Car service examples of work. A ready-made business plan for a car service center from scratch. Market analysis and competition research

Day by day there are more and more cars and motorists on our roads. This means that sooner or later each of them will contact a car service center. Therefore, with the right approach, this business is doomed to success.

Opening such a specific business comes with some difficulties. But if you approach such a matter responsibly, you can have no doubt about success.

To properly organize a business, you need to understand the issues of the automotive industry. Therefore, car services are more often opened by people involved in working with cars, i.e. car mechanics.

Project Description

This business can be roughly divided according to several criteria. They are divided into categories specializing in the repair of passenger cars and trucks. To repair trucks, the premises will be many times larger than for regular service. Specialized equipment will also be needed.

For motorcycles, on the contrary, a garage is enough.

It is important to determine what services will be included in the service.

It can be:

• Car wash.
• Change of oil, .
• Body repair.
• Wheel alignment.
• Car diagnostics.

For washing you will need additional box and equipment. The number of employees will depend on the number of washing stations. You will need at least 2 of them.

Oil change is one of the most popular services. Requires special equipment that can be leased. Number of employees for the procedure: 1.

Tire fitting is always in demand, especially when the demand for it increases during the off-season period. Number of workers: at least 2.

Business registration

To open a car repair shop, you must register with the tax authorities as. To do this, a corresponding application is submitted to the department of the tax service dealing with these issues.

It often happens that it is necessary to submit documents to one branch of the tax service, but the activity will be carried out in another area. Then you need to register after acquiring individual entrepreneur status at the branch at your place of residence.

An application to the tax service is submitted using a specific form (). When registering, the purposes for which the activity is planned are indicated.

1. Code 50.2 - Maintenance and repair of motor vehicles.
2. Code 50.3 - Trade in automobile parts, assemblies and accessories.
3. Code 52.1 - Retail trade in non-specialized stores.
4. Code 50.20.3 - Provision of other types of vehicle maintenance services.

After registration, you must register with the Pension Fund and Social Insurance Fund.

Room To open a car service center, it must meet sanitary and fire safety requirements, so you need to obtain permission from the Sanitary and Epidemiological Service and the fire inspectorate. The requirements for such premises can be clarified directly with these structures.

Sometimes, not wanting to participate in promotion, purchasing equipment and finding employees, entrepreneurs buy ready business.

Here you need to clarify the following points:

1. Location, ease of entry and exit from the territory.
2. Personnel qualifications (if there are no plans to recruit new employees).
3. Quality of equipment and appearance of service.
4. Availability of suppliers with whom work was carried out on the purchase of equipment and materials.
5. The duration of the lease or documents of ownership of the site.

Taking into account the above important points, you can determine the cost of a car service and the feasibility of its purchase.

Market analysis and competition research

The composition of this market segment is ambiguous. 65 percent of all services are authorized, followed by network and small ones opened by individual entrepreneurs.

Considered the most profitable authorized car service, but opening this kind of service is quite difficult. You need to provide extremely high-quality services and please the car manufacturer for cooperation.

Therefore, it should be carried out analysis of competitors' activities:

• What services do nearby services provide?
• What are they offering clients as bonuses?
• Strengths and weaknesses of their business.

Another important factor is room. In most cases, in order to open the most convenient and functional service, you will have to build it yourself.

It will be necessary to take care of the choice land plot for construction. It can be purchased or rented. It all depends on the desires and capabilities of the future owner.

Workshops located in busy places, gas stations, and highways receive the most attention. The car wash will also attract attention.

There are also important nuances:

• Appearance.
• Convenient access.
• Ease of searching.

Successful auto repair shop owners say that for greater business returns, you don’t need to focus on one brand of car, but specialize in all of them. Then, having developed enough, you can stop at just a few.

Wheel alignment and car wash will generate profit every day, while body repair and painting will bring in profits less often.

Production plan

After concluding a lease agreement for premises for a car service center or a purchase and sale agreement, it is necessary to determine which equipment planned to purchase.

It could be:

• Diagnostic equipment.
• Tools.
• Consumables (oils, etc.).

Depending on the additional services, the workshop will have to take care of purchasing equipment and materials to perform them.

Staff

The key to success and the presence of regular customers is merit qualified personnel. This is exactly the kind of help that car enthusiasts turn to. Employees who “cheer” for their work are always valuable.

The selection should be approached very thoughtfully.

Simple work that does not require special knowledge can be performed by hardworking citizens (an example of such work is car washing).

For qualified work, mechanics will have to be paid accordingly. Therefore, when paying for labor, you can determine the “golden mean” - salary + interest on completed orders. The salary will give the employee confidence in receiving payment under any circumstances, and the bonus will encourage him to perform high-quality work.

Schedule The number of personnel will also determine the number of employees. It is important that the car service works without breaks for lunch and weekends. Then it is necessary to provide for a shift schedule for workers.

Depending on the direction must be accepted for work: electrician, balancer, mechanic, car mechanic, accountant and, if necessary, customer service manager.

Suppliers

You can select a supplier to purchase spare parts via the Internet. Further actions will consist of determining the procedure for work and payment.

The quality of materials and their originality will improve the quality of repairs and attract new customers.

If you plan to open several boxes, then to purchase equipment in them you should find the manufacturers directly and enter into a leasing agreement with them. This will make the work much easier. Clients, seeing that the auto repair shop has high-quality modern equipment, will certainly seek services.

Financial plan

To determine profitability business, you need to take into account expenses and estimated income from activities.

Approximate expenses:

1. Rent or purchase of land from 20,000 rubles.
2. Construction of a car service center costs 300,000 rubles.
3. Purchase of equipment 1,000,000 rubles.
4. Advertising campaign 30,000 rubles.
5. Employees' salary is 120,000 rubles.
6. Taxes.

Income:

• Revenue from the provision of services.
• Net profit.

Getting really good money will only be possible with proper business management. A competent personnel policy and advertising campaign are also important here.

Marketing plan

Do you need to do advertising for a car service? At the initial stage, yes. In addition to an impressive sign, you need to think about how you can attract customers. A stand next to a car repair shop or nearby will help you tell about yourself, with a mandatory listing of the work performed and approximate prices for amounts “from...”.

It is necessary to decide what will be fundamentally new differ workshop. For example, when ordering a vehicle repair, you can provide a free car wash.

In the future, with high-quality, fast and responsible work of specialists, there will be no special need for advertising campaigns. Clients will bring new ones based on word of mouth. Therefore, this point should be given special attention.

Over time, it will become possible for a car service center to open auto parts store. Then it will become a real business. The point will turn into a service center.

You can support regular customers with: discount system. Even a small discount on services will have a positive effect.

Here's how you can retain customers:

• The auto repair shop uses professional, modern equipment.
• The work is performed efficiently, quickly and on time.
• Good attitude towards clients.

