How to write a business plan for a shawarma stand. Shawarma business plan with calculations: how to open a shawarma stall. How much does a shawarma stall bring?

14.09.2023

A shawarma business plan with calculations is of interest to many enterprising people. This is not surprising, because this type of fast food is quite popular today. To open your own shawarma stall you do not need a large initial capital, but it pays for itself quickly enough and begins to bring a stable profit. Let's figure out how to open a shawarma from scratch.

Action plan

Launching a shawarma kiosk occurs in stages:

individual entrepreneur registration,
obtaining appropriate permits and certificates,
conclusion of contracts,
renting or purchasing a stall,
purchase of equipment,
hiring staff,
purchase of products,
carrying out promotional events.

First of all, you will have to create detailed business plan for a shawarma stall.

What documents are needed to open a shawarma?

For an ordinary shawarma stall, it is enough to register as an individual entrepreneur. This action will simultaneously become a permit for the sale of beverages. After registration and entry into the register, the following documents:

permission to carry out activities,
permission based on the sanitary and epidemiological condition of a particular shawarma tent,
conclusion of Rospotrebnadzor and its annex,
production control program,
agreements with the disinfection center, laundry, public utilities,
certificates of conformity of manufactured products.

All these documents give the right to legal activity. You will have to comply with the rules and regulations related to food service products. Otherwise, during an inspection of the facility by regulatory authorities, the owner may be fined and the stall may be closed.

Selecting the location of the point

The choice of location of the stall affects whether the shawarma business will be profitable or not. Purchasing power and traffic have a direct impact on payback period and profitability.

The following places are considered the most successful:

intersections of busy streets,
surroundings of educational institutions, markets or stadiums,
shopping centers.

There are always a lot of people at intersections. They are usually in a hurry, not everyone has enough time to eat, and a shawarma kiosk nearby can aggravate the feeling of hunger. Then a person simply will not be able to pass by.

During breaks, many schoolchildren and students want to have a quick snack, and the food in the canteen is not as tasty as at the nearest kiosk. There is a lot of traffic in shopping centers, so someone between the process of making purchases will definitely want to enjoy delicious shawarma.

The stall is compact, so you can choose any place for its location. Do not forget that the shawarma business has many competitors. This means that many profitable sites may already be occupied. You will have to think carefully and analyze all the places in the city or give customers something that other shawarma outlets do not have.

Stall decoration

The premises for preparing fast food are usually a transparent tent or stall. It should look aesthetically pleasing and make you want to buy food in this particular place. The kiosk for preparing shawarma includes the following structures:

ventilation,
water dispenser,
toilet (ideally).

The premises can be stationary or mobile. Shawarma on wheels is convenient because it can be easily transported to crowded places when celebrating certain events.

Stationary ones are equipped more thoroughly. In this case, you can either simply open a shawarma stall or place tables and chairs around it so that customers can have a snack in a comfortable environment.

What equipment is needed for shawarma

The business plan for a shawarma stall must include the purchase of equipment. You can save money on it, but then the quality of the prepared food will suffer. If there are few financial resources, then high-quality equipment is bought second-hand or original domestic or Chinese products are purchased.

Minimum set of equipment and its cost:

After all costs have been recouped, you can purchase higher-quality items or supplement your existing assortment with equipment for preparing some newfangled fast food.

Recruitment

Selling shawarma as a business requires hired employees. To prepare fast food, two cooks are usually enough, working in shifts. They must simultaneously perform the duties of a cashier. If the influx of buyers is too large, you will have to look for an assistant.

At first, the manager will be the business owner himself. You can also handle accounting calculations yourself or contact an outstaffing company.

Before opening a shawarma shop, you should take a responsible approach to choosing a chef. The popularity of the outlet depends on how deliciously he cooks and how respectfully he treats customers. Standard personnel requirements look like this:

medical book,
experience in the position,
honesty,
politeness,
cleanliness,
stress resistance,
hard work.

The standard work schedule is 2/2, 10-12 hours a day. With this schedule, a ready-made shawarma business brings maximum benefits.

Where to buy ingredients for shawarma

What you need to open a shawarma, and it attracted many customers, is quality products for preparing fast food. In every city there are suppliers who specialize in delivering ingredients to food service outlets.

