How to open a private home kindergarten? Business plan for a private kindergarten - how to open a private kindergarten Permits and documents

Dear site visitors, below is an example of a business plan for a private kindergarten with economic calculations, which you can safely use to draw up your own version. The sample is easily adapted to any city, has a file with calculations into which you can enter your own data and get results for your situation. Calculations are prepared in Excel format, which allows you to correct them taking into account the realities of your business.

If you have any questions about this business plan or about writing business plans in general, you can always ask them by mail, below in the comments or in our VKontakte group.

Summary

Goal: “opening a private kindergarten in a residential area of ​​the city of Tambov”

Objectives: “making a profit from the provision of services for the maintenance of children in a private kindergarten”

Initiator of the project

The initiator of the project is a former kindergarten teacher with more than 20 years of experience working with children.

Investment costs

In order to open a kindergarten, it is planned to renovate the premises, which will be obtained for a long-term lease, as well as purchase furniture, toys, kitchen equipment and educational materials. The total investment amount will be about 610 thousand rubles.

Project financing

It is planned that the project will be financed from two sources. The first source is the project initiator’s own funds, their share is 30% of the total investment.

The remaining part will be financed through a bank loan. Loan amount - 420 thousand rubles, term - 5 years, interest rate 19%, repayment schedule - annuity payments. The loan is provided to the project initiator without collateral.

In order to calculate the payback of the project to organize a private kindergarten, a financial model was built that considers cash flows from the business over the next 10 years. Based on this model, the following project performance indicators were calculated:

• Inflation rate - 10%;
• Simple payback period -4.9 years;
• - 6.3 years;
• NPV - 625 thousand rubles;

The project has very good payback rates, so it will be attractive to investors and credit institutions.

Suppliers and contractors

In order to renovate the premises for the future kindergarten, a construction team of 2 people will be involved. Each specialist of this team has more than 10 years of experience and has recommendations.

A local cabinet furniture manufacturing company has been selected as a furniture supplier, which will produce the required number of tables and beds to order; chairs and mattresses will be purchased at a local store.

Services

The main service offered in the kindergarten is the reception of children for a daytime stay in the kindergarten with meals and naps. Children are left by their parents in the morning and go to work, and are picked up in the evening.

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Investment plan

Investment size

The main expenses for opening a private kindergarten are for the renovation of the premises. The project provides for one group where there will be children from 2 to 6 years old. The maximum number of children in the kindergarten is 15 people. Based on these premises, we will renovate the premises, purchase furniture and kitchen equipment.

A breakdown of investment costs is presented in the table below:

Investment payment and work plan

Below is a work plan for opening a private kindergarten:

Below is a payment plan for work and equipment for the kindergarten

Production plan

Room

In order to organize a kindergarten, a premises was chosen that had previously been used for these purposes, but its owners were unable to organize the business and were forced to close it. Today, the premises are empty, and the owners are ready to rent it out for a long period at a fairly low price - 15,000 rubles. plus utilities.

The area of ​​the room is 120 sq.m., and the room itself consists of the following rooms:

• vestibule
• Bedroom
• Gaming
• Kitchen
• Household block
• educational and teaching area, buffet
• Bathroom for children
• Bathroom for adults
• Locker room

Working hours

It is planned that the kindergarten will operate from 7:30 to 19:00, which will allow parents to comfortably drop off their children in the morning and pick them up in the evening without being in a big hurry from work.

Child's daily routine in kindergarten

1. After receiving the child, the teacher takes him to the general group, where there are already children.
2. At 8:30 the children begin breakfast.
3. After breakfast and until 10-00, the children go to play.
4. At 10:30, after getting dressed, the children are taken for a walk.
5. At 12-00 the children return from their walk.
6. At 12-30 - lunch
7. At 13-00 - quiet time
8. At 14-30 - afternoon tea.
9. At 15-00 - classes.
10. At 16-00 - walk.
11. At 17-30 - dinner.
12. After 18-00 children begin to be taken home.

Variable cost

Kindergarten variable costs relate only to children's meals. But due to the fact that the amount of payment for food is set taking into account the approximate cost of food and is 200 rubles. per day per child, we will not count either expenses or income in food calculations.

Marketing plan

Competition

Today in the city there are about 400 different private kindergartens that provide similar services. Moreover, the existing gardens can be divided into the following types:

• Large private kindergartens, based on previously existing public ones and located on their premises.
• Medium-sized private gardens, organized in private houses and having their own private area for walking.
• Small private gardens open to the apartments.

Our kindergarten will belong to the latter type, so when analyzing price offers we will focus specifically on such institutions.

Location

The premises for our kindergarten are located in a residential area of ​​the city of Tambov and are aimed at meeting the demand of the residents of this area. The area is quite large, the availability of kindergartens per capita here does not reach the required level, and in conversations with parents the idea is constantly heard that another kindergarten is needed here and it is a shame that the previous entrepreneurs closed the institution.

In this regard, the need to organize a kindergarten is very high, which is why the decision was made to start this business.

Range of services and prices

As mentioned earlier, the main service provided is children attending kindergarten. Its cost will be constant regardless of how many days the child spends a month and will be 10,000 rubles. For each day the child is in kindergarten, parents will pay an additional 200 rubles. for food.

Below is a diagram of the distribution of revenue between these types of services:

Volume of sales

As mentioned earlier, the maximum number of children in the institution is 15 people. It is planned that the kindergarten will be able to accept such a number of children within a year of operation, and in the first year it will work only at half its capacity.

Below is a schedule for reaching 100% of the volume of services provided:

There is also seasonality in this service sector, the graph of which can be seen below:

Advertising strategy

To attract more children to the kindergarten, the following advertising strategy is planned:

• placement two months before the opening and every July-August thereafter of advertising in the elevators of nearby buildings to attract children to the kindergarten 15,000 per month;
• creating your own website and maintaining it in working order - 5,000 per creation and 2,000 rubles annually. for domain and hosting.

Other marketing channels are not as effective, so there are no plans to use them.

Organizational plan

Business registration

The business is planned to be run as an individual entrepreneur. In order to minimize taxes, it is planned that the base for income tax will be 15% of the income minus the expenses of the enterprise.

Personnel and staffing structure

For the full operation of the business you will need the following staff:

Prerequisites

In order to calculate the payback period, a period of 10 years was taken. In this period, it is planned that inflation will be no more than 10%; the discount rate was adopted at 16%.

In connection with the chosen taxation system and form of doing business, taxation indicators will be the following values:

• income tax - 15% of income minus enterprise expenses;
• the amount of contributions to social funds from employees - 34.2%;
• Personal income tax - 13%;
• VAT - no.

Project payback indicators

Based on the previously discussed project premises, a payback model for opening a private kindergarten was built. The calculated payback rates are presented below:

• Simple payback period -4.9 years;
• Discounted payback period - 6.3 years;

  Risk analysis

  In order to fully analyze all the threats that could negatively affect the business, we analyzed the possible risks of the enterprise and divided them into the following: social, technological, economic and political.

  Social

  This type of risk includes a sharp decline in the birth rate, which will invariably lead to a decrease in the need for kindergartens.

  Technological

  Here we do not see any possible threats. In the near future, the emergence of any technologies that replace the education of children in kindergartens is not expected.

  Economic

  We include this type of risk as a possible decrease in income of the population, which will invariably lead to a decrease in prices for services. However, as previous calculations have shown, even with a price reduction of 20%, our project still remains profitable and pays off within 10 years.

  Political

  Here we can note a possible increase in the construction of kindergartens or an increase in taxes. But even if the pace of construction of kindergartens increases over a short period of time, the need for private kindergartens will still not change, and changes in taxes will not be able to radically change the return on investment of the project.

  
  

The birth boom of recent years and the shortage of state kindergartens are good prerequisites for opening your own preschool institution. For some parents, the issue of enrollment in kindergarten is a matter of prestige and investment in the development of their child. A public institution most often offers a standard training program; private kindergartens can expand it by including additional developmental activities: dancing, chess, etc.

How profitable is it to open a private kindergarten?

The child is in kindergarten throughout the entire working day. Kindergartens accept children aged 3-7 years, some are accepted from an earlier age. A private kindergarten is not only a type of profitable business, but also a great responsibility. Before you start opening, carefully analyze all the pros/cons, and also assess the risks.

