Top franchises. Catalog of the most profitable franchises in Russia: the most profitable and quick payback. Are there cheap franchises?

Inexpensive franchising programs are a good opportunity for aspiring entrepreneurs to open a profitable business without having solid financial support. We have collected the cheapest franchises that allow you to start a business with minimal investment. The low cost of the franchise package does not mean that the business will not bring profit, on the contrary, small investments are more likely to turn around and be reimbursed. Choose the best offers and start earning.

#1: SportHero Franchise

Field of activity: sports service.
Lump sum: 50 000 rub.
Royalty: from 2% of turnover.
Initial investment: RUB 86,000

The idea of ​​SportHero was born in England, for more than two years the company has been developing a network in Russia. SportHero is a system that helps the client find a team and a sports ground. Fans of team sports order services through the franchisor's website, and the franchisee forms teams, rents fields and halls, and organizes amateur tournaments. The SportHero service maintains a customer base, helps to book venues with partners, makes mailings, etc. According to the franchisor, at least half of the Russian population is interested in organizing sports leisure services.

Partners of the company earn at the expense of a 20% margin on all services. SportHero offers three packages depending on the population of the city: "Start", "Master" and "Champion". The representative's monthly income is 50-120 thousand with investments of 86-176 thousand (including the entry fee). A fast-paying business returns investments in 4-5 months. The franchise price includes: business plan, brand book, software, personal manager and training.

Pros and Cons of Buying a Cheap Franchise

The company has accumulated European experience and takes into account the realities of Russia. A profitable business with a cheap SportHero franchise is the best way to monetize your favorite hobby. It is available to anyone: no need to rent an office and pay salaries to staff, just a computer and Internet access. Customers of the service apply for services repeatedly and recommend it to friends. However, in the first steps, you will have to actively advertise the system.

Worth remembering! In a small town in Russia, where the incomes of residents are low, franchisees in the field of organizing sports leisure will compete with enthusiasts who do it for free.

#2: The Bantino Proviani Franchise

Field of activity: entertainment and recreation.
Lump sum: no.
Royalty: 3,000 from the 2nd month of work.
Starting investment: 100 000.

Many people think about a franchise business, both beginners and experienced entrepreneurs. Every year, hundreds of new companies appear on the domestic market offering cooperation under the terms of franchising. Some of them are world leaders, large corporations, others are ambitious firms showing rapid growth dynamics. We compiled the results of activities at the beginning of 2017, which will help evaluate the development market and choose a profitable option.

The pace of development of franchising in 2017

The popularity of franchising business is growing every year. In January 2017, the number of franchise applications increased by 57% compared to January 2016. This trend is not accidental. This model provides an opportunity to scale the business with a small capital. It is also a chance to get a well-functioning business model for people who do not have management experience.

In 2017, franchisors that require small capital - up to 500-700 thousand rubles, are of the greatest interest. This is due to the popularization of franchising and the lack of large investments from potential entrepreneurs.

The most critical period for the Russian business world is over, and the situation is beginning to stabilize, demand in the domestic market is growing. More and more people want to start their own business, while considering the possibility of working on a franchise. In 2017, the demand for technological franchising is increasing, where all the details are debugged and automated.

The popularization of this model is due to the ruin and closure of many wholesale companies and distributors. Small business owners who have collaborated with them turn to well-known networks and launch projects under the terms of franchising.

The growth of this market is influenced by regional development. If earlier entrepreneurs from Moscow and St. Petersburg worked this way, then in 2017 there are many proposals from the regions. In just a few years, the Flora Center franchise from Vladimir, the online store Tikamis from Nizhnevartovsk, the delivery service Social Sushi from Saratov, and Syktyvkar business experts call the most technological achievement in the Russian market. Today, this company is developing in America and China.

2017 Franchise Ranking Criteria

• the amount of capital investments;
• growth and promotion of the brand in recent years;
• payback period;
• regional location;
• the number of new points;
• the number of closed unprofitable outlets.

Therefore, if you do not know, we suggest that you familiarize yourself with an independent rating and choose for yourself a potential direction that is comparable to financial capabilities.