You need to try to choose the most conscientious company with attractive prices. If you constantly order products in one place, then sooner or later you can get a discount. It is better to have a few more suppliers in stock for unforeseen circumstances.

It is recommended to purchase products frequently and in small quantities. Fresh ingredients have a positive effect on the taste of shawarma. This will also save on the amount of storage space. Before opening a shawarma shop, you need to take this point into account in your business plan.

How to diversify your assortment

Typically, stalls selling shawarma are not limited to offering just one type of product. They also sell related products that increase profits. Usually this:

chilled juices,
lemonade,
tea and coffee,
Hot Dog,
pizza,
pies, etc.

Sparkling water and chilled juices are offered in small packaging up to 1 liter. To make tea and coffee at the kiosk, you will have to enter into an agreement with a local company for the supply of water. Drinks are prepared from disposable bags.

In addition to shawarma, the chef can prepare sandwiches, hot dogs and other fast food. Conventional semi-finished products, prepared only by heating in the microwave, are stocked directly at their production site.

Making shawarma in unusual ways arouses additional interest among buyers. Instead of pita bread, you can use flatbread or pita bread. Recipes borrowed from the cuisines of different nations of the world will form part of a varied assortment. Every customer will probably want to try fajitas and burritos from Mexico at least once.

Smart marketing

Shawarma as a business requires knowledge and application of marketing tricks. The right approach will make the point popular and noticeable among existing or possible competitors.

How to open a shawarma from scratch so that it immediately begins to attract a large flow of customers:

carefully consider the design of the stall,
choose only fresh and natural products,
do not skimp on advertising,
organize promotions.

Cooking demonstrations whet your appetite. Just imagine the impact it will have on customers being able to see a chef grilling flavorful meat and wrapping it, colorful vegetables and sauce in a thin pita bread.

You should not try to cook shawarma from expired products. Word of mouth works well in many cities. A client who has eaten low-quality food will never return to this stall, and along with him, he may lose potential customers in the person of his acquaintances.

The sign at the stall should be bright, and the menu should be accessible and presented in the most understandable form. You can print leaflets and distribute them near the point or drop them in the mailboxes of nearby houses.

Advertising on social networks is also effective, given that they are used by the majority of potential buyers - schoolchildren and students. Promotions are offered for regular customers. For them, how much shawarma costs will depend on the amount of fast food purchased.

How much does it cost to open a shawarma shop?

A shawarma business plan requires calculations of the costs of opening a point. A sample list looks like this:

The largest cost item on the list, included in the list of how much it costs to open a shawarma shop, is the purchase of equipment, but it is only needed once. You will also have to spend money on paperwork once. The remaining items must be paid either once every few days (purchase of products) or monthly. Advertising is optional.

Shawarma profitability

A stall selling shawarma can operate no more than 12 hours a day. On average, the cost of the finished product fluctuates around 150 rubles. If you sell approximately 7 products per hour, then in one day the revenue will be 12,600 rubles, and in a month 378,000 rubles. Monthly expenses are subtracted from this amount, and a net monthly income of about 100,000 rubles is obtained.

Based on the fact that 240,000 rubles were spent on opening the stall, the business pays for itself within three months.

Risk factors

Before opening a shawarma business, you need to study information about possible difficulties that you may encounter in the process of activity.

High level of competition.
Difficulties in recruiting personnel.
Responsibility for selling a low-quality product.
Price increases by suppliers.

- This is food for poor people, so the cost of one product should not be high. To reduce costs, you need to carefully think through the entire work process.

The cook must be responsible. If the buyer is poisoned due to improper adherence to the technological process, the owner will be responsible for the consequences.

If your business plan for opening a shawarma shop was successful, then in a couple of years you can acquire several more outlets and become the owner of an entire chain.

With each new discovery, costs are reduced as experience accumulates.

Today, many people are constantly on the move and do not have the opportunity to spend much time on proper nutrition. In the rhythm of the modern city, people are accustomed to snacking on the go. In addition, there are many people who cannot afford to eat in a cafe: schoolchildren, students, seasonal workers, etc.

Opening a shawarma stall does not require large investments, and this business begins to generate income from the first days of operation. The main thing is to choose a location with high traffic, and then it’s up to a good cook and the right pricing policy.