Possible risks:

1. Risk of problems with executive authorities. In the event that the garden operates in a home format or as a development center without an educational license. The law does not directly prohibit organizing development centers or childcare centers without a license, but such activities are still semi-legal, so don’t forget about it.
2. Working with children, especially small ones, is always a risk. Opening a private kindergarten imposes on the entrepreneur a high level of responsibility for the life and health of other people's children.
3. Risk of loss of investment upon termination of the lease agreement. To avoid this, discuss in detail possible options for the development of events in the contract. For example, limit the increase in rent, be sure to enter into a long-term contract, and if it is broken at the initiative of the landlord, oblige him to compensate for the cost of repairs.

Table: pros and cons of opening a private kindergarten

pros	Minuses
High demand for services. It is caused by a waiting list for public kindergartens and insufficiently good conditions for keeping a child there. Additional classes on intellectual, physical and musical development are another advantage for choosing a private kindergarten. There are categories of citizens who find it difficult to enroll their child in a state kindergarten: visitors from other cities/countries.	Complexity of design and organization. The kindergarten is subject to strict requirements from the state.
Consistency of clients. As a rule, if a child starts going to kindergarten, then transferring him to another place will be difficult from a psychological point of view.	Relatively high investment. Organizing meals, sleeping and walking outside will require significant costs and appropriate floor space.
Organizing additional classes at the kindergarten for both pupils and other children will generate additional revenue.	Regular and unannounced inspections by supervisory organizations.
Running a positive, socially oriented business	Average level of profitability. A private kindergarten can bring the owner a stable, but not too high income.

Preparation of documents and obtaining licenses

To open a full-fledged garden, you need to register as a legal entity. There is only one option suitable for a kindergarten - a non-profit organization. It is registered with the Federal Reserve Service of the Ministry of Justice of the Russian Federation. The procedure takes about a month.

After registration you need:

• register with the statistics, tax, social insurance and compulsory medical insurance agencies;
• open a bank account;
• obtain permits from the sanitary and fire services;
• obtain a license for educational activities.

In order to obtain a license, you will need to provide a package of documents to the Department of Education:

• articles of association;
• premises rental agreement;
• positive conclusion from SanPinNadzor on compliance with the requirements of the sanitary regime;
• positive opinion from the fire service;
• document confirming registration with the tax office;
• training program;
• documents confirming the availability of training materials;
• information about the number of pupils and the team of kindergarten teachers.

Work without a license

Many entrepreneurs, not wanting to spend time and a lot of money on registration, position themselves as a development center or leisure center. In this case, you do not need to obtain a license, and it is enough to be registered as an individual entrepreneur. However, this will not protect you from inspections.

Choosing a location to open a kindergarten

The main target audience of the business is dynamic people aged from 27 to 40 years old, of average or above average income, of course, with children of preschool age. Therefore, the ideal place for a kindergarten would be such options as:

• densely and moderately populated residential areas of the city, mainly new buildings, rather than old residential complexes;
• city ​​center, the place where the bulk of offices are concentrated.

The first option is better because it is more convenient for parents: there is no need to take the child to kindergarten and back by car. Rent of premises in residential areas is usually lower than in the center.

Additionally consider:

• availability of parking and convenient access roads to the building;
• stops nearby;
• absence of geographical barriers for clients (wide roads on the way to kindergarten, etc.).

The presence of competitors does not play a special role, since the market niche in this type of business is not yet occupied enough. However, keep in mind that the greatest shortage of public gardens is experienced by residents of densely populated new buildings. As a rule, builders are in no hurry to build facilities such as kindergartens or schools. Even if they are available in new areas, there are usually not enough places. A private kindergarten can be a good alternative even for those who did not intend to send their child to a commercial preschool institution.

Another private garden nearby is unlikely to have a strong impact on attracting clients to you; rather, on the contrary, it may indicate that you have made the right choice.

Preparing the premises, purchasing furniture and equipment

A private kindergarten can be located either in its own premises or in rented ones. The choice depends solely on your finances.

Norms and requirements

For a classic kindergarten, the standards for the premises and each of its individual zones are spelled out in great detail. Failure to comply with any of the requirements will result in failure to obtain a license to carry out educational activities. Therefore, pay close attention to studying the accepted norms.

Primary requirements:

1. Each child should have at least 2 square meters. meters of area;
2. The building in which the kindergarten is located must be no less than 50 meters from objects of a “non-ecological” nature.
3. The premises must have a fire alarm and fire extinguishing equipment.
4. In kindergarten, it is necessary to organize separate rooms for undressing, sleeping and playing (the main stay of children).
5. Certain requirements are imposed on the equipment of a kindergarten: the presence of an individual locker for undressing each child, requirements for the height of tables, chairs, sanitary unit items, etc.

All the rules and regulations can be found in detail in SanPiN 2.4.1.3049–13 “Sanitary and epidemiological requirements for the structure, content and organization of the operating mode of preschool educational organizations.”

SanPinSupervision

To open a kindergarten, you will minimally need the following equipment and furniture (calculated for about 50 children).

Table: how much does the minimum set of equipment cost to open a kindergarten?

Kindergarten area	Items	Approximate cost
Undressing area	Individual lockers, sofas.	40 thousand rubles
Sleeping area	Cribs, bed linen, blankets, pillows, mattresses.	100 thousand rubles
Game Zone	Educational materials and aids, toys, stationery, tables, chairs, cabinets, musical instruments, equipment for physical education.	100 thousand rubles
Eating area	Tables, chairs, dishes, cabinet for storing dishes.	60 thousand rubles
Cooking block	Household appliances, tables, dishes, sinks, etc.	150 thousand rubles
Household block	Washing machines, drying chambers, other equipment and chemicals.	100 thousand rubles
Medical office	Furniture, medicines, refrigerator, special equipment.	40 thousand rubles
Sanitary block	Toilets and sinks of appropriate size, pots, shower, towels, etc.	150 thousand rubles
Administrative block	Furniture (table, chairs, wardrobe, document cabinet), computer, MFP, office, etc.	50 thousand rubles
Total		790 thousand rubles

Recruitment

For a kindergarten, it is very important to select a competent staff of teachers, which, in addition to educators, includes a methodologist, a music teacher, a physical education teacher, as well as a cook, a nurse, nannies, a cleaner, a caretaker, and ideally also a psychologist and a speech therapist. At the same time, a psychologist, speech therapist, or music worker may not work full-time, but part-time; some duties can be combined.

The number of teachers depends on the number of children; there are no more than 15 children per teacher. The time a child spends in kindergarten exceeds 8 working hours, so 2 teachers can work in one group on a shift schedule.

All kindergarten employees must have appropriate qualifications, undergo a medical examination and have current health records.

The head of the kindergarten must have appropriate specialized education. If you are not a qualified professional, it is worth hiring a hiring manager.

Table: minimum requirement for staff in a private kindergarten for 50 pupils and calculation of the costs of its maintenance

Job title	Quantity	Average wage costs
Head of kindergarten	1	35 thousand rubles
Educator	4	100 thousand rubles
Assistant teacher (nanny)	4	50 thousand rubles
Nurse	1 person for 0.5 rate	10 thousand rubles
Cook	1	15 thousand rubles
Cleaning woman	1	10 thousand rubles
caretaker	1 person for 0.5 rate	6 thousand rubles
Music worker, psychologist, speech therapist	At the same time	15 thousand rubles
Total		241 thousand rubles

Option to open a private kindergarten at home/apartment

An alternative to a classic kindergarten can be a kindergarten opened at home or in an apartment. It can only exist in the format of a leisure center or child care center, since there is no regulatory framework for its licensing. Nevertheless, home kindergartens are quite widespread in the Russian Federation.

As a rule, a business starts when a young mother is faced with the need to go to work, and there is no possibility of enrolling her child in kindergarten.

“I, like many mothers, was faced with the problem of placing a child in a state kindergarten,” says Ira. – Paid maternity leave was coming to an end, but there was no talk of going back to work: I had no one to leave Mishenka with, my mother herself worked 5 days a week. In order to find at least a little free time and devote it to work, I came up with the following scheme. Having agreed with my friends who have children the same age as Misha, I invited them to take turns looking after our children, for example, today from 10 am to 1 pm all the children play at Olya’s house, tomorrow at Masha’s, and the day after tomorrow at mine. Gradually, I became so involved in the work of a teacher (my pedagogical education came in handy) that I decided to set up a mini-leisure center for children.

