs of opening this business will not be small, and it is also not necessary to expect that it will pay off in the first year. But there is good news: with perseverance, patience and a good reputation earned, you have every chance to achieve excellent success in this area and exist for a very long time. Rumors about a good private kindergarten will spread around the city in an instant and you will not have a shortage of clients. But you need to remember that this type of business is very specific. Without due love for children, for your work in this field, you will hardly succeed.

Private kindergarten - as an example of a business for starting a business in a small town

Moreover, such establishments are always under the watchful eye of state institutions and are strictly checked by all possible authorities. In addition, if you do not have the necessary pedagogical education, you will not be able to open such a business.

The premises of a private kindergarten must be at least 4 square meters per student. There are also separate rooms for sleeping, eating, playing. The medical office is also mandatory. You will need special furniture and a separate entrance to the kindergarten. All staff must have a pedagogical education. Work experience in this area and love for children should be the main arguments when hiring educators and nannies.

Summarizing, we can say that to open such an institution you will need about 700,000 rubles. The amount is not small, but if you love children and are ready to devote your business to them - go for it, because your desire always remains the main argument!

Business idea number 5. Husband for an hour - perfect!

Probably the simplest and practically not expensive business will be such a business as “husband for an hour”. Of course, you will have to spend money on various tools and small parts, which you can then sell to your customers for a little more than you bought them. These will be switches, sockets, latches, locks, perhaps some parts of plumbing, light bulbs, etc. The range of your services will also be very diverse, so if you have gaps in some skills, they will need to be addressed as quickly as possible. Here is a list of services that you will need to be able to do:

• Elimination of breakdowns associated with plumbing;
• Repair of household appliances;
• Furniture assembly;
• Repair and replacement of sockets, switches;
• Installation of satellite dishes, chandeliers, toilet bowls, cisterns, etc.

And this is not the whole list that you will have to learn how to do quickly and efficiently. The business plan will need to take into account that some tools will be more convenient to rent rather than buy, at least at first. Because it often happens that an expensive tool is needed only a few times over the entire time and simply simply cannot pay off.

It should also be borne in mind that it will be very problematic to carry out this work without a vehicle, so it will be a huge plus if you already have a car. If not, then you should consider purchasing it.

Registering such a business will be very easy compared to many others. In this case, registration as an individual entrepreneur will be enough to open a business, with an income tax form UTII(How to open an IP, read the article). All initial costs for such a business will be no more than 50,000 rubles(including uniform, protective gloves and other necessary details).

And remember 90% The success of such a business depends on advertising. Do not spare money, use any possible means of advertising your business. This is a running line, and advertising in newspapers and magazines of the city, you can paste ads on houses and stands. There is one more bonus of this business - in a short time you can attract regular customers, who will subsequently bring the main profit.

Business idea number 6. Production of keys

Agree, each of us resorted to the service of making keys. This service always remains and will remain in demand, even in a small town. You don't have to be a master at this to get started.

Now there are key-making machines that do everything for you, and learning how to work on one will not be difficult. Only if you decide to do this business, you need to be well informed about competitors. After all, keys are not something that people buy every day. If somewhere nearby there is already such a stall, then you should not take on this business.

One machine of domestic production will cost you $ 1,000. You can always find cheap spare parts for it and repairs will also not be expensive, and domestic machines are of high quality, so you will almost certainly choose it. Do not buy Chinese machines. Practice shows that their quality is much inferior to Russian ones, although the price is somewhat lower.

An ordinary stall is usually chosen for the premises, but you can also rent a small corner in a large store. Perhaps the latter option will be more profitable, since stalls, as described above, are often attacked by city administrations and perhaps at some point you will be asked to move it to another place, which will cause you to suffer significant losses.

Business idea number 7. Internet business in a small town

Today, more and more successful entrepreneurs are organizing an online business that brings a steady income. Many types of services and goods are ordered on the Internet, so why don't you start making money on it?

There are a lot of options for organizing an Internet business. To choose the best one for yourself, we advise you to download and study our free course on how to start a business from scratch on the Internet.

Other activities

Here are a few other business ideas for a small town and the minimum investment to open them:

• Organization of holidays and events (from 10000 rubles);
• Website development (etc.) (from 40000 rubles);
• Sale of kvass (from 80000 rubles);
• Growing vegetables and other crops (from 50000 rubles).

In conclusion, we note that in any business you need to follow several important rules, without which you will either fail or have serious problems.

1. Monitor the reputation of your business! You have no idea how well word of mouth works in a small town. Each person, before deciding on some kind of service, especially during a crisis, will think very well and, perhaps, ask his acquaintances and friends about the services of the organization he wants to apply to. In this case, almost 100% of success depends on how your customers respond about you.
2. We recommend focusing on the quality and reasonable affordable price of the goods that you sell. Having established yourself as a good specialist, you will see how soon your diligence and perseverance will begin to bear fruit.
3. Don't forget how important advertising is to a business. Every month, and at the very beginning and more often, take some time to submit ads in newspapers and a ticker. Most often, it is advertising that is the key to the success of an opened business.

We have analyzed only a few examples of what kind of business to open in a small town, as their list is endless. Choose the business that you like, you will never get bored and then you will succeed!

Choose the most suitable business option for a small town

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Do you live in a small provincial town and dream of your business in the metropolis? In order to become a successful businessman, it is not at all necessary to go to conquer the capital, because you can become the first where you live now. Take advantage of some of the ideas we offer for small town entrepreneurs and start your own business in your “small home”.

What are the differences between a small business in a big and a small city

In a small city, compared to a large metropolis, the following features for doing business:

• Limited sales market or the need to spend money on logistics and deliver products to the end consumer in other localities;
• The absence of any barriers to starting a business and a minimum of competitors, but undeveloped market demand and low purchasing power of the population;
• Cheap labor, but at the same time, difficulties in finding highly qualified specialists without flaws;
• Low costs for the organization of production - lower rental rates, more free commercial space, more affordable repairs, less pathos and the need for extra costs;
• Cheap local raw materials, but expensive imported resources due to transportation costs;
• Availability of benefits for business development and support from various official authorities;
• High reputation value - misses are not forgotten here and new customers are hard to find.

If in a large district or regional center, in order to create your own business, significant start-up costs will be required (after all, space, advertising, and staff are expensive), then in a city with a small population, you can minimize this contribution necessary to start your own business.

Yes, there are fewer opportunities in a small town and not every idea is suitable for implementation in such a limited space, but the owner of the company will be able to easily manage all processes and not lose control over his enterprise. Here the scale is not the same. You can handle all the responsibilities as a family contract and not hire outsiders.