Franchise rating by investment size

The choice of a franchise depends on the amount of investment that an entrepreneur can afford to invest in a project. In 2017, the franchise market has many offers "for every budget".

TOP-3 franchises up to 500 thousand rubles

Franchises with minimal investment are presented in various areas. You can buy or open a small diner near your home.

Stardog!S

This is the first company that introduced the format of street food in Russia - street food. Stardog!S is a fast food chain outside the home. In the network of eateries you can buy delicious hot dogs, sandwiches made from quality ingredients. All dishes are prepared on professional equipment in compliance with strict sanitary requirements and standards. You can open a retail outlet in different formats, the initial investment is 250 thousand rubles.

Tele 2

This company was nominated as the most innovative in the Russian market. Tele2 is a mobile operator that has been operating since 2003 and shows a positive growth trend. Today the operator serves more than 35 million subscribers in 60 Russian cities.

The franchise package of this company includes offers for both large businesses and individual entrepreneurs. They are invited to open a “communications supermarket” in one of the selected formats (mono-brand store, mobile module). To develop your own franchise business, you need capital from 500 thousand rubles.

Fast&Shine

Fast&Shine offers car wash services that can be ordered anywhere in the city through a mobile application. Over the 7 years of its activity, the company has managed to make a real breakthrough in the car wash business, receive a number of awards (as an innovative type of service provision), and also activate the network in more than 100 cities of Russia, the CIS countries and the European Union. When buying a Fast&Shine franchise in 2017, the partner automatically connects to the common system and receives orders from the first days of opening. The minimum investment for developing your own business is 259 thousand rubles.

TOP-3 franchises up to 1 million rubles

Investments of about 1 million rubles are enough to open a large project. As practice has shown, at the beginning of 2017, companies that are included in the Health and Sports category began to develop in Russia. Leadership remains with experienced players in the franchise market.

"33 penguins"

This is a well-known chain selling ice cream made from natural and high-quality ingredients. The company managed to achieve success due to a wide range, strict quality control and high service in all outlets. To open a business under the name of the well-known network "33 Penguins", you need to invest at least 690 thousand rubles.

"Invitro"

"Helix"

This is a laboratory that conducts medical tests according to international standards. The main complexes are located in Moscow, St. Petersburg and Yekaterinburg. The franchisee can open a diagnostic center in his city or a small laboratory (for small towns). The franchisor provides an individual development program to each partner, which allows for a return on investment within 1-1.5 years. The minimum investment for a Helix franchise in 2017 is 700 thousand rubles.

Franchise ranking by industry

Retail also remains the most profitable niche in 2017.

TOP 3 retail franchises

Retail chains increased their turnover significantly in 2017. At the same time, they pay special attention to the franchising model as an effective method to open a number of new outlets without investing their own funds. The most profitable franchises in 2017 are:

FixPrice

FixPrice - retail stores where all goods are sold at one fixed price - 45 rubles. The partner of the company receives not only access to the unique concept of the network, but also all the well-established technologies that make this business highly profitable. The Fix Price franchise is a ready-made business that requires an investment of 4-6 million rubles to open.

"Pyaterochka"

Pyaterochka is a federal chain of supermarkets that are focused on quick purchases. The company is characterized by low affordable prices, a balanced range of essential everyday products, and within walking distance. The price of the lump-sum payment and the initial investment vary between 7-15 million rubles.

Ascona

"Ascona" gives an opportunity to become the official representative of the network in your city by opening a salon of goods for sleep. Buying an Askona franchise in 2017, a partner gets the opportunity to work according to a well-established model that has proven its effectiveness more than once, and a multi-brand store operating in all price segments. He can sell the most famous sleep products from popular brands. The investments required to start are 900-6500 thousand rubles.

Franchises for the sale of goods for children

In 2017, sales of children's goods will intensify. The number of well-known networks (international and national) in this segment increased by 30% over the year. The leaders in this area are the following.