A video course on how to properly start a car repair business can be viewed in the following video material:

Schedule

To reach the largest possible target audience, it is recommended to set the working day from morning to 22.00. This is especially true in the summer.

A manager working in a car service center must answer customers’ questions correctly and kindly, inform them about the service’s operating hours, record inspections and make appropriate notes in the established documents.

A car service business plan with calculations consists of 40-50 pages and is created to summarize the information necessary for organizing and running a business.

When opening a medium and large enterprise, a ready-made business plan with calculations or the services of qualified specialists is used.

Like any type of business, a car service begins with an idea. But to implement it, a car service business plan with calculations is required.

This is a document that describes an idea and the business processes that are required to implement it.

In Russia, when creating business projects, you should take into account the requirements of the “Methodological recommendations for assessing the effectiveness of investment projects” and Government Decree No. 367 of June 25, 2003.

Goals for developing a business plan

A business project must assess market conditions, identify the consumer, establish the amount of costs and the planned profitability of the enterprise.

This is a tool that allows you to develop a business concept, evaluate performance results, and attract investment.

A business plan for a car service center with calculations is developed in order to provide the owners of the enterprise with information for the implementation of the project and to make it clear to potential investors that it is profitable to invest in a specific idea.

The document defines the current situation, goals and steps that are required to achieve them.

Important: To attract investors, it is necessary to show that the funds will be used effectively, so calculations must be as detailed and accurate as possible.

A properly designed project makes it possible to determine:

• target market, possible risks;
• tactics and strategy;
• a list of services that will be provided to clients;
• the amount of expenses for creating an enterprise and selling services;
• optimal marketing activities;
• number and qualifications of personnel.

When studying a car service business plan with calculations, anyone should understand:

• what services will be provided;
• what is the level of demand and cost;
• how competitors influence profits;
• how much funds are required to organize business processes;
• what is the volume of current costs;
• level of efficiency and income.

Requirements for the content of a business plan

If a document is created for a new enterprise, then in Russia you need to focus on the order of the Ministry of Economic Development and Trade No. 75 of March 23, 2006.

The second section of the order establishes that the approximate volume of a car service business plan with calculations is up to 50 pages.

The package of documents begins with the title page:

On the second sheet there is a table of contents (list of sections), then a summary (introductory part):

Sections of a car service business plan

A car service center is rarely large in volume, but organizing this business requires certain investments.

To determine their volume and impact, an accurate project is needed, consisting of:

• descriptions of the enterprise and services provided;
• analysis of competitors and target market;
• risk assessments;
• marketing strategy;
• production plan;
• organizational plan;
• budget;
• calculating expected results and prospects.

Description of the enterprise:

• name (full and abbreviated), time of registration;
• form of ownership and organizational and legal form;
• type of activity indicating the code;
• region of activity;
• mission and activity goals.

The description of services should include a list of them.

Example:

• diagnostics;
• repair of units;
• body and suspension repairs;
• tire service;
• painting.

Important: It is also necessary to indicate what needs of consumers the service will satisfy.

To analyze competitors and the sales market, you need to collect a large amount of information.

During the analysis, the profile of competitors is determined, their marketing strategies and competitiveness are assessed.

To develop a marketing program, you need to assess the risks, level of demand, and possible consumers.

Important: When identifying risks, it is necessary not only to list all possible ones (external and internal: managerial, organizational, financial), but also to indicate ways to overcome them.

The production program indicates the location of the enterprise, production capacity, and the need for various resources.

A ready-made business plan for a car service center with calculations will not be suitable for this section, since it requires specific information about suppliers, delivery conditions, prices for materials and spare parts, and alternative sources of supply in a particular region.

The organizational program contains information about owners, managers, management structure, personnel policies, personnel management, training, and payroll procedures.

The most difficult section is financial (budget). This is a description of the current situation, sources of financing, sales forecast, income and expenses for all items.

Important: To get a loan from a bank, a balance sheet and cash flow forecast, an approximate profit (loss) statement, and a profitability and payback forecast are drawn up.

Sequence of business project development

Before creating sections, it is necessary to collect as much information as possible and determine the type of enterprise:

• mini (“garage”);

• single (with a limited list of work performed);

• authorized (for one brand, owned by the dealer).

Considering that a summary is essentially a conclusion, it is created after the development of other sections.

The essence and goals of the project, resources, sources of financing, methods of implementing the idea, and brief information about the expected effectiveness must be indicated.

Don't describe everything too specifically. Everything should be based on numbers.

For development, you can use a ready-made business plan for a car service with calculations if you correct the initial information.

Analysis of the market situation

Market analysis is quite feasible on your own.

Necessary:

• assess the strengths and weaknesses of competitors: types of work performed, equipment used;
• determine the customer segment by income level;
• select the services provided;
• choose a pricing strategy based on the market situation;
• determine the optimal methods of advertising and other methods of sales promotion.

The above points greatly depend on the region where you plan to open a car service, so the numbers may turn out to be very different for different localities.

Important: To attract investors, it is better to entrust the development of this section to a qualified specialist. He will correctly determine the market capacity and level of demand, the impact of competitors, and optimal marketing strategies.

Production and organizational program

This section defines the criteria for selecting premises, their compliance with the requirements of the SES, Fire and Labor Inspectorate.

Based on the volume of the enterprise, a list of machines and devices with technical characteristics is created:

• various lifts;
• trolleys;
• workbenches;
• jacks;
• pneumatic tool (for each post);
• compressor;
• balancing and tire changing machine;
• sets of tools in boxes (for each post);
• repair kits.

Other purchases will also be required: work clothes and safety shoes, masks and goggles for painters and welders, respirators, gloves.

This part of the project also determines the method of organizing the service process, sources of supply of spare parts and materials, and requirements for personnel.

It is advisable to develop a service delivery plan that includes:

• power calculation for each service;
• implementation forecasts;
• calendar plans.

Example of a sales forecast:

Example of a calendar plan:

Important: For investors, development forecasts may be of interest by increasing the technical level of service, improving the qualifications of personnel and the organizational level.

The organizational program describes the participants (partners, investors), organizational chart, and personnel selection criteria.

It is necessary to develop programs for project implementation, organization of accounting and control, and indicate the method of calculating wages.

Financial project (budget)

In this section, all information is summarized and presented in monetary terms.

The section consists of:

• initial information, including zero balance;
• revenue forecast;
• cost forecast;
• cash flow forecast;
• forecast balance;
• planned profit (loss) statement;
• determining the payback period and profitability.

The amount of funds for organizing a business depends on the size of the enterprise and the number of services. Construction costs more than rent.

For a medium-sized car service, you need to buy equipment for about 500,000 rubles.