What kind of business can be opened in a small town

Of course, you can open another store, as others do, but it is better to pick up the idea that no one has used in your city before you. What is suitable for implementation within a small city:

You can choose many options and determine what kind of business you can open in your small town by looking at the experience of neighboring regions, for example, on the Avito website.

As an example, we can cite an entrepreneur from a small seaside town who, at the beginning of his activity, purchased an inflatable slide and now - after 4 beach seasons - there are more than two dozen children's sea attractions and even a water slide for adults on the coast throughout the area. All of them are in demand and there is no end to vacationers in the summer months. The business is seasonal but profitable. It is fortunate that this place of rest is chosen not only by residents of a small town, but everyone comes here from large centers.

There is another example of success. A small private bakery started in a home kitchen with delivery to a nearby stall, three years have passed and now it not only provides all the outlets in the city with fresh pastries, but also delivers bakery products outside the area.

In the subsidized region, almost all loggers exported timber outside the region, and one of the sawmills decided not only to produce boards, but also to open a carpentry workshop on its territory. Already in the first year of operation, the workshop was provided with orders for a long time - here they make country and home furniture from natural wood, make souvenirs and make gazebos.

How to positively use the conditions of small towns for small business development

Business can be successfully developed in a small town. The main thing is to optimally use the existing advantages and avoid disadvantages. You need to choose those options for your own business that allow you to organize production and marketing at minimal cost without special logistics costs.

What will help an entrepreneur in a small town?

• First of all, one can note such a fact as the lack of competition and free niches in the market in many areas of activity. Becoming the first in the city in the chosen area, you can win over all consumers and not be afraid of the actions of competitors.
• Minimum thresholds for entering the market - you don’t have to start an expensive advertising campaign, spend money on kickbacks, go against competitors, and in general, all the costs of starting a business in a small city are much less.
• And not only when creating an enterprise, you can save money - in the course of activity, you will also not need excessive expenses. In a small town, real estate, many materials and raw materials, especially local ones, are cheaper, and wages are incomparably lower than in a large settlement.
• There are more opportunities to receive support from local authorities - in the provinces, each new enterprise becomes a plus for the whole city and district, so officials help the novice entrepreneur in every possible way, there is no tough competition for grants and subsidies here.

Whatever business you choose for a small town, it is important to properly organize your work so that all residents of the city quickly learn about you from the positive side. "Word of mouth" in small settlements can be both an excellent help at the start and hinder development.

The attitude of customers is only in your hands, so you will have to earn trust first, but it is easier to do this in small towns.

It is reputation in such cases that is more important than profitability, remember this when starting your own business.

Video: interview - how I opened my hairdresser

If you offer what people need, then your business will flourish. A barbershop is a profitable business in a small town as well as in a big one.

Hello! Today we will talk about business in a small town and give 28 profitable business ideas.

The article will be useful to those who are tired of working "for their uncle", and those who are thinking about creating their own business due to the loss of another job. Also in the article I will give 28 business ideas for a small town that are the most profitable.

Entrepreneurship in the provinces has a lot of its own characteristics compared to business in large cities. If this specificity is taken into account even at the stage of business planning, then you can grab yourself a completely monetary niche.

What to consider when starting a business in a small town

Features of entrepreneurship in small towns are associated with the specifics of their economic development.

Low purchasing power. Please note that your future clients and buyers are residents of the province, where salaries are low, the labor market is small, and there is simply nowhere to earn a lot. Agree that selling some exclusive expensive things is simply stupid. Examples of such a business include: a fashion boutique, a car dealership, a VIP-class beauty salon, a purely vegetarian restaurant.

Such business ideas in a small town will not find their customers - instead of profit, you risk a loss.

Shortage of basic goods. Yes, it happens. Analyze the availability of shops and pharmacies in your area. Is there a supermarket in your part of the city, or do you have to drive to the other side of the city? Or maybe there are no clothing stores in your city that represent popular chain brands, and all residents of the city either go to the local market to get dressed, or go to the shopping center of a neighboring city? Or maybe in your locality there is one pharmacy for everyone? Analyze the situation: what is not in your city, but would you like to see in the future?

Plan to expand further. In a small town, business development may be limited. Why? Everything is simple here. At first, your business may attract a large number of customers, but then the growth in demand for your goods or services will begin to slow down and stop completely - the city will run out of people who want to buy something from you. If you want to develop further, you should think about it in advance. Perhaps over time you will be able to expand, and the number of your customers will be able to replenish the residents of nearby points.

Low barriers to entry into business. This can be attributed to the advantages of doing business in a small town. Indeed, the cost of renting premises, advertising, wages to workers in the provinces is significantly lower than similar costs in a large city.

Favorable competitive environment. In the provinces, it is easier for a novice businessman to get state support to start his own business. Small businesses are often encouraged, there are many support programs - this issue also needs to be studied. If you can take advantage of some privilege - it should be done! Some entrepreneurial niches in your year may be completely free.

Advertising in the form of "word of mouth". On the one hand, it's great. Since the news of your newly opened store will quickly spread through most of the city. But, this phenomenon also has a minus: if you make a mistake at least once, the whole city will also know about it.

What kind of business to open in a small town

What exactly can an aspiring entrepreneur in the province do? What exactly to sell or what services to provide? How to make this difficult choice? Let's list a few points.

Stick to what you are good at. This is an ideal option for the first own experience in business. You have worked for several years in some company and feel like a specialist in your field - you can work independently. The most typical example is an accountant. An experienced accountant can easily open his own business for the provision of accounting and tax accounting services, the preparation and submission of tax returns.

There is always a demand for such services: it is easier for small organizations and individual entrepreneurs (and there are many of them in the provinces!) to turn to such an accountant than to hire a permanent employee for themselves. Accounting support in this case will cost less than the salary of a full-time accountant. In addition to such a business, you can also consider the option of organizing courses: if you are an expert in your field, you can transfer knowledge to others. Examples include notaries and lawyers, cosmetologists, photographers, massage therapists.

Pay attention to those areas where there will always be demand. There are certain business niches where sales do not depend on the economic crisis or other factors. Food, personal care, health, inexpensive entertainment - all this is always in demand.

Start a business that provides scarce services. For example, in provincial cities there are very few inexpensive entertainments available - city residents, both adults and children, have nowhere to go in their free time. I see that trampolines are now being actively installed in well-traveled places, for example! Analyze possible “deficient” options. What if the city lacks just your implemented business ideas: do not forget about the affordability of the price for your services.