"Baby Club"

"Baby Club" is a play space in which children can develop their intellect, speech, thinking, learn new knowledge, and realize themselves in creativity during games. When concluding an agreement, in addition to consulting support, each partner receives a personal curator who is present at all stages of the launch and implementation of the project in 2017. The cost of the franchise and the implementation of the business plan is 3-8 million rubles.

"Sema"

"Sema" is a network of developing centers. The company focuses on creating complexes of developmental activities for kids from 9 months to 7 years old. An open institution can work in one of the formats - "family club", "mini-garden", "24-hour groups", "group for a short stay of children" or "extended day group". The cost of the franchise package in 2017 is 1-4 million rubles.

"Orange Elephant"

This is a children's creativity and development studio, which has received recognition in 27 countries. The sets of this company are a lot of exciting ideas for the development and leisure of children from 2 to 12 years old. The network invites partners who are ready to represent this brand in their city in the format of a branded store - a studio (20-40 m²) or an island (6-12 m²) for cooperation. The level of initial investment is 295-500 thousand rubles.

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The number of franchise offers in 2017 in Russia is quite large, covering all areas of the domestic market. To choose a truly professional and profitable company that will help to recoup the franchisee's investment and develop, you need to start from various parameters. These include network growth dynamics, economic performance, investment size, market presence, activation and support of franchise outlets. Based on these criteria, we have compiled a rating based on the results of the beginning of 2017, which will help identify promising areas and companies for cooperation.

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View from the outside

"Companies launch franchises for small towns"

Nina Semina, founder of the franchise catalog franshiza.ru

“In 2017, low-cost franchises (up to 700,000 rubles of expenses for starting a business) were popular, as well as franchises in the field of medical and laboratory diagnostics, children's education, beauty and catering. Demand for apparel and footwear retail franchises has declined, while demand for color cosmetics franchises has increased: in early 2017, we saw an increase in demand for Flormar, NYX Professional Makeup and Russian brand Mixit franchises. The trend is also the franchising segment, built on the sale of food, drinks, household goods at low prices (Galamart, Fix Price, Home Market).

More and more operating franchisors are launching as a separate franchise format for small towns. Previously, everyone wanted to develop networks in millionaires, but there is already strong competition in most markets. In small towns, the competition is not so high, but they need special offers with a minimum investment. On the other hand, many Russian successful franchisors are beginning to enter the international market - to the countries of the post-Soviet space, to Europe and China. This is mainly typical for the catering segment (Chocolate Girl, Gelateria Plombir, Dodo Pizza, etc.). ,>

Among the new areas of franchising in 2017 are EMS fitness, intellectual games, virtual reality, aggregators (for example, Fasten taxi aggregator). An interesting trend is the development of multi-franchising, when people purchase several different franchises at once.

According to forecasts for 2018, we expect the emergence of franchises in the field of services and goods for animals (Medvet animal clinics have already appeared), interesting regional concepts for fast food franchises, the development of the “with a twist” restaurant segment, the beauty and health segment, IT franchises, as well as franchises targeted at the younger generation.

"The typical franchise buyer is the middle manager"

Philip Gureev, co-owner of the consulting company Deloshop

“We are seeing a slight increase in demand for franchises in the range of 5-10% per year. At the same time, many new franchise players are emerging. Many of them quickly cease their activities. As a rule, these are small companies from the regions that have opened two or three points in their own country and now expect to conquer the whole of Russia with their concept. Basically, these are services and catering with starting investments from 1-2 million rubles. However, if a business does well in one city, this does not mean at all that it will be successful at the federal level. In general, there are many more new concepts and ideas on the market than franchise buyers.

As usual, children's centers, football schools, medical laboratories, etc. are in demand. The network is successfully developing (No. 20. - RBC) from Metro Cash & Carry - many owners of unnamed convenience stores prefer to work under the wing of a large chain.

A typical franchise buyer in 2017 is a middle manager who has up to 5 million rubles. As a rule, he views the franchise as a way to get passive income. Deposit rates have fallen, real estate is not getting more expensive, so they want to start some kind of business. At the same time, his wives, relatives, and hired managers are often trusted, which, of course, is a mistake. The less the owner is involved in the franchise business, the greater his chances of losing money. Sometimes it’s easier to buy a ready-made business – it will cost more than a franchise, but there are fewer risks.”