A certain amount of money will have to be spent on advertising. All these figures must be reflected in the zero balance.

During work, there will be expenses for depreciation, purchasing new tools and materials, paying rent, utilities and taxes. If you have a receptionist, an electrician and two mechanics, the salary will require 40-50 thousand rubles per month.

Profitability depends on the number of customers and the level of competition.

When planning expenses, it should be borne in mind that experienced entrepreneurs in this industry consider December, January, February, May and August to be “dead” months.

To increase profits, you need to expand the range of services or minimize costs for advertising, purchases of equipment and materials.

To develop this section, you can use a ready-made business plan for a car service with calculations.

It is worth buying if you have information about ways to optimize taxation, wage costs, and social contributions.

If necessary, the original data is replaced with more relevant and relevant data for a specific region.

The cash flow forecast is best presented in the form of a table:

According to statistics, mini services pay for themselves the fastest.

In second place are enterprises that repair suspensions and bodies.

If an enterprise is created from scratch, the payback period can be 5-6 years.

Applications

This section can include:

• technical characteristics of the equipment;
• copies of contracts, licenses;
• schedule for organizing the provision of services;
• price lists;
• financial statements;
• job descriptions;
• organizational structure;
• auditors' reports;
• dictionary of terms used in developing the business plan;
• tables.

Many people are interested in what is better - to develop the documents themselves or to use a ready-made business plan for a car service center with calculations.

The number of cars in Russia continues to grow - statistics say that every fifth family has their own car. At the same time, many families living in megacities have two cars. In recent years, fewer and fewer people have been repairing their vehicles themselves, preferring to have them repaired at good car repair shops. Car service is a wonderful type of business that brings regular and high profits to its owners.

Introduction

There are car services in any city: the competition in this business is quite serious. But if you study the reviews of car enthusiasts, it becomes clear that most service stations do their work poorly, and they are approached only because. This is a really serious problem: there is practically nowhere to repair a car efficiently and inexpensively. Foreman at many service stations treat their work carelessly, since their bosses “squeeze” their salaries.

A good service station requires high-quality equipment and competent craftsmen

That is why opening your own service station with a properly planned structure, a clear distribution of responsibilities and fair wages can take you to a leading position in the automotive repair market. Let's take a look how to open a service station from scratch, what documents and equipment are needed for this, and how much can you earn from this?

Types of service stations

Typically, car services repair only a certain type of equipment, and do not undertake everything in a row. Service stations are divided into 5 types:

1. Carrying out repairs of motor vehicles (motorcycles, mopeds, ATVs, etc.).
2. Carrying out repairs of ordinary passenger cars (the most common option).
3. Repairing minibuses, middle class buses.
4. Repairing combines and agricultural machinery.
5. Repairing trucks.

In this list, we have arranged service stations based on the amount of funds required to open - you will need the least amount of money to open a motorcycle workshop, the most for trucks and agricultural machinery.

Service station satellites

Typically, a car repair shop does not operate on its own - it always opens in conjunction with other car services. For example, during repairs, customers will probably need some spare parts, so you can open a spare parts store nearby. Also, before or after repairs, the car is usually washed, so a car wash will be in order. It would also be useful for the service station to balance and vulcanize wheels - this procedure is very popular, especially in the autumn-spring period.

An auto parts store and car wash will significantly increase your profits

Car service

What does a car service do? Repairs cars. If you are thinking about how to open a car service center from scratch, then you should understand what is generally included in the concept of repair. This:

• changing oils and various technical fluids;
• engine repair (cylinder block boring, bulkhead);
• chassis repairs (most common due to our roads);
• restoration of electrical wiring, installation of alarms and additional equipment;
• various body works (welding, painting, priming, leveling dents).

In a good way, specialists are needed for each of these areas - you can’t just do the running without repairing the wiring or changing the oil. This will significantly reduce the number of clients and, accordingly, income.

Should you focus on certain cars? Despite the fact that foreign cars break down much less often than domestic cars, they also require maintenance and repair, and spare parts for them are at least no cheaper (for budget foreign cars), and more often than not, much more expensive. Deal with all cars, do not divide them by manufacturer or brand. Subsequently, you will form your vision and approach to repairs, but at the initial stages you should not screen out clients.

Market research

Many beginners ask: where to begin new business? You always need to start with researching the market and competitors. Research who provides car repair services in your locality/region, what their price tag is, and what exactly they do. You need to find out the following points:

1. How well the service is provided (you can read local forums).
2. How long does the repair take and is it possible to really reduce the timing.
3. Range of services.
4. Price policy.

Only qualified craftsmen should work for you

Having studied the data on operating service stations, you will certainly be able to draw up the necessary actions for diversification. You will need:

1. Introduce a discount system for regular customers.
2. Constantly improve the skill level of employees.
3. Provide a guarantee for the work done.
4. Choose the most suitable location for the service.

Note:the place should be convenient and passable. Places near major highways and interchanges, gas stations, and garage cooperatives have proven themselves well.

Accommodation requirements

Remember that the rules for locating car service stations are strictly prescribed in the requirements of the sanitary and epidemiological station. We list the key ones:

1. It is prohibited to open a business closer than 50 meters from a residential building or body of water.
2. The building must be supplied with water and have a sewerage system (autonomous is allowed).
3. There must be at least 5 square meters of free space per employee.

Remember that the equipment takes up quite a large area, so the building must be spacious and well ventilated. Also be sure to create high-quality lighting in the room.

Types of costs

If you want to write a business plan yourself, then you must understand the basics of economics. In this section we will roughly calculate the costs of opening. If you want accurate numbers, then adjust them to your situation.

Costs are divided into two types:

1. Permanent (must be paid monthly). These costs include rent, utilities, wages, and taxes.
2. Variables (one-time). This includes the cost of purchasing equipment, various spare parts for repairs, and tools.

Fixed costs usually only increase - this is due to inflation and regular increases in the cost of rent/utilities. Variable costs depend on the volume of work.

On average, it takes about 20 thousand dollars to open a full-fledged car service center. But you can always save money. Eg, open a car service in a garage it will cost you 2-3 thousand dollars plus real savings on rent and utilities.

Note:You can reduce the initial level of investment by renting expensive equipment. You will understand whether you really need it in the future, and whether the investments made will pay off.

Equipment can be rented - it will quickly pay for itself

Staff

The main thing in a car service is the masters. Finding good repairmen is not so easy - usually they already work somewhere. They can be lured either by higher wages or by offering better working conditions.

You definitely need specialists in chassis, body repair and tire fitting. An electrician is also needed who will deal with on-board computer errors, diagnostics, repair of electrical equipment and installation of new devices.

Craftsmen should be not only repair professionals. They must also be able to communicate with clients and describe the problem to them in detail. The foreman usually supervises the work of the craftsmen - he issues orders, draws up invoices and maintains accounting. At first, you can perform the functions of a foreman.

