Business plan for greenhouses for a year. Growing vegetables and herbs in greenhouses. Advantages and disadvantages

The greenhouse business is more relevant today than ever. This is due to two main factors. Firstly, the popularity of healthy eating is increasing every day, and people are starting to eat more and more fresh herbs, vegetables and fruits. Secondly, due to the political situation, the import of foreign products is limited. Accordingly, the demand for domestic products is growing. The state supports agriculture by reducing tax rates and often subsidizing it.

Thus, we can conclude that business in this niche is a very attractive and promising business. Greenhouse farming does not require high investments, and they will pay off in a very short time.

To achieve maximum efficiency, you must initially draw up a business plan, calculating all the details of the business. This project is designed for the central part of Russia.

Main advantages:

• small investments;
• growing demand for domestic products;
• the ability to use the product for your needs;
• low maintenance costs, especially in summer;
• low tax or no tax;
• simple business organization.

The initial investment amount is 1 000 000 rubles

Break-even point is reached by 5 month of work.

The payback period is 16 month.

Average monthly profit from project implementation 89 000 rub.

Return on sales 31% .

2. Description of the business, product or service

Greenhouse farming is a business based on growing products in greenhouses.

In this work we will look at growing greens. Let's choose 3 types of the most popular crops: dill, parsley, lettuce. This green is one of the most unpretentious and does not require much knowledge and experience. It is also the most profitable, since you can get up to 10 harvests per year.

The construction site should be chosen not very far from the city in order to avoid high costs for fuel and lubricants. To get started, a small team is required: a manager and 3 farmers. It is advisable that at least 1 person on the team has experience growing greens in greenhouses.

It is planned to build winter greenhouses for the selected region. To begin with, we will install 3 pieces with an area of ​​20x5 m (300 m2 in total).

For the construction of this type of greenhouses, polycarbonate is used. This material has high strength and at the same time it is very light and transmits sunlight well and is heat-intensive. It is better to use cellular polycarbonate, as it is the most transparent and warm type. It is also necessary to install a ventilation, heating and climate control system.

The most optimal growing method is soil hydroponics. This shortens the vegetative period of green growth, and caring for plants is much simpler, since fertile soil and its periodic replacement are not required.

It is necessary to study in detail the rules for storing and collecting greens. Otherwise, the plants may simply lose their presentation.

It is also important to choose suitable packaging.

This type of business is seasonal. Thus, in the summer, prices for goods are significantly reduced due to very high competition. But in the cold season, both demand and the price of products increase. It is important to note that the costs of maintaining greenhouses increase significantly with worsening weather conditions.

3. Description of the sales market

Retail trade turnover is growing every year. Over the past 10 years, the annual retail trade turnover per capita of the Russian Federation has increased from 76 thousand rubles. up to 200 thousand rubles. The demand for food is increasing. Due to trends in lively, healthy eating, the need for fresh greens is increasing. With the introduction of sanctions, the burden on domestic producers has increased.

The agricultural sector in our country is actively supported by the state. The dynamics of crop production development in recent years is presented in the following graph. And today there are all conditions for the successful opening and implementation of this type of business.

Before you start organizing your business, you need to think through a sales plan. This type of business requires a constant flow of customers, as greenery quickly loses its presentable appearance. The average shelf life of a plant in a cool place is a week.

There are many channels for selling greens:

• Vegetable bases;
• Grocery chains;
• Wide range of shops in every yard;
• Farm stores aimed exclusively at natural and fresh domestic products;
• Online grocery stores with home delivery;
• Cafes and restaurants.

To begin with, you should cover several of them, and then expand your clientele over time. To do this, you should develop a competent marketing policy.

4. Sales and marketing

Marketing work should begin before the start of the project. At first, the manager will be in charge of this area. Subsequently, you should hire a separate person who will deal only with this area.

The first step is to print out product brochures and distribute them through your main sales channels. Next, interested customers will be offered the first batches at a favorable discount. You should establish yourself as a supplier of quality products that delivers fresh products on time.

The most promising sales markets include online stores. They are becoming increasingly popular today, offering their customers domestic farm products with home delivery. Perhaps over time you will expand the range of your production and open your own online store. But first, it’s enough to unite with existing vegetable cooperatives represented on Internet platforms.

5. Production plan

6. Organizational structure

Staffing:

• manager - 1,
• farmer - 3.

The total number of employees is 4 people.