This type of business is an excellent start in the catering industry. Opening a shawarma stall has many advantages compared to opening the same restaurant or cafe:

Small investment.
The likelihood of finding a good master who will cook shawarma is much higher than a unique chef for a restaurant.
Simple registration procedure.
Checks are carried out much less frequently than in the same restaurants.
Possibility of business scaling.

This business plan considers the option of opening a shawarma stall in June. You can choose another month to start and see all the necessary calculations in the financial model.

The initial investment amount is 262 830 rubles

Break-even point is reached on the sixth month of work.

The payback period is from 8 months.

Average net monthly profit 60 000 rubles

Return on sales 13% .

2. Description of the business, product or service

Shawarma (shawarma) is an oriental dish that is prepared as follows: grilled meat is chopped into small pieces, fresh vegetables and herbs are added to it, as well as sauce, after which the filling is wrapped in pita bread, pita bread or flatbread. All ingredients are prepared in advance, so the shawarma itself is prepared in 5-10 minutes. Use it hot and without utensils.

The price of a dish that has an original taste and easily satisfies hunger varies from 100 to 200 rubles, depending on the filling. The above advantages make shawarma one of the most popular fast food trends.

The shawarma kiosk must be located in a place with high traffic. Room area - 10-15 m2. Today there is a large selection of kiosks on the market, so finding the right one will be quite easy.

Shawarma range:

Chicken;
Meat;
Cheese;
Vegetarian;
Dietary.

To generate additional profit, you can offer related products - drinks, baked goods, desserts.

Beverages:

Chilled juices;
Lemonades and sparkling water;
Coffee;

Other baked goods:

Samsa;
Pizza;
Hot dogs;
Sandwiches.

Dessert:

Ice cream;
Milkshakes;
Signature cakes;
Chocolate bars.

Opening hours: 9:00 - 21:00.

3. Description of the sales market

The turnover of the public catering market in Russia in 2016 exceeded 1,200 billion rubles. This is evidenced by Rosstat data.

At the same time, the most noticeable increase was in the fast food sector: from May 2015 to May 2016, 408 new fast food chain restaurants opened in the Russian Federation. In 2015, growth in this area was 5.2%. In the Moscow region, fast food chains have especially distinguished themselves. For individual networks, the growth was more than 10%, CBRE analysts reported.

Thus, the fast food industry has great growth potential.

The target audience

Frequent customers of shawarma establishments include the following population groups:

pupils;
students;
representatives of blue-collar professions (for example, builders, loaders, etc.);
middle managers and other office workers;
lovers of fast food and street food.

4. Sales and marketing

5. Production plan

Stage 1:

Business registration

First, you need to register as an individual entrepreneur (individual entrepreneur) and select the appropriate form of taxation (UTII). Registration as an individual entrepreneur allows you to sell food and non-alcoholic drinks.

As soon as you are registered and included in the unified register, you need to receive the following documents:

permission to conduct activities - issued by municipal authorities;
permission to open a shawarma tent in a specific territory is issued by Rospotrebnadzor and concerns only issues of a sanitary and epidemiological nature;
sanitary and epidemiological conclusion of Rospotrebnador - issued regarding the compliance of your enterprise with existing sanitary and epidemiological regulations, standards, rules;
a document called “Assortment list of manufactured products” serving as an annex to the conclusion of Rospotrebnadzor;
a production control program for compliance with sanitary rules and the implementation of mandatory sanitary and epidemiological measures in the production and sale of public catering products;
agreement for laundry and dry cleaning services for washing special staff uniforms;
certificates of conformity of manufactured and sold products with the requirements of current regulatory documentation;
agreements on disinfection, disinfestation, deratization;
agreement on disinfection of ventilation and air conditioning systems;
contract for the removal of household solid waste (MSW) and organic waste;
medical records of employees.

Stage 2:

Selecting a location

The best places to set up a shawarma stall:

city center (ideally one of the central squares, where there are a lot of people both on weekdays and on weekends);
opposite universities and other educational institutions, hospitals, office buildings;
in close proximity to markets and train stations;

Characteristics of the premises

room area - 10-15 m2;
availability of water and electricity supply;
insulated walls.