Irina

http://det-sad.net/stati/kak-otkryt-detskiy-sad-step1.html

Home daycare has its advantages and disadvantages.

Advantages:

1. The costs of opening a garden at home or in an apartment are significantly lower than usual. With this format, it is not possible to comply with all the requirements for preschool institutions, as well as maintain staff - everything can be done independently.
2. If there is no need to obtain an educational license, problems with paperwork will be minimal.
3. Good returns at low costs.
4. The opportunity to do something interesting and enjoyable.

Flaws:

1. The main problem is the semi-legal format of the kindergarten's existence.
2. Lack of separate area for walking with children. Consider where the walks will take place in compliance with safety measures: at the nearest playground or in the park.
3. Your apartment or house should have at least one free room for activities with children.

Even in the absence of a license, when organizing a home kindergarten, you should be guided by accepted standards for preschool institutions.

The Decree of the Chief Physician of the Russian Federation dated December 19, 2013 N 68 on the approval of SanPiN 2.4.1.3147–13 “Sanitary and epidemiological requirements for preschool groups located in residential premises of the housing stock” contains all the requirements that apply to such institutions.

SanPinSupervision

Advertising of a private kindergarten

• creating an official website for a kindergarten, maintaining groups on social networks;
• distributing leaflets, posting advertisements in the area in which the kindergarten is located;
• advertising on radio and television;
• contextual advertising on the Internet;
• conducting classes for children at the kindergarten, in the future they can become pupils.

Features of concluding agreements with parents

Developing a form of agreement for the maintenance of a child in kindergarten is a serious matter. The agreement provides for the rights and obligations of the parties; in it, parents can note the individual characteristics of the child, for example, intolerance to any products, or other difficulties related to his health.

The contract stipulates the payment procedure (it is advisable to work on a monthly advance payment), the terms of return/non-refund of funds in the event of the child’s absence due to illness, the duration of stay, and the established daily routine.

For the safety of the child, it is necessary to note who has the right to pick him up from kindergarten, who to call if he feels unwell, etc.

Business plan: calculation of costs and income, payback period

When opening a kindergarten, significant costs will be associated with repairs and equipment of the premises to meet its needs and requirements. This article provides an example of calculating a full-function kindergarten with 50 children. In this case, the area of ​​the room should be at least 120-150 square meters. meters, preferably 200-250 sq. m. With a room area of ​​200 sq. meters and the cost of repairs and equipment at the rate of 2 thousand rubles per 1 sq. meter, the total costs for the item will be about 400 thousand rubles.

Table: initial costs for opening a private kindergarten

Initial costs	Calculation procedure	Sum
Repair, technical equipment	200 sq. m. * 2 thousand rubles.	400 thousand rubles
Rent payment for the first 2 months	200 sq. m. * 500 rubles	200 thousand rubles
Furniture, equipment		790 thousand rubles
Costs associated with registering a kindergarten		50 thousand rubles
Others		60 thousand rubles
Total		1500 thousand rubles

Table: monthly costs of maintaining a private kindergarten

Name	Sum
Rent	100 thousand rubles
Staff salaries + contributions	310 thousand rubles
Taxes	40 thousand rubles
Food costs	150 thousand rubles
Costs of supplies for activities with children	20 thousand rubles
Business expenses	10 thousand rubles
Communal expenses	10 thousand rubles
Others	10 thousand rubles
Total	650 thousand rubles

When the kindergarten is fully loaded, the break-even point will be reached at a price of 13 thousand rubles without taking into account the initial investment. To insure against risks associated with children's absences, incomplete workload, late payments, take into account the 80% workload of the kindergarten. In this case, the cost will be 16.3 thousand rubles, then the price for the consumer should be about 20 thousand rubles. The payback period for a private kindergarten will be about 2 years.

Table: calculation of profit and payback of the project

What benefits can you get from the state?

You can count on state assistance only if you open a full-fledged kindergarten and have a license to carry out educational activities.

You can receive subsidized or partially subsidized rent for the premises, and you may also be provided with municipal premises for the needs of the kindergarten. Opening a kindergarten is a socially oriented project, so you can participate in government support programs for entrepreneurship. In addition, private kindergartens can be exempt from VAT and pay taxes under a simplified taxation system - 6%.

State assistance will not make a significant contribution to your expenses and investments; most likely, it will be minimal, so you should immediately adequately assess the amount of expenses for opening a kindergarten.

In many regions, small business support centers are now being created, grants are issued specifically for the provision of this type of service, and there is also the possibility of loans with a small interest rate and preferential terms for private kindergartens. This will help significantly reduce costs.
Also, if all the required conditions are met, the administration subsidizes such private kindergartens and the cost for parents becomes significantly lower and more attractive. For the owner, this means a constant and stable income and competitive cost of services.
You should definitely find out what small business support programs are being implemented in your region and use these opportunities to develop your business.

Maria_Ivanova

Typical problems associated with opening a private kindergarten, reviews from owners

Analysis of reviews and comments from owners of private kindergartens allows us to identify several systemic problems that almost all entrepreneurs face.

Conflicts with parents. A child is the most precious thing that parents have, so you should be philosophical about all their demands and statements. Think over standard work patterns: conditions for accepting and leaving children from kindergarten, the procedure for personal meetings between management and parents, develop parental consent forms for various events, feeding children, etc.

Children's parents are the most capricious clients in the world. I am silent about responsibility for children.

ptica_we

https://www.u-mama.ru/forum/kids/kindergarten/584417/index.html

Neighbours. If you decide to open a home kindergarten, be prepared for the fact that your neighbors, dissatisfied with the increased noise level, may complain about you, which will lead to a series of unpleasant inspections. Try to agree in advance with your neighbors that at a certain time it will be noisy in your apartment, see how they react to it. A positive attitude will help you.

Staff. Teachers are the soul of any kindergarten; how successfully the business will be implemented depends on their competence and love for children. Children are difficult to deceive. They will not want to go to kindergarten if they are greeted by teachers who are not passionate about their work. Carefully check each employee, not only for professional knowledge, but also for the absence of problems with authorities, health status, etc.

Even if friends become the first clients of the garden, as they say: “Friendship is friendship, but money is separate,” the contract must be drawn up only with the help of a lawyer. If the garden has a good program for children, i.e. a walk on the street, sleep, educational games, and, most importantly, activities (modeling, writing, learning letters), in which they will put their soul into the children, then new children will appear very quickly. We also shouldn’t forget about proper nutrition; many parents are very sensitive to this point. Therefore, when recruiting specialists who will work with children, you should not forget about a good cook.

Lelichka

http://forumbusiness.net/showthread.php?s=632e56db70843ae37271103ee1f82bb7&t=22050&page=2

Long payback period. A private kindergarten is a long-term investment; there can be no immediate profits, but with the right approach, a stable profitable business awaits you.

Opening a private kindergarten is a very expensive undertaking, so you should not count on making an immediate profit; the costs, even under favorable conditions, will pay off for several years.

http://forumbusiness.net/showthread.php?t=22050&page=3

Video: what you need to open a private kindergarten at home

Opening a private kindergarten is not an easy and troublesome task, but if you really love children and are ready to devote yourself completely to work, then you will not only receive profit, but also great moral satisfaction from the fact that you are doing a noble and positive business.

• Kindergarten services
• Recruitment
• Financial plan
• Registration of a license
  • • • Similar business ideas:

Business plan for opening a private kindergarten in a rented premises on an area of ​​200 sq. m. The population of the city is 750 thousand inhabitants.

How much money do you need to open a private kindergarten?

It is planned to allocate funds in the amount of at least 2.6 million rubles to open a kindergarten in rented premises. Among the main costs are the repair and redevelopment of the premises to comply with SES and fire safety standards, the purchase of furniture, equipment and toys:

Total - 2,600,000 rubles.

Kindergarten services

In our kindergarten, children will be provided with a whole range of services. Each child will receive special attention. For this purpose, at least two teachers will be assigned to each group. The total number of children in each group will not exceed 10 people. The groups will be divided by age: junior group (1.5 - 3 years), senior group (3 - 5 years), school preparation group (6 - 7 years). Numerous activities will be held for children:

• fine arts
• physical exercise
• constructive activity
• free form games
• music lessons
• speech development
• sessions with a psychologist
• communication (reading literature, understanding the holistic picture of the world).