Equipment

Buy new equipment or prefer used? It all depends on your capabilities. Of course, a new one is preferable - it will last longer and is under warranty. If you choose between domestic and foreign equipment, then it is better to focus on the second option. Foreign equipment, although more expensive, is much better quality.

Where to get spare parts

More than 70% of newly opened service stations spoil their reputation and go bankrupt due to incorrectly chosen suppliers. If you delay the delivery of spare parts 5-10 times, the number of customers will decrease significantly. They will immediately leave negative reviews about you, and other visitors will simply refuse to cooperate with you. The second problem, which is also related to suppliers, is low-quality spare parts.

Choosing good suppliers is not easy - you need to study reviews, talk to their managers, tell them that you plan to open a service station and service a large number of cars. In this case, you will be offered the most suitable working conditions and good discounts. You can even agree to take spare parts for sale, giving money after they are sold, but for this you will need to work for a certain period of time with the dealer.

Marketing

We do not recommend spending a lot of money on advertising - commercials on TV and radio will not justify themselves. It is better to make a high-quality sign, put a sign on the road, and equip a convenient entrance. Post a list of services provided on the building - some clients will order something they didn’t originally want. Distribute leaflets in your area, create pages on social networks and on local forums. Try to get on the white lists - then there will be no end to clients!

Gain the trust of customers, offer them discounts on services

Set of documents

First of all, you will need to register an individual entrepreneur or LLC at the nearest tax office. An individual entrepreneur facilitates the process of paying taxes, but an LLC allows you to work with various budgetary and commercial organizations. You will also need a license to open, a building/land lease agreement, a conclusion from the SES and the fire station. The entire set of documents can be completed in a couple of months.

Profitability

Provide detailed example of a car service business plan with calculations very difficult, since everything depends on the size of the service station, location, and team. But the average figures are approximately the following (the calculation was made for a city with a population of over 500,000 people, a team of 8 people, the size of the service station - 150 m2).

Expenses:

1. Purchase of new equipment and its installation - 1,500,000 rubles.
2. Documents and approvals - 20,000 rubles.
3. Other expenses and advertising 30,000 rubles.
4. Rent - 120,000 monthly.
5. Consumables - 30,000 monthly.
6. Salary - 200,000 monthly.

In total, you will need about 2 million to open.

The service station's income is approximately 500,000 monthly. We subtract the current expenses, and it turns out that the net profit at the car service is approximately 150,000 per month, that is, the investment will pay off in about a year.

Content: Opening a car service center. Construction of a car service building. Rent of premises for car service. Necessary documentation and permits to open a car service. How to open a car service? Premises for car service. (diagram, drawings, car service areas) Car service staff. Technical equipment of a car service. Occupational safety and health at car service centers. List of services provided. Types of work performed in a car service center. Pricing. Prices for various types of work. Marketing strategy for a car service center. Car service advertising. Development of car services. Prospects for development. Additional profit from car service activities. Investments in car service. Auto service payback. Profit from a car service center. Car services today. Market analysis. Types of car services in Russia. Car service in the garage. Mini car service. Car service for three bays. Medium-sized car service. Car service with car wash. Car service with tire fitting. Franchise car service. Construction of a car service station and renting it out. Self-service car service. Car service for an insurance company. 24-hour car service.

The history of the emergence of car services.

Henry Ford can easily be called the founder of the emergence of car services, because it was this man who invented and put the first car on the assembly line.
At the very beginning of the development of the automobile industry, only wealthy people could afford a car.
Over time, cars have become more accessible and the issue of their maintenance has become much more pressing.
The first car services appeared about 100 years ago; the automobile appeared a little earlier. But at first, owning a car was really problematic, and if some part failed, you had to make it yourself, not to mention replacing it. As you know, demand creates supply. After some time, craftsmen appeared who understood the principles of operation of cars and could make parts for them. That’s when the first car repair shops began to appear, at bases where cart and bicycle repair specialists were located.

Then, with the development of industry, auto manufacturers had the opportunity to organize the production of spare parts, which they had been asking for for quite a long time from trading houses, through which new cars were sold.

With the advent of spare parts production, the car became even more popular. The business of handicraft production of parts was no longer so profitable, but the installation of factory parts was developed. This is where more and more new car services began to appear, since installing factory parts was much easier than making them yourself. More and more entrepreneurs, realizing the opportunity to make good money, flocked to this business. And car services began to appear far beyond ordinary car trips. Accordingly, people could travel by car, going on long journeys without worrying about possible breakdowns. At that time, automakers began running advertisements about how to enjoy traveling in your car. Such marketing moves created a new wave of interest in the car, and soon almost every family had a car.

In Russia, car services appeared much later, which was due to delays in the development of the automotive industry. But over time, this business has gained momentum in our country and today we can say with confidence that if there were no car services, many car owners would refuse to use them.

Opening a car service center.
Construction of a car service building.

When building your own car service center, the main task is to select a plot of land. As a rule, the best places are already taken, and those that are offered to you will be far from ideal. In this case, you need to have connections in land management. In general, everyone “knocks out” as best they can.
It is also worth considering the fact that the closer the building of your future car service is located to the existing premises, the less money you will spend on communications and electricity.

A car service center can also be built as an extension to some other premises, which will also undoubtedly reduce the cost of construction.
If you have a site for construction, by the way, it should be no closer than 50 meters from residential buildings, then it’s time to prepare design documentation for construction. It is best to order the project from private designers, this way you will save money without overpaying the company.

It is also worth looking for contractors not through large companies; it is better to hire a small private team, and rent construction machinery and equipment from third companies. This will also reduce costs.
The building itself should be designed as conveniently as possible, and be convenient for employees and for your clients.

The following premises must be present in the car service building:

• Repair boxes
• Dispatch room where clients are received and orders are placed
• Locker room for car mechanics with a hygiene room (toilet, shower)
• Meal room for staff
• There is also a waiting room for clients, which in principle can be located right in the control room
• A separate toilet should be provided for clients.
• And don’t forget about utility rooms for storing equipment.

In the construction of a car service center, the main thing is the foundation. It is also worth paying special attention to the floor in the repair bays; it must be made of the best grades of concrete and be perfectly level, because in the future car lifts will be attached to the floor with anchor bolts.
The car service building itself can be built using rapid warehouse construction technology. The base is made of metal structures, which is sheathed with corrugated sheets, and insulation is laid inside. The roof sheathing and rafters are made of wood, the outside is corrugated sheet or linocr, and the inside is insulated.
But the best option for the capital construction of a car service center is construction from a monolith and brick.

The chosen construction option will depend only on your capabilities. It only remains to add that the payback period for a business with the construction of its own car service is at least five years, but this approach to business is worth it.