Stage 3:

Supplier search

In all cities there are wholesale grocery stores or companies specializing in food supplies. Select one main and several additional suppliers. This minimizes possible force majeure. For example, the main seller will sharply increase selling prices or will not be able to ensure continuity. Having secured business contacts, you can count on additional discounts as a regular customer. Buy often, but in small quantities. This way you will pay more for delivery, but you will save on storing food; you will not need special long-term storage systems like a vegetable box. This will also ensure the freshness of the products.

Many wholesalers have ready-made supply sets in stock, which means they can completely take over equipping your outlet with all the necessary food products at minimal prices.

Stage 4:

6. Organizational structure

As a rule, at the initial stage the manager of the stall is the business owner himself.

Staff: 2 cooks/sellers.

Work schedule 2/2.

At a shawarma kiosk, the cook also serves as a salesperson. But if the influx of customers is too large, then in the future you can put two people per shift. Then there will be a salesperson who will serve the client and pay for it, as well as a cook.

Basic requirements for personnel:

Availability of a medical record;
Experience as a cook;
Honesty;
Hard work;
Responsiveness;
Friendliness.

The salesperson's salary is calculated as follows: salary (RUB 10,000) + bonus (5% of revenue).

You can see a detailed calculation of the payroll with bonuses and insurance deductions in the financial model.

7. Financial plan

The main cost item in investments is equipment. In the following table we will describe it by article.

Name	price, rub.
Grill
Hood
Refrigeration equipment
Microwave
Electric boiler
Furniture (tables, chairs, hanging cabinets)
Production table
Double stainless steel sink
Water dispenser
Dishes
Cash machine
Total:

A gradual increase in sales volumes is predicted in the first 6 months of the project. Thus, the considered base scenario is realistic, and the project has a reserve for increasing sales volumes in the event of a successful entry into the market. A detailed sales plan for 24 months is presented in the financial model calculations.

Shawarma (doner kebab) is an Arabic dish. In our country, such a fast food dish has gained mass consumption. Therefore, many successful entrepreneurs have built their profitable businesses on the preparation and sale of Arabic fast food. But, despite the great competition of such entrepreneurship, even a novice businessman will be able to amass quite a bit of capital by mastering the subtle nuances of such a business.

Simple secrets of fast food entrepreneurship

The peculiarity of shawarma is its ease of preparation with minimal financial and time costs. Such a dish is always prepared in front of customers, which plays a big role in the demand among the population.

The convenience of shawarma for the consumer is as follows:

eating without cutlery;
no specially designated places are required (can be consumed on the go);
speed of preparation;
low cost;
nutritional value;
refers to hot snacks;
sale in almost all public places (bus stops, markets, parks).

This product goes well with a wide variety of drinks. Therefore, you can drink shawarma with tea, coffee, tomato juice, all kinds of sweet carbonated drinks and beer.
Thus, the above characteristics make this dish very popular, which in turn brings great prospects for the development and expansion of your business.

Pros and cons of running a shawarma business

When conducting business in the preparation and sale of doner kebab, there are many advantages and disadvantages. Which, in turn, can bring the entrepreneur both a considerable stable income with subsequent business expansion, and unexpected bankruptcy.

The advantages of a good increase in capital on shawarma include:

In addition to the positive aspects, there are also negative ones, there are fewer of them, but they still exist. And they express:

there is a lot of competition. This point most affects novice entrepreneurs, who will not easily attract a certain part of consumers;
in preparing this snack from perishable products, so purchasing them at better deals (wholesale) will not work. And unused products should be disposed of, causing financial losses;
various and frequent inspections by regulatory authorities, which are primarily the sanitary and epidemiological station and Rospotrebnadzor. When violations are detected, such organizations issue small fines.

Therefore, to open this type of business, first of all, you need to take into account all possible risks. Also, do not forget about the possible theft of hired personnel, which will have a painful impact on the conduct and development of your business.

Preparation of documents for conducting business activities

For a novice businessman, in order to open his own business preparing and selling fast food, he needs to register as an individual entrepreneur with a simplified taxation system.

After some time, when the first stall begins to generate good income, and there is a need to expand such office work, it will be possible to re-register an individual entrepreneurship (individual) into a limited liability company (legal entity).

So, having decided on the material and legal form of the activity, it will be necessary to register with a tax authority and obtain a certificate of opening of production and other related documents.