Explore the Internet. This advice can be taken in different ways. You can start an online store, but in a small town this idea will not find its customers - the target audience is very small, although in some cities such stores can work successfully. But the creation of an Internet cafe or the organization of Internet courses (using the Internet, creating websites, copywriting basics) may well turn out to be good ideas. A good option would be to work on a citywide website that will host all the city's news, announcements and other interesting information.

Savings and more savings. For residents of the provinces, those services that will allow them to save money will be attractive. This includes all services for the repair of clothes and shoes, apartments and cars, hairdressers with affordable prices that offer a full range of basic services at affordable prices. And the complex "House of Life" in general can be the best option: low prices will be compensated by constant demand from local residents.

Business based on local products. What's the point? Buy in your locality, and sell already in a large city. Local products in the form of berries, mushrooms, fresh vegetables, fish and farm products can be bought at a low price. In a large metropolis, "eco-products" are now in vogue, which means that the resale markup can be quite significant. It is even better if the products are not just resold, but first processed: among the options are small canneries, smokehouses, bakeries and other similar enterprises.

Nobody canceled small production. You can produce goods for sale in other cities or make do with your own small town. It can be anything: a bakery, furniture production, welding, etc. The main thing is to brain! Production costs will be cheaper in a small town.

We take someone else's idea as a basis. A business based on someone else's idea is called franchising, that is, you no longer have to create a business from scratch - from the very beginning you will represent a well-known brand. Franchises are now offered by many well-known brands. Which one to choose: clothes, cosmetics, fast food? Here you need to focus on the needs of the inhabitants of the city.

Let's sum up our reasoning. Business in a small town can be very different, it can be organized in one of three areas:

• Provision of services to the population: tire fitting and car washes, hairdressers and beauty salons, minor repairs, services of specialists in working specialties - plumbing, electrician, welder, tiler and others.
• Trade in goods: grocery stores, pharmacies, stores of household chemicals, building materials, spare parts for cars - if there is an obvious shortage of them; sale of handmade goods - it is better to combine sales through a trading shop and an online store.
• Own production: processing of local products for subsequent sale in a large city, a mini-bakery in the absence of one in the city.

Don't forget the kids! Children's clothing, shoes, private kindergartens, development and additional education centers, various entertainment for children will be in demand in any city.

Consulting has not been cancelled. You can be in a small town, but consult people all over Russia and even around the world. The main thing is to be a specialist in the field in which there is a demand for consultations. Legal, accounting, psychological, medical, financial, etc.

TOP 28 business ideas for a small town

Below we present a selection of 28 business ideas for a small town. This is just a small part of what we can give you. Therefore, in addition to these ideas, read more articles with collections of business ideas on our website:

• Section about;

We are also waiting for your ideas in the comments.

Business idea number 1. Opening a private kindergarten

The amount of initial investment is 320,000 rubles.

The essence of such a project is the opening of a kindergarten that provides services for the development and education of a certain number of preschool children. The service is in demand due to the constant increase in the birth rate and the desire of successful parents to place their child in a good institution.

The implementation of the project begins with the execution of all necessary documents, registration with funds and various authorities, and licensing. Most of the financial expenses fall on the following items:

• rent of a large well-maintained premises;
• purchase of furniture, inventory;
• arrangement of a room for cooking;
• staff wages.

The average cost of one month of visiting such a private kindergarten for a child is approximately 10,000 rubles. A group of 8 people brings 80,000 rubles a month, and 30,000 rubles are needed for food and maintenance. Therefore, the minimum profit from working with one group can be 50,000 rubles. This is a dirty calculation, because there will be more utility bills.

Many kindergartens of this type practice new teaching methods, interesting programs, due to which the cost of finding a child in an institution increases significantly. If you do not wait for a quick return on the funds invested in the project, you can get a stable financial income over the next years.

Business idea number 2. Tool sharpening services

Initial investment - 130,000 rubles.

A good business option that requires small financial investments does not depend on the season. The services of a master are constantly required by hairdressers, manicurists, restaurant staff, cafes and ordinary housewives. A specialist who constantly improves his skills and performs a quality service will always be in demand among customers.

The organization of a tool sharpening workshop is considered an economically affordable activity, but certain costs are required to start:

• rent and arrangement of premises for work;
• payment for training initial courses and advanced training;
• purchase of equipment for organizing the process.

The average cost of sharpening nail scissors or nippers is 200 rubles. The cost of such work, taking into account the depreciation of equipment, direct and overhead costs, is no more than 100 rubles per order. With a minimum number of 10 calls per shift, you can calculate the amount of income of 100 rubles. For more complex types of hairdressing or cooking tools, prices are set correspondingly higher.

To increase profits, you can provide advertising, personally pick up and deliver tools to customers.

Business idea number 3. Organization of well drilling

Project costs - 180,000 rubles.

The essence of this project is to organize a complete process of drilling and arranging a well in private areas to provide water for irrigation and household use. The service is in constant demand from the owners of summer cottages, households who need to provide themselves with water. This is true in villages and small towns where there are problems with central water supply.

Most of these projects do not provide for the purchase of building materials, offering it to the customer. Therefore, the main expense item is the purchase of a drilling rig with a full set of additional hoses, drills, and pumps. The average cost, depending on the manufacturer, is from 150,000 rubles, which will quickly pay off with hard work.

The average cost of a well laid meter is 1800 rubles, and the minimum length of any well is 21 meters. Therefore, for the client, the cost of the company's services will be 37,800 rubles. The cost of laying includes wages, physical wear and tear of the drill, overhead and transportation costs for an approximate amount of 14,500 rubles. A simple mathematical calculation of the results shows an income of 22,500 rubles. By building just two wells a week, you can fully recover the cost of installation in the first month.

Business idea number 4. Making shawarma (shawarma)

Initial investment - 170,000 rubles.

The idea of ​​this project is to open an outlet for the production and sale of a popular type of snack - shawarma. Cooking a Turkish national dish requires minimal knowledge of cooking skills, small investments. A tasty and satisfying way to satisfy your hunger on the go is very popular with many students, visitors to public recreation areas.

Such a point can be installed permanently in a special tent or you can purchase an inexpensive trailer like the domestic version of Kupava. This will become the main part of the costs along with the following items:

• purchase of equipment necessary for cooking;
• seller salary;
• public utilities;
• purchase of products and packaging materials.

The calculation of the cost of one cooked shawarma with overhead and direct costs shows the amount of 40 rubles, depending on the number of components. If you offer a product for sale at a price of 70 rubles, you can make a profit of 30 rubles per client. Having sold 100 such portions during the shift, the entrepreneur will receive a stable income of 3,000 rubles daily. After deducting all expenses for taxes and wages, 40,000 rubles remain at the disposal of the owner.