Rent of premises for car service.

Perhaps the main issue in opening a car service center is finding suitable premises. The room must meet three main factors, and it would be better if you manage to find everything in one:

• Not high rent
• Ease of use and possibility of future expansion
• Crowded, passable, visible place

In practice, as a rule, renting such premises is not so easy, because many are already occupied. Probably the most basic problem that a businessman who wants to open his own car service faces is the need to re-equip the premises he has found. In some cases, you need to pour a good floor to install lifting equipment. In some cases, make bathrooms and partitions. These are all unavoidable costs. But experienced entrepreneurs agree with the owners of the premises that the money spent will go towards future rent. Subject to a long-term contract, the landlord usually agrees. In some other cases, the owner of the premises may take on part of the burden of refurbishment.

Always try, when looking for a room to rent, to talk and negotiate only with the owner, because otherwise you will overpay money to the intermediary.

Try to look for premises for a car service in accordance with the rules:

• Fire inspection
• Labor Inspectorate

To do this, there are certain rules for organizing auto repair work, which are best followed by any entrepreneur.
Basic:

• Distance from residential buildings at least 50 meters
• Room ventilation
• Storage of paints and varnishes in separate ventilated rooms
• Meal room if there is no dining room
• Water supply
• Bathroom with shower
• Cloakroom with metal drawers for clothes
• Fire-fighting equipment
• Smoking room on the street
• Illumination of the room with daylight penetration

Perhaps these are the basic requirements for finding premises for your future car service center.

Necessary documentation and permits to open a car service.

Since licensing for car service services has now been cancelled, opening a business remains a small matter:

• Organize an LLC or individual entrepreneur
• Prepare documents for the purchase or lease of industrial premises
• Get permission from the SES
• Fire Supervision Permit
• Conclude agreements with the water utility and the city. power grid
• If you need to conclude an agreement for waste removal and recycling of paints and rubber

Necessary resources for opening a car service.
How to open a car service?
Premises for car service. (diagram, drawings, car service areas)

Since we have already talked above about the construction and rental of premises, here I would like to write a little about the internal layout and maximum ease of use of the car service. As you know in any business, each meter of occupied space is assessed separately, and each meter costs a certain amount of money, and it simply must pay for itself. In this case, a car service is no exception. We can also say that the most convenient layout and arrangement will increase the speed and quality of work. A trait of many car mechanics is the fact that if they see a free corner, they definitely try to clutter it, and here your task is to eliminate such a drawback by properly planning the room.

As a businessman, you must think through and organize all movements around your car service premises so that during working hours there are no free “walks” on the part of your staff and clients. Access to the smoking room and locker room, as well as to the eating room, passed only through the dispatcher (receiver master), who, in addition to his duties, must maintain order. Most of the time, even if there is no work, auto mechanics must stay in the boxes assigned to them according to fire safety regulations.
For better control, you can install video equipment, with which you can track all the movements and actions of employees in the service center premises. Online surveillance will also allow you to track all your customers who have arrived for repairs at your auto repair shop.

How much equipment is required for a car service? What equipment should you choose for your car service?

Today, the equipment sales market has undergone enormous changes, and if 10 years ago, good equipment could only be brought from abroad, now you can buy everything you need literally without leaving your home. Manufacturers of various equipment can be found on the Internet; for every taste and budget there are various modifications of any tool from both imported and domestic manufacturers.

And yet the question of what equipment to choose for your car service remains unanswered. Let's try to answer it logically, identifying the main components of the success of any car service. First of all, let's look through the eyes of a client who comes to a car service center for services. What does he pay attention to first? For equipment? No! He can see the appearance of the staff, pay attention to the cleanliness of the premises and, of course, the attitude of your employees.
But this, of course, does not mean that the equipment may be in poor condition and there may not be enough tools. When selecting equipment, you must adhere to the price/quality ratio. In my opinion, Russian manufacturers have long learned to satisfy such requirements. Therefore, I can recommend that you pay attention to domestic manufacturers, whose equipment meets safety standards in car service centers, is easy to maintain and is not expensive.

Basic equipment for car service:

Car lifts.

Workbenches.

List of additional equipment for car service.

Drill
Cutting machine
Vise
Side cutters (nippers)
Pliers
Long nose pliers (platypuses)
Ticks
Clamps, grips
Scissors
Hacksaws
Hammers, sledgehammers
Screwdrivers
Hand tool repair kits
Other hand tools

There is other pneumatic equipment for car service, with which you can press out and press in various components and parts of a car. Prices for such equipment start at 25,000 rubles.

Car service staff.

The selection of personnel for your car service will depend primarily on what direction you choose for your business. For example, if you want to do body repairs, then you don’t need an engine repairman on staff. Or let’s say you are opening a car service center to provide a wide range of services, then you will need craftsmen, general workers and auto electricians. Also, do not forget that there should be several specialists of the same profile, in case of sick leave or vacations. That is, there must be interchangeability of personnel. Also, do not forget about the position of a receptionist, who must organize work, answer phone calls, communicate with clients and fill out repair orders.

How to find qualified personnel for your car service for a small salary?

Today these are two incompatible concepts, since there is plenty of work for an experienced auto mechanic. Another thing is that it is possible to average wages by recruiting personnel in pairs. This is when you hire a qualified specialist for a good salary, and pair him with a young, inexperienced partner, but with aspiration in his eyes. And believe me, such a tandem has very good prospects, which will undoubtedly have a positive impact on your business. Why?
There are many reasons for this, the main ones lie on the surface, and if we consider the problem of recruiting personnel for a car service center from the other side, they will become clear.
For example, you hire two highly qualified specialists who, due to their experience, consider themselves the best. And when some problem arises in the work of such specialists, disputes arise between them. And as you know, every problem has many ways to solve it and it turns out that both will be right, but due to selfishness it will be difficult for them to sacrifice each other. And instead of working, they will argue. And you will pay high salaries to such professionals. Do you need it?
It’s another matter when a specialist works with a student; undoubtedly, he will feel responsible and impossible to make mistakes since he sets an example. This is where the psychological factor comes into play and people’s desire to be an example and teach others. And the student, in turn, will strive not to fall in the eyes of his teacher. And if you manage to observe a picture of such a tandem in your business, then there is some advice on how you can further bring such employees closer together. How?
Give them the opportunity to earn “left” money. How?
You can carefully allow them to roam, even during work hours, or provide them with lifts after work. Believe me, such people will become close to each other and will help you earn regular customers.

Another indisputable fact for small mini car services is the fact that it is the car mechanics who communicate with clients most of all, and not the receptionists, since the mini car service is more open to its clients. Therefore, your auto mechanics must be able to communicate politely with your customers!