For children in the older group, there will be additional classes to prepare for school, entertaining mathematics, and classes to develop memory and logical thinking. Among other things, children will be provided with four meals a day, sleep and a walk in a specially fenced area of ​​105 square meters. m. The site will include play modules, swings, and sandboxes. The cost of a monthly subscription for one child will be 40,000 rubles. A total of 4 groups of 10 children each will be accepted.

How to open a private kindergarten video with a step-by-step plan from a business owner

Step-by-step plan for opening a private kindergarten

To organize a kindergarten, a premises of 205 square meters will be rented. meters. The premises will meet all safety requirements for premises for kindergartens and groups of temporary stay of children. It is necessary to have natural and artificial lighting, a proper ventilation, water supply and heating system. Each child will have at least 2.5 meters of play space and 1.8 meters of sleeping space. All requirements specified in SANPIN 2.4.1.2660-10 “Sanitary and epidemiological requirements for the design, content and organization of work in preschool organizations” will be met. More than 500 thousand rubles will be spent on creating such conditions. Monthly rental payments for the use of the premises will amount to 150 thousand rubles.

Recruitment

High demands will be placed on the organization's hired personnel - teachers and educators (8 people). People with experience working in preschool educational institutions and only with a document confirming the qualifications of a teacher will be hired. The average salary will be 25 thousand rubles, with quarterly bonuses and additional payments. Kitchen workers (3 people), nurses (2 people), administrator and security guards (3 people) will also be hired. It is planned to outsource the services of an accountant and cleaner (incoming).

Which tax system to choose

A preschool educational institution will be registered as an organizational and legal form (with the Ministry of Justice). The tax system is the simplified tax system, 15% of the organization’s profit. Next, an application will be submitted to the regional Ministry of Education to obtain a license for the right to engage in educational activities. It will take about 3-4 months to register a preschool educational institution and obtain a license.

Financial plan

Fixed monthly expenses of the kindergarten are:

Total - 922,000 rubles.

How much can you earn by opening a private kindergarten?

• Monthly subscription for a child - 40,000 rubles.
• Kindergarten capacity - 40 children
• Occupancy percentage - 80%
• Revenue per month - 1,280,000 rubles.

Hence the profit before tax: 1,280,000 - 922,000 = 358,000 rubles. Net profit minus taxes (STS, 15% of profit) will be 304,300 rubles. The profitability of the business, according to the business plan, is 33%. With such indicators, a private kindergarten pays for itself in 12 to 15 months of work (taking into account the time to open and promote the business).

This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Preparation of necessary documents

The list of required documents for the provision of private kindergarten services includes:

• License for this activity.
• Papers on registration of a preschool educational institution with the Ministry of Justice of the Russian Federation.
• Conclusions of the fire service and Rospotrebnadzor on the suitability of the premises.
• Agreements for waste removal, maintenance of ventilation systems, disinfestation, disinfection and washing of staff uniforms.
• Documents confirming ownership of the premises of the establishment or its lease agreement.

According to the all-Russian classifier, this activity falls into the category of OKVED 80.10.1.

Registration of a license

To operate a private kindergarten, you need an appropriate state license, which is issued after paying the state fee and preparing the following documents:

• statements;
• copies of constituent documents;
• rental agreement for premises and conclusions on its compliance with established standards;
• staffing table;
• certificates about the availability of educational literature and material support of the preschool institution.

Along with the staffing table, it is necessary to prepare copies of documents on the education of kindergarten employees.

There are many reasons why more and more modern parents choose a private kindergarten for their child. This includes the desire to receive an individual approach to the child, and the presence in such kindergartens of more serious and varied early development programs, a balanced children's menu, and more comfortable conditions than in a municipal kindergarten. For this reason, the need to open private kindergartens is increasing, which is an excellent source of income. In this review, we will together draw up a business plan for a private kindergarten “from A to Z” (calculations for 2018).

Business plan for opening a private kindergarten.

The most popular groups remain for children from 1.5 to 3 years old, since in our country many mothers on maternity leave are forced to go to work without waiting for their child to turn 3 years old and be given a coveted place in a municipal kindergarten. How to open such a kindergarten and what pitfalls to expect along the way will be discussed in this article.

Be sure to check it out video, in which real owners of private kindergartens talk about the structure of the business from the inside:

Start-up costs and payback

The article presents a business plan for a private kindergarten for children under 5 years of age.

Characteristics:

1. Capacity - up to 16 children (2 groups of 8 children)
2. The cost of maintaining a child for 1 month is 25,000 rubles
3. Services provided: Preparation for school (for children aged 5 years), modeling, dancing, drawing, classes for the development of speech and hearing, logical development.

As a result, annual revenue amount will be: 4,800,000 rubles

Net profit amount equal to 21,300 rubles.

Profitability: 21,300/400 000 * 100=5,3%

Payback period, divide the initial costs by the amount of net profit: 670 700 /21 300 = 31.5 months.

And now we will analyze in more detail each stage of the formation of a private kindergarten and analyze all the items of expenses and income.

Basic costs

When preparing a business plan, it is necessary to take into account what the costs of opening a kindergarten are:

1. rental and renovation of premises;
2. legal registration of business and obtaining a license;
3. hiring qualified personnel;
4. purchase of furniture, toys, equipment, office equipment;
5. advertising to attract customers.

Of course, the amount of costs can vary greatly depending on the city, the local cost of rent, the status of the garden, etc. An entrepreneur needs to familiarize himself with the cost of rent, repairs and other expenses directly in his city. Obviously, the costs in a business plan can be radically different when starting a private kindergarten in Moscow and in a provincial town.

In your business plan, focus on start-up capital; initially, it is enough to open a small-format kindergarten for 10-20 children. This way, it will be easier to understand and organize internal processes in the business. In addition, save yourself from unnecessary risks and spend less money. Mistakes when starting a new business are inevitable, so keep them on a smaller scale. You will always have time to expand.

Legal issues

To operate a private kindergarten, you must register with the tax authorities. Typically, business uses 2 options:

1. in the form of a legal entity (LLC, etc.);
2. as an individual entrepreneur (IP).

If the option of a legal entity is chosen, then it must be a non-profit organization (i.e., you cannot register in the form of LLC, CJSC, JSC, etc.). Registration is carried out at the Ministry of Justice of Russia. If you are not familiar with the nuances of legal individuals, we recommend contacting the relevant companies for advice, as a rule, it is free. It is worth noting that LLC is a more expensive form for business, higher deductions, more complex tax accounting, reporting, etc.

Registering as an individual entrepreneur today is easier than ever. It is enough to submit an application to the tax office and pay the state fee. Registration period is up to 5 days. Keep in mind in your business plan that legal delays can cost up to 10,000 rubles. If you work with hired lawyers, then this costs another 5-10,000 monthly, depending on the number of employees.

After registration, you must register with the Pension Fund, Social Insurance Fund, and statistical authorities. You will also need a current account for work; after opening it, do not forget to inform your tax office about this in order to avoid a fine.

If a private kindergarten expects hired employees (teachers, security, cooks, cleaners), then by law they must be officially registered. This is a rather complicated procedure; we recommend that all accounting be serviced by a law firm or a private lawyer from your city.

Licensing

As already noted, this is a licensed type of activity, so you will have to obtain a license. However, for those who do not wish to obtain a license, they can choose a childcare activity or register as a development center. But there is a rather fine line here; the inspection authorities may have questions, parents will not be able to receive compensation for part of the parental fees and there will be no opportunity to receive additional funding from the state budget.

Licensing is handled by the regional ministry (department) of education; the application review period is 30 days. In addition to the constituent documents, you will need to provide:

1. documents confirming the availability of premises;
2. certificate of logistics;
3. educational programs;
4. conclusion of the SES and State Fire Inspectorate

You can learn more about the licensing procedure from lawyers, or you can study the issue on your own on the Internet: all documentation and answers to questions are available on official websites.

Selecting a room

To open a kindergarten, you need to select the appropriate premises. Naturally, it can be rented, and this amount will form the basis of the monthly expenses in the business plan. This issue should be approached with great responsibility, since educational activities are licensed, which means that a license may be denied if the premises do not meet the necessary requirements and standards.