Business idea number 5. Opening a tailoring studio

Initial expenses - 200,000 rubles.

The essence of this idea is to open a small sewing studio offering services for the repair, manufacture and decoration of clothes. Such necessary works are in demand and popularity, they do not depend on the season at all, they cover a large number of clients of different ages. There are more and more people who want to look stylish, have original things, breathe new notes into old coats and dresses.

You can open an atelier at home, but the best option would be a rented space in a well-known shopping center, hypermarket or a busy part of a residential area. Most of the expenses in the business plan fall on the following items:

• purchase of sewing equipment;
• purchase of special furniture, mannequins;
• purchase of accessories for sewing;
• rent of space or utility costs.

A small sewing studio is a business that does not guarantee a quick return on investment. At first, the average check of the order is 300 rubles, and the main amount is hemming things, fitting to the figure. Fulfilling from 15 such orders per day, you can achieve a profit of 2000 rubles minus the cost. Advertising, cooperation with ready-made clothing stores can be of great help.

Business idea number 6. Opening a clothing store

Estimated costs - 250,000 rubles.

The essence of the idea is to purchase high-quality knitwear, some types of economy-class clothing from a manufacturer, and sell them to a consumer in a small store. This popular and widespread type of entrepreneurial activity can bring a stable profit even in a competitive environment, if it is reasonable to approach the choice of a place of trade, the selection of an assortment.

You don't need a lot of space to open a store. You can arrange a lease for a department or several square meters in a shopping center. A modern option would be the placement of goods in an online store, with delivery to the buyer in the area of ​​​​residence.

Specializing in inexpensive practical things will bring returns faster than the implementation of famous branded ones, it will require less investment. Additional costs are:

• delivery of goods from the supplier;
• payment to a hired seller;
• purchase of showcases, mannequins, racks.

Selling knitted clothes in a stationary store with a real markup of up to 40-50% will help to achieve a stable turnover of funds, get a net profit after the first year of operation. Working directly with manufacturers will significantly reduce the purchase price and increase the income from the project.

Business idea number 7. Opening a jewelry and accessories store

Preliminary costs - 100,000 rubles.

The essence of the project- search for suppliers of original accessories, jewelry, their implementation in the store. The popularity of this business is due to the growing interest in handmade items, exclusive gifts and souvenirs. Such products are aimed at the female audience, which is happy to acquire new jewelry.

The purchase of goods in this category can be made:

• in specialized warehouses of souvenir products;
• from home craftsmen offering piece goods.

The latter willingly offer products for sale at a certain percentage of sales. They can be exhibited in a rented department of a large center, organize work via the Internet, and participate in sales exhibitions. High traffic can be ensured by the neighborhood with women's clothing and cosmetics stores, a beauty salon. As an additional income, such stores offer master classes in the manufacture of accessories and jewelry.

The cost of the offered products depends on the trade margin. Small trading volumes are covered by high profitability, unlimited shelf life. Therefore, you should not expect a quick payback, focusing on an average period of 10 months.

Business idea number 8. Opening a coffee shop

The initial investment amount is 180,000 rubles.

The essence of the business project is the opening of a small coffee shop with a certain assortment. It is an island or department in the free zone of the shopping center, where everyone can have a drink or take a cup of flavored drink with them. Such a miniature institution is focused on high traffic, and the best location will be the presence of shops, universities.

It is good to start a new business format using the franchising method, which consists in the full support of each stage by the parent company. Certain dividends give the right to work under a well-known brand, use their supplier base. Additional items of expenditure:

• accommodation payment;
• long-term rental of special coffee machines and other equipment;
• arrangement of an island with places for accommodation of clients;
• purchase of high-quality coffee raw materials.

Every day, the coffee house sells from 50 to 150 cups of hot coffee at an average price of 70-100 rubles and a cost of 30 rubles. The calculation assumes a daily profit of at least 2,000-10,000 rubles. Attracting confectionery products, original coffee recipes can significantly increase income, fully recouping all investments in a few months. Business in such a small city will be profitable if the population is from 50,000 people.

Business idea number 9. Flower business

Approximate investment - from 150,000 rubles.

The general essence of the proposed business idea is to organize the process of purchasing fresh flowers from distributors, packing them, arranging them into designer bouquets and selling them through retail outlets or flower boutiques. The relevance is due to the stable high demand for flowers and the quick payback of this business.

To implement the project, it is necessary to find a wholesale supplier of an assortment of flowers, determine the method of implementation (a retail outlet in a transition, a boutique or an online store). To open you will need:

• rent a room for the sale and storage of flowers;
• install equipment to create temperature conditions;
• hire distributors, train florists if necessary.

An additional expense item will be the maintenance of staff, the delivery of flowers to customers, and packaging materials.

The minimum payback period for a fresh flower shop is 1 year. The margin that can be set for such a product is seasonal. In the pre-holiday period, an increase in the cost of 150-200% is allowed. An increase in the price of fresh flowers in the range of 80-100% contributes to the emergence of regular customers.

Among the shortcomings of this project are a high percentage of competitors, a short shelf life and the creation of special conditions for live goods.

Business idea number 10. Fruit stall

Initial financial investments - from 100,000 rubles.

The essence of the project is wholesale purchases of fresh fruits, their retail sale to the buyer in a special stationary stall. This type of small business is distinguished by small initial investments, great competition, but constant profit with a reasonable approach to the trade margin, compliance with trade standards. Fresh fruits are in demand in any season, but subject to changes in the assortment.

To open a stall, you should carefully study the competition and select places with good traffic: departments in markets, shopping malls, pavilions near transport stops, metro stations. To implement the project, you will need:

• stationary stall, open or closed type tent;
• conclusion of a contract for wholesale purchases of fruits;
• purchase of weighing and refrigeration equipment.

The small size of the stall helps to reduce the cost of renting land, utilities, taxes. With special attention should be observed sanitary standards, the quality of customer service.

The percentage of the trade margin can vary from 50 to 100% depending on the name of the product, its exoticism. Therefore, the payback directly depends on the volume of trade, and can be up to three months.

Business idea number 11. Opening a veterinary clinic

Approximate investment - from 150,000 rubles.

The general essence of the proposed business idea is to open a veterinary clinic offering a full range of treatment and preventive services for animals in a hospital or at the client's home. The relevance is due to the high demand of the population for such services. Even in a highly competitive environment, a modern clinic with experienced staff and quality service can achieve recognition and stable profits.

To implement the project, it is required to obtain a license and special permission from the state veterinary authority to carry out work, as well as:

• purchase medical equipment;
• assemble a qualified team.

The main expenses are associated with the purchase and maintenance of equipment, staff salaries.