After which, having found a suitable retail location, you need to legally formalize the lease of a land plot to place a special premises with equipment (stationary or mobile) on it. When purchasing or renting such premises, it is also necessary to draw up an agreement, which can be formalized as a document of sale or purchase. These documentary acts must clearly reflect the monetary amount of the lease and the timing of its payment.

To install and begin operating a retail outlet, you must obtain permits from the fire service and sanitary organization, as well as from Rospotrebnadzor.

If an entrepreneur hires one employee or several employees, he is obliged to register them in accordance with current legislation.

Choosing a place to sell shawarma

One of the most important points in a successful shawarma business is the location of the outlet. Which, if chosen correctly, can return the money spent in a short time and lead to good profitability in the future.

Promising places for selling fast food include:

the central part of the city. Since it is in the center that frequently visited institutions with queues are always located. Coming out of which, a person will want to have a snack;
territory near educational and medical institutions. In such organizations, the demand for shawarma falls not only on visitors to these establishments, but also on service personnel;
markets, or places located near them. Here you need to take into account that potential clients are both buyers and sellers. Another important nuance is the presence of a sum of money and a long period of stay at this facility;
various parks. When choosing such places, it is better to use mobile fast food sales, since most parks are in demand in the warm season and in the evenings.

Another good place to install a stationary kiosk selling shawarma is the premises of a well-visited institution.

Necessary equipment to start a business

To sell ready-made fast food, it needs to be prepared. Therefore, it is necessary to purchase equipment for a shop selling freshly prepared shawarma. In order for a novice businessman not to overpay extra money, you can buy the necessary equipment that has been used, or rent it with a subsequent purchase. Also, to save initial capital, it is worth purchasing the minimum equipment that you will need to start your business.

The initial equipment that you can’t do without includes:

The most important element for preparing shawarma is the grill. Therefore, when choosing such equipment, you need to pay special attention to:

power;
capacity;
heating method;
number of skewers.

The number of skewers determines the degree and speed of frying the meat, as well as the number of types of fried meat. Grill capacity usually ranges from 10 to 40 kilograms, but for beginners, a 20 kilogram grill capacity is best.

Service personnel and food purchasing

When choosing personnel to prepare shawarma, it is necessary to take into account the speed and quality of the work performed. And also if the cook is also a seller, then you need to take into account his skills in mathematics. If an entrepreneur has good culinary skills, then at the initial stage he will be able to cope on his own.

When hired, a cook or salesperson must have the following qualities: hard work;

perseverance;
decency;
resistance to stress;
satisfactory health, since you will have to work for a long period of time in a stuffy environment. If an entrepreneur has good culinary skills, then at the initial stage, he will be able to cope on his own.

To successfully conduct business in the trade and preparation of shawarma, you need to purchase high-quality and cheap products. It is best to find regular suppliers of certain products and enter into a long-term cooperation agreement with them. But it will be quite difficult for a beginner to find such a partner. Because they usually supply large volumes of goods.

Therefore, at the initial stage, it is best for a business owner to purchase products at retail outlets. Where he can personally choose quality products at an affordable price for further processing.

Calculating the profitability of a shawarma business

To take a more specific look at the profitability of fast food business, you need to know the monthly costs and income, which are:

10 thousand rubles – rent for premises;
30 thousand rubles – paid salary (if two employees work);
80 thousand rubles – costs for the purchase of necessary products;
2.5 thousand rubles – tax duty.

In total, 122.5 thousand rubles are spent monthly.

Monthly income is calculated based on the following characteristics:

100 rubles – the cost of one ready-made shawarma;
100 percent – trade margin;
70 people – daily purchasing power.

It turns out that the daily income will be 7 thousand rubles. Consequently, the monthly cash register is 210 thousand rubles. To calculate the net profit earned per month, you need to subtract the expenses for one month from the monthly income. It turns out that the net profit is 87.5 thousand rubles.

In contact with

Every person dreams of one day becoming an entrepreneur, opening his own business, so that he no longer works for someone, but earns money and develops independently. However, it is worth understanding that you are unlikely to be able to immediately open a second Microsoft and start earning billions from the first months. You need to go at everything gradually, you should start with something simpler. There are dozens of self-employment options you can try if you have some savings. In this article we will talk about one fast food establishment that is familiar to almost everyone. There you can buy shawarma, and almost everyone does it. From this we can already conclude that opening your own establishment for preparing and selling shawarma is a good idea. However, before you invest big money in any event, you should familiarize yourself with all the details in more detail. How much does the equipment cost? What is the cost of shawarma? Is it necessary to take into account seasonality? There are many questions, and you can get answers in this article.