So, when choosing a suitable building, first of all, you must be guided by SanPin, approved by the Decree of the Chief State Sanitary Doctor of the Russian Federation dated May 15, 2018 No. 26 “On approval of SanPin 2.4.1.3049-13 “Sanitary and epidemiological requirements for the design, content and organization of the regime work of preschool educational organizations."

Group area requirements:

1. 2.5 m² (per person) in groups for children under 3 years old;
2. 2.0 m² - for children from 3 to 7 years old.

Don’t forget to add the area of ​​the kitchen and administrative premises.

It is recommended to fence the area around the building with a fence; planting trees and shrubs would be a good solution. Playgrounds must be provided. In this regard, it is most convenient to rent cottages; as a rule, their layout is very convenient, and the fenced area allows you to organize children's playgrounds.

A rented country cottage serves as premises for a private kindergarten. The rent is 80,000 rubles (including utilities).

Layout:

Furniture, toys, equipment

After you decide on the premises and the number of groups in the kindergarten, you should purchase furniture, toys and other equipment.

When purchasing furniture, do not forget to ask the seller for documents confirming its safety and origin. Furniture will require tables, chairs, cribs, lockers for the locker room and shelving for toys, furniture for staff, and plumbing fixtures (including those adapted for children).

When choosing toys, remember that they should be easy to wash.

Pay attention to the equipment of typical private kindergartens; it is very appropriate (what is it, the simplest and most obvious way) to visit such kindergartens yourself and make a list of necessary purchases. After this, you need to find out the cost, go to shopping centers, compare prices on the Internet, and write down the total amount in the project’s business plan.

Furniture and equipment:

Name	Price	Quantity	Price
Wardrobe for changing room (4 sections)	6 431	4	25 724
Drying cabinet (20 places)	3 926	1	3 926
Game wall	30 000	1	30 000
Bed	2 500	16	40 000
Table "Chamomile"	7 000	2	14 000
Round table	5 000	2	10 000
Rectangular table	10 000	2	20 000
Children's chair	500	18	9 000
Wall "Gorka"	11 000	1	11 000
Book rack	4 000	2	8 000
Craft shelf	500	2	1 000
Wardrobe	4 000	1	4 000
Office table	5 000	1	5 000
Office chair	5 000	3	15 000
Kitchen appliances	70 000	1	70 000
Kitchen table	8 000	1	8 000
Cutlery	30 000	1	30 000
Costs for kindergarten furniture			304 650

You will also need:

1. bed sheets;
2. towels;
3. dishes;
4. stationery;
5. toys and teaching materials, etc.

Name	Price	Quantity	Price
Doll	2 000	10	20 000
Constructor	3 000	10	30 000
Typewriter	2 000	10	20 000
Developmental set	2 000	10	20 000
interactive toy	5 000	5	25 000
Wooden toy	500	10	5 000
Bed sheets	1 000	26	26 000
Total			126 000

The total cost of purchasing furniture and equipment will be 430,650 rubles.

Kindergarten staff

Your team is an extremely important component of a successful business, especially when it comes to children. The selection of personnel must be treated with great attention and pedantry. Pay attention to all the little things, do not hesitate to ask candidates any questions regarding their professional activities and personal qualities.

Kindergarten must have:

1. educators;
2. teacher assistants;
3. cook;
4. cleaning woman;
5. administrator (manager).

It is necessary to ensure that there is a medical worker in the kindergarten (or ensure his immediate arrival in case of an emergency, as well as regular examinations of children).

To attract additional clients, you may want to hire a psychologist or teachers in certain subjects (drawing, foreign languages, physical education, music, singing, dancing, etc.).

All kinds of master classes are in great demand in private kindergartens. Pay attention to finding the appropriate specialists, negotiate a reasonable price on an ongoing basis.

Staff	Salary per 1 employee (RUB)	The number of employees	Salary Total (RUB)
Cook	15 000	1	15 000
Educator	20 000	2	20 000
Assistant teacher	15 000	1	15 000
Medical worker	20 000	1	20 000
Cleaning woman	12 000	1	12 000
Expenses forpayment of wages		6	82 000

Attracting clients: advertising and promotion

After the kindergarten is ready to receive its first guests, it is necessary to take a close look at the issue of attracting customers. It’s very good if you develop a logo for your kindergarten and release promotional products in your corporate style.

In attracting customers, all communication channels should be used to the maximum: social networks, television, radio, print media, outdoor advertising. In a business plan, it is reasonable to allocate a monthly budget for advertising, at least for the first time - 20-50,000 rubles.

At a certain point in time, word of mouth will begin to work. Leave advertising brochures in children's development centers, clinics, shopping centers and other places where parents and children often visit.

At first, hold open days on weekends, this will attract additional customers. Focus on the additional opportunities of a private kindergarten, show the advantages over the municipal one, and show your individuality.

Project financial plan

As an example, let's take an average Russian city - a regional center. Calculation for a garden of 5 groups, 12 people per group.

Starting investment for opening a private garden:

1. Renting premises - 80,000 rub.;
2. Installation of fire and security alarms - 160,000 rub.;
3. Purchase of furniture, inventory and equipment, toys - RUB 304,650+126,000;
4. Advertising - 50,000 rub.

Total: 670,700 rubles.

Monthly expenses in a business plan include:

1. rent for premises + utilities - 80,000 rub.;
2. staff salaries - 82,000 rub.;
3. tax and social contributions - 12,300 rub.;
4. food products for children's kitchen - RUB 134,400;
5. advertising and promotion - 5,000 rub.;
6. purchase of stationery, equipment, detergents, teaching aids, etc. - 5,000 rub.

Total: 318,700 rubles.

The amount of expenses depends on the size of the private kindergarten. Naturally, the larger the premises, the higher the rent and the cost of utilities. If there are many children in the kindergarten, then more workers will be needed, which means higher wage costs and tax deductions.

Income forecast for business plan (per month):

1. Cost of visiting the kindergarten for one child - 25,000 rub.;
2. Total income at full load - 400,000 rub.;
3. With a simplified taxation system and a tax rate of 15% (income - expenses), income tax - 60,000 rub.;

Net profit (minus taxes and monthly expenses) is 21,300 rubles.

You can increase profits by introducing additional paid services for parents - paid developmental classes, massage and other wellness treatments for children, driver services (children are picked up from home and brought back from kindergarten), weekend groups.

Of course, each business plan is unique; it is impossible to objectively take into account all the nuances in one example; serious deviations are possible.

Sources of financing

As you can see, organizing a kindergarten requires a considerable amount of funds, but it is worth keeping in mind that there are several ways to reduce the financial burden.

Opening a private kindergarten - educational activity - is social entrepreneurship, and close attention is paid to this today. There are special programs and grants for entrepreneurs engaged in social activities. You can find out about them at the regional ministry (department) of economic development. In some regions, such grants reach several million rubles, and to receive them you just need a competent business plan with calculations.

You can also apply for a subsidy to create your own business and receive up to 900,000 rubles. In almost all regions of the Russian Federation, regional and municipal authorities hold these competitions and allocate subsidies.

In addition, in each subject of Russia there are state microfinance funds (centers) (here you need to carefully read the constituent documents; the founder must be a government body, for example, the Ministry of Economic Development of the subject). Such microfinance funds issue microloans up to 3,000,000 at only 10% per annum, unlike commercial banks, which today do not even offer less than 20 percent.

Business plan Private kindergarten. The presented business plan is a project of a private kindergarten “Carousel”, which is located in the Sverdlovsk district of the city of Perm. The goals of the activity will be to provide high-quality and professional services in the field of educating our future generation. The approximate profit of this project should be about 100,000 rubles per month. At the same time, the invested funds for opening are about 470,000 rubles. The project pays for itself in 4.5 months, which shows the profitability of the project.

This project of a private kindergarten is promising for several reasons: firstly, the general positive trend suggests that people have the opportunity and want to pay, if only their children receive proper attention, such that teachers of state kindergartens are not able to provide, secondly , a private kindergarten, although not very familiar to residents of our city, is already a fairly common phenomenon offering high-quality and non-standard services. Thirdly, there are few similar institutions in Perm, which means the creation of a new kindergarten will attract a lot of people who want to take advantage of innovative services.