The estimated profit of the clinic is 150,000 rubles per month. The minimum cost of admission is 250 rubles. Demand for high-quality veterinary services is high; overexposure and a hotel for animals are becoming relevant. With a daily reception of more than 25 people, carrying out specific operations, income can significantly exceed the average figures.

The disadvantage of the business project is a high percentage of the cost of veterinary services. It comes up to 75% of the indicated cost. Because of this, investments pay off in terms of 8 to 10 years of operation of the clinic.

Business idea number 12. Opening a car wash

The initial investment is 200,000 rubles.

For small entrepreneurs, the optimal business project may be the opening of a mobile car wash and dry cleaners. A small compact complex fits in the back of a medium-duty truck and consists of a wide tent, a set of necessary equipment, and washing facilities. A special demand for such mobile car wash-installations is noted among the owners of large vehicle fleets, enterprises hiring them for a comprehensive car and bus wash.

The total cost of a simple set starts from 200,000 rubles, and additional costs, depending on the tasks set, are:

• registration of permits and documentation for work;
• payment of rent or sublease of the site;
• payment of wages.

Choosing the right car wash location is directly proportional to the number of customers. Therefore, the best option may be a sleeping quarter, a well-known hypermarket, a busy highway to the entrance to the city. With an average cost of one car wash of 600 rubles and an estimated cost of 300 rubles, the average amount of profit when servicing 10 cars will be 3,000 rubles.

The provision of additional services for polishing the body, dry cleaning the interior will help to significantly increase profitability. During the seasonal recession, a good profit is guaranteed by the carpet washing service.

Business idea number 13. Opening a cosmetics and perfumery store

Initial investment - up to 300,000 rubles.

The idea is to open a store, which offers cosmetic and hygiene products, compositions for cleaning, washing, perfumery. Such a product is in great demand at any time of the year, used in everyday life. The analysis of this segment of the consumer market shows the possibility of achieving success even with high competition with the right choice of trading strategy, reasonable prices and savings.

It is better to open such a point in a residential area with high traffic through the store. A non-residential apartment in a multi-storey building, an area in a shopping center or a hypermarket is suitable. The main costs for such a project:

• rent of a place of trade;
• purchase of racks, showcases;
• purchase of wholesale consignments of goods;
• purchase and registration of the necessary cash register.

After opening, with an average markup of 40%, payback occurs no earlier than in a year, which is often typical for this type of trade. Most of the expenses go to wages, the maintenance of the point, so some responsibilities can be assumed by the owner. To attract regular customers, you can recommend promotions, advertising.

Business idea number 14. Opening a butcher shop

The approximate investment amount is 300,000 rubles.

General essence of the project- opening and maintenance of a store offering high-quality and fresh meat products. Food is always in demand, and this type of business will bring good income. Therefore, opening a shop offering farm products with a minimum number of margins can be a profitable investment.

You can open such a business using franchising or purchasing products directly from farms, monitoring quality and freshness at every stage. Some expenses are required to start the workflow:

• rent of retail space in a lively tiger center, in the market;
• purchase of refrigerated display cases, equipment;
• purchase of the first supplies of meat of different categories;
• equipping with overalls, hygiene products for appropriate conditions.

The sale of meat products requires the creation of ideal sanitary conditions, the separation of the cutting and selling area. The average margin for some types of products can reach 50%, so the question of the payback of such a business depends on the turnover, the breadth of the range. You should carefully choose the location on which the attendance of the store depends.

Business idea number 15. Opening a baby food store

Preliminary expenses - 300,000 rubles.

The essence of such a project- purchase from trusted wholesale suppliers of all types of baby food, mixtures and complementary foods, in order to sell them in a specialized store. The opening of such a business is relevant for a big city, where the demand for such a product is high among young parents. The work should be based on a serious attitude to quality and cooperation only with direct manufacturers.

Large expenses for opening such a store are associated with renting premises in a high-traffic area. The best option: the proximity of children's clinics, grocery supermarkets, good transport interchange, acceptable to customers. To organize the trading process, you will need:

• special refrigerators for products;
• trade software;
• display furniture.

At the initial stage, it is worth looking for distributors of famous brands in the region, who can provide refrigerators, free shipping and advertising on contractual terms. As an addition, you can offer the sale of goods through the website of the online store. Considering the high costs of setting up and starting work, the store should be expected to pay for itself no earlier than in 10-12 months.

Business idea number 16. Opening a barbecue

The minimum investment is 270,000 rubles.

The general essence of the business project- organization of a stationary cafe with a small assortment of dishes. The main idea is to cook barbecue, serve it to customers to take away or in the establishment. The relevance is due to the high demand for such places of recreation, especially in the summer season, good traffic near the slopes and park areas.

To organize such a project and implement the idea, it is necessary:

• select and rent a land plot;
• purchase a tent or tent for comfortable conditions for staff and clients;
• provide the institution with the necessary equipment, furniture.

The emphasis should be on high-quality meat, products, cleanliness and a cozy atmosphere. The bulk of the cost quickly pays off with a large flow of visitors, so building a reputation works no less than paid advertising. Particular attention of the owner should be paid to the observance of sanitary norms by employees.

During the shift, you can sell 150-170 servings of barbecue, each of which is accompanied by additional snacks and drinks. Considering a trade margin of 100%, the monthly turnover of such barbecue houses reaches 900,000 rubles, and the profit for a year of continuous operation exceeds 2 million rubles.

Business idea number 17. Opening a lingerie store

Estimated costs - from 200,000 rubles.

General essence of the idea- opening a department or store offering underwear for women and men, swimwear and home sets of different price categories. Such a product does not have seasonal demand, remaining relevant and in demand among beautiful ladies. Market analysis shows a steady increase in interest in sets and good quality underwear over the past years.

To implement the planned project, it is necessary to think over and select an assortment that is focused on different shapes, sizes and ages of clients. It is better to open such a point in reputable shopping centers with high traffic of the target audience. After choosing a room, you must:

• purchase commercial equipment, racks and mannequins;
• find a competent seller;
• work out an original design to create comfortable conditions.

The most popular are classic and extraordinary sets of good quality underwear, which are best purchased directly from a foreign supplier. The trade margin for individual goods and sets ranges from 50% - 100%. The offer of discount and gift cards, replenishment of the assortment can help to quickly attract a certain number of regular customers.

Business idea No. 18. Opening a store selling draft beer

The minimum investment is 250,000 rubles.

The essence of the business idea- organizing and equipping a small store, searching for suppliers of fresh and live beer of several varieties, selling it to visitors in a convenient container. Such stationary points are always in demand among drink lovers who prefer a high-quality and unpasteurized product. The relevance of the project is possible with a combination of a location with good traffic, high-quality customer service and the availability of a fresh product.