Providing labor in a car service center.
Technical equipment of a car service.

The technical equipment of a car service center certainly affects the performance of personnel and therefore must be carried out in accordance with labor legislation. For employees, there should be locker rooms with separate cabinets and a meal room, unless there is a canteen nearby that offers set meals. Further, water supply and sanitation are mandatory; these are labor hygiene standards. A toilet and washbasins, soap and paper (napkins) should also be present in the car service center. To clean inside the car service center and the surrounding area, the following must be available: mops, shovels, brooms, and a crowbar.

In addition to supply and exhaust ventilation, the workplace must have sufficient lighting. Additionally, the service center must have light carriers.

To comply with temperature standards in the workplace, many car service owners install thermal air curtains, which is especially important in winter.

Occupational safety and health at car service centers.

Occupational safety and health at car service centers. Safety precautions in a car service center.

Before starting a business to open a car service center, you must understand an important factor: safety precautions. There shouldn’t be any particular difficulties here, because safety standards are the same as in any production. The main thing will be compliance with electrical safety and fire safety.
Electrical safety is caused by a large number of working electrical equipment and power tools. Fire safety is caused by the fact that a car service involves working with fuel and lubricants and responsibility for the property of clients. Therefore, it is prohibited to keep open fire and smoke in the car service premises. Flammable liquids must be stored in a well-ventilated area.

Car service workers must be provided with:

• Workwear (winter, summer)
• Special shoes
• Rubber coated gloves, rubber gloves
• Goggles, eye protection masks
• Respirators
• Clothes for painters, protective mask
• Clothing for welders, welding masks

Any car service center must have a person responsible for labor protection, who must instruct workers. Safety training can be either initial or on-the-job training, after which each employee must sign the occupational health and safety journal. After that, briefing is carried out either when changing duties, or annual briefing.

Most often, accidents and safety violations in car service centers occur due to faulty equipment and poorly trained workers. It is also worth paying attention to the correct installation of lifting equipment, because working under a machine raised on a lift is especially dangerous.

List of services provided.

Types of work performed in a car service center.

Auto repair shops carry out any work related to cars. The only thing that matters is the specialization of the car service. Some car services have chosen painting and car body repair as their main activity; due to the large number of accidents on the roads, these services are in demand. Other businessmen choose to repair car suspension chassis. This is also due to the poor condition of the roads, which results in frequent car breakdowns.
When opening your own car service, think about what direction you should pursue and whether it is worth getting into those services in which competition is already great. It may be worth paying attention to installing additional equipment or specializing in glass replacement and air conditioning refills.

List of car service services:

Main types of work. Oil change (engine, gearbox) Replacing suspension parts Engine repair Engine adjustment Electrician job Setting up lighting equipment Body work Repair of starters and generators Car painting Brake system repair Steering repair Setting up the injection system Exhaust system repair

Additional types of work. Installation of additional equipment Installation of car alarms Installing car music Auto-aerography Applying protective films to car bodies Manufacturing of external tuning elements Installation of HBO Engine tuning Interior noise insulation Interior reupholstery Glass tinting, replacement and repair Anti-corrosion treatment Chip tuning The collapse of convergence

Pricing. Prices for various types of work.

Pricing in car services can depend on various factors that in one way or another influence the final cost of the service. If we take car services that work with car dealerships and insurance companies, then the prices for repairs are set not by the car service owners, but by car dealerships and insurers, respectively.

In other cases, the price also consists of a number of factors, such as:

• Rent
• Staff payment
• Tax rate
• Owner's wish

Average prices for a specific service also play a key role. That is, competitors' prices.
Be that as it may, today, due to great competition, prices are minimal and if they change, it will only be upward.

Many entrepreneurs in car service centers are beginning to resort to pricing technologies similar to those in grocery stores. Namely, they reduce the price of one service and begin to actively advertise it, but at the same moment they raise the cost of another equally popular service. Due to this, they get new clients and keep their money.

If we talk about attracting customers through pricing, then we can also add one more marketing ploy by which customers are lured by some technically simple service, for example, “We are running a promotion - oil change for 50 rubles for the first 100 customers!” Moreover, this work is performed not by professional workers, but by student trainees.

In this approach, the owner of a car service receives the first 100 customers without spending virtually any resources.

A normal hour at a car service center.
In car service pricing there is such a thing as a standard hour. What is a standard hour and why is it needed? Such prices usually apply to work that is difficult to calculate at other rates, for example, electrician work. If, say, several clients’ fuses constantly burn out, and because of this, the devices do not work, then in such a repair it is not enough to install new fuses, but you need to figure out the reason, and, as we know, there are many reasons. The search for such reasons always takes different amounts of time, although at first glance it seems that the reasons are the same. That is why such concepts as standard hours in a car service center appeared. On average, the price of a standard hour for an electrician is about 800 rubles.
If an entrepreneur decides to work according to standard hours, then his task is to select qualified personnel and constantly ensure that the employee does not sit idly by, thereby deceiving his clients.

Price list in a car service center.
Once you have decided on pricing, you should create a price list. The price list with prices should be posted along with photocopies of documents on registration with the tax authorities and a book of complaints and suggestions in a place visible to customers. Most likely in the control room, where orders are placed.
The price list, like any other document, must be drawn up correctly and contain information about the prices in force at a given time. When compiling a price list for your car service center, try to follow a logical sequence and arrange the services provided either in order of demand or in alphabetical order so that your customers can easily find the price for the repair they are interested in.
If your car service center has its own website on the Internet, then you should definitely add a price list with prices to its pages so that customers are informed from the very beginning, and your business seems transparent and trustworthy.

An example price list for a car service with average prices can be downloaded

A good name for a car service is at least 5% of the success of the entire business! Do you want to have five percent success before you even start your business? Then come up with a consonant, memorable name for your car service.

What is the best name for your car service?
Here are some good name options for a car service:

• Torque
• Oil can
• Jap
• San Sanych
• AutoMaster
• Service station Kulibin
• RepairZone
• Finish
• STO SHAMAN
• Megavolt

Advertising for a car service center is suitable in any form, and therefore the advertising fund can range from several thousand to hundreds of thousands.
Advertising costs may also increase if you develop your brand for subsequent sales of your franchises or enter into service agreements with motor transport companies.
At the early stage of opening a car service center, a good policy would be to attract customers from the immediate area. For this method of making yourself known, paper advertisements such as business cards and simple posting of advertisements, say, near gas stations and garage cooperatives, are suitable. Business cards can be distributed “under windshield wipers” in parking lots and near shopping centers.
Over time, the range of advertising campaigns can be expanded and attract clients from other areas of your city by offering the best services.
Advertising, like your business, should expand gradually as funds become available, so make a plan for advertising campaigns.