In our city, there are all the opportunities to open this type of business. In this period of time, there is a large shortage of places in kindergartens, but people are already ready to buy more expensive attention for their children. The prospect of waiting for vacant places is no longer relevant, the population is ready to spend reasonable money on “love and kindness” for their children, but unfortunately there are no places where they can turn with such a request. Our company is their salvation; if parents have no one to leave their child with at home, they do not have time to study with him, then our kindergarten will be happy to help them with this. We always listen to the wishes of our client, have a flexible work schedule, qualified employees, and can find an approach to each child individually.

Industry Description

The first kindergartens in pre-revolutionary Russia were opened in the 60s of the 19th century. In 1914 there were only 150 of them and 4 thousand children attended them. Today, in our country, there has come a time of severe shortage of places for children in preschool institutions, but despite the opportunity for some parents to enroll their child in a state kindergarten, they are in no hurry with such a seemingly successful solution to the issue. According to the press service of the Ministry of Education and Science of the Russian Federation, today there are about 47 thousand municipal preschool educational institutions operating in Russia. New generation parents often believe that the quality of child care will directly depend on the amount of money invested. And they are willing to pay: for high-quality teachers, good care, healthy nutrition. Even love and a warm attitude, although they say, money can’t buy it.

We still have few private kindergartens. A private kindergarten is usually called a duly registered preschool educational institution that operates in accordance with the Law of the Russian Federation “On Education”, has a state license and premises that meet the requirements for a preschool educational institution (usually its own or rented separate low-rise building with an adjacent closed building). territory), which is our project. But there is already a stable demand for them. The main competitive advantages of private gardens are safety, security, and their own closed area for walking.

Characteristics of the planning object

The location plays an important role for this project. It also relates to the continued safety of children, their health, and the development and popularity of business.

Proposed location of the future kindergarten, st. Sibirskaya near Gorky Park is a place favorable for the growth and prevention of a growing child’s body. As for the premises of the kindergarten itself, it will be a previously personal plot of land with a house, 100 square meters, renovated in European style, the rent of which will be:

500 rubles per 1 square meter. Rent with subsequent purchase is possible, after covering losses, further redevelopment is also planned, due to the lack of the number of available rooms for the convenience of organizing life activities, which will include separate rooms for games and sleep, a medical office, a director’s room, a bathroom, a kitchen, dining room, dressing room and hall. There will be a playground for children in the area adjacent to the house.

A separate house, surrounded by a fence, distant from the city’s enterprises and from the abundance of retail outlets, is the key to clean and fresh air. This territory and the building standing on it are the most profitable and promising place for setting up a kindergarten; it is not only safe for the everyday life of children, but also will not have a negative impact on local residents with the noise and commotion of fidgets. The nearby Gorky City Cultural Park is convenient for walks and physical development activities with children. It is also a convenient location in terms of accessible transportation. The kindergarten is designed to meet the needs of city residents in providing leisure time for their children. If parents have no one to leave their child at home with, they do not have time to study with him, then our company will be happy to help them with this. Our kindergarten always listens to the wishes of its client, we have a flexible work schedule, qualified employees, and can find an approach to each child individually. With only 20 children in the group, each one is given the amount of attention they need. The kindergarten has a homely and calm atmosphere. In emergency situations, it is possible to leave the child overnight.

Our company offers a wide range of services to future small clients. Activities and leisure will be carried out according to certain standards from the beginning of the working day - from 9 o’clock until the “last client”, it includes 4 meals a day for children, games and activities, walks, naps, free time for children.

So, meals include breakfast, lunch, afternoon snack and dinner. All products are of the highest quality, the composition of certain vitamins and taking into account the characteristics of children, the menu is compiled every season.

A mandatory condition of everyday life in the kindergarten is the children's nap during the day (from 15:00-16:00), which will ensure their good health and favorable development.

A specially developed methodology for conducting educational games, clubs, and physical activity (exercises, sports games). It is planned to organize competitions, trips to theaters, to animal exhibitions. Holding children's parties (New Year, children's birthdays) and matinees (in agreement with parents). Joint trips with parents and their children on picnics (optional).

Business concept:

A full range of services is provided - maintenance, upbringing and education. The newly created company offers a variety of types and forms of services:

1. year-round with flexible work schedule;
2. a large selection of clubs and activities.
3. Aesthetic development - music, dancing, painting, singing;
4. variety of daily routine
5. holding children's parties and matinees;
6. organizing trips to the puppet theater and drama theater for children's performances;
7. organizing trips to animal and bird exhibitions.

All this is offered at the request of mothers for their children.

Services will be provided by qualified specialists in their field with sufficient experience in this field. The workforce will be small, due to their versatility, this will ensure a calm and friendly psychological environment for the team, which is beneficial for children.

Analysis of the organization's business environment

It is necessary to research the market from the customers' perspective.

Main consumers of services:

• Residents of the city center where the kindergarten will be located.

At the present stage, this business is underdeveloped in Perm. State kindergartens are overcrowded, and the prospect of waiting for vacant places does not inspire hope, and it is unlikely that this institution will provide adequate attention to the child. The presented project has every chance of becoming promising and receiving further development, since demand in this area exceeds supply.

To more clearly define the company's target audience, market segmentation is carried out, which makes it possible to:

— more accurately outline the target market according to the client’s needs;

— determine the advantages or weaknesses of a particular organization for developing a given market and promoting its services;

— more clearly set goals and predict the possibilities of successfully running a marketing program.

To successfully implement its services, an organization needs to differentiate clients in order to identify those who could become potential consumers of the organization’s services.

Market segmentation criteria for individuals are:

social affiliation - workers, employees, pensioners, businessmen;

income level – medium, low, high.

Mainly, the services of a private kindergarten will be used by working people, with a high income (possibly with an average income), as well as businessmen with high family income. The most attractive aspects of this project are the flexible work schedule and individual approach to the child. Working people who have sufficient income and care about their child’s present, in the absence of free places in state kindergarten institutions, will definitely use the services of a private kindergarten.

Marketing plan

In the conditions of market relations, the use of marketing is objectively necessary, since it shows enterprises and organizations the most correct ways to increase the efficiency of their activities, focused on the consumer of the services sold.

Marketing management is the creation of conditions for the company to operate under which it can successfully complete its tasks. For this project, this is important, since this is still a developing sector of the service market.

The main goal (Business plan for a private kindergarten) of the company (kindergarten) being designed is to penetrate the market and subsequently exist in it. The main services of the kindergarten are, of course, educational services, and a further range of services is built around them. Therefore, in product policy the main emphasis is on the selection of qualified personnel and a variety of leisure activities. This is one of the company's competitive advantages.

Since the demand for educational services is constant with little seasonal influence (it decreases in the summer), it is necessary to create advantages over other competitors that have already existed for a long time. To organize a kindergarten, you need to apply several strategies:

1. a segmentation strategy that will allow you to find out how many market segments need to be covered when selling services. The adoption of a particular decision depends on the economic significance of individual segments and the behavior of competitors;
2. a strategy for the development and promotion of services, which involves solving growth problems through the production of new services that will be sold in an already developed market;
3. innovation strategy, which involves the creation of new services.

Compared to its competitors, the kindergarten occupies a stable position in the market. The newly created company needs to carry out a number of measures to improve the quality of services and win the sympathy of customers. Polite treatment of clients, a wide range of services offered, high quality services - all this will undoubtedly win the sympathy of clients.

Thus, through segmentation, consumer needs are better met. Knowing the client's reaction to the services offered allows you to more effectively allocate funds allocated for marketing in accordance with the market situation. When implementing an innovation strategy, you can attract additional customers by creating new services. However, their implementation is associated with certain risks. The possibility of such a risk can be reduced through long-term planning in the area of ​​the emergence of new information with constant contact with consumers.

The new policy should be carried out taking into account that the price of services does not exceed the price level that ensures these services at a competitive level. Decisions made in the field of pricing are important in the marketing strategy of the company.

Promoting services to the market involves a combination of various types of activities to convey information about the merits of the services offered to potential clients and stimulate them. Methods of promoting services to the market include: advertising, sales promotion, public relations, personal services. Depending on the purpose pursued by advertising, you can use one of the possible directions related to the formation of a positive image of services in the client, defining the image of the organization, stimulating consumption and the desire to attract the client.

It should be noted that advertising is very closely related to the process of establishing the image of the kindergarten. The goals of advertising are to inform potential clients about the opening of a new educational institution, form a positive opinion about the kindergarten, and attract a large number of clients. The advertising budget for the first time of work will be about 10,000 rubles. These funds are planned to be spent on placing advertising booklets in places where there are large concentrations of parents and children.