An excellent option would be to open a point in a residential area near metro stations, bus stops, grocery supermarkets or markets. To save costs and time, a good way would be to conclude an agreement with certain suppliers who will provide the equipment necessary for work for rent or leasing (and sometimes free of charge), and ensure uninterrupted supply of products.

The trade margin for the most popular varieties varies from 30 to 100%. Monthly income from one point in the warm months can reach 100,000 rubles. Taking into account the seasonality of the project, it is possible to add non-alcoholic drinks, kvass, packaged snacks for beer, hot tea to go to the assortment.

Business Idea No. 19. Children's electric car rental

Initial costs - 100,000 rubles.

The basis of the project is the organization of leisure activities for children of different ages, based on the rental of modern models of electric vehicles, electric cars. This idea does not require special staff training, special working conditions and brings pleasure from working with small clients. Such sites with miniature cars are often located in parks, busy squares or near playgrounds.

Such a business project is suitable for implementation in small towns where there is no own amusement park for children. The amount of expenses is distributed as follows:

• purchase of several electric vehicles;
• payment to the employee for the shift;
• lease of the territory;
• transportation costs for the transportation of mini-cars.

The minimum cost of 10 minutes of rental on such a car is 100 rubles. On average, he will work 30 minutes per hour or 300 minutes per day. This means that one car can bring 3,000 rubles per shift. The average cost of a new toy is 15,000 rubles, so we can talk about its payback in 5 days. Great savings are provided by work without the involvement of additional personnel and the availability of a truck for transporting such electric machines.

Business idea number 20. Opening training courses

Initial investment - from 300,000 rubles.

The essence of the project– development of training programs, organization of the training process for clients of different ages. Of great relevance are short-term classes in aesthetic professions (hairdresser, makeup artist, nail service), the study of computer technology and driving lessons (driving school). Language courses with different levels of training are no less in demand.

The implementation of the idea begins with the development of a plan for training hours, obtaining a license and certification of training. The best option when looking for a room would be hourly rental of classrooms at the institute, technical school. Basic expenses:

• educational materials;
• necessary equipment, accessories;
• remuneration of qualified teachers;
• public utilities.

The profitability of such a business depends on the occupancy and the number of students attending such courses. Providing monthly training for several groups of up to 100 people in total, the project can bring a turnover of 50 to 100 thousand rubles. Of particular importance is the advertising component, the constant introduction of new courses and professions in demand.

Business idea number 21. Opening a children's playroom

Initial investment - up to 300,000 rubles.

The essence of the business idea is to organize a stationary room for the leisure of children of different ages, which does not require licensing. Such rooms first appeared in shopping centers and quickly gained popularity amid the lack of alternatives. Modern options offer a small range of entertainment, slot machines and toy sets that can keep an active child busy for several hours.

Such a business requires major financial costs to organize, quickly pays off with the right pricing policy and the selection of responsible personnel. The main costs will be:

• payment of rent for the premises;
• purchase of inventory, special furniture, labyrinths or trampolines;
• employees' wages.

Income completely depends on the choice of the optimal place for arrangement: cinemas, shopping centers, sleeping areas in big cities. The average cost of an hour spent in a child center depends on the time, day of the week, and ranges from 100 to 200 rubles. With average monthly expenses and a turnover of 50,000 and 100,000 rubles, respectively, you can achieve a yield of 50%. Customers should be attracted with themed holidays, discounts and unusual toys of good quality.

Business idea number 22. Opening a solarium

Preliminary investments - 390,000 rubles.

The essence of the business idea in the purchase of solarium equipment, the provision of artificial tanning services to the consumer. Such projects are widely in demand in cities with a temperate climate, a small number of sunny days a year. The relevance of this service is due to the desire of young people to look healthy and beautiful at any time of the year.

You can secure a flow of customers by renting a small room in a well-known beauty salon, health or sports center. At the first stage, it is better to limit yourself to purchasing 2 devices: vertical and horizontal. To open a project:

• to re-equip the premises in accordance with safety standards;
• provide comfortable conditions for customers;
• arrange the workplace of the administrator;
• purchase the necessary minimum of cosmetics.

An analysis of such business ideas shows the optimal profit margin at the level of 25-30%. For the idea to be profitable, it is necessary to ensure the number of clients 10-15 people per shift. This will make it possible to reach a monthly turnover of 130-135 thousand rubles, which will help recoup the business in six months. Do not neglect the self-promotion of the solarium, the provision of cumulative discounts and interesting promotions to expand the circle of customers.

Business idea number 23. Opening an optics store

Preliminary costs - 350,000 rubles.

The essence of the business idea- opening of a stationary store with a large assortment of glasses, accessories for them, providing services for the selection and repair of optics to everyone. Good glasses in the middle price segment are in stable demand, so such a project will bring income even in a competitive environment.

To implement the idea with an optics store, you need to choose a place with good traffic for people, convenient transport interchange. Ideal non-residential premises on the ground floor of a high-rise building, renting a department in a supermarket, next to a clinic or metro station. To get started you will need:

• purchase of equipment for the repair of optics, vision diagnostics;
• installation of special showcases;
• equipping the doctor's office, the workplace of the eyeglass repairman.

Making a profit depends entirely on creating a good reputation, advertising, a wide range of optics at affordable middle and economy class prices. You can increase profits by selling models of sunglasses, lenses, related products. The monthly income can be 200-300 thousand rubles, so the store will be able to fully recoup all costs in 7 months.

Business idea number 24. Opening a gym

The minimum investment amount is 900,000 rubles.

The essence of the business idea– equipment of the hall with the necessary set of simulators and accessories for sports. This service is consistently in demand among people who lead an inactive lifestyle and wish to improve their health. Small gyms in the middle price range are popular even if there are sports clubs in the same city.

Choosing a room for a future gym or fitness club is necessary after a careful study of the market and demand in a particular residential area. For accommodation, a non-residential area on the first floors of houses or small halls in palaces of culture is suitable. For comfortable leisure and training clients will need:

• arrangement of locker rooms, showers and places of rest;
• purchase of a variety of training equipment;
• appropriate design of the hall;
• attracting personnel with relevant knowledge and education.

You can make a gym or a new fitness club popular and profitable by offering special family or children's programs, inexpensive classes for the elderly. With an average subscription price of 1500-3000 rubles per month and a minimum number of clients of 100 people, it is possible to talk about full payback only after 1-1.5 years.

Business idea number 25. Opening a beer bar

The minimum investment is from 1,000,000 rubles.