Using franchises makes it possible to start a successful business with minimal costs. Working under a promoted brand in many ways improves the revenue figure. Based on the market analysis, online business publications Forbes and RBC compiled their ratings of the most popular franchises in Russia.

 

In the Russian business environment, the franchising market has been actively expanding for more than 5 years, despite the recent crisis. In a constantly changing market environment, changes in the economy and consumer demand, more and more new franchises are becoming in demand. This article provides a brief overview of the 7 most popular franchises in Russia, according to Forbes and RBC.

General characteristics of the situation in the franchising market in Russia

The franchising market in the Russian Federation developed intensively in the so-called “well-fed oil years”, when the high price per barrel of oil ensured the growth of the welfare of society and the business activity of the population.

In 2012, there was a peak in the number of transactions between franchisors and franchisees. The public service Rospatent announced 12,000 transactions during this period. Businessmen at that time were more scrupulous in choosing the category of franchise (that is, a specific field of activity), paying less attention to the amount of capital investment.

Changes in the structure of the domestic economy, caused by crisis phenomena both in Russia and around the world, have led to a noticeable reduction in business activity in the field of franchising. For example, in 2016, about 6 thousand transactions were concluded, that is, two times less compared to prosperous years. The situation has reversed: now businessmen primarily looked at prices; the franchise industry specification has moved into second place in importance.

Franchisors began to optimize their offers, reduce lump-sum fees and royalties, and offer more favorable terms to potential partners.

Interesting fact! This, together with the gradual recovery of the Russian economy and buying activity, changed the trend - the market began to grow again. In 2017, there was an increase of over 10%.

Entrepreneurs note that using a well-known brand provides clear advantages:

• easier to get loans from financial institutions;
• in the current market conditions, starting a business according to an already worked out scheme is less risky.

According to studies, novice businessmen aged 27-30 are more likely to use the franchising business model. They are especially interested in franchises that involve minimal investment.

Experts predict further growth of this market, especially since financial and credit organizations are gradually beginning to master a new direction of work, offering conditions that are attractive specifically for future franchisees.

You can find out about the best franchises for organizing small businesses in the article: "".

TOP 7 best franchises, according to Forbes magazine

The experts of the famous publication compiled a long rating of 194 franchises, placing them in order of popularity. The calculations used their own Forbes database, as well as thematic Internet catalogs. The table below lists the seven most in-demand franchises in 2017.

"Fly.ru"

Figure 2. Sletat.ru company logo.
Source: prm.sletat.ru

It is one of the most dynamically growing networks in the tourist business segment in Russia, it is distinguished by a high process of work automation. High-tech software products, including a comprehensive online search and booking system, allow a person to make a choice of suitable conditions for a future trip on their own with the consulting support of a travel agent.

Interesting fact! Thanks to the unique Internet platform, it is possible to fully serve the client in just 15 minutes.

Basic conditions:

• there is no lump sum;
• royalties - from 10 thousand rubles.

Provides franchisees with many useful tools for building a business, including instructions for organizing work, online promotion, advertising, legal support, and much more.

IQ007

Figure 3. IQ007 company logo.
Source: novyi-urengoi.jobfilter.ru

This is a company that conducts trainings to develop the speed of thinking, memory, attention and other intellectual abilities for both adults and children (not younger than 4 years old).

There is a representative office in Russia (this is an international school), which has managed to train more than 5 thousand people in Russia and the CIS countries in the methods of speed reading and the development of intelligence.

IQ007 opened a franchise center after several years of successful operation, having made sure of the financial efficiency of the work. Partners are provided with all the necessary methods and standards of doing business, an advertising package. The company's specialists train new employees of the franchisee in the intricacies of working with clients.

Basic conditions:

• lump-sum contribution - 94-1,450 thousand rubles;
• royalties - 3-20 thousand rubles.