• Opening a car service from 30,000 to 60,000 rubles. - printed advertising (business cards, printed advertisements). Attracting the first, main clients.
• The second stage after 2, 4 months from 20,000 to 40,000 rubles. - print advertising to expand the circle of clients. Neighboring areas. Offering our best services.
• The third stage after 7, 10 months from 40,000 rubles. up to 70,000 rub. - print advertising in all previous areas plus advertising on local radio.
• A year later, you can create your own website and order online advertising linked to your region, this starts from 100,000 rubles.

Development of car services. Prospects for development.

In recent years, with the advent of loans, the number of car sales has increased. And the number of new cars is growing every year by 6-8%. Sales growth is also facilitated by the emergence of assembly plants of almost all leading brands in Russia. By the way, assembling cars within the country reduces the final price for the consumer.

For the emergence of assembly plants, a lot of work was done to create favorable conditions, including the adoption of new laws, including an increase in duties on the import of used cars and government investments. funds into the automotive industry, the emergence of auto loans, and accession to the WTO. And the long-awaited investors came to our country. The shares of Avtovaz (Renault-Nissan Association), the Izh plant, and the GAZ group of companies were partially purchased.

Many of our citizens did not understand why, during a crisis, the state supports the domestic auto industry, saving the “sinking ship.” Those cash injections were mainly aimed at attracting investors. And the growth of automobiles contributes to an increase in sales of oil, from which gasoline and other fuels and lubricants are produced.

All this contributes to the appearance of more cars on our roads. But not only do you build a car, you also need to sell it, and then it is very important to maintain it.

Various types of car dealers sell cars. Car service centers. And not all car dealers have their own car services, so many dealers enter into agreements with private car services.

Insurance companies also enter into contracts with car services to service their clients' cars. Mainly for insurance companies, the specialization of a car service in painting and body repair is important.

Any businessman should strive to develop his business. Following the law of physics, according to which small bodies are attracted to large ones, a private car service should strive to conclude an agreement with a car dealer or insurance company.

If you decide to open a small car service center, say, with three lifts, then in the future there should definitely be a wheel alignment stand, a car wash or a tire service.

Additional profit from car service activities.

1. Opening an auto parts store
2. Organization of mobile mobile car service
3. Opening a car wash and tire shop
4. Adding new employees to the staff, motor mechanic, electrician, if they are not available.
5. Delivery of auto parts for your vehicles
6. Car delivery by tow truck
7. Training staff in new areas, for example:
8. Providing a free office space for a car appraiser, car lawyer
9. Installation of vending machines
10. Sale of car oils from barrels along with replacement
11. Sale of car enamel and consumables for car painting
12. Enamel tinting
13. Grinding and boring services for engine blocks
14. Refueling air conditioners on the go

At the initial stage, you need to focus on the main activities of your car service and invest all your strength and thoughts only there. After the main activity begins to generate profit, you can look around.

Taxation for car service.

According to the law, vehicle repair services are subject to UTII. But any entrepreneur has the right to change his taxation system in accordance with Federal Law No. 94 of June 25, 2012, that is, choose between the simplified tax system and UTII. Just remember to notify your tax office.
In simple terms, a business car service falls under Article 346.26 of the Tax Code, which provides for UTII.

Financial development plan for a car service center.

How much profit does a car service bring?

Investments in car service.

Investments in opening a car service center can be completely different and start from 300,000 rubles and end around 6,000,000 rubles. Everything will depend on the scale and additional services.
It is possible to invest money in the construction of a car service center from scratch and on a turnkey basis. Or rent a ready-made premises, purchasing only equipment and tools. Let's make an approximate calculation of the investment of an average car service center, without taking into account the cost of premises.

Calculation:
Organization of a company, registration with the tax authorities of an LLC or individual entrepreneur - 5,000 rubles.
Purchase of equipment:

1. Two two-post lifts - 105,000x2=210,000 rub.
2. Two scissor lifts - 155,000x2=310,000 rub.
3. Trolley-box with tools - 40,000x2=80,000 rub.
4. Tools in a box - 4000x2=8000 rub.
5. Set of pullers - 6000 rub.
6. Workbench table - 9000 rub.
7. Hammers, drills, grinders, vices, etc. - 25,000 rub.

Totals: 210,000 +310,000+80,000+8000+6000+9000+25,000= 648,000 rub.

Staff:
In one shift they work:

4 auto mechanics:
2 professional ones - 25,000 rubles each; 25,000x2=50,000 rub.
2 “student” assistants - 15,000 rubles each; 15,000x2=30,000 rub.

1 auto electrician - 20,000 rubles;
1 master inspector - 20,000 rubles.

Totals: 50,000+30,000+20,000+20,000= 120,000 rub.

You can work one shift, but you should immediately pay for overtime, because you will still have to stay late after work. Another option for the work schedule is two shifts, two after two. In the second case, the monthly wage fund doubles. But be that as it may, the wage fund must be laid down three months in advance.

Auto service payback.

The return on investment for a car service will directly depend on the investment and many other factors, such as:

• Number of clients
• Types of services provided
• Interest on loans (if any)
• Salary fund

There are fewer and fewer people traveling by public transport, both around the city and on intercity routes. The preference of the average resident of Russia is irreversibly given to personal transport. For this reason, there is an annual increase in the number of motorists and cars on the roads.

The volume of car repair services is growing in proportion to this. After all, cars, even with low intensity of use, require constant maintenance, and often repairs. This applies not only to outdated domestic models, but to well-worn foreign cars. Even the most modern and comfortable cars require almost constant maintenance. Conclusion: automobile service centers are, and will continue to be, in a state of high demand for their services; business in this service industry can only develop successfully if work is properly organized.

To open a car service company or service station, first of all, you need a skillfully and competently drawn up business plan for the organization and development of a car service center. This is a difficult stage in the development of entrepreneurship in any field of activity. With skillful planning, further activities should take place according to the intended beacons of achievement, should not fail and cannot lead the entrepreneur into despondency.

A good option for starting a business is to carefully study a suitable example of a car service business plan with calculations, of which there are plenty on Internet sites. Of course, you can start doing everything at your own discretion, without looking back at what has already been done many times by specialists, both technical and economic. But it’s unlikely that you’ll be able to plan your work without errors and shortcomings; you won’t be able to work according to such an original plan as if it were a well-established algorithm of activity.

Developing a business plan for a car service center is simply unthinkable without using the experience of other entrepreneurs who have already walked the path of opening a business of this type and are successfully developing and working with a high rate of profitability. Therefore, you should first understand, using ready-made examples, how to draw up a business plan for a car service. Planning in the future will allow you to develop the optimal organizational option for opening a car service center, start servicing personal cars and earn money in the shortest possible time.

Key project indicators:

The cost of the project is 2,050,000 rubles.