The essence of the business idea- equipment and opening of a small beer bar of a budget format. A stylishly designed establishment with an assortment of "live" beer can provide a stable income. Such cozy bars are highly valued among lovers of this drink. Stylish pubs broadcasting sports or offering simple snacks at affordable prices are very popular. The relevance of the project is due to the stable growth of the market by 17-18% annually.

To open such a beer bar, you should choose the format of work (pub or restaurant), on which further work depends. A small establishment with 30 seats is considered optimal. It can fully pay off in a couple of years of stable work.

The main cost items when opening a beer bar are:

• rent of the optimal patency of the premises;
• original repair and decoration;
• purchase of necessary equipment and furniture;
• purchase of the first batches of the product.

The trade margin in a beer bar can reach 1000% for certain types of products offered, and the amount of the average bill reaches 1500 rubles. This is a profitable project that requires the owner to constantly control all processes.

Business idea number 26. Opening a car service and service station

The minimum investment is over 1,000,000 rubles.

The essence of the business idea– opening of a specialized car service center offering a wide range of repair services and car maintenance. The number of cars is growing steadily. Each of them needs specialized improvements, small or major re-equipment. Therefore, a car service that offers high-quality and inexpensive work will always have a flow of orders from regular and new customers.

The main thing when opening a new service station is a good location and convenient transport interchange for customers. Before concluding a lease, it is better to analyze the competition in the nearest area. For full work you will need:

• a specialized room with communications;
• acquisition and installation of technical equipment;
• qualified personnel.

For convenience and fast consolidation in the market, you can choose a separate niche for your service station: servicing only certain brands of cars or tuning without repair work. A car service with affordable prices and excellent quality of services will provide owners with a stable income and can pay off within the first year.

Business idea number 27. Open a private bath (sauna)

The minimum investment is 1,000,000 rubles.

The essence of the business idea– opening of an equipped private bath or sauna in a small town to provide services to private clients. This offer is aimed at people of all ages who love an informal form of recreation. In addition to traditional services, an infrared sauna, classic massage and a refreshing pool can be offered. Inexpensive and cozy bath will be popular in large and medium-sized cities.

The organization of a business project will require tangible financial costs at the first stage:

• complex redevelopment and repair of the premises in accordance with technical standards;
• purchase and installation of equipment necessary for work;
• recreation area equipment for customers and staff;
• advertising services in different ways.

You can place a bath in a private house after a complete refurbishment. The average cost of an hour of stay can range from 800 to 1500 rubles, depending on the time of the day and additional services. With an average load of 55%, monthly income can be up to 250,000 rubles. With such a pace of work, it is possible to pay back a business project with a private bath or sauna in 12-14 months.

Business idea number 28. Opening a beauty salon

The minimum investment is 500,000 rubles.

The essence of the business idea– design and opening of a salon providing hairdressing and cosmetology services to the population. Modern people are happy to take care of their appearance, turning to professionals. Therefore, the market for such services is popular and rapidly developing. This leads to high competition and requires a thorough study of any.

To open a profitable and successful beauty salon, you need a room located in a place with good traffic and transport interchange. You can consider renting in shopping malls or busy areas with an abundance of shops for women. Financial investments from the owner will require:

• purchase of the necessary equipment;
• arrangement of work and recreation areas;
• decoration of premises;
• advertising services.

An analysis of such projects indicates the optimal markup of 200 - 250%. It includes not only the cost of maintaining the salon, but also the constant training of staff, the development of new cosmetic services. The payback period can depend on many factors, usually ranging from four months to a year.

How to start a business in a small town

It directly depends on the type of business. For a small business, one of the special modes is suitable: you need to choose the most optimal one, where the amount of tax payable is less.

It is almost impossible to open a business even in the smallest city without investments at all: some investments still need to be made. Therefore, be puzzled by the question, or.

You can use your own or contact the bank for. If you manage to find a free niche and organize a profitable business, then all the invested funds will quickly pay off.

What ideas do you have for starting a business in a small town? Waiting for answers in the comments!

Not every one of us lives in a city with a million people. Many aspiring entrepreneurs are scratching their heads over being in a small town. The question is really not an easy one, especially considering that opening your own, albeit a small business, is a rather serious and risky step. Let's talk about what product or service is better to sell in a small town or There are a lot of interesting nuances and pitfalls.

Benefits of doing business in a small town

It is safe to say that there are not only minuses, but also big pluses that will play into the hands of any entrepreneur. One of them is the lack of much competition. Of course, this does not mean that it does not exist at all, but it will be somewhat easier to start a business and develop it. Especially if you offer something that no longer exists. First you need to analyze the market and understand what is offered more and what is less. It will not be difficult to do this, since the city is small, and the number of entrepreneurs can be counted on the fingers.

You can open your own small grocery store or cafe. In addition, there are many other equally profitable solutions that will be very popular among city residents. An important role is played by high-quality service, which many in the outback have not heard of. Imagine that you own a company that manufactures and installs locks. So, if you do your work quickly, efficiently and efficiently, then soon the rumors about you will disperse and there will be no end to customers. That is why it is impossible to unambiguously answer the question of what to trade in a small town. But let's look at a few of the most effective solutions, each of which is likely to be popular.

What not to do?

At the first stages, it is very important not to make a mistake that will nullify all efforts. Oddly enough, aspiring entrepreneurs quite often make the wrong decisions. To prevent this from happening to you, you need to remember what not to do when starting a business in a small town. By the way, this applies only to those places where the population is small. So, in a large metropolis, the same product or service can bring you huge profits.

First, do not start with a highly specialized business. An example is the sale of one type of equipment. The fact is that modern trade in a narrow specialization, especially in a small town, will not bring the desired result. This is due to low demand, so if several clients come to you during a work shift, then this will already be good. Second, do not start a business that requires a large number of highly skilled employees. Why? Everything is simple here: there are very few of them in the province. Most of the brainy specialists go to big cities, where the prospect of development is higher than in the wilderness. Do not forget that it makes no sense to offer customers super-expensive goods. For example, computers for 100,000 rubles and more may be sold, but during this time you will have time to sell much more PCs for 30,000 rubles and get a significant profit from that. This factor is due to low wages in the outback.

Opening a toy store

This is quite a promising direction. As a rule, in small towns there is one, maximum two such establishments, so you can not be afraid of high competition. Currently, children's supermarkets are extremely popular, where there is almost everything for children of different ages. But in our case, a small store is enough. First of all, register yourself as a private entrepreneur. It is best if it is "LLC". The main point is the right choice of supplier. The fact is that children's toys should be not only of high quality and interesting, but also safe. This is due to the fact that children love to taste them.