Cost of shawarma

Naturally, after reading just one article, you will not be able to immediately sit down and create a full-fledged business plan. However, you will already have a general idea of what exactly you need to do to open such an establishment, and you will also have an idea of what kind of money you will need to invest in it and what kind of return you will receive from it. And the first question that needs to be considered is the cost of shawarma. Naturally, you shouldn't use the result you get now as a standard - it's just a rough example, because all the ingredients may vary slightly in price.

How is the cost calculated?

So, the cost of one shawarma includes the cost of products such as meat, pita bread in which it is wrapped, vegetables that are added to the shawarma, sauces, packaging, and napkins. Also, of course, the electricity that is used to prepare it is taken into account. If you calculate the average cost of all these elements, the average cost of one serving of shawarma is 37-40 rubles, which is not very much. Now you need to look at what prices sellers set for shawarma. What you see may make you very happy. The fact is that you are unlikely to find shawarma cheaper than 70 rubles per piece, and in some cases its price can reach 100-120 rubles. So you will get twice as much from one serving as you spend on creating it. As you can see, this activity can be quite profitable, so you may be interested in it. And if this is indeed the case, and you are starting to consider the possibility of opening your own outlet, you should familiarize yourself with the advice that this article can offer you. After reading it, you will already have the outline of a business plan in your head, thanks to which the transition from hired labor to your own business can take place much faster.

Room

So, the cost of shawarma has been calculated, and now you can understand that the difference between the cost and the selling price is the biggest advantage of this business. However, this is far from the only advantage that you should pay attention to. For example, you also do not need a large room for preparation; all the necessary equipment can fit into an extremely small area. If you do not plan to open your own full-fledged restaurant, but want to sell shawarma by hand, that is, from a stall, then you can even make your outlet mobile. In any case, you do not need to spend a lot of money to rent a spacious room, and this is a huge plus. As you can see, calculating the cost of shawarma turned out to be far from the only positive note, and in the near future you will be able to become even more convinced that a shawarma stall is an excellent choice for starting your own business.

Staff

Unfortunately, it is not enough to know how to calculate the cost of shawarma in order to successfully start a business. You will need a lot more knowledge on this topic, and first of all you should decide on the personnel. The fact is that many people believe that starting their own business necessarily involves hiring a large number of employees. However, this is far from the case, and in many cases you can cope on your own. When it comes to a shawarma stall, there are various options. The most important person who will be responsible for the operation of your kiosk is the cook. You need to take the choice of the person who will cook for you as seriously as possible. The process of preparing shawarma is extremely simple, and one serving can be prepared in just a couple of minutes, but the person in charge must know the process thoroughly. You can always take this position yourself if you do not want to pay extra money to hired workers, but the method in which you hire at least one high-quality employee is still much more reliable.

Other responsibilities

You can also do accounting and, if necessary, act as a cashier. If your location becomes popular, the chef will have to cook a lot, so if he is distracted by taking orders, he may lose productivity, which will affect your income. Well, now you know not only what the cost of one shawarma is. The business plan is becoming clearer, and now it’s time to add information about completing the necessary documents.

Paperwork

Fortunately, you shouldn’t have any problems with documents, since in the Russian Federation everything is as transparent as possible when opening an individual entrepreneur. You need to have start-up capital and permission from the sanitary and epidemiological station, since you are going to sell food. Of course, you can open a limited liability company, but this involves a lot of paperwork, unnecessary investments and a much more complex tax system, and the only reason you might want to do such a choice is to sell alcoholic beverages. In most cases, shawarma sells well without alcohol, so it’s best to opt for individual products. Once you have completed all the paperwork and have official confirmation that your company is open and functioning, you can move on to more mundane matters. You already know what the cost of one shawarma from a stall is, but the fact is that you will first have to spend money on the necessary equipment in order to then use this knowledge in practice.