Average monthly revenue is 500,000 rubles.

Profit – 120,000 rubles.

Payback period – 17 months.

Overview of the car service market

The car service market as a whole is in a state of continuous growth, as the number of cars in our country is steadily growing. Over the last decade alone, their number has tripled, which is not the limit. This figure is only increasing every year.

If we consider the structural links of the auto service business in Russia, we can distinguish four separate groups from it:

• authorized service centers that service cars of a particular model and manufacturer;
• car service centers of a network structure that have their own representatives or smaller divisions in many regions of Russia;
• single type car service centers without proper accreditation, but very popular among car owners;
• car repair and maintenance services at home by individual entrepreneurs.

Authorized centers have a limited business structure; it is very difficult to enter this niche of servicing one brand of car - after all, official dealers of manufacturing companies are very careful in choosing partners.

If we talk about network car service centers, their level of development is still insufficient, since not all regions of the country are covered by this network. There is enough space left for the establishment of new business units.

Single service centers that do not have state accreditation are in great demand among car owners, since the cost of their services is about a third lower than in legally operating car service centers. The lack of state registration allows these enterprises to form very liberal pricing, which serves as the basis for high demand for their services.

Individual services of individual craftsmen also have their own sufficient demand, but calling it a business can only be a stretch. And the revenue of such mini-services is not great. Nevertheless, all these divisions of the huge automotive service sector exist and will continue to occupy their strong place in the service market. As in large enterprises, the economy of small businesses is characterized by crisis moments and risks, but this can be overcome with skillful planning and relentless adherence to all levels of activity taken to overcome.

Approximate options for planning a car service center

Using a suitable example of a car service business plan, you can use it to start opening a car service business or service station from scratch. Let's begin to analyze the main elements of this plan, not missing not only the important parts, but also the little things that sometimes seem so only at first glance.

Description of the car service

For the successful operation of an automobile service center, it is necessary to clearly define the content of the following target criteria:

• the range of services provided by the auto center to its clients;
• potential audience of the enterprise's clients;
• production premises or area for working with cars;
• personnel with the required qualifications to organize jobs in the required quantity.

According to existing laws, a car service area or auto center premises can be located no closer than 50 meters from residential buildings. It must be equipped with an alarm system and a central sewerage network. Premises rented for business or built for this purpose must obtain approval from the traffic police, sanitary and epidemiological inspection and fire service.

The entrepreneur must take into account the distance from the place of organization of his car service center to the nearest similar competing point. The optimal room area for organizing work places for mechanics to repair passenger cars is 300 square meters. meters. An analysis of the predominant car models used in the nearest area is also required, and a skillful analysis of the work of the nearest competing enterprise must also be done.

High qualifications and experience of the hired personnel will be the key to the successful operation of the enterprise. It is better to choose individual entrepreneurship (IP) as the form of business organization, and for taxation it is most reasonable to choose the single imputed tax (UTII).

Analysis of the automotive service market

Any business plan for opening a car service center from scratch necessarily provides for the provision of services in a wide range of names and content. The most profitable types of work in this area are the repair and maintenance of a car engine and gearbox, replacement and repair of the steering column, power steering and clutch mechanism. But repair and maintenance of the brake system, vehicle chassis and suspension are less profitable jobs, but, of course, you cannot refuse them.

If you open a car service station, then preference should be given to such narrow types of specialization, such as installation of new, more powerful optics, tuning work or tinting of interior glass. It would not be superfluous to specialize in certain car models, of some specific brands.

It is not surprising, but a new car service has a higher chance of success than a long-established one. And this does not depend on the fact that competitiveness in the car service environment should initially be at a high level. The fact is that at large service centers there is a large queue of customers, and the time for completing work is delayed because of this. In the new center, craftsmen immediately begin to fulfill orders, the time for completion of which turns out to be minimal.

The finished business plan for a car service center should contain a thorough analysis of the work of the nearest competing centers according to such parameters as:

• range of services provided to motorists;
• price policy;
• composition of the clientele.

By doing such an analysis, you can easily calculate all the shortcomings of existing centers and find niches of activity for yourself that are still practically unoccupied, where competition is low. If the choice is made correctly, then the effectiveness of the project for providing auto service services will be higher.

Advertising of the enterprise is also important in marketing terms. Outdoor advertising should be placed near shopping centers and entertainment establishments. Also, car service advertising is relevant not far from the city’s sports clubs. Various announcements about the activities of a car repair and maintenance company are appropriate in the local media; it would not hurt for the company to have its own updated Internet page.

Production plan

For normal operation of a car service center, you need not only rented space in a suitable room, but also equipment, the cost of which can be estimated in advance with a slight approximation:

• lifting devices at workplaces - from 50 to 100 thousand rubles;
• diagnostic complexes - from 40 to 90 thousand rubles;
• tool kits - about 100,000 rubles.

Further types of highly specialized equipment are provided for in the production plan; they will need to be purchased depending on the list of planned services.

When recruiting staff or personnel for a service center, first of all, you should find two or three craftsmen who will work on a permanent basis. The manager of the enterprise can be an employee or the owner himself, the head of a car repair service center. Other daily work may be performed by four to six employees on a daily hire basis. In the organizational plan of the enterprise, all these elements must be defined in advance.

Financial indicators of the car service center

In this section of planning any specific service activity, be it a business plan for a self-service car service or a business plan for a self-service cargo service, final financial indicators should be presented that allow one to make a fairly accurate assessment of both cost items and business profitability. These indicators will allow you to calculate the payback period for upcoming costs and the profitability of the enterprise.

Let's give an approximate list of expenses for opening a car service center and determine the amount of planned revenue:

Initial, start-up investments in business:

• ordering equipment, its installation and commissioning – 2 million rubles;
• advertising expenses – 30 thousand rubles;
• coordination of activities with government services - 20 thousand rubles.

In total, the amount of investment or start-up costs, excluding the cost of premises for work, will be approximately 2 million 50 thousand rubles.

Current costs:

• rent for premises for a car service station – 150,000 rubles. (per month);
• current costs, purchase of consumables – 80 thousand rubles;
• wages to employees - 200 thousand rubles.

Income items:

• the monthly income of the enterprise is 500 thousand rubles;
• profit for a month of work - 120 thousand rubles.

If the work of a car service is organized correctly, it will provide a stable profit. After all, the client pays the company not only for the services provided, but also for the parts that need to be replaced. And in this case, the price of parts can be up to 150% of their original cost and higher. This is also an important income point.

The time it takes to recoup the initial costs can be determined by dividing the initial investment by the profit per month of work with a high rate of profitability. In our case, it will be approximately 17 months or a year and a half of work. After this time, the entrepreneur will receive a very significant net profit every month, ensuring material well-being for many years and the opportunity to develop other areas of business.