The amount of the entrance fee depends on the population of the city where the franchisee will work. The company pays off in at least 3 months.

Unibrait

Figure 4. Unibrait logo.
Source: unibrait.livejournal.com

An organization engaged in the development and production of an innovative protective coating, characterized by a long service life, good anti-corrosion and other performance characteristics. The company's products are in demand in marketing (outdoor advertising structures), plumbing, construction and finishing, etc.

In fact, the franchisee is promoting a unique product that has no analogues. Many enterprises are already familiar with the quality of Unibrait coverage, which increases the purchasing activity of the population.

The entrepreneur receives a full business model of work, various marketing tools, and consulting support. Employees receive specialized training.

Basic conditions:

• lump-sum contribution - 1.5 million rubles;
• royalty - absent.

Interesting fact! From the fifth month of operation, the franchisee will pay a monthly advertising fee of 30 thousand rubles. (for market promotion).

The franchise is discussed in detail in the material:.

Samura

Figure 5. Logo.
Source: russtartup.ru

A Japanese company that manufactures and sells knives and gifts. In the CIS region, it is present in Russia, Belarus, Kazakhstan (more than 100 stores).

Samura knives often appear in TV cooking shows on the media, where everyone can see for themselves the characteristics and high quality of the knives. We also advertise products in printed publications (culinary magazines).

The franchisee can count on comprehensive marketing support from the franchisor - Samura prefers not to save on this. In addition, thanks to cost optimization, the company's products can be sold at attractive prices.

Basic conditions:

• royalty - absent.

To develop a business, you only need sufficient initial capital.

"SDEK"

Figure 6. Logo of the company "SDEK".
Source: rpp.nashaucheba.ru

A company that has been successfully operating in the field of logistics, transportation and delivery of various cargoes for almost 20 years.

Works with the whole world, has dozens of branches and hundreds of divisions. Delivering a package is real in 1,000 cities around the world. The network is widely developed in Russia and the CIS countries.

A businessman, concluding an agreement with a franchisor, is fully included in the company's logistics network, receives centralized marketing support, consultations, and assistance in business development at all stages of work. New staff is trained free of charge, you can use the existing customer base, etc.

Basic conditions:

• lump-sum contribution - 200 thousand rubles;
• royalty - the first 6 months. free of charge, after - 10% of the monthly revenue.

Throughout the cooperation, each franchisee is assigned a specialist who will help, if necessary.

GrossHaus

Figure 7. GrossHaus company logo.
Source: tc-krasnoles.ru

It is the largest stationery network in the Russian Federation. This project was originally conceived to implement the idea of ​​stationery franchising, started in 2009, since then more than 200 stores have been opened in different regions of the country.

Interesting fact! The project operates a system of consolidated purchases, which allows franchisees to purchase office supplies at low prices.

GrossHaus specialists have a comprehensive approach to the development of the franchisee's business, provide system support, conduct online training, and accompany at all stages of work. Entrepreneurs open their own self-service stores (stationery) according to a well-established business model.

Basic conditions:

• lump-sum payment - none;
• royalty - 1% per month.

After finding a suitable premises, the store opens promptly in 10-30 days.

Specific information about the proposal in the article: .

Rating of the 7 most popular franchises, according to RBC

The Russian business resource is also compiling a list of the most popular franchises. The table below shows the analytical data for 2016.

Source: RBC website

"1C"

Figure 8. The logo of the company "1C".
Source: hyser.com.ua

A well-known company sells computer programs for business purposes, including accounting. It is a developer and official distributor of its software. One of the most popular organizations in its field of activity: about 10 thousand regular customers in more than 20 countries.

Interesting fact! Franchising work was launched in 2013, at the moment about 450 franchise enterprises have been opened.

The company's employees help franchisees in mastering the business model, conduct online training, and advise on all issues. Marketing support is also provided, including the creation of a page on the main site.

Basic conditions:

• lump sum - 60 thousand rubles;
• royalty - 5% of monthly revenue.

Full access to the 1C database is provided.

"Hemotest"