If the toy store is small, then at first you yourself can be a seller, an accountant, and even a cleaner. All this will allow you to save money on wages and pay off much faster. Take care of the range. You should have toys of different sizes, colors. Sometimes it makes sense to divide them into categories, for example: for boys, for girls, for children under 3 years old, from 3 to 5 years old, etc. If with all this you competently create an internal atmosphere and interior, then you will have a lot of customers. In just six months, you will more than recoup the costs and will be able to gradually expand and eventually build a small children's supermarket. But do not forget that modern trading requires a lot of effort. It makes sense to give good publicity, for example, write a small announcement about the opening of the store in the local newspaper and stick up on poles and stops.

Why not sell products?

Of course, here you will face competition anyway. However, not everything is as bad as it might seem at first glance. The fact is that it is not at all necessary to try something new, you can quite successfully implement what you already have. In any case, the number of grocery stores in your city is large, but this does not mean at all that your particular point will not be popular. Nevertheless, the template version will not suit us either, so everything needs to be carefully thought out. First, choose the location where your grocery store will be located. As practice shows, if we are talking about a small town, you need to choose the place where there are many houses and there is no similar point nearby. The fact is that quite often people living in remote microdistricts need to walk 10-15 minutes to the nearest grocery store.

Secondly, you need to carefully draw up an assortment map. It's easy to guess that this is a list of products you sell. It is important to consider the area here. So, if the grocery store is in close proximity to a kindergarten or school, then there should be juices, sweets and much more that children love. But if you are trading near multi-storey buildings, then do not forget to buy a decent amount of bread, it will be nice to leave alcohol, for example, beer. By the way, it will be interesting to talk a little about the latter.

Trade in beer: pros and cons

According to statistics, the sale of alcoholic beverages almost always brings a good income. Another question, will all this be bought in a small town? Of course it will be. It's more a matter of what and at what price you will sell. If your assortment includes draft beer of several varieties at an average market price, then you will always have a queue. In addition, it is desirable to sell beer in bottles, both glass and plastic. Having a variety of non-alcoholic drinks will only play into your hands. Do not forget about such demanded goods as vodka, wine, champagne, etc.

It is worth paying your attention to the fact that it will be somewhat more difficult to open. This is due to the fact that it is necessary to obtain licenses. In practice, shops where there is not only beer, but also goods for it are very popular. It can be pigtail cheese, ram, smoked fish, nuts, crackers, chips and much more. So customers do not have to go to another store. As for the location, it should be far from kindergartens, schools and other educational institutions, as well as hospitals, etc. In any case, the trade in beer brings a good income. Over time, you can expand the range.

Should you sell home appliances?

If we consider the main business ideas in the village, then we cannot but mention the store where customers can find large and small household appliances. Of course, everything here is somewhat more complicated than with a grocery outlet. You are mistaken if you think that in small towns they do not buy microwaves, multicookers and other kitchen utensils. All this is acquired, and very well. All that is required of you is to show yourself at first. If the first 10-20 customers leave dissatisfied, then you will completely lose it and it is unlikely that you will be able to restore it in the near future. What to do in this case? Now everything will be said.

The surest way to success is to conclude an agreement with a large company for the production and sale of household appliances. You, as a partner, will receive a percentage of the profits, and all deliveries will be carried out completely free of charge. All that is required of you is to convince the company that sales will go up. To do this, a home appliance store must arouse interest among customers. To call it, you can give good and competent advertising, set discounts for regular customers, hold regular contests and much more.

Become pioneers

There is a high probability that there is still not a single representative office of a large company in your city. If there is, then only a few, and this still does not say anything. For example, it could be a Samsung, LG, etc. home appliances store. It can be clothes - Adidas, Reebok, etc. In simple terms, start a franchise business, but choose your partner wisely, as not everything will be in demand. For example, selling professional cameras is unlikely to be successful. If they buy several devices in a week or a month, then this will already be good. But the trade in clothes or shoes can bring very good money.

The essence of such a business is that an agreement is drawn up with certain conditions that you, as well as the other party, must comply with. An example is sales volume. If you overfulfill the norm, then you are entitled to a bonus, if you do not oversell, then penalties are withheld. Please note that at the initial stage you will receive good financial support from the partner company. However, you will have to pay for the rent of the premises, staff salaries, and taxes yourself, so be prepared for this.

We offer services to the public

But this is quite an interesting direction that does not require large investments. The bottom line is that you can act as an intermediary or directly as a performer. A striking example of this is the execution of dispatching work. For example, a person needs to install a newly purchased washbasin. He calls you, and for a small fee you find a good, but at the same time relatively inexpensive specialist. However, you must understand that trade in services does not tolerate slowdowns. If the client wants the work to be done on Sunday, also on a holiday, then so be it.

Another simple and inexpensive way is to make a photocopy and engage in typing. All this will bring good money, but first analyze the market. Find out if such an offer will be in demand. According to statistics, trade in services can pay off in the first month, provided that you have invested something in this business.

Some more ideas

As you can see, you have a large selection of what to trade in a small town. This may be the sale of beer or food, and a combined option is also possible. You can offer the population of the city to replenish the account with a minimum commission, etc. Another good idea is to open a kindergarten. True, this will be a very costly exercise, but it is safe to say that with 100% probability this enterprise will pay off in the shortest possible time. True, you should not expect large sums of money in the first months of work.

The thing is that all parents will check where they send their child. You must have all the necessary licenses on hand. The room should be warm and inviting. According to statistics, today this kind of business, although it can be called rather a full-fledged and responsible job, is quite popular. The reason for this is the usual shortage of kindergartens, as they often close more often than they open. And parents have a job, during which the child must be left to someone else.

Conclusion

That, in principle, is all that can be said about what to trade in a small town. The choice is quite large. But you must be guided not only by the financial possibilities and needs of the population, but also by your own interests. First of all, you should like your business. Only a deed done with all responsibility brings a good income.

If you have opened a small shop, then at first you can be a seller there yourself, which will allow you to save a lot. But over time, expand your boundaries, hire friendly and benevolent staff. Agree, to come to the grocery store, where everything is always fresh, and the prices are not too high, and even the seller is friendly, much more pleasant than in an eatery with weekly bread and high prices. All this happens because such an occupation causes more problems for the owner, so the business does not go. Trade nevertheless requires a respectful attitude towards the buyer. Always ask yourself the question: "Will I eat such bread or such sausage?" If you do everything right, then it is unlikely that you will have at least some problems with customers. In small towns, there is always a situation where a lot of people come to one store, and few to another. You can be sure that all this happens for a reason.