Demand generation is about informing a potential customer that certain types of services exist that would meet their needs today.

One of the difficulties in organizing a project is finding suppliers of finished products and forming a stable relationship with them. When concluding a supply agreement, it is necessary to take into account all possible cases of supply failures or improper implementation, as well as the liability of the parties.

Production Business Plan Private kindergarten

The following places will be equipped:

• for educational activities and free play (toys, stationery, teaching aids, children's furniture and equipment); plus a workplace with a musical instrument, toys and equipment for physical activities and outdoor games;
• for sleeping (beds, bedding, at least 2 sets per child),
• for storing outerwear and a change of clothes (individual lockers, children's sofas),
• for eating (dishes, cutlery, furniture);
• for sanitary and hygienic procedures (pots and/or toilets, towels, household supplies).

• dining room (cooking utensils, household appliances, furniture.);
• medical office (furniture, special furniture and medical equipment, medicines and instruments, refrigerator, overalls, etc.)

The purpose of creating this company as a commercial organization is, first of all, to make a profit by providing education and training services for preschool children.

In subsequent stages it is planned:

• with the help of advertising, achieve fame and popularity of the organization, becoming a children's institution of the highest level of development and service for children, to educate a comprehensively developed and physically strong personality of the child of today's New and difficult times;
• ensure large and stable attendance of kindergarten clients over the year;
• win the trust of your clients by providing quality services;
• within 5 years, purchase a plot of land and a house into the private ownership of the company;
• become a sustainable organization in the market for these services.

Achieving the set goals will be the key to further successful and profitable existence in the market.

Organizational Business Plan Private kindergarten

This project is related to the service sector. Consumers will mainly be families with middle and high incomes. At the formation stage, the company assumes sole ownership and registration as an individual entrepreneur. A registered institution is subject to mandatory registration with the tax authorities (with the assignment of a TIN - taxpayer identification number). It is also necessary to obtain a license to open such an establishment; this is a very costly and troublesome procedure. Let's estimate the costs of this procedure:

• conclusion of the Fire Service (issued free of charge, but subject to all fire safety requirements being met including: fire alarm; per month, equipping it with fire extinguishers - 20,000 rubles).

Total: about 20,000 rubles

Assistance in the correct and competent execution of all necessary documentation will be provided by attorneys and law firms.

The organization's labor resources are the main resources of each company, the quality of selection and the effectiveness of their use largely determine the results of the organization's activities. At the level of an individual organization, the term “personnel” is often used instead of the term “labor resources”. The personnel of an organization is usually understood as the main (regular) composition of the company’s employees.

Since our company is designed to serve only 20 children, the staff will be small.

To implement this project, the following organizational structure is proposed:

Nurse

Security guard

The above structure of personnel management can be considered linear. It allows the director to quickly manage the work of the kindergarten and keep abreast of events.

The head of this kindergarten is the director, who is also the chief accountant. The specialists are kindergarten teachers. The service personnel include: a security guard, a nanny and a nurse.

1. Director.

It is an independent unit of the company. Also the chief accountant of a kindergarten, due to the small amount of work.

— organizes all the work of the kindergarten;

- bears full responsibility for his condition and the condition of the workforce;

— represents the organization in all government authorities and higher institutions;

- manages the property of the kindergarten;

— issues orders for the organization in accordance with labor legislation;

— hires and fires employees;

— maintains tax records;

— carries out economic planning;

— negotiates with baby food suppliers;

- Responsible for the smooth functioning of the company.

The director's working day is 10 hours without a break and 9 hours with a break (from 12:00 to 13:00). The work schedule is every day, taking into account the presence of children. It is possible to work on holidays, depending on the amount of financial work in the kindergarten.

The director's vacation is carried out in accordance with the work schedule of the kindergarten and its further development (the kindergarten can operate in the summer), then the vacation (which is 1.5 months) will be divided into weeks and carried out in agreement with the staff.

The director of the company will be paid according to a time-based wage system (a simple piece-rate system), which is based on the salary for the actual time worked.

The cost of an hour of work for the director is 150 rubles.

On average there are 24 days in a month

The average salary per month will be – 150*10*24= 36000

Depending on the number of working days, the director's salary will vary.

2. Educator .

(Part-time music teacher)

Age from 30 to 47 years (female). Without VP. Preferably having your own children. Minimum 7 years of experience in this field is preferred. Must have the highest qualification category as a primary school teacher. Must have a diploma from a music school in the piano department.

Its functions include:

- care and feeding of children;

The teacher's working day is 10 hours (from 9:00 to 19:00). The work schedule is 12 working days per month. It is possible to work on holidays if you have children. It is possible to call on non-working days to replace another teacher (payment in the 2nd amount). Vacation is 1 month per year (most likely in the summer).

A teacher's salary is calculated according to a time-based wage system (time-based bonus system), which is based on the number of hours worked.

The cost of an hour of work is 100 rubles. + 40 rub. as a music teacher

The average monthly salary without bonus will be 140*10*12=16,800 rubles.

3. Educator.

(Part-time art teacher)

Subordinate to the director. He is a specialist in educational activities.

Age from 30 to 47 years (female). Without VP. Preferably having your own children. Minimum 7 years of experience in this field is preferred. Must have the highest qualification category as a primary school teacher. Must have a diploma from an art school.

Hired by personal interview.

Its functions include:

— conducting music and singing classes with children;

— conducting educational and training sessions;

— monitoring the safety of children;

- care and feeding of children;

— organization of trips and walks;

— organizing and holding festive events;

— collecting funds for excursions, exhibitions, etc.;

— holding parent meetings;

— notifying parents about the condition of their children (in emergency situations).

The teacher's working day is 10 hours (from 9:00 to 19:00). Working schedule 12 days a month. It is possible to work on holidays if clients have children. It is possible to call on non-working days to replace another teacher (payment in the 2nd amount). Vacation is 1 month per year (most likely in the summer). A teacher's salary is calculated according to a time-based wage system (time-based bonus system), which is based on the number of hours worked. The cost of an hour of work is 100 rubles. + 40 rub. as an art teacher

Number of working days in a month – 12 days

The average monthly salary without bonus will be 140 * 10 * 12 = 16,800 rubles.

Depending on the additional working days, the teacher’s salary will vary.

4. Nanny.

Subordinate to the teacher. Accepted and approved for work by the director.

Age from 20 to 40 years (female). Without VP. Mandatory secondary specialized education (regional methodological education). The presence of such qualities as: accuracy, diligence, attentiveness, friendliness.

Hired by personal interview.

Its functions include:

— sanitary treatment of premises;

- cleaning and making beds;

— washing and ironing children's pastel linen;

- preparing lunch and dinner daily;

— assistance in organizing children to the teacher.

The nanny's working day is 9 hours (from 9:00-18:00). Work schedule 12 days a month. Possible to work on holidays (on call from management), payment at the 2nd rate.

Vacation is 1 month (optional).

The nanny's salary is calculated according to a time-based wage system (time-based bonus system), which is based on the number of hours worked.

The cost of an hour of work is 90 rubles.

Number of working days in a month – 12 days

The average monthly salary without bonus will be 90*9*12=9720 rubles.

Depending on the additional working days, the nanny's salary will vary.

5.Med. sister.

Subordinate to the director. He is a specialist in medical activities.

Age from 27 to 50 years (female). At least 2 years of experience in this field is desirable. A diploma of higher medical education is required.

Applies to jobs based on a personal interview.

Main functions:

- medical management cards about the child’s health status;

— provision, if necessary, of primary care;

- vaccinating children against diseases.

Working day honey. sisters is 6 hours (from 10:00-16:00). Work schedule: 20 working days per month. It is possible to work on holidays, on call from management.

Vacation is 1 month per year (optional.

Medical salary Sisters are paid according to a time-based wage system (a simple piece-rate system), which is based on the number of hours worked.

The cost of an hour of work is 85 rubles.

Number of working days in a month – 20 days

The average salary per month will be 85*6*20=10,200 rubles.

Depending on additional working days, medical wages. sisters will change.

6. Security guard.

Subordinate to the director.

Age from 30 to 40 years (male). Without VP. Strong build. Hired by personal interview.

Its functions include:

— security of the kindergarten building and the surrounding area;

- report any damage caused to the director of the company.