Equipment

To purchase the right equipment, you need to have a basic understanding of how shawarma is prepared. The cost of such equipment in Russia may fluctuate, but you should understand that this is a one-time expense, so you should not save and buy used or questionable equipment. So, to prepare the dish itself, you will need a special grill, as well as a burner for it. If you have never tried shawarma or seen how it is prepared, you should familiarize yourself with the process. Meat is the main ingredient and it is the equipment that will cost the most. A grill is a device into which a metal vertical pin is inserted with a large amount of meat cut into thin pieces strung on it. This kind of skewer rotates, and at this time a burner installed on one side cooks the meat without stopping. All you have to do is cut it and it will fall into a small tray from which you will then collect it and add it to your dish. However, a grill isn't the only thing you'll need. You will also need a powerful refrigerator to store everything you need, a cash register for financial transactions, and other small items such as containers for vegetables. Returning to the topic of basic equipment, its choice depends on your financial capabilities. There are a large number of grills from various manufacturers, among which, naturally, it is worth highlighting German technology. However, it is very expensive, and if your starting budget is not too large, then you should postpone the purchase of such a grill until later periods when your business has stabilized. You should start with equipment from a Soviet or Chinese manufacturer, and later you can switch to grills that will allow you to also expand your range by making hot dogs and other fast food. As you can see, it all started with how to calculate the cost of shawarma, and now you are already thinking about buying equipment. There is progress, but that doesn't mean you should stop. There is still a lot of work ahead!

Selecting a location

So, you already know how to calculate the cost of making shawarma, what premises to rent, who to hire, and what equipment to purchase. But this will not be enough to open your own business. For example, you don’t yet know whether the location of your shawarma stall plays any role. It turns out that the location of your stall is one of the most important parameters. Choosing the wrong location will put you out of business pretty quickly. So how do you choose the best location?

In this case, everything is quite simple: you need to look for those places where there is a large flow of people, but where there are no other fast food or public food establishments (or at least no establishments of this type). The fact is that shawarma is why you will have to ensure an impressive turnover of products. Moreover, you need to count on high sales for your idea to pay off. So, you'd better spend some time exploring some potential spots in your city. Locations near universities and other public places where people spend most of their days are excellent options. It is also worth paying attention to metro stations, but do not forget that not every city has a metro. Knowing the cost of the shawarma you are going to prepare, you will be able to have a clearer idea of what rent you can afford. The higher the rent, the more you will have to pay each month, but you can be sure that the flow of people will be impressive, creating high demand.

So how much does it cost to open such a business?

Above, you familiarized yourself with the theory of how to calculate the cost of shawarma and open a stall, but this is not enough. You need to have a more specific idea of what costs you'll be facing. So how much money and for what exactly will you have to give out? First, you need to register your own individual entrepreneur by preparing all the necessary documents. Depending on various conditions, the price can range from six to fifteen thousand rubles. Also, you should not forget that this is a rather lengthy process, so you need to think about submitting documents in advance.

Secondly, you need to purchase equipment. The highest quality devices from Germany will cost more than 75 thousand rubles, so you will most likely want to know about less expensive devices. It is best to choose a good domestic grill, for which you will pay about 35 thousand rubles, but if you are in strict economy mode, then you can purchase a Chinese device at your own risk for 20-25 thousand rubles.

Third, you need to think about paying your employees. If you work exclusively on your own, then you can skip this point, but if you hire a cook, then he will have to pay 10-20 thousand rubles per month, depending on the region.

Fourthly, the most pressing issue is rent, since this is the highest cost on an ongoing basis. Every month you will have to pay at least thirty thousand rubles, but you should understand that this price is unlikely to allow you to rent premises in a favorable area.

And finally, you need to think about finding suppliers of necessary products, such as meat, vegetables and sauce, and also have the means to pay for water and electricity. Don't forget about a reserve fund in case of emergencies. You should always have on hand the cost of operating your business for at least two months, even if everything is working great for you. This will allow you not to worry about those times when something might go wrong.

Is it profitable?

Well, it's time to take stock and decide whether it is profitable to open a stall selling shawarma? As you can understand from the above, the costs will be quite impressive. You need to prepare at least 100 thousand rubles, but this amount is really the lower limit. It’s better to count on 200-300 thousand, but this is not so much if you understand that your income every month will be at least half of this, and after deducting all expenses, your business will pay for itself in six months - you remember what the cost of shawarma is? In Moscow you can sell it for 120 rubles per serving, and this is very, very profitable.