The success of the project depends on the well-coordinated work of the team. The key person in this matter is the manager. At the start, this can be the business owner himself. The main responsibilities are coordination of activities, provision of sales channels with high-quality and fresh products.

As an owner, you will need to study and constantly be interested in the intricacies of this matter. For permanent work, you should hire 3 farmers with a shift work schedule.

Key qualities that employees must have:

• ability to work,
• honesty,
• decency,
• responsibility,
• attentiveness,
• neatness,
• experience in this field.

The wage fund is presented in the following table (RUB):

	Amount of workers	Cover part	Salary amount
Manager
Farmer
Total:

A detailed calculation of the payroll, taking into account insurance premiums, is presented in the financial model.

7. Financial plan

For the first 5 months after launch, the project is in the process of development and is gradually gaining momentum. There are seasonal variations in both the quantity sold and the price per bundle. It should be noted that in this area it is possible to produce up to 20,000 beams per month. Thus, with a successful entry into the market, it is possible to increase production and profits.

Greenhouse business plan - we present detailed calculations, payback periods for this business, as well as the advantages and disadvantages of running it.

Capital investment in a greenhouse: 15 000$
Business payback: 2-3 years
Profitability level: 15%

With proper organization and management, a greenhouse can bring stable large income to its owners.

However, entering into a business without understanding its principles is an almost 100% guarantee of unprofitability.

Therefore, a greenhouse is often organized by those who have extensive practical experience in this field.

But even the most experienced person will need greenhouse business plan.

Advantages and disadvantages of organizing a greenhouse

Advantages	Flaws
You can start a business with minimal investment.	Cost effective only for southern regions.
Subsidies from the state are possible.	A business organized by an insufficiently competent person is guaranteed to become unprofitable.
Pays for itself quickly.	High energy consumption.
There is a dispute both in retail chains and among retail buyers.	It is necessary to think over a product storage system (short sales period).

Greenhouse business plan: planning

It’s worth starting with the fact that greenhouse farming is divided into three main groups: growing vegetables, flowers and herbs.

How the business will be built in the future depends on the chosen direction.

It is believed that the latter option is simpler and more cost-effective than others.

At first, it will be possible to grow greens even in a greenhouse that you assembled with your own hands.

At the same time, the business of selling such products is considered very profitable.

Summary and Objectives of the Greenhouse Project

In the introductory part of the greenhouse plan, basic information about the enterprise is indicated: type of activity, location, information about the owner.

But business planning also necessarily includes the goals that the entrepreneur sets for himself.

For a greenhouse business, the goals in the plan may sound like this:

1. Organize greenhouse farming to meet retail demand in the selected region.
2. Establish wholesale sales of products to retail chains.
3. Scale up business activities by adding less common crops to the assortment for sale to restaurant enterprises.
4. Reach a profit level of N million rubles per year.

Marketing section of a greenhouse business plan

Although greenhouse business has many specific features, it also requires a marketing section in the plan.

This includes all analytical information that will help organize a profitable business.

Let's consider two main points - target audience and competitor analysis.

Who are the buyers of greenhouse products?

The plan typically analyzes who the average buyer is.

For a greenhouse, analysis of purchasing power in the region is also very important.

After all, an entrepreneur can select a product to grow based on the intended target audience.

Businessmen planning to start small and work only with retail should bet on simple, popular greens.

This includes green onions, parsley, dill, lettuce - the standard set.

Also popular retail products include radishes and strawberries.

When the business expands, you can introduce an additional seasonal product into the assortment - seedlings of various crops in early spring.

But entrepreneurs who aim to organize a large-scale business should focus exclusively on wholesale sales.

For this purpose, cucumbers and tomatoes are mainly grown.

Another niche of consumers that you can target are owners of cafes and restaurants.

As a rule, they often have a need for some relatively exotic crops.

A businessman can take the risk of growing a couple of species of fancy plants in a greenhouse and thus occupy a narrow niche. The benefit is that the prices for such goods are correspondingly high.

Analysis of the level of competition in business

Competition analysis is an essential part of any planning, including a greenhouse business plan.

However, in fairness, it is worth noting that the level of competition in the greenhouse business is generally low.

For analysis, it is necessary to select all representatives of this field in your region. Their activities are considered according to the following points:

• What products are grown in greenhouses?
• What volume of goods are offered for sale?
• Are customers satisfied with the quality of the product offered?

When studying information, it is also important to take into account the demand of the population of the region or those areas where you plan to supply goods.

You need to approach the analysis comprehensively.

After all, even if you now have 2-3 large wholesale customers, there is no guarantee that you will continue to cooperate in a year.

In addition, you should always consider the possibility of expanding your business over time.

Greenhouse room

The description of the location and premises is of particular importance.

For example, if an entrepreneur plans to grow agricultural crops, it is important to assess the quality of the land in the chosen location.

Also in the additional information you need to indicate how close the reservoirs are and whether the water is of high quality.

What transport hubs or highways are nearby?

This is important to know because greenhouse products are often very difficult to transport (they have a short sales period).

So an entrepreneur should look for sales locations as close as possible to the greenhouses and have convenient means of transportation to increase profits.

Equipment for business in a greenhouse

In terms of the greenhouse, the entrepreneur must pay special attention to the description of the technological processes of organizing the work.

First of all, identify which greenhouse model will be used and why.

Technical aspects are described in as much detail as possible.

They note who will do the installation work and how much it will cost.

It would be a good idea to note why this particular company was chosen and give examples of their successful work.

This is important when, with the help of a plan, an entrepreneur is trying to attract investors or obtain credit funds.

Greenhouse staff

Greenhouse business plan should include detailed information about personnel.

The entrepreneur lists in the document the names of positions, the number of employees, and their job responsibilities.

Financial information must also be indicated: salary for the year, possible bonus payments and planned rate increases.

Subsequently, the plan is supplemented with an established work schedule and even a vacation schedule.

Opening schedule

The calendar plan is drawn up so that the entrepreneur himself and investors can track the organization process.

Is everything going according to schedule and have any steps been forgotten?

The schedule acts as a guideline that you need to return to from time to time.

Event	1 month	2 months	3 months
Conclusion of a land lease agreement
Purchase and installation of greenhouses
Installation of additional lighting, ventilation, heating, watering
Search and recruitment of personnel
Purchase of seeds, soil, chemicals
Beginning of work

Financial section of a greenhouse business plan

The financial section is the most important part of any business planning. The greenhouse growing plan is no exception.

Costs of starting a greenhouse business

The costs of starting a greenhouse business will not scare you with numerous zeros in the final amount.

Moreover, you can start small: build a greenhouse with your own hands, and instead of an irrigation system, purchase an ordinary garden hose for 1,000 rubles.

This approach will allow you to start a business with minimal investment.

Current monthly expenses for greenhouse business

It is important for an entrepreneur to remember: in addition to the costs of organizing, there will also be expenses for its maintenance and development.

All these points need to be listed in the business plan.

The video below provides an example of a successful greenhouse business:

Payback period for a greenhouse business

Although farming is not a particularly booming industry these days, it can be a highly profitable business.

If you maintain profitability at the level of 15-20%, the investment will pay off in 1-3 years.

The payback period depends on the size of capital investment, the scale of the business, as well as the selected type of product.

For example, for a flower business, an entrepreneur will need to invest 3-4 times more money than in.

At the same time, growing vegetables turns out to be 3-4 times less profitable than growing greens!

The final choice of products remains, of course, with the entrepreneur.

The main thing is to think through and record in greenhouse business plan all essential details.

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Growing greens in a greenhouse as a business is an economically viable, profitable and profitable activity. The initial investment in it is low, but the profit from sales of the product is considerable, especially in the cold season. To organize your own enterprise for growing greens, you should draw up a business plan, calculate costs, decide on the sales market and the varieties to be grown.

Growing greens in a greenhouse is a profitable business

Before you start growing greens on an industrial scale, you should decide on options for selling your products. Main sales options:

The second stage is the official registration of entrepreneurship. This procedure takes up to a month, after which you can legally grow greens. You should register with the Tax Office as an individual entrepreneur and choose a simplified tax calculation system - Unified Agricultural Tax (deductions are calculated depending on the profit received and amount to 6% of it).

Then they install greenhouses, equipment, fertilizers, plant seeds and begin growing greens.

Growing greens - income all year round

Options and features of growing greens

If a novice entrepreneur has a plot of land, then growing greens all year round will not be a problem. But, the enterprise will be most profitable if the plot is located in the south of the country, otherwise the costs of lighting, heating and other means necessary for growing greens will exceed what can be earned by selling the crop.

There are several ways to grow greens yourself:

• sowing seeds is the classic, most inexpensive option;

  

• extended cultivation - if greens grow in beds, before the onset of cold weather they are dug out of the ground and transferred indoors;

  

• from seedlings - the disadvantage of this method is that you have to grow it yourself or buy it, which will be more expensive than purchasing seeds;

  

• forcing is the most convenient method, since the sown material is already ready to grow.

  

Choosing the variety of greens to grow

Before you start growing greens, you should study the needs of the market and decide on varieties.

Dill:

• unpretentious;
• seeds germinate in a couple of weeks;
• the harvest can be realized in 45-50 days;
• the optimal temperature for crop growth is only 17 degrees;
• not susceptible to pests and diseases;
• disadvantages of dill - it requires additional lighting in cold weather and has a short shelf life.

Cilantro:

• for growing crops, it is preferable to use black soil and the soil must be regularly moistened;
• easily tolerates cold weather;
• Plants need to be fed after each cut;
• the harvest is harvested within a month after sowing;
• the optimal temperature for growth is 20 degrees;
• For good plant growth, they are planted in large containers and provided with constant lighting.

Parsley:

• in cloudy weather and in winter, it needs illumination with phytolamps, turned on daily for 4 hours;
• the crop grows in a month;
• if the crop was planted with seeds, it will take more than a year to produce a harvest;
• needs abundant and regular watering and fertilizing;
• grows well at 20 degrees Celsius.

Celery:

• more demanding to grow than dill or onions;
• cold resistant;
• The downside is that the seeds take a very long time to germinate.

Growing celery in a greenhouse

• unpretentious;
• produces up to 4-5 harvests per year;
• spicy onions ripen quickly, but the feathers have little mass;
• sweet varieties of crops ripen longer, but their weight is greater;
• Plants are planted in February, in boxes, and in March they are transplanted into a greenhouse;
• After planting the first batch, you can immediately begin growing the second.

• unpretentious;
• harvesting is possible after 12 days;
• grows in shaded areas;
• After cutting, the plants need to be fed.

Leaf salad:

• more demanding than watercress;
• Regular, abundant watering is required;
• does not tolerate heat.

Growing salads is the most profitable activity; the growing season for plants is a maximum of 25 days. In terms of demand among buyers, the undoubted leader is onions, with dill and parsley taking second and third places.

Soil selection

The following types of soil are suitable for growing greens.

Selection of greenhouse and equipment

Greenhouses are:

The best option for growing greens at any time of the year are polycarbonate greenhouses - they retain heat well, let in sunlight, and heating them is not difficult. It should be noted that for uninterrupted cultivation of crops, at least 3 greenhouses will be required:

• in 1 - seeds are sown;
• in 2 - shoots rise;
• at 3 - the harvest is harvested.

Basic equipment

To grow greens, you need to purchase a certain set of equipment that provides comfort, convenience and an appropriate level of temperature and lighting.

1. Heaters or heating - necessary to maintain the temperature level regardless of weather conditions outside the greenhouse. In a moderately cold winter, a couple of heaters will be enough to maintain a temperature of 20 degrees for one greenhouse.

   

   

   

   

2. Lighting devices, lamps - ideally install fluorescent light bulbs or phytolamps, which provide the level of illumination necessary for plants. Each box of greens requires 1 lamp. Additionally, reflectors are installed.

   

3. Hydroponics system. Growing greens on an industrial scale without this system is fraught with difficulties and difficulties - from rotting of the root system to damage to the crop by diseases.
4. Shelving - containers with herbs will be installed on them.

   

5. Thermometer - required to control the air temperature in the greenhouse.
6. Foil - experienced gardeners recommend wrapping pots with plants to avoid overheating of the soil.
7. Watering system (regular watering cans can be used).

   

   

8. Containers - pallets, for plants, for settling water, boxes, bottles and others.

Harvesting and transportation

The disadvantage of greenhouse greens is that they require careful handling - the slightest wrong movement and the crop will be damaged, lose its presentation and will not be stored. For this reason, harvesting begins with preliminary abundant watering of the plants 5.5-6 hours before they need to be pulled out of the ground.

After this time, each plant is carefully dug up at the roots with a spatula. If the harvest of feather onions is being harvested, then the feathers are collected together with the heads - the plant is held at the base of the growth of the feathers and is slowly pulled out of the ground. After removing the greens from the ground, it is necessary to wash the roots from excess soil, pack and transport them to customers.

Greens grown in winter - photo

It is recommended to store and transport greens in waterproof containers, and the bunches should be with their leaves facing up and tightly adjacent to each other. To keep plants fresh longer, water and special additives are added to the containers. A simple and inexpensive mixture has worked well - dissolve an aspirin tablet in a liter of water.

Profit calculation

The business of growing greens in a greenhouse becomes most profitable in the winter - at this time the price of products reaches its maximum. At a price of 200 rubles per kilogram of greens and a yield of 1.5 kilos per square meter, and the crop ripening within a month, from a greenhouse of 6 acres you can get about a ton of products. Accordingly, the profit will be about 200,000 rubles.

Of the money received, approximately half will go to pay taxes, wages, transportation costs, purchase of materials, seeds and fertilizers. As a result, the net profit for the month will be about 100,000 - 120,000 rubles. And the total costs of organizing and starting a business will be a maximum of half a million rubles, this includes:

• purchase and installation of greenhouses;
• heating or installation of heaters;
• lighting installation;
• purchase of soil and fertilizers;
• purchase of seeds and containers for planting and care;
• business documentation and other costs.

At first, profits should be spent on expanding production in order to be able to grow greens on a larger scale. The demand for high-quality and fresh herbs is only growing, so investing your money in this business is the right decision.

Video - Growing greens in a greenhouse in winter: secrets for beginners

• Marketing plan
• Recruitment
• Financial plan
• • • • Similar business ideas:

A brief business plan for growing vegetables indoors (greenhouse) with an area of ​​1000 square meters.

Marketing plan

The supply of high-quality fresh vegetables in our country is much lower than the demand for them. In Russia, only 25% of the total volume of vegetable consumption is produced under greenhouse conditions, and in the winter months even less - only 15%. The same vegetables that are imported from abroad cannot maintain their freshness without additives, due to which the vegetable becomes hard and can be stored for a long time. This primarily applies to tomatoes, which as a result are delivered to our store shelves almost tasteless. This suggests that sales of products grown in greenhouses in our country will be 100% found. Local produce will have at least four advantages: freshness, taste (no additives), price (lower transport costs) and speed of delivery. The planned production volume should be about 200 kg of vegetables per square meter per year. This is the average yield shown by greenhouse farms in Russia, without the use of artificial lighting. Main crops: cucumbers, tomatoes and lettuce. It is planned to sell vegetables to public catering outlets, food markets, local grocery chains and processing industries.

How much money do you need to start growing vegetables indoors (greenhouse)

For the construction of a greenhouse, the property already has a plot of land with an area of ​​3000 square meters. meters. Therefore, the costs of starting a business will be slightly lower. To start a greenhouse for growing vegetables you will need:

• Purchase a turnkey greenhouse (1000 sq. m.) + installation + delivery - RUB 3,000,000. (frame made of profile pipe, covering made of film).
• Purchase the necessary equipment and inventory (racks, gas boilers for heating, etc.) - RUB 500,000.
• Purchase fertilizers and planting material - 200,000 rubles.
• Provide communications (electricity, water supply) - RUB 100,000.
• Register a business (peasant farm, tax regime - Unified Agricultural Tax) and create reserve capital - 300,000 rubles.

Total total costs for opening the project will be: 4,100,000 rubles.

Recruitment

It is planned to hire 4 hired workers to service the greenhouse. Their responsibilities will include planting and caring for crops, harvesting, packaging products, and maintaining the greenhouse area in proper condition. The salary will be piece-rate and bonus and will average 25 thousand rubles per month (per person).

Financial plan

Fixed monthly expenses:

• Salary + insurance contributions - 160 thousand rubles
• Utility costs (electricity, water) - 100 thousand rubles.
• Planting material, packaging - 100 thousand rubles.
• Plant protection products - 10 thousand rubles.
• Depreciation - 10 thousand rubles.
• Other organizational expenses - 70 thousand rubles.

Total - 450 thousand rubles.

How much can you earn from growing vegetables indoors (greenhouse)

Profit from the sale of vegetables depends on the sales season. Traditionally, the maximum price for vegetables is observed in the spring and winter. At this time, tomatoes and cucumbers can be sold at prices ranging from 80 to 120 rubles per kilogram.

From a greenhouse with an area of ​​1000 sq. m. monthly you can get approximately 16,000 kg of fresh vegetables. If we take even the minimum price of 60 rubles/kg, then, provided that all products are sold 100%, the monthly revenue of the farm will be 1.2 million rubles. Net income in this case will be: 960,000 - 450,000 (fixed expenses) = 510,000 rubles. Naturally, we will be able to receive such income only within 5–6 months. The rest of the time (summer - autumn) prices for vegetables are 2 - 3 times lower. Nevertheless, the project pays off, with proper organization, in just 8 - 12 months.