Working hours are 12 hours (from 06:00 to 18:00). Work schedule - 15 days per month. Vacation – 1 month (optional).

The security guard's salary is calculated according to a time-based wage system (a simple piece-rate system), which is based on the number of hours worked.

The cost of an hour of work is 60 rubles.

Average number of working days in a month – 15 days

The average salary per month will be 60*12*15=10800 rubles

Depending on the number of days in a month, the security guard's salary will vary.

7. Cook

Woman, 25-50 years old. Without VP. Work experience is desirable.

Hired by personal interview.

- preparing breakfast, lunch, afternoon snack and dinner.

The working day is 8 hours (from 9:00-17:00) daily. Vacation - 1 month (optional). The cook's salary is calculated according to a time-based wage system (a simple piece-rate system), which is based on the number of hours worked.

The cost of an hour of work is 90 rubles.

Average number of working days in a month – 24 days

The average salary per month will be – 90*8*24=17280

Depending on the number of days in a month, a cook's salary will vary.

At the end of each month of work, performance evaluation and possible rewards are planned.

Financial Business Plan Private kindergarten

The presented business plan is designed to be implemented exclusively using our own funds.

Basic initial costs:

Name of cost type	Approximate cost (RUB per month)
Premises rent	50000
Public utilities	10 000
Redevelopment of the premises	80000
Fire safety	20 000
Furniture (children's tables, chairs, etc.) for 20 people.	80000
Bedding for 20 people	25000
Educational materials (from plasticine to piano)	30000
Telephonization	5000
Purchase of technical equipment (electric stove, refrigerator, etc.)	60000
Marketing expenses (various types of advertising)	10 500

In addition, baby food can be added to the consumables section. Our project involves supporting 20 children; about 72,000 rubles will be spent on food per month. excluding increased prices for products and delivery.

TOTAL: about 427,000 rubles. to get started.

After the work has been completed, the premises will fully comply with the requirements of the Sanitary Standards and Rules for preschool institutions and the educational program; the following places will be equipped:

1.for educational activities and free play (toys, stationery, teaching aids, children's furniture and equipment); plus a workplace with a musical instrument, toys and equipment for physical activities and outdoor games;

2.for sleeping (beds, bedding, at least 2 sets per child),

3.for storing outerwear and a change of clothes (individual lockers, children's sofas),

4.for eating (dishes, cutlery, furniture);

5.for sanitary and hygienic procedures (pots and/or toilets, towels, household supplies).

In addition, workplaces will be equipped in the garden for the purpose of accompanying children:

6.dining room (cooking utensils, household appliances, furniture, etc.);

7.medical office (furniture, special furniture and medical equipment, medicines and instruments, refrigerator, overalls, etc.);

8. director’s office (furniture, office equipment, office, etc.).

Total fixed costs (per month)		Total variable costs (per month)
premises rental salary for employees public utilities telephone services 4 meals a day main households accessories, inventory (detergents, dishes, cutlery, towels, medicines, etc.)	sum	excursions, exhibitions, trips to the circus, puppet theater, etc. auxiliary equipment (educational games, stationery, teaching aids, etc.) Advertising	sum
	50000 RUR 172 720 RUR 10000 RUR 1000 RUR 72000 RUR		7000 rub. 10000 rub.

Key financial indicators:

The price of the service is designed for consumers with high incomes and stable income.

The future kindergarten will begin its work in September 2010. It is possible to work around the clock, at the request of parents, as well as work in the summer. Payment for services is monthly, plus certain types of services (clubs, trips to the theater, etc.)

So, based on the presented calculations, we can conclude that the presented business plan for the kindergarten is profitable and possible in real implementation.

Staffing Schedule.

Job title	Number of people	Cost per hour	About an hour. In a day	Number of working days per month.	Salary	Total wage fund
Director	1	150	10	24	36000	36000
Part-time teacher Teaches music	2	140	10	12	16800	33600
Part-time teacher. Drawing teacher	2	140	10	12	16800	33600
Nanny	2	90	9	12	9720	19440
Nurse	1	85	6	20	10200	10200
Cook	1	90	8	24	17280	17280
security guard	2	60	12	15	10800	21600
					Total:	171720

Plan report of income and expenses

Cash flow report

	1 quarter	2nd quarter	3rd quarter	4th quarter
Revenue	1320000	1320000	1320000	1320000
Fixed costs	941160	941160	941160	941160
Variable costs	54000	30000	45000	15000
Gross profit	324840	348840	333840	363840
Balance at the beginning	0	324840	673680	1007520
Balance at the end	324840	673680	1007520	1371360

Cash flows. (probable)

	1 kratal	2nd quarter	3rd quarter	4th quarter
Revenue	1320000	1320000	1320000	1320000
Attachments	427000
Expenses	995160	971160	986160	956160
Gross approx.	-102160	348840	333840	363840
Balance at start	0	-102160	246680	580520
Remaining at the end	-102160	246680	580520	944360

I use the simplified tax system (how to calculate sales tax)

In 2011, the simplified tax system = (5280000-3909240)*15%=205704 rubles.

Cash flows. (pessimistic)

	1 kratal	2 kratal	3 kratal	4 kratal
Revenue	1320000	1320000	1320000	1320000
Attachments	427000
Expenses	1085100	1185112	1118123	1124125
Gross profit	-192100	134888	201877	195875
Balance at start		-192100	-57212	144665
Remaining at the end	-192100	-57212	144665	340540

Cash flows.

	1 kratal	2 kratal	3 kratal	4 kratal
Revenue	1320000	1320000	1320000	1320000
Attachments	427000
Expenses	965320	985650	920100	923150
Gross profit	-72320	334350	399900	396850
Balance at start		-72320	262032	661932
Remaining at the end	-72320	262032	661932	1058782

Operational plan report (for the year)

NPV (50%)=202579

NPV(130%)= -16409

Break-even point in kind = 313720/22000 = 14 children.

Payback period=427000/944360=0.45 i.e. 4.5 months.

Safety factor=440000-14/440000*100%=99%

Risk assessment

Risk in entrepreneurship is the likelihood that the enterprise will suffer damages and losses if the planned event (managerial decision) does not materialize, as well as if miscalculations or errors were made when making management decisions. Factors influencing business risk can be divided into two large groups: macroeconomic and microeconomic.

The following possible risks can be identified in this project:

Cause		Bad influence
occurrence of risk		on expected.profit
Distance from		Additional creation costs
transport hubs		access roads, elevated
		operating costs
Distance from		Additional capital investments
engineering paths		for supplying electricity, heat, water
Local attitude		The possibility of introducing additional
authorities		restrictions complicating the implementation of the project
Level
solvency
		percent		\
Unforeseen expenses		Increasing the volume of borrowed funds and
including due to inflation		decrease in net profit due to payment
		percent
Disadvantages of design		Rising construction costs
survey work
Late delivery		Increased production time, payment
components		fines to customers
Demand volatility		Decreased demand with rising prices
The emergence of an alternative product		Declining demand
Price reduction by competitors		Decrease in profit
Increase in productivity		Decline in sales and reduction
from competitors		arrived
Tax increases		Decrease in net profit
Decrease in solvency		Declining sales
consumers
Rising prices for raw materials,
materials, transportation
Dependency on suppliers		Decrease in profits due to rising prices
lack of alternative
Lack of working capital		Increasing the volume of borrowed funds and
funds		decrease in net profit due to interest payments
Difficulties in recruiting qualified		Decreased rhythm
Insufficient salary level		Staff turnover, decreased productivity
Equipment wear and tear

There has long been a shortage of places in public kindergartens in Perm; city residents have no choice but to wait for vacant places or hire nannies for their children. Private kindergartens could be a solution to their current situation. They either don’t exist, or they are of poor quality, or they don’t have a license at all. There is no need to talk about competition for this project. It cannot be argued that in larger cities (Moscow, St. Petersburg, etc.) this industry has been successfully developing and thriving for a long time, but unfortunately in our city it has not yet found its proper place.

Still, in order to stay afloat and be able to compete with municipal gardens, it is necessary to carry out activities in the field of advertising and improve the quality of service, using your strengths: such as the novelty of the services offered, which differ from the services of competitors and the high quality of services provided, obtained through high-quality organization of activities and highly professional personnel. The main competitive advantage of a private kindergarten is the safety of children and more serious control over each of them, due to the small